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THE MUSIC TRADE
APRIL 12, 1919
55
REVIEW
CONDUCTED BY V. D. WALSH
WIDENING SCOPE OF PUBLICITY
Many Music Publishers Getting Out Advertis-
ing Matter in a Form That Makes It Useful
THE BIGGEST DANCE HIT IN YEARS
for Record and Music Roll Dealers
A number of the popular publishers have in-
serted announcements on their title pages that
the numbers can also be procured for the talk-
ing machine and player-piano. This linking up
of sheet music with the mechanical reproduc-
tion of a song or instrumental number is by no
means new as one publishing house for several
years past has carried such publicity in most
of its advertising material. This has been
followed by practically all of the music publish-
ing organizations embarking on national or
semi-national advertising campaigns.
Some of the publishers have devised a method
of getting out all of their hangers, cut-outs and
other display material and making them ap-
plicable not only to the sheet music field, but
also to the talking machine record and player
roll products. Prepared in this manner it can
be so arranged as to not lose any of its effec-
tiveness. It would appear that this idea will be
adopted as a very good one by most of the
popular publishers, inasmuch as they are often
requested to furnish display material by both
talking machine jobbers and dealers.
Most of the publishers agree that getting out
special material for individual dealers or job-
bers or even material for the entire field exclu-
sively is too expensive to be considered as a reg-
ular publicity device. Now by following the
example of houses arranging their material so
that it can be used appropriately by the various
interests they have solved a problem without
adding greatly to their already large advertising
expense.
YOU'LL KNOW
YOU'RE HOME"
(ONE STEP)
With a lyric by GORDON JOHNSTONE
r-o \ n n n
w « n\
#*i
LONDON
CHAPPLLL
& I D . , ¥ Ltd.
TORONTO
NEW YORK
MELBOURNE
motion picture vampire. Jack McGowan, a per-
sonable young man, has the leading male role.
New Musical Comedy Promises to Remain on He sings and dances well, and is assisted by A.
Douglass Leavitt and Mr. Millebrand, the three
Broadway for a Long Season
creating much of the laughter. The star come-
Although coming to Xew York almost unan- dian of the cast, however, is Alice Hills, who
nounced "Take It From Me," the new musical plays a middle-aged stenographer much after
comedy which opened at the Forty-fourth Street the style of Maude Eburne. Miss Hills is ex-
Theatre recently, enjoys the distinction of re- ceptionally clever.
ceiving favorable notices from practically every
Georgia Manatt sings and dances prettily, and
newspaper reviewer in town, and looks as Helen Raftery, a newcomer, does a society
thought it is in for a long run.
belle admirably. Others in the cast are Charles
The show, which came from Boston, has a Welsh Homer, John C. Lamont, Harold Vizard,
book by Will 13. Johnstone, who has incorpo- Harry Burnham, William Balfour and Dorothy
rated a number of somewhat original ideas and Betts. The music is published by M. Witmark
a really consistent plot. Will R. Anderson, & Sons.
who furnished the music, has given us several
numbers that should attract more than usual
INTRODUCE "THE COOTIE TICKLE"
attention, among them being "To-morrow,"
"Cozy Little Home," "Good, Bad, Beautiful,
Van and Schenck, the popular team of vaude-
COMMENDATION FROM AFRICA
Broadway," "The Tanglefoot," "To Have and ville entertainers, introduced a new song at the
Jos. W. Stern & Co. recently received a letter to Hold," and a particularly well-staged num- Riverside Theatre, New York, last week entitled
"The Cootie Tickle." The song went over big
from the leading orchestra leader in Rhodesia, ber, "I Like to Linger in the Lingerie."
Africa, congratulating them on being the pub- The cast is more than adequate, and the and created much comment. When one of the
lishers of "Kentucky Dream." There is, of chorus, while perhaps hardly up to the Ziegfeld boys was asked how the audience took the num-
course, still much territory to be heard from, standard of beauty, is active, graceful, tuneful, ber he replied: "They are just itching to hear
but the house of Stern would be justified in an- hard-working and beautifully costumed and it." The song was written by Abe Olman and
Jack Yellen and is published by the firm of Leo
nouncing that "Kentucky Dream" is an inter- trained.
national hit.
Miss Michelena plays Queenie LaBelle, a Feist, Inc.
"TAKE IT FROM ME" A SUCCESS
SWEET SIAMESE
Th P Rirf Snnx Hit hv M A D Y
Ihe Big hong Hit by M A K I
1?ADT
liAKLr
Composer of " BEAUTIFUL UH1U"
Two of the Best Hits on the Market Today
Sweet Siamese
Words by
EDWARD MADDEN
Copyright HCHXIX »y Shapiro Bernileln & Co. Inc. Cor. Broadway A « t h SlrMt New York
International Copyright S4cuf4
All MglUt
Rmnmt
SHAPIRO, BERNSTEIN & CO., Music Publishers, Broadway and 47th St., N. Y.