Music Trade Review

Issue: 1919 Vol. 68 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MARCH 22, 1919
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The house of Kroeger was established in 1852, but we do not offer that fact as the §
chief reason why the
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The success of the Kroeger business is the result of combining the best teachings of §
the past and the most progressive ideas of the present.
§
"To have been first is K R O E G E R P I A N O C O . "To have become first |
1
proof only of antiquity"
BAUER
KROEGER IS THE BEST PIANO
PIANOS
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STAIVIFOKD
CONN.
is proof
MANUFACTURERS' HEADQUAKTEKS
305 South Wabash Avenue
CHICAGO
of merit" §
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The World Renowned
SOHMER
T H E QUALITIES of leadership
were never better emphasized
than in the SOHMER PIANO of
to-day.
Sohmer & Co., 315 Fifth Ave., N. Y.
] H A R D M A N , PECK & GO. CftS") S525AS2
NEW
433 Fifth Ave
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SING THEIR
OWN PRAISE
Manufacturers of the
Straube Piano Co.
HARDMAN PIANO
Factory and Offices: HAMMOND, IND.
Display Rooms: 209 S. State St., CHICAGO
The Official Piano of the Metropolitan Opera Co.
Owning and Operating the Autotone Co., makers of the Owning and Operating E. G. Harrington & Co., Est 1871, makers of the
AUTOTONE <£&&) HARRINGTON PIANO
The
The Standard
£ ? _ r Among Moderately Priced l**™'"*^
The Hardman
Hardman Autotone
Autotone
The
Standard Player-Piano
Player-Piano _ „_ J * (Supreme
ITbe Autotone The Playotone The Harrington Autotone The Hensel Piano
"A LEADER
AMONG
LEADERS' 1
MEHLIN
PAUL Q. MEHLIN & SONS
Factories i
Broadway from 20th to 21st Streets
WEST NEW YORK. N. J .
Mala Office aad Warcrooau
4 Cast 43rd Street. NEW YORK
KINDLER & COLLINS
524 WtST 48th STREET, NEW VOHti
SveyythmuTCnowr) inJKusie"
piano
PIANOS
and
PLAYER
PIANOS
BJUR BROS. CO.
ESTAIILIKIIKU 1*87
Makers oi
CHICAGO
toite deafers t(umuto
jbriatest Gataloos.
VOSE PIANOS
BOSTON
They have • reputation of over
FIFTY YEARS
for superiority in thoae qualities which
are most essential in w Fir»t-rln»« Piano
VOSE & SONS PIANO CO
BOSTON, MASS.
Pianos and Player-Pianos of Quality
•I
705-7l|i Whlllock Avenue, New Vorlf
HALLET & DAVIS. _ _
PIANOS
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Boston.
Endorsed fry leading artists more than three -quarter* of a century
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II
ARTISTIC
Grand, Upright
and Player
*—»•
A. B. CHASE PIANOS
PIANO
IN EVERY
DETAIL
NEW HAVEN and NEW YORK
MATHUSHEK PIANO MANUFACTURING CO.," 2 " 1
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HADDORFF PIANO CO.
ROCKFORD.ILL.
In tone, touch, ac'.ion, durability, and every requisite that goes
to make up ^n artistic instrument, there are none superior.
"actory and Principal Office: NOR WALK, OHIO
•=•=•=•=•=•=•=•=•=•=•=•=•=•:•=•=•=*
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
ffiffl
THE
VOL. LXVIII. No. 12
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York. Mar. 22, 1919
sin
*If 0 ?per Ye« ent "
The Necessity of Keeping Track of Costs
O
NE lesson of the war which manufacturers in practically every line of business have learned, with
enduring profit let us hope, is the importance of eliminating waste and promoting precision in
business. While this was compulsory under the drastic ruling of the Conservation Division of the
War Industries Board, business men generally will recognize that what was endurable in war days
can voluntarily be continued in practice to a very large extent in peace times.
In the domain of manufacturing there has been a great deal of lost motion—a great deal of factory waste
that should, and can, be eliminated. Nothing is mope valuable to-day to the manufacturer or dealer than a
correct knowledge of costs, and this knowledge can be gained in no other way than through experience and the
use of an accurate but simple cost-finding system.
Conditions prevailing during the era of conservation and economy in war times have brought this fact
home to a great many, but now that we have launched on a new era of business activity following the war
it is more important than ever that production and distributing costs should be more carefully studied and
more accurately known, so that wholesale and retail prices may be maintained on a basis of actual costs. To
the manufacturer, especially, factory cost records are fully as important as the records of sales or purchases
on a company's books.
Whether participation in competition for foreign trade or development of a larger domestic trade are
in mind, one should not forget that all plans for expansion and the overcoming of competitors are impossible
of permanent success without an absolute knowledge of manufacturing costs and factory overhead in detail.
The factors that enter into and influence the cost of manufacture, either directly or indirectly, are
forever changing, and the man who expects to meet competition, and at the same time derive a reasonable-profit
from his business, must know just how much and where these changing factors are affecting the cost of his
products from time to time.
Not so very long ago in this industry pianos were being produced and sold wholesale and retail at a price
which demonstrated without any possible doubt that the manufacturers who sold them did not know what
it cost them to do business. This must be assumed, otherwise they must have had some philanthropic "bug"
which is not customarily associated with business practices.
This peculiar pastime of selling below cost indulged in sometimes by manufacturers would be all right
if it affected their individual businesses alone, but this practice undermines the entire retail market. It places
in the hands of the piano merchants instruments which may be sold at prices that give the public an erroneous
idea of piano costs, and it is a kind of competition that disheartens honorable and reputable manufacturers who
are paying their bills and conducting business on sound and correct principles.
Too much emphasis cannot be placed on the slogan "Know your costs," because on this depends the stability
and future of an enterprise. It is safe to assume that no man is in business merely as a pastime—he is in
business to make a fair profit on his investment. And this is only possible when he is in a position to know
definitely what it costs him to produce and sell his product irrespective of what his competitors may do. This
is the only correct procedure. Any other spells disaster eventually.
We are now in the midst of the so-called reconstruction period. There are many problems ahead to be
solved, both for the individual manufacturer and for the nation. In fact, 1919 presents possibilities such as
no year in history has unfolded, but we must not allow our enthusiasm to run away with our good sense.
Business must be predicated upon a knowledge of operative expenditure, and this is particularly important in
the piano industry, where the cost of everything that enters into the manufacture of a piano has assumed a
figure that necessitates the maintenance of right prices in both wholesale and retail fields.

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