Music Trade Review

Issue: 1919 Vol. 68 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
MARCH 29, 1919
Arthur Conrow, of the Connorized Music Co.,
then gave those present a short talk, and ad-
Irwin Kurtz Appointed Temporary Chairman of Association of Music Roll Dealers Formed at vised the dealers that now that they were to-
Meeting at Terrace Garden Last Week—T. M. Pletcher Makes Strong Plea for Price Maintenance gether they should form a temporary organiza-
tion for the purpose of gathering all the dealers
A meeting of a large number of music roll tip, and, as a matter of fact, those to whom the in the metropolitan district into one association.
dealers of the metropolitan district was held reduction was given would probably go to the The meeting being open to questions, some of
on Friday evening of last week in the Corinthian theatre and spend $10 or $20 the same evening. the dealers suggested that if they formed an
Room, Terrace Garden, New York, for the pur- He stated that 80 per cent, of the automobiles organization to maintain prices, a good method
pose of forming a local association. Owing to sold are luxuries, and 99.2 per cent, of the mo- should be evolved whereby the dealers could
the fact that a number of dealers have recently tion pictures are also luxuries, but still these are exchange non-salable rolls. In answer to this
complained that they were suffering from com- among the most successful industries in the Mr. Conrow stated that the discontinuance on
petition of the roll price cutter, and that there country. He felt that most members of the the part of the manufacturer of exchanging rolls
were other trade evils that should be eliminated, music industry* were pikers with their methods, was in compliance with an order from the War
a number of roll manufacturers took an active being so easily satisfied with the small amount Industries Board, and now that peace-time con-
part in bringing the dealers together.
of the public's money which they receive. He ditions are returning without doubt this ques-
T. M. Pletcher, head of the Q R S Co., made slated with the passing of the liquor business, tion would be taken up at the convention of
the address of the evening, and opened it by which without doubt is a luxury, the money the National Music Roll Manufacturers' Associa-
criticising the figures of a preceding speaker who saved by the public in that direction would be tion to be held in Chicago in June. Other deal-
had predicted that over 300,000 player-pianos spent for other luxuries and that it was up to ers suggested that territory should be restricted,
would be manufactured during the present year the dealer to get his share.
and this and other questions will without doubt
and estimated that there would be an average
In estimating the amount of rolls that will be be given consideration after the forming of the
at least of ten rolls sold for every player manu- manufactured, Mr. Pletcher stated that it new association.
factured. Mr. Fletcher's estimate was more would probably be 15,000,000 rolls, and that 14,-
Irwin Kurtz and Sol Lazarus, both well-known
conservative. He calculated that there would be 500,000 of these should be word rolls. He local dealers in the music trade, and members
from 125,000 to 150,000 players manufactured, stressed the point that 90 cents should be the of several trade organizations, encouraged the
and that there would be an average of fifty rolls minimum retail price of rolls, and showed that forming of the new body. Irwin Kurtz, at the
sold with each player. The latter estimate is 18 cents has been the average increase in the insistence of several of those present, then ac-
more nearly correct, as the chairman's estimate wholesale prices on rolls during the past few cepted the temporary chairmanship, and a vol-
would not allow for the production of as many years, but the public have not been pikers, and unteer secretary took up the cards of the deal-
rolls as were manufactured last year.
have increased their purchases, thus showing ers who signified their intentions of joining the
Mr. Pletcher dwelt upon the prominence of the that the demand is constantly increasing, and proposed association.
industry with which his hearers are connected, that the public is not anxious for price reduc-
Those active in the new organization will, no
and he begged of them to have vision. He stated tions. Several times during the course of Mr. doubt, call a meeting within the next several
that music appeals to a larger per cent, of the Pletcher's talk his remarks met with great en- weeks with the intention of making the associa-
people than any other product except food. He thusiasm, and at the close of his address he was tion permanent and really a factor in the field
said it was the purpose of the roll manufactur- roundly applauded.
of music roll activities.
ers to assist the dealers in maintaining prices,
that they would do everything in their power to CHASE BROS. SELL IN CARLOAD LOTS PRESIDENT BUYS WELTE CO. STOCK
encourage them to do so.
He showed how successful merchandising is Sioux Furniture Co. Buy Large Order of Chase H. E. Mitchell Bids in Shares of Common and
Bros. Players for Their Four Stores
Preferred Stock of Company Together With
only the ultimate outcome of good business
Certain Patents for $100,000 at Sale Conducted
practice, that there was no necessity for price
MASON CITY, IA., March 25.—Irving S. Curtis,
by Alien Property Custodian
cutting to sell rolls, that production was not
exceeding the demand, and even if it did, he cited Western sales manager for the Chase-Hackley
The sale of 1,762 shares of common and 2,997
numerous instances where successful merchants Piano Co., whose headquarters are at 22 Third
have built up a large clientele of roll buyers un- street, Mason City, la., recently made a very shares of preferred stock of M. Welte & Sons,
der a similar condition without the aid of pre- important sale of Chase Bros, player-pianos to Inc., together with certain patents held and con-
the Sioux Furniture Co. This company is one ti oiled by the company, was held on Friday
miums or special discounts.
One case in particular that would seem to im- of the livest institutions in northwestern Iowa morning of last week at the main offices of M.
press the dealer was that of the Knight-Camp- and operates four stores, which are in Sheldon, Welte & Sons, Inc., 667 Fifth avenue, New York,
bell Music Co., of Denver, Colo., who sell an Orange City, Alton and Maurice, respectively. under the direction of the Alien Property Custo-
average of sixty rolls a year to every name on Each branch does a very active business in both dian, by whom the property in question was
their mailing list, maintain prices and uphold pianos and furniture. The affairs of the firm taken over for the Government a year or so ago.
established values. Not even the used rolls are conducted by four young, energetic men, each The sale was conducted by G. P. Wagner, rep-
are sold at a reduction, as these are destroyed. one of whom has charge of one of the four resenting the Alien Property Custodian, and the
The company do not confine their mailing list stores, and who use up-to-date and progressive stock and patents included in the sale were bid
in by H. E. Mitchell, president of M. Welte &
to the player-piano owners, but the new roll methods to increase trade.
lists are forwarded to every prospect, and this
Mr. Curtis also recently sold a special Chase Sons, Inc., for $100,000. No other bids were
is found to be a method of creating a desire on Bros, baby grand to a prominent lawyer of made, although several concerns in the trade
and their representatives qualified as bidders
the part of the prospect to own a player.
Mason City.
before the sale.
Mr. Pletcher covered the possibilities for the
Mr. Mitchell became president of M. Welte &
sale of rolls in Greater New York. He stated SIMPLIFIED PLAYER CONSTRUCTION
Sons, Inc., when the business was reorganized
that he was surprised with what the dealers had
accomplished under present conditions, that the Patent Granted on Improved Form of Piano for the purpose of placing it under American
Player Which Obviates to a Great Extent the control, and by obtaining possession of the
roll manufacturer was behind the dealer to help
slock held by foreign interests at the sale Mr.
Use of Rubber Tubing in the Mechanism
him in legitimate business, and that it was time
Mitchell has brought about the complete Ameri-
for the price cutter to quit while he had some-
The factory at
WASHINGTON, D. C, March 24.—Patent No. canization of the business.
thing left. He stated that the legitimate price
for a roll was cost plus a fair profit, and it was 1,295,198 was last week granted to Claus E. Poughkeepsie, N. Y., and the warerooms and
the manufacturer's desire to see every dealer Peterson, Worcester, Mass., for a piano player offices at 667 Fifth avenue, New York City, will
quadruple his business, which is easily possible, which he has assigned to the Iverson Piano bt continued.
It is stated that contracts held by the Auto
and this by merchandising the rolls at the Player Co., Boston, Mass.
n.arked prices.
The object of the present invention is to sim- Pneumatic Action Co. giving that company the
He stated that price cutting destroys and plify the construction of this class of instru- right to use certain Welte patents were not in
does not make for a successful business, and ments, to obviate to a large extent the use of any way affected by the original action of the
that price maintenance on the other hand is a rubber tubing, and to secure a metal contact Alien Property Custodian, nor have they been
constructive measure, and will increase business. for the pneumatic valve mechanisms, thereby affected by the sale held last week.
