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THE
APRIL 5; 1919
MUSIC
TRADE
REVIEW
MME. POWELL APPEARS IN RECITAL IN MEMPHIS, TENN.
Fred O. Gamble, of E. Witzmann & Co., Arranges for Appearance of Prominent Artist and Lec-
turer, Who Is on Tour Under the Auspices of the Bureau for the Advancement of Music
Fred O. Gamble, of E. Witzmann & Co., is
one of the prominent members of the trade who
has been quick to see the business-building pos-
sibilities in the lecture recitals offered by Mme.
Alma Webster Powell in co-operation with
music dealers of the country, and it was largely
through his influence that one of the first stops
made by Mme. Powell on her present tour was
in Memphis last week on Thursday and Fri-
day, where she appeared at the Goodwyn In-
stitute, one of the leading educational centers
in Memphis, to give her two lecture recitals,
"Music a Human Need" and "Music in the
Home." The affair was arranged under the
auspices of the local piano teachers' associa-
tion and proved a brilliant success.
Witzmann & Co., under the direction of Mr.
Gamble, stood sponsor for the lecture recitals,
financing the affairs, and paying for the adver-
tising, distributing the mail matter, and taking
care of a multitude of other details necessary
to insure a suitable attendance. Although this
work was done by Witzmann & Co., it was all
handled under the name of the Piano Teachers'
Association of Memphis, in order to give the
matter a more general aspect. A Knabe con-
cert grand piano, furnished by Witzmann & Co.,
was used at the recitals.
It was the idea of Mr. Gamble, an idea that
worked out most satisfactory, by the way, that
the tickets to the recital be printed with a face
value of $1, and with the word "complimentary"
stamped across the face, the belief being that
with the tickets being given a definite value, the
importance of the affair would be impressed
upon those fortunate enough to come into pos-
session of the pasteboards. It is a practical ap-
plication of the well-known fact that the pub-
lic appreciates what it gets for nothing only
when the gift is believed to have some actual
intrinsic value.
In a letter to the Piano Teachers' Association
Mr. Gamble said in part:
"Out of the war has come in concrete form
the wonderful realization that music is more
than a luxury—that it is now a physical, men-
tal, moral and therapeutic necessity—in fact,
music is now to be a prime necessity of our gen-
eral system of education.
CHARACTER
"Admirable Quality; Acknowledged Reputation"
—(Steru/arJ DitUonary)
PIANOS
Manufactured by
Smith, Barnes
•
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Strohber Co.
•• i •» have for 33 years
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Eianosvt Character
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Nortli B*ilw»akee r Wu.
Chicago, III.
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OFFICE
1872 Clyboum AyenM
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"We feel that no one does more for the pub-
lic welfare than" a teacher of music. We take
pleasure, therefore, in making it possible for
musical Memphis to hear Mme. Powell in these
two lecture musicales under the auspices of the
Piano Teachers' Association as a contribution
toward a new concrete musical idea and the
moral and esthetic welfare of the community."
Mme. Powell's presentation of the necessity
of music for the physical and mental well-being
of the individual and the community made a
deep impression on all who heard her. Her
arguments, so ably demonstrated in her mu-
sical program, pointed out the value of music
from angles as yet almost entirely new to the
public.
The direct and immediate result of Mme.
Powell's lecture recital will be its great assist-
ance to the salesmen of E. Witzmann & Co.
in closing sales, for Mr. Gamble made it a point
to insure the presence of many prospects whom
he desired should hear fro.m an authoritative
source what Mme. Powell had to say.
The ultimate result of the lecture will be the
permanent raising of the importance of music in
the eyes of the community. The enterprise of
Witzmann & Co. in bringing her to Memphis
will unquestionably be repaid many times over.
Mme. Powell's tour, as is generally known, is
being conducted under tlie auspices of the Na-
tional Bureau for the Advancement of Music,
through which engagements for the artist are
made in co-operation with local music interests.
TRADE BR1EFLETS FROM TORONTO
General Excellence of Conditions Reflected by
Activities of Prominent Figures in Piano
Trade Circles—News of Interest
TORONTO, ONT., March 27.—J. E. Elliott, of
Boosey & Co., New York, recently spent a few
pleasant days with trade friends in Toronto.
Frederick Harris, of Hawkes & Harris Music
Co., has returned to Canada from an extended
stay in England.
Alex Saunders, president of the Goderich Or-
gan Co., Ltd., Goderich, Ont., is attending the
Lyons Fair at Lyons, France.
J. R. Tucker, of the J. R. Tucker Piano &
Music Co., Port Arthur and Winnipeg, was a
recent trade visitor to Toronto.
D. H. Kent, of the Kent Piano Co., Ltd., Van-
couver, B. C., and the efficient secretary of the
Vancouver Music Dealers' Association, repre-
sented the local Rotary Club at the convention
held recently in Portland.
A huge electric sign now projects out over the
sidewalk of the Stanley piano warerooms in
Toronto. Its brilliance attracts the attention of
pedestrians to the home of Stanley pianos.
H. H. Mason, general manager Mason &
Risch, Ltd., with headquarters at Toronto, and
James G. Whiteacre, Western manager, with
headquarters at Vancouver, were among recent
tiade visitors to Montreal.
W. H. Feild, the manager of the Saskatoon
Piano Co., Ltd., recently underwent a serious
operation for an internal complaint, but he is
now back at business much to the satisfaction of
the staff.
• Owain Martin, president of the Martin-Orme
Piano Co., Ltd., Ottawa, has the keenest sym-
pathy of an extensive trade acquaintance in the'
yery. sad bereavement that befell him in the
death, of. his only daughter, Miss Ethel Mar-
garet.. The remains were brought to Toronto
ip'i-.interment at Mount Pleasant Cemetery.
• "Thi* i»tlyk )mvyty of rnune. It touch** every
key of memory" and stir* all the hidden spring*
of eorrow and' of joy, I love it for what it
make* me forget, and for what it make* me re-
member."
THE KROEGER
PLAYER-PIANO
brings to you a mastery of the technical
and interpretative possibilities of musical
expression.
The possessor of such an
equipment may well be described as "an
artist with eighty-eight fingers," in fine, the
supreme
MUSIC MASTER
KROEGER
PLAYER-PIANOS
are shown below in architectural grace and
beauty of superlative degree. Let us tell
you about them and you will wish to learn
of the fundamentals that make the
Kroeger Player-Piano
itself a synonym for the phrase,
"The Music Master"
STYLE 47
STYLE 48
TO OPEN NEW STORE
j ' . E " . and Martin C. Johnson have leased
• roo-i'rre iii. the building occupied by the Coteau
.Opera House in Webster, S. D., and are fitting
them up as retail piano warerooms.
Kroeger Piano Go.
New York, N. Y., and Stamford, Conn.