Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
AUGUST 31. 1918
MUSIC
TRADE
53
REVIEW
records through the medium of advertising that
would feature one record by one specific artist.
Mammoth Advertising Campaign Inaugurated As the Aeolian-Vocalion record library includes
by the Aeolian Co. Covering Their New Rec- selections made by many famous artists who
are recording exclusively for the Aeolian Co.,
ords—Artists Are Individually Featured
this plan of publicity presented many attractive
As announced recently in The Review the features.
Aeolian Co., New York, has completed plans
In announcing the initial recordings by the
for a mammoth advertising campaign in he- distinguished tenor, Giulio Crimi, the Aeolian
half of the new Aeolian-Vocalion records. This Co. featured two records presenting selections
campaign has already been launched in the from "Cavalleria Rusticana" and "Pagiiacci."
This advertisement appeared in the leading
newspapers in this city, and was noteworthy for
its attractive illustration, which carried out the
ADVERTISING THE VOCALION RECORD
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
O
N L Y a wistful little musical tale—but sun K by a
treat artist with a heart-stirring appeal that will
n).ikc- this Vocalion record a ihinihtd /taurui'm.
Three tiny maids in quaint jjreen bonnets who have
spent the carefree days of ihil.Hm.nl together—liliu-
ejeil Daisy. Attic D u k i e of the clear grey orbs, and
broivn-eyed Dorothy May
With what cJnuisile tenderness of tonal beauty ilo,.<
polit:in OJKT.I Company, invest the name nl [).I-I ti
N i l ) — fore-licit) ..1 li. - ,
n
,.,«A- ,1,1 /./.
Jr. ijiml plMtfw Inrirlj in
Kunfi-ai, .fermic ,,„!„
••'id lull km luulei
ilie Melnftlilat ()ftr,i
CdmJWHy lull luiit in yttiri
Flitrmce E/nleu'i flmr.
laklen.
IK ballad
marVelous Vucalion i . w n l
Through I lie imprcssivi' tone-re^hsni of iln* -\ * • • 111 MI
Gompanys m w n n j i m p r u w i l system of i n r . i n i -
not only is the imhvidunl quality of Kl'jrcm t- 1 i (M^I ,
tH'nutiful voice ^ivi'n amnztnt reproJuitton, Imt i . n h
cti-Lir-tut dctuil of h«r rciiiarkalil*.' enunciation— CII.I-
Mir,,; the liilener to enjoy ' i v r . ,,.'!,iU< of this rare
/-mi
Kkin,
••Lmli/,1
,f Lnzti
"Si
li," loft* ritnllii fi,J
a fifinl
AtOLUN-VOCAUOH
VOCALION
RUCORDS
limitless possibilities ot this CMlu,ive nwtli'od ol t-
reproduction.
THE
AEOLIAN -VOG ALION
P
LAYS all standard makes of record
other phonograph .nid tivstu^vs upon uwnurs
o l these wondcrlul instmrnvnts the added
advantage of enjoying, through the
tf
d m
l
td
th
Advertising the Florence Easton Records
newspapers throughout the country, and judg-
ing from the enthusiastic reception accorded
the first advertisements in this series, this pub-
licity will not only produce sales for Vocation
Miss Florence Easton
dealers, but will serve to emphasize the pres-
tige and quality of the Vocalion records.
When this record campaign was being pre-
pared the advertising department of the Aeolian
Co. endeavored to inaugurate something dis-
tinctive, and after carefully considering vari-
ous plans it was decided to introduce Vocalion
How You Can
Safely Increase
Your Income
Giulio Crimi
idea of the "Cavalleria Rusticana" selection,
as well as for the unusual manner in which this
record was introduced to the music-loving pub-
lic. Mr. Crimi records exclusively for the Vo-
calion record library, and his records will
doubtless meet with the hearty approval of Vo-
calion dealers everywhere.
Another advertisement in this interesting
series called attention to "A Vocalion Record
Artistic Design of Head of Crimi Ad
of Rare Charm," this record being "Three Green
Uonnets," sung by Miss Florence Easton, of
the Metropolitan Opera Co. This distinguished
soprano, who also records exclusively for the
Vocalion library, has made an individual place
for herself in European operatic circles and has
been hailed as one of the most valuable ac-
quisitions to the Metropolitan Opera Co.'s staff
in recent years. She has appeared in many
important roles during the past season, and has
definitely established herself as a gifted artist.
The text of the advertisement announcing
Miss Easton's record was noteworthy for the
distinctive treatment accorded the description
of this record. The border design of this ad-
vertisement was also unusually attractive, and
as may be seen by the accompanying illustra-
tion, was well calculated to attract the atten-
tion of newspaper readers. Miss Easton's rec-
ord has already achieved signal success, and
her addition to the staff of Vocalion artists is
welcome news for Vocalion representatives.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK