Music Trade Review

Issue: 1918 Vol. 67 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 10, 1918
THE MUSIC TRADE REVIEW
9
PITTSBURGH TRADE DOING AN ACTIVE SUMMER BUSINESS
High-Grade Instruments Forming the Bulk of Present Sales, With Cash or Short-Time Contracts
the Rule—Schroeder Co. Featuring the Kurtzmann—Personals and Other News
PITTSBURGH, PA., August 5.—Trade conditions
in the Pittsburgh piano marts for the month of
July were reported by all dealers seen by The
Music Trade Review representative as excep-
tionally good. In fact, quite a few dealers
emphasized the fact that the sales of pianos for
the month far exceeded the sales that were made
in July, 1917. On all sides it was pointed out
that the extraordinary sales of pianos and player-
pianos made during the month were princi-
pally due to the enormous weekly payrolls that
have been made possible by the large iron and
steel establishments of the Pittsburgh district.
Every week over $10,000,000 is paid out by the
various industrial plants of this city and, in turn,
this money goes to the home markets.
The higher priced pianos and player-pianos,
it was stated, appeared to have the call and not
a few of the sales were on a cash basis. While
time sales are still in favor, there is a string
trend among piano buyers, especially those who
earn high wages, of paying cash down.
This feature as a notable instance of this state
of affairs, as it particularly applies to Pittsburgh,
is shown in one of the branch music stores
where a mill worker and his family called to
purchase a talking machine. A $50 machine was
shown and the man asked to see a higher priced
style. A $100 phonograph was next shown and
still the man was not satisfied. He finally bar-
gained for the purchase of a $150 phonograph
with the understanding that within a week if he
chose to, he would return the instrument and
take a $225 machine that struck the fancy of
the family.
The Schroeder Piano Co. devoted one of their
large show windows the past week to an attrac-
tive and tasty display of the Kurtzmann piano.
This is one of the leaders of the Schroeder Co
and sales were reported especially brisk. This
was said to be a good market, for grand pianos
are also a feature of the week's business.
W. H. Schroeder, of the Schroeder Piano Co.,
has left on an extended vacation trip to moun-
tain resorts, while George Schroeder has re-
turned from a vacation trip to Lake Chautauqua
with his family.
The Schroeder Piano Co. are making extensive
alterations to the talking machine departments
of their stores at' Butler, Pa., and Charleroi, Pa.,
and when they are completed there will be added
three new demonstration booths at each store.
W. C. Dierks, general manager of "the C. C.
Mellor Co. interests, said: "Trade is very good
and we have no complaints to make. Pitts-
burghers are great music lovers and conse-
quently pianos, player-pianos-fnd other musical
instruments havi a steady demand practically
throughout the entire year. The past month has
been a good one and the prospects-for August
are very bright indeed."
Jacob Schoenberger, of Lechner & Schoenber-
ger, one of ,the ojdest established piano houses
in Western Pennsylvania, said to the repre-
sentative of The Review: "We are doing a- nice business and find that our sales for Jujy
far exceeded the business that we did in Juljiy,
1917." The firm have a large and commodious
storeroom on Liberty avenue, right in the iifeart
of the downtown business section, and they
Simplest and Best
The GEORGJfP. BRAND
Mechanical Tracking Device
Destined to be the Standard
in the trade
Manufactured by the
BRAND PLAYER ACCESSORIES COMPANY
140th Street and Jackson Arenue, New York
utilize their show window for splendid exhibits
of pianos and talking machines in which there
is a marked spirit of patriotism shown by use
of the American flag and colors of the Allies.
Mr. Schoenberger is prepared to take his vaca-
tion in a few days and will auto leisurely with
his family to Lake Chautauqua, N. Y. He will
be absent several weeks.
G. W. Watkins, manager of the piano depart-
ment of the W. F. Frederick Piano Co., stated
that there was considerable, activity in the piano
trade at present and that sales were most en-
couraging. Mr. Watkins appeared somewhat
concerned over the ruling of the War Industries
Board relative to their allotting of steel to in-
dustries that are not classed as essential to the
successful carrying on of the war. "It is to be
hoped," said Mr. Watkins, "that the decision of
the board as it affects the piano and allied in-
dustries will not be so drastic as to curtail to any
marked extent the output of the piano factories.
Music is decidedly essential to the well being and
morale of the American people just at this time
when the issues that we are contending for are
being so bitterly contested on the Old World
battlefield. It is to be hoped, therefore, that
while we must use and put forth every effort
to win the war, the brakes will not be put on
too hard on the piano industry. No class of
business men in this country is more loyal to
the Government than the piano dealers and
they are back of Uncle Sam with all their heart
and soul."
