Music Trade Review

Issue: 1919 Vol. 68 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 29, 1919
THE
MUSIC
TRADE
55
REVIEW
WHY CANADIAN TRADE ISN'T GLOOMY
EDISON JOBBERS VERY BUSY
WAR RECORD OF EDISON PLANT
C. J. Pott, Manager of Canadian Interests of
the Heineman Motors and OkeH Records,
Visits New York—A Characteristic Talk
About Conditions and Prospects
Harger & Blish Issue Report Showing Thriving
Condition of Business in Their Territory.
Shortage of Edison Machines Due in Large
Measure to Patriotic Activities of Plant Dur-
ing the War—Getting Back to Normal
C. J. Pott, Canadian manager of the Heine-
man motors and OkeH records, dropped into
New York for a few hours recently, and Laszlo
Schwartz, advertising manager of the company,
gave The Review the following resume of his
visit: "Sometimes we wonder if Pott knows
that there is a Great White Way on Broadway,
and that Broadway is in New York. He just
drops in and drops out. It's a queer way of
'coming to town,' but there must be method in
his madness. At least one would think so
judging by the immense increase in the sales
of Heineman-Meisselbach motors and the
OkeH records all throughout Canada."
Here's a bit of cross-questioning to which
Mr. Pott submitted during a few spare moments:
"Is the readjustment after the war leaving
telling effects on the musical life of Canada?"
"Yes, indeed it is!" came the cheerful reply.
"We see about the same effect as when the sun
suddenly bursts forth after the storm. Canada
ftels and Canada knows that it is facing a bright
future. No one who travels that country with
ears and eyes kept open can mistake the spirit
of the times. It is optimistic.
"And as to the direct effect of the reconstruc-
tion period in the music trades—well, just take
this into consideration. Thousands of the Ca-
nadian boys returning from the war have
'dropped into' some little village or city in Eng-
land, Scotland or Ireland, and stayed there long
enough to marry the lassie they dreamed about
while in the trenches.
"You see what that means. It means thou-
sands of new homes. In every home a new
couple. Every new happy couple trying its best
to get a long lease on happiness.
"How can you imagine a young couple re-
maining happy for any time worth while with-
out expressing and boosting their happiness
with a bit of music?
"It simply cannot be done! What's the re-
sult? A phonograph in every new home. I
say a phonograph for it is the most democratic
of all music makers. It gives the most com-
monplace and the loftiest music with a great
efficiency, and for the least financial sacrifices;
also with the least effort."
Next moment he looked at his watch and
only continued under protest. He felt uneasy
as if his right foot was already planted in To-
ronto and the other lagged behind in New York.
"Yes—and I suppose I ought to explain, too,
that these hundreds of thousands of soldiers
have acquired the habit of first listening to
music—then the habit of liking music, and rinaily
singing the popular tunes of the day. This
habit will not leave them.
"We also have to take into consideration that
every Canadian by instinct is a home builder
and home maker. Thank goodness we haven't
been forced into the point of living in apart-
ment barracks like you fellows in New York.
"The Canadian home has always been a fair
haven for good music, and I'll bet the tower of
the Metropolitan and Woolworth Buildings that
from now on we will set some new Canadian
records in selling OkeH records and Heineman-
Meisselbach motors that will make these U. S.
boys hunch up and stand on tiptoes. Now, so
long!"
Then he lifted his left foot—the one that was
impatiently lingering in New York, and next
moment with both feet he was in—Canada.
C. J. l'ott from Canada dropped into town
and dropped out again, but—he left something
behind. Something to ponder over.
DES MDINES, IA., March 24.—Harger & Blish,
Edison jobbers of this city, have been doing an
excellent business in the Edison line with a
clientele of dealers scattered over a very wide
area. They recently made a compilation of re^
ports from some of their dealers, a compilation
showing without exception that every dealer
on their list was jubilant over the present de-
mand for the Edison line. An idea of the wide
area being covered by the Harger & Blish con-
cern will be obtained from the following partial
list of dealers mentioned in the compilation re-
ferred to above: M. E. Daniels, Milo, la.; W.