He showed how absurd it is for the dealer to avoiding the liability of the valve actions becom-
The Jackson Music Store will open a new
give a reduction of 10 cents on a roll, when the • ing impaired by reason of checks or shrinkage
public will willingly pay the marked price, as a incident to pneumatic valve mechanisms when store in New Philadelphia, Ohio, at 126 East
High street.
10-cent reduction hardly covers a luncheon made of wood.
METROPOLITAN MUSIC ROLL DEALERS FORM ASSOCIATION
A NATURAL, PACT OF EVERY PIANO DEALERS TPADE
THEATRE
AUTOMATIC
k
IH THE-AUTOMATIC FIELD
5EEHUHG
PIANO
COMPANY - . .CHICAGO ILLINOIS —
ORGANS
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MARCH 29, 1919
M
TTlJTWW^^I^
The announcement by the National Associa- one finds that some new field is being opened
tion of Music Roll Manufacturers regarding the up to the attention and care of the trade. The
5 per cent, war tax was, of course, to be an- idea of providing a special music roll for the
ticipated. The tax involves an addition to the large motion picture theatre organ, which shall
retail cost of the roll, amounting to 3 cents be devised so as to control all expression and
instead of the 2 cents hitherto collected. The at the same time to contain a run of music ap-
intention of the Government is that this tax propriate to any one of the various classes into
should be paid by the ultimate consumer, just as which the ordinary pictures are divided, is
is the tax on theatre tickets, and the Association an idea which has been often discussed. It is
of Music Roll Manufacturers especially desires now being worked out, and the results so far
to have the intent of the revenue act carried gained seem to justify the belief that a big op-
out in every detail.
One is inclined to portunity is presented here. Indeed, of course,
agree completely with the manufacturers of the field is only in prospect extensive; in effect
music rolls. The business of the dealer is cer- it is for the moment narrow and difficult to cal-
tainly to pass this tax promptly on to where it culate. Now in other directions nearer home
belongs. To tax an industry at its source is there are also tremendous chances for the music
not only unwise but inefficient. The only sane roll. There is the opportunity to work new
basis of taxation is that which will place the ideas into the demand of the public in respect of
burden upon the interest which derives the ulti- the field of song reproduction, after a manner
mate benefit. When any business is legitimate not yet thought out. Shall not the day yet
the ultimate consumer obtains the ultimate come when we shall find a whole opera repro-
benefit in any transaction. That is to say, the duced on word rolls? Is there the least reason
benefit obtained by the ultimate consumer in why this should not be done? Of course, it
making his purchase and in the use he gets out means expense and trouble, but when once the
of it should be the greatest benefit obtained by public curiosity is aroused and a demand cre-
any party to the transaction, outweighing the ated what are expense and trouble? They are,
individual profit made by the manufacturer or in fact, simply nothing. The music roll has
by the dealer on that particular deal. That is not by any means exhausted its possibilities.
why the war taxes on specific articles should Indeed, it has hardly begun to realize triem.
be paid actually and specifically by the con-
sumer, and that also is why the income tax is
That the piano business is peculiar some of
the wisest and best of all taxes. We hope that
all dealers will very clearly see this point and its friends are never tired of insisting, but it
that they will make no attempt to absorb the seems difficult to see why, even assuming this
tax themselves or in any way to evade the plain to be true, the piano man should be peculiar,
too, or do peculiar things. Yet the piano men
intention of the law.
do peculiar things very often, and when they
become also player-piano men they do not al-
The music roll is not by any means at the ways change their line of conduct, qualitatively
end of its development and every day almost anyway. For instance, why is it that the player-
piano men are not getting a monopoly of the
retail music roll business? It is certain that
they are not. Travelers tell us that music
rolls are being bought and sold by furniture
men, druggists and even by specialists who han-
dle rolls and nothing else. Now, without lack
of respect to such specialists as Baker, of Co-
lumbus, who has made a great success by
utilizing unusual ability, one can reasonably ask
why the piano store is not selling all the music
No. 6470
rolls bought by those who buy player-pianos
at that store. The original creator of the de-
mand for the music roll is in effect the piano
An Exclusive
merchant, for it is he who sells the instrument,
without the possession of which by the con-
sumer the demand for music rolls would not
exist. Therefore the piano man should sell the
rolls. Why does he not? That is, why does
he not sell substantially all of them? Is it not
perhaps that the piano man thinks more of what
he himself likes and tries to satisfy all the cus-
A Ballad of exceptional
tomers on this basis? Think it over!
merit, artistically played
LAUGHS
CONNORIZED
Song Word Roll
by S. A. P E R R Y , the
composer.
AEOLIAN CO.
" Laugh When You Feel That
You're Lonely
Laugh When You Find Things
Are Wrong"
This company makes a new distinction in its
April list by classifying its song rolls into
vaudeville hits and standard songs and musical
comedy hits. This is a very good idea and
helps the purchaser to choose more intelligently.
(Continued on page 10)
APRIL LIST
READY
Order Now
Connorized Music Co.
144th St. and Austin Place, NEW YORK
1234 Olive Street
ST. LOUIS, MO.
PLAYER--ORGAN--PIANO
LEATHERS
T .
A Specialty of Pneumatic
I
INTVIMC
Leathers
I - * 40 SPRUCE STREET
L. L U 1 M N 0 , IDC.
NEW YORK
Watch this column for latest music!
Arto—Sing A— Perfection
MUSIC ROLLS
NEW WORD ROLLS
FOR APRIL, 1919
(Pianists' Names In Parentheses)
580S*America Never Took Water and America
Never Will. One Step. Key of G.
(Itowley) Edwards
5792*An.vthing Is Nice If It Comet* From
IMxIe. Fox Trot. Key of K Flat.
(Weston) Meyer
5Xll*Hrit)K Bark ThoHe Wonderful Days. Fox
Trot. Key of 10 Flat.
(Daniels) Vincent
5700 Dear heart. Also Known as "Sweetheart."
Ballad. Key of F.
(lleinple) Hem pie
5812*Good Man IN Hard to Find, A. Fox
Trot. Key of ('.
(Goodwill) Green
5790* How Are You Going to Wet Your
Whistle When the Whole Darn World
Goes Dry? Fox Trot. Kev of 10 Flat.
(Hallan) Wenrlch
5801*Jazz Baby. Fox Trot. Key of C.
(Goodwin) Jerome
5805*Little Old Lady O'Mine. Fox Trot. Key
of C.
(Rowley) Wood
58U*Muhlc of WeddinK Chimes, The.
Jazz
Rag Fox Trot. Key of (Goodwin) Wendling
5794* My Choe'late Soldier Sammy Boy. One
Step. Key of B Flat. (Gardner) van Alstyne
5810*Nona. Waltz Song. Key of F.
(Weston) Vandersloot
•Oriental. Some Day In Araby. Fox Trot.
Key of 1).
(Gardner) Rose
5806*Out of the East. Fox Trot. Key of C.
(Mackey) Rosey
5804 Salvation Rose. Ballad, Mandolin Chorus.
Key of B Flat.
(Morton) Mendelsohn
5807*Somebody's Waiting for Someone. Waltz
Song. Key of G.
(Trigger) von Tilzer
5808*Some Day. Waltz Song. Key of C.
(Daniels) Burtnett
•Sometime.
From
"Sometime."
Waltz
Song. Key of A Flat.
(Walter) Friml
5«13*lp in Mabel's Room. One Step. Key
of (5.
(Hallan) Sliver
5793 When Ireland Comes Into Her Own.
Ballad, Mandolin Chorus. Key of G.
(Daniels) von Tilzer
57!*l*Yama-Yama Blues. Fox Trot. Key of
B Flat.
(Mackey) Williams
(INSTRUMENTAL)—Without Words
•iH10*Girl of My Heart. From "Somebody's
Sweetheait." Fox Trot.
(Morton) Bafunno
»KlK*\V»lting. From ''Listen Lester."
Fox
Trot.
(Mnckey) Orlob
ALSO
Brand New Overstock Rolls
At a Special Sales Price
ARTo Word Roll., 37c.
ARTo Popular, 18c.
Sing A Word, 26c - 33c
Perfection, 12c
Send in your order a early to
STANDARD MUSIC ROLL CO.
Makers of Music
Orange, N. J.

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