Music Trade Review

Issue: 1919 Vol. 68 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
APRIL 12, 1919
55
REVIEW
CONDUCTED BY V. D. WALSH
WIDENING SCOPE OF PUBLICITY
Many Music Publishers Getting Out Advertis-
ing Matter in a Form That Makes It Useful
THE BIGGEST DANCE HIT IN YEARS
for Record and Music Roll Dealers
A number of the popular publishers have in-
serted announcements on their title pages that
the numbers can also be procured for the talk-
ing machine and player-piano. This linking up
of sheet music with the mechanical reproduc-
tion of a song or instrumental number is by no
means new as one publishing house for several
years past has carried such publicity in most
of its advertising material. This has been
followed by practically all of the music publish-
ing organizations embarking on national or
semi-national advertising campaigns.
Some of the publishers have devised a method
of getting out all of their hangers, cut-outs and
other display material and making them ap-
plicable not only to the sheet music field, but
also to the talking machine record and player
roll products. Prepared in this manner it can
be so arranged as to not lose any of its effec-
tiveness. It would appear that this idea will be
adopted as a very good one by most of the
popular publishers, inasmuch as they are often
requested to furnish display material by both
talking machine jobbers and dealers.
Most of the publishers agree that getting out
special material for individual dealers or job-
bers or even material for the entire field exclu-
sively is too expensive to be considered as a reg-
ular publicity device. Now by following the
example of houses arranging their material so
that it can be used appropriately by the various
interests they have solved a problem without
adding greatly to their already large advertising
expense.
YOU'LL KNOW
YOU'RE HOME"
(ONE STEP)
With a lyric by GORDON JOHNSTONE
r-o \ n n n
w « n\
#*i
LONDON
CHAPPLLL
& I D . , ¥ Ltd.
TORONTO
NEW YORK
MELBOURNE
motion picture vampire. Jack McGowan, a per-
sonable young man, has the leading male role.
New Musical Comedy Promises to Remain on He sings and dances well, and is assisted by A.
Douglass Leavitt and Mr. Millebrand, the three
Broadway for a Long Season
creating much of the laughter. The star come-
Although coming to Xew York almost unan- dian of the cast, however, is Alice Hills, who
nounced "Take It From Me," the new musical plays a middle-aged stenographer much after
comedy which opened at the Forty-fourth Street the style of Maude Eburne. Miss Hills is ex-
Theatre recently, enjoys the distinction of re- ceptionally clever.
ceiving favorable notices from practically every
Georgia Manatt sings and dances prettily, and
newspaper reviewer in town, and looks as Helen Raftery, a newcomer, does a society
thought it is in for a long run.
belle admirably. Others in the cast are Charles
The show, which came from Boston, has a Welsh Homer, John C. Lamont, Harold Vizard,
book by Will 13. Johnstone, who has incorpo- Harry Burnham, William Balfour and Dorothy
rated a number of somewhat original ideas and Betts. The music is published by M. Witmark
a really consistent plot. Will R. Anderson, & Sons.
who furnished the music, has given us several
numbers that should attract more than usual
INTRODUCE "THE COOTIE TICKLE"
attention, among them being "To-morrow,"
"Cozy Little Home," "Good, Bad, Beautiful,
Van and Schenck, the popular team of vaude-
COMMENDATION FROM AFRICA
Broadway," "The Tanglefoot," "To Have and ville entertainers, introduced a new song at the
Jos. W. Stern & Co. recently received a letter to Hold," and a particularly well-staged num- Riverside Theatre, New York, last week entitled
"The Cootie Tickle." The song went over big
from the leading orchestra leader in Rhodesia, ber, "I Like to Linger in the Lingerie."
Africa, congratulating them on being the pub- The cast is more than adequate, and the and created much comment. When one of the
lishers of "Kentucky Dream." There is, of chorus, while perhaps hardly up to the Ziegfeld boys was asked how the audience took the num-
course, still much territory to be heard from, standard of beauty, is active, graceful, tuneful, ber he replied: "They are just itching to hear
but the house of Stern would be justified in an- hard-working and beautifully costumed and it." The song was written by Abe Olman and
Jack Yellen and is published by the firm of Leo
nouncing that "Kentucky Dream" is an inter- trained.
national hit.
Miss Michelena plays Queenie LaBelle, a Feist, Inc.
"TAKE IT FROM ME" A SUCCESS
SWEET SIAMESE
Th P Rirf Snnx Hit hv M A D Y
Ihe Big hong Hit by M A K I
1?ADT
liAKLr
Composer of " BEAUTIFUL UH1U"
Two of the Best Hits on the Market Today
Sweet Siamese
Words by
EDWARD MADDEN
Copyright HCHXIX »y Shapiro Bernileln & Co. Inc. Cor. Broadway A « t h SlrMt New York
International Copyright S4cuf4
All MglUt
Rmnmt
SHAPIRO, BERNSTEIN & CO., Music Publishers, Broadway and 47th St., N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
56
THE MUSIC TRADE REVIEW
APRIL 12,
1919
DEATH OF F. W. WOOLWORTH
Head of Woolworth Stores Passes Away on
Tuesday of This Week
Frank W. Woolworth, head of the F. W.
Woolworth syndicate stores, died on Tuesday
morning of this week. Much of the credit for
the modern distribution of music was given to
Mr. Woolworth and he had music departments
installed in practically the majority of his stores.
