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THE MUSIC TRADE REVIEW
JANUARY 4, 1919
HOFFAY
"The Airtight Machine"
IMPORTANT POST FOR H. A. BUDLONG
General Sales Manager Cromelin Announces His
Connection With the "OkeH" Record Division
of Heineman Phonograph Supply Co.
Plays Records of All Makes
John A. Cromelin, general sales manager of
the
Otto Heineman Phonograph Supply Co.,
Models Retail for
Inc., New York, announced this week the ap-
$125, $175, $225 and $275
pointment of H. A. Budlong as a member of
Equipped with the famous "Remrrectone'
the company's "OkeH" record division in an
important administrative capacity.
Hoffay Talking Machine Co.
Incorporated
Mr. Budlong is one of the veterans and
3 West 29th Street, New York City
pioneers of the phonograph industry, having
been associated with the Columbia Graphophone
AN EXPERT IN THE SALES FIELD Co.'s factories at Bridgeport, Conn., for more
than twenty-five years. During this quarter
Miss M. E. Dorr Has Achieved Success as Man- of a century, he occupied numerous important
ager of the Talking Machine Department of posts in the executive departments, and in recent
the Up-the-State House of W. T. Crane Co.
years was assistant manager of the Columbia
factories. He is thoroughly versed in all details
SYRACUSE, N. Y., December 29.—Miss M. E. of the record industry, and will doubtless render
Dorr, manager of the talking machine depart- a great amount of invaluable service to the
ment of the W. T. Crane Go., of this city, has "OkeH" record division.
been achieving pleasing success in developing
Prompt Delireir
Unexcelled Quality
MONTHLY MEETINGS OF DEALERS
Frank E. Bolway, Edison Jobber, Adopts That
Plan in Preference to the Annual Convention
—Salesmen Demonstrate Their Methods
Miss M. E. Dorr
business for this well-known house, which han-
dles the Columbia and Victor lines.
Miss Dorr has had nine years' experience in
the sales division of the talking machine field,
having been associated with the W. T. Crane
Co. for the past six years. She is considered
an expert in her field of endeavor, having in-
augurated many ingenious and successful sales
plans in connection with the conduct of her
department. She has a thorough knowledge
of record catalogs, and her musical experience
has been a vital factor in her success.
A PATRIOTIC SOUVENIR
The New York Talking Machine Co., Victor
wholesaler, has sent to its many friends in the
trade an artistic 1919 calendar, which presents a
handsome portrait of General John Joseph Per-
shing, commander-in-chief of the American
Expeditionary Forces in France. This calendar,
which is entitled "To Make the World Safe for
Democracy," will undoubtedly meet with a
hearty welcome from the Victor dealers who are
fortunate enough to receive a copy, as General
Pershing's portrait is remarkably effective, be-
ing an exact reproduction from the original
painting by Lotave. The New York Talking
Machine Co. mailed these calendars well ahead
of the Christmas rush, so that its friends could
receive their copies promptly and in perfect con-
dition.
A COLUMBIA ROMANCE
A real Columbia romance was celebrated on
Christmas Day when Miss Katherine Grant,
secretary to O. F. Benz, of the general sales
department of the Columbia Graphophone Co.,
was betrothed to David A. Wise, manager of
the record department of the Columbia Co.'s
Pittsburgh branch. Miss Grant is a native Pitts-
burgh girl, and both she and Mr. Wise have
been associated with the Columbia Co. for sev-
eral years.
41
"Frank E. Bolway, of Syracuse, is trying out
a new substitute for the annual convention this
year," says the Edison Diamond Points. "He
holds monthly meetings of the dealers in his
district for the purpose of comparing notes, giv-
ing suggestions and keeping everyone in touch
with the splendid ideas which any of the others
may have acquired. These monthly meetings
are held in the Syracuse jobbing establishment,
and the addresses are by members of the staff
of the Rochester and Syracuse stores. Several
dealers are invited each month as guests of the
establishment. The subjects under discussion
cover all sorts of problems of the Edison trade,
and are dealt with by Mr. Bolway's expert
salesmen.
"J. G. Brown, Mr. Bolway's right-hand man,
who was in the office the other day, informs us
that all their salesmen are A Number 1. If they
are not it is not Mr. Bolway's fault, nor Mr.
Brown's. They are two of the most wideawake,
up-to-date, enthusiastic salesmen who ever
went out after business. They give every man
in their employ full opportunity to benefit by
the combined experience of all their colleagues.
Co-operation is the keynote of the establish-
ment. The understanding between the sales-
men and their superiors and among the sales-
men themselves is complete. Mr. Bolway has
arranged frequent meetings among the staffs
of the different stores to provide for this un-
derstanding. At any time in the course of one
of these meetings any salesman may be called
upon to demonstrate his method of handling a
certain problem, illustrated by another sales-
man who takes the part of a difficult customer.
Mr. Brown informs us that the men are keen
for these 'rehearsals,' and derive a great deal
of real practical benefit from their effective
presentation.
"T. J. Leonard, who attended the 'Bolway
Syndicate Meeting' in Syracuse last month,
is very enthusiastic about the monthly meeting
idea. 'The dealers are not frightened off from
attending by being asked to make talks or read
papers; that is done by various members of the
sales staff, and the papers that I heard were
brief and pointed. There were no long and
wearisome talks. In consequence, things moved
with a snap, and the evening passed very quick-
ly,' he comments.
"The guests at the latest meeting were T. J.
Leonard, general sales manager, Thomas A. Edi-
son, Inc.; L. S. Wright, of the Sheldon School
of Salesmanship; E. A. Agens, dealer at Low-
ville, N. Y.; A. Stettenbenz, of the Utley Piano
Co., Inc., dealer at Buffalo, N. Y.; C. J. Hereth,
dealer at Buffalo, N. Y.; W. C. Morgan, dealer
at Fulton, N. Y."
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
<
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
'
373 Fourth Ave.
NEW YORK