H. Worley, Nodaway, la.; C. R. Quade, Ames,
la.; F. E. Miller Drug Co., Kimball, So. Dak.;
Paule Jewelry Co., Burlington, la.; Reinemund
& Co., Muscatine, la.; the Killian Co., Cedar
Rapids, la.; Roy Alexander, Montezuma, la.;
W. P. Mclntire & Son, Rolfe, la.; J. S. Wil-
kins, New Hampton, la.; F. M. Cooper & Son,
Woodward, la.; E. W. Coburn & Son, Waterloo,
la.; Shroyer Music House, Bethany, Mo.; Good-
ing Bros., Bedford, la.; J. F. Shuet, Jefferson,
la.; Mueller Music House, Elkport, la.; W. J.
Julius, Pomeroy, la., and J. B. Holsey, Veblen,
So. Dak.
The messages from these dealers, optimistic
in every sense, contain many interesting state-
ments regarding individual sales, showing not
only the increasing .demand for the Edison line
in (heir localities, but also showing that each
one of the dealers was live and progressive in
his method of going after and consummating
sales.
The Polonia Phonograph Co. has been incor-
porated under the laws of New York with a cap-
ital of $25,000 by H. Siudzinski, W. Pierzchaiski
and V. C. Zerwinski.
In the current issue of Edison Diamond
Points, the house organ of the New Edison and
Edison Re-creations, appears an article headed
"Our War Record," which reads in part:
"It is not the intention of the Edison manu-
facturing laboratories to lay great emphasis on
the war work which was done here. The work
which we did represented no more than our
duty. We are now making every effort to re-
store our manufacture of phonographs to a pre-
war basis and it will not be long before we at-
tain full momentum.
"We know that every dealer has lost some
business because of the shortage of Edison pho-
nographs. We appreciate the patience and con-
sideration you have shown and we intend to
make every effort to supply you this year with
all the goods you need, provided you anticipate
your requirements in timely season."
OPENS NEW HEADQUARTERS
SOUTH BEND, INI>., March 24.—C. W. Copp, music
dealer of this city, has opened a newly remod-
eled music store, which will be devoted exclu-
sively to the sale of talking machines and rec-
oids. Attractive demonstrating rooms have
been installed in the remodeled store, each booth
being finished in a different style and yet har-
monizing with the general decorative scheme
ot the store. Mr. Copp is one of the pioneer
music dealers in this city.
The Peoria Jewelry Co., Peoria, 111., has been
incorporated with capital stock of $7,000 to en-
gage in the manufacture and repair of jewelry,
Victrolas and musical instruments, with head-
quarters at 321 Main street.
DEALERS REAP PROFIT FROM EDISON WINDOW DISPLAYS
Reproduced herewith is a photograph of one
of the current series of popular price window
fully planned as to its attractiveness and selling
value. The various units of this display are suf-
One of the Monthly Window Displays Designed
displays issued by Thomas A Edison, Inc. One
of these displays, which are remarkably inex-
pensive, is sent out monthly to those dealers
subscribing to the service. Each display is care-
by Service Department of Thos. A. Edison, Inc.
ficiently small in size so that after the display
has served its purpose in the window it need
not be destroyed, but its various units may be
used about the store and in the booths.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
56
THE
Th« World's Musical Instrument—Not a Phonograph
HOFFAY
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Plays Records of All Makes
Prompt Delivery
Unexcelled Quality
M o d e l s R e t a i l for
$125, $175, $225 and $275
Equipped with the famous "Rrsurrcctone"
Hoffay Talking Machine Co.
MUSIC TRADE
REVIEW
HOLD IMPORTANT CONFERENCES
Otto Heineman, President of Otto Heineman
Phonograph Supply Co., Inc., and His Branch
Managers and Associate Executives Meet
In order to briefly discuss several important
sales problems incidental to 1919 business, Otto
Heineman, president of the Otto Heineman
Phonograph Supply Co., Inc., summoned his
branch managers and a number of his associate
MARCH 29, 1919
Considerable attention was paid to the devel-
opment of OkeH record business and it was the
unanimous opinion of all present that this record
is increasing in popularity by leaps and bounds.