At several periods in his lifetime it was sug-
gested that he make 15-cent departments of his
sheet music counters. This, however, he re-
fused to do, stating that as long as he lived the
Woolworth stores would be limited to 10-cent
sales as a maximum for any one article.
REMICK DRIVE COMING
Plans Ready for Publicity Campaign on "You're
Still an Old Sweetheart of Mine"
1>0
Everyone Wants to
Sing This Song!
The Greatest Novelty-
Comedy Song Ever Produced
A Cat's Tale
of a Wail
and a
Whale of a Tale
J][ To MEL B. KAUFMAN'S
J* famous instrumental hit
"ME-OW"
HARRY D. KERR has written one
of the most original and clever comedy
lyrics ever conceived. A SCREAM
IN E V E R Y LINE.
tfJT Everyone is familiar with the tune,
jJ played by all the best orchestras
in the country. G E T T H E S O N G
QUICK so you can be among the
first to feature it.
The Rage from Coast to Coast
Published
Vocal and Instrumental
Also Recorded
by All
Leading Talking Machine
and Player-Piano Companies
SAM FOX PUB. CO.
CLEVELAND, O. t U. S. A.
A Beauhful Sons for
Conccnf or* Drawing Room
ream
Composed ba S. R HENRY and D. ONIVAS
English Ijncs bs
French lyrics by
FRANK H WARREN
AGNETTA FLORIS
Hear the music playing an old familiar strain,
Dixieland is saying'Come back to me a-gain,'
Oop T rl:tit. M. «xrin, bj Joi W. Stern i Co., N«w York.
KEY EV
Jerome H. Remick & Co. will at a very early
date start a campaign to give publicity to the
ballad, "You're Still an Old Sweetheart of Mine."
This drive will have the support of all of the
various departments of the above company, in-
cluding the professional, band and orchestra,
sales department, etc. Raymond B. Egan and
Richard A. Whiting are the authors of the num-
ber, and the Remick staff is very enthusiastic
over its prospects. It is already showing up
well.
MISS BURDA MARRIES
ME-OW
Tfie Ballad Classic
Klsie Burda, one of the assistants to Tommy
Hughes, sales manager of Shapiro, Bernstein &
Co., Inc., recently became the bride of Lieut.
Vernon R. Mickle, of the Aviation Corps. The
happy pair will make their home in the birth
place of Mr. Mickle, Colorado Springs, Colo.
A honeymoon trip, including stops at Niagara
Falls, Chicago and Kansas City, Mo., will be
made on their way West.
USING "WATERS OF VENICE"
Emma Carus, now playing the Keith vaude-
ville circuit, is using the instrumental version of
"Waters of Venice" for her waltz number.
Artmusic, Inc., the publishers of "Waters of
Venice," have added greatly to their list of pro-
fessionals using the above number both as a
vocal and instrumental selection.
Suitable for
» KEY F
gj±=3S Soprano - C6nrraifo(
r*-^-*-' Tenor — Baritone
dOS. W. STERN if CO.
KD2* WEST 36™ ST. NEW YORK CITY
NEW FEIST CAMPAIGN
Publicity Featuring Four Songs to Appear in
National Magazines
A big national advertising campaign has just
been inaugurated by Leo Feist, Inc., giving pub-
licity to four songs, "Johnny's in Town,"
"Chong," "Heart-Breaking Baby Doll" and "Ala-
bama Lullaby."
The publications used are
among the largest in the country and include
the Saturday Evening Post, issue of April 24;
Collier's Weekly, issue of April 22; and the Lit-
erary Digest, issue of April 26. In addition to
the above drive the co-operation of the vaude-
ville singers and other entertainers, including
bands, orchestras, etc., has been arranged.
This big campaign following the other recent
big ones by the house of Feist would make it
appear that during the next few months that
firm intend to create a tremendous demand for
their songs.
The music business was never in a more pros-
perous condition than at the present time, and
l.eo Feist, Inc., are taking advantage of this fact.
GREAT WELCOME SONG— Gr T l A?c Llke
Yon Hear It Everywhere
Used by All Acti and Orchestral
BELCHER BACK IN TOWN
Frederick Belcher, vice-president of Jerome
H. Remick & Co., returned to New York early
this week after a visit to Pacific Coast terri-
tory. While away Mr. Belcher opened up a
new branch for his firm and closed negotiations
for a number of song compositions.
THREE GOOD NUMBERS
"Somewhere, Someone Is Waiting," "Floating
Down the Sleepy Lagoon" and "When the Eve-
ning Bells Are Ringing" are three songs now
programmed by Francis Renault, who is tour-
ing the larger vaudeville houses. The numbers
are published by Artmusic, Inc.
YANKEE BOYS
WELCOME
HONE
ACAIN
FRANK ALBERTS NEW YORK BOUND
Frank Alberts, the Australian music publisher,
who proved so popular among the local music
publishers upon his last visit to this country a
couple of years ago, is again en route to New
York on a business trip.
USING ARTMUSIC NUMBER
Marguerita Sylva is playing an engagement at
the Palace Theatre, New York, this week. One
of her feature encore numbers is a song from
the catalog of Artmusic, Inc., "Oh, You Don't
Know What You're Missin'."
7 Cents
McKinley Music Co.
NewYork

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