Mr. Heineman outlined some important plans
for the future which will be announced shortly
and John Cromelin, general sales manager of
the company, stated that the OkeH jobbers are
giving this record line invaluable support and
co-operation.
S. A. Ribolla, Chicago manager, and C. T.
Incorporated
3 West 29th Street, New York City
SOME ORIGINAL WINDOW FEATURES
Monthly Window Display Service of Columbia
Co. for April Will Make a Wide Appeal by
Reason of Very Artistic Arrangement
The dealer service department of the Colum-
bia Graphophone Co. in its monthly window
display service for April introduces several new
Seated (Left to Right): S. A. Ribolla, A. F. Meisselbach, Otto Heineman, A. Heineman, W. G Pilgrim, John Cromelin.
Standing: C T. Pott, R. C. Ackerman, W. C. Strong, P. L. Bearwald, M. E. Schecliter, C. W. Neumeister, Laszlo
Schwartz, H. A. Budlong.
Window Display for April
and original features. There is a unique form
of illustrated record holder which, while it takes
more cardboard in its construction, is more sat-
isfactory in many respects and will be pro-
tected for Columbia dealers' exclusive use by
patents which have been applied for. Not only
executives to a two-day conference at the execu-
tive offices, 25 West Forty-fifth street, New
York. This conference was noteworthy for the
practicability of the program, and the fact that
the branch managers reported a demand for
Heineman products far in advance of 1918, the
pievious record-breaking year in the company's
history.
Pott, Canadian manager for the Heineman inter-
ests, both spoke enthusiastically of the business
situation in their respective territories. The de-
mand for Heineman and Meisselbach motors,
tone arms and sound boxes is taxing the fac-
tories' output to the utmost and there is every
reason to believe that this healthy condition will
continue throughout 1919.
SOLDIERS GET EDISON MACHINE THROUGH OWN EFFORTS
Herewith is shown a photograph of a quartet
of Oklahoma soldiers who were stationed at

Another Display for April
is the new cut-out more substantial in support-
ing the record, but it tells a complete story giv-
ing the title and artist's name and the number,
size and price of the record. Also an appeal is
made through the drawing of a character of the
selection and the artist. The record is inserted
between the illustrated panels, in front and back
of which are the drawings. The printed story
actually comes out of or through the record.
The total cardboard display surface of 2,464
square inches, which were contracted for on
each display, has been augmented by an addi-
tional sheet twenty-eight inches by forty-four
inches, which permits liberality in displaying the
illustrations. Where six colors were planned
for and promised eight are being used in this
April display to make it more attractive, and to
do full justice to the illustrations upon which
more expense and time have been spent than
heretofore.
A suggestion of simple window trim is given
in one of the pictures which shows the April
centerpiece framed and displayed with a Queen
Anne Grafonola and three Columbia records and
a card announcement of Ponselle recording.
Tulsa Hotel. The boys had an eight-day fur-
lough, but long before their furlough was up
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Oklahoma Soldiers Giving Concert at Tulsa Hotel for Funds to Buy Edison Phonograph
Camp Pike, Arkansas, who raised money for the
they had secured ample funds for the purchase
purchase of an Edison trench phonograph by
of an Edison machine and a plentiful supply of
giving concerts on the mezzanine floor of the
records.
HEINEMAN RETURNS FROM TRIP
Otto Heineman, president of the Otto Heine-
man Phonograph Supply Co., New York, re-
turned yesterday from a short Western trip,
which included a visit to the Heineman fac-
tories at Elyria, O., and a call at the company's
Middle West branch office in Chicago.
Mr.
Heineman was gratified to find the factories
working to capacity, and while in Elyria made
arrangements for the expansion of the Heine-
man plant in practically every department.
A new music store has been opened in Fred-
erick, Okla., by the firm of Home & Maerin in
the Holloman Rttilding, North Main street.

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