Mrs. Mae Hall, who represents the W. F.
Frederick Piano Co. at New Castle, Pa., was a
visitor to the Pittsburgh office the past week
and brought with her a customer who purchased
an $850 piano.
Edward Hoffman, of J. M. Hoffman & Co.,
the Wood street piano dealers, left on a two
weeks' vacation last week. He is making a tour
of the St. Lawrence and Saguenay rivers and
will visit Toronto, Montreal, Quebec, Lake
George and New York.
E. Harwood, manager of the piano depart-
ment of Kaufmann's, was quite enthusiastic
over business conditions and stated that the
piano department for the month of June made
the highest percentage of sales of any depart-
ment in the big store, which is one of the lead-
ing department stores west of New York.
"June was a record-breaking month in this de-
partment for piano sales," said Mr. Harwood.
"We went over the top by 200 per cent, better
than we did in June, 1917. The month of July
we expect will show a corresponding increase."
Mr. Harwood left last Saturday on a two weeks'
auto trip to various points in New York. He
will combine pleasure and business in the outing.
N. Y. BARGE CANAL FREE FOR ALL
The Railroad Administration has lowered
freight rates on the New York State Barge
Canal about 20 per cent, on intrastate and 10
per cent, on interstate traffic, as compared with
all rail rates, for the purpose of deflecting traf-
fic from the congested railroads to the water
routes. ]t is essential for the welfare of the
nation that the Canal be used to full capacity,
and shippers within the State and on the Great
Lakes should co-operate for the purpose.
Much misinformation exists regarding Gov-
ernment operation of the Canal. The rates fixed
by the Railroad Administration apply only to
boats operated by the Governrrient. Any pri-
vate corporation or individual can buy or build
barges and operate them freely on the Canal,
and can cut the Government rates as much as
they please in either interstate or intrastate
'traffic. The Canal is a free highway for all
-'corners. For local traffic the Government rates
i, will be about 25 per cent, less than the rail
j rates, but. private barge owners can charge still
less if they choose.
r
Christman
Pianos
Players
Grands
because of their
style and quality
are quickly sold.
They have TONE,
lots of it. and of
that wonderful pu-
rity and power for
which they are
justly famous.
In every detail of case
designs, veneers and
finish they are right up
to the minute.
By selling the Christ-
man line your sales and
profits are bound to in-
crease for your com-
petitor could not pos-
sibly offer pianos of
such exceptional value
for the price.
If Christman Pianos
are not sold in your ter-
ritory it will pay you
to write for full partic-
ulars.
"The first touch tells"
Christman Piano Co.
597 E. 137th Street New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE
REVIEW
formed that the cities of Batavia and Lockport
have been assured by the State Fuel Adminis-
trator that their requisition for coal will be
tilled in full. A requisition of upward of 200,000
tons for general use at the Cataract City has
been forwarded to the state coal administration.
Isadore Melzer, Victrola dealer at 1048 Broad-
way, has gone to Great Lakes, 111., to be trained
for the navy.
B. E. Neal, vice president of Neal, Clark &
Neal, has returned from a month's vacation.
The A. F. Koenig Piano Co. recently sold a
Conway Virtuolo to Chester Winn, a Buffalo
business man,
"July business was better than June, and
August started out line," was the report of
President Koenig, who handles the Hallet &
Davis line.
The Wurlitzer Co. is running a series of ads.
in the Buffalo newspapers. The purpose is to
familiarize the people of this city with the com-
pany's complete line of pianos and players.
The National American Music festival, held
annually at Lockport, will open there September
2. Believing that music is a wartime necessity,
the directors will present a fuller week's pro-
gram than ever before. Many of the 160 American
composers represented on the programme will
also be present to hear their works interpreted.
In becoming host to these national musical fes-
tivals, Lockport has followed many examples
from the Old World, where small and compara-
tively unknown cities have sometimes acquired
great fame through presentation there of plays
or musical events annually.
Local piano salesmen say that their sales are
often killed or delayed through unnecessary
misunderstandings. A recent example follows:
The W. S. S. committee of this city announced
that the amount of War Savings Stamps to be
bought by each family here should average $150.
The heads of many homes in Buffalo overlooked
the word "average" in the ruling and even
those of limited means had an idea that they
would have to save up $150 immediately for the
present stamp campaign. They also lost sight
of the fact that many families who have plenty
of means have bought not alone $150, but $2,000
worth of the stamps in this campaign. When a
local salesman was ready to ask a prospect for
a down payment of $25 or $50 on a piano she
balked because she had an idea she would have
to buy $150 worth of the War Savings Stamps
forthwith. Her means allowed her to buy a $50
Liberty bond in each of the three campaigns,
but, through her misunderstanding, the W. S. S.
campaign was causing her financial worry. It
was this state of the prospect's mind which
killed the piano sale.
WANAMAKER EMPLOYES SEE FILM
ESTEY PIANO FOR THEATRE
Attend Performance of "America's Answer" at
Cohan Theatre Last Week
Smith Music Co. Places Instrument of That
Make In Strand Theatre, Marshalltown, la.
PROPOSED WAR TAX AIDS SALE OF PIANOS IN BUFFALO
Local Dealers Closing Many Sales Among Customers Who Desire to Purchase Before Price In-
creases, Due to War Tax, Go Into Effect—Business Continues Good, Despite the Heat
BUFFALO, N. Y., August 5.— Published reports
on the proposed tax on musical instruments
have caused a number of Buffalonians to buy
pianos, players and talking machines before
prices move another notch upward. This is one
of the reasons given for the satisfactory condi-
tion of the music trade at the end of July and
the early part of August.
The Utley Piano Co., Inc., of Buffalo, has
filed incorporation papers, with a capital of
$50,000. The directors are Mary B. Utley, Al-
bert Stettenbenz and Thomas R. Wheeler. The
concern will conduct the piano and talking ma-
chine business of the late C. H. Utley. Mr.
Stettenbenz, one of the directors, was manager
of the Utley store for several years.
Several western New York music dealers who
are bachelors as well as true patriots, are al-
ready figuring out on paper what they will do
with their piano or talking machine stores in
case they are called to the colors by the pro-
posed raising- of the draft up to forty-five years.
They claim that while they have alwa'ys feared
the unerring shafts of the diminutive Cupid, they
will be willing to face unswervingly the "shots
and shells of the brutal Huns."
Cooler weather in Buffalo at this writing has
helped the piano trade. During the recent hot
spell customers and sales persons alike shared
In the discomfort at the stores and business was
threatened with a slump. Trade was later
stimulated by a tumbling temperature.
K. J. Dingley, of the Victor Talking Ma-
chine Co., was a Buffalo visitor. His purpose
was to allot Victrolas and records among the
Victor distributors.
The Columbia Co.'s Buffalo branch reports
an increase of 75 per cent, in trade in July over
the record of the same month a year ago. The
new type of Grafonolas equipped with the new
non-set automatic stop has been distributed
among many Columbia dealers in this terri-
tory.
John Lund, who lias charge of Buffalo's mu-
nicipal musical affairs, has been appointed the
city's ofticial organist. Mr. Lund uses a Stein-
way grand in his studio.
The Buffalo Music Co., of 708 Swan street,
has taken over the Victrola agency held by Paul
Kuehu, of Walden avenue.
A phonograph booth, built in a balcony ef-
fect at the rear of the Brunswick-Balke-Collen-
der Co.'s store, has been completed. This room
is pleasingly furnished and electric-lighted. New
Brunswick dealers include the Hoffman Piano
Co. and M. Turchin, of this city.
Even while the mercury was aviating toward
the hundred mark, the piano dealers of Niagara
Falls recently had their minds on the below-
zero weather that is sure to sweep that city
next winter. The fact is that their 1918-19 coal
supply is worrying them. They have been in-
AUGUST 10, 1918
MARSHALLTOWN, 1A., August 5.—The Smith
The employes of John Wanamaker, New
York, attended the George M. Cohan Theatre Music Co., who feature Estey pianos most suc-
Friday night in a body to see the film "Amer- cessfully in this territory, have recently placed
ica's Answer," which is a motion picture re-
leased by the U. S. Government authorities.
The members of the piano department were in-
cluded in the audience, and Ben F. Owen, man-
ager of the piano department, was a member
of the committee which arranged for the event.
During the course of the evening Miss Edna
Bloom, of the Wanamaker concert department,
sang the "Star Spangled Banner" and other ap-
propriate selections, and a male chorus was
also included on the program. Several of the
organizations connected with the John Wana-
maker store, including the John Wanamaker
Police Reserve Junior Band, etc., marched to
the theatre in a body.
MOVING TO LARGER STORE
HAMMOND, IND., August 5.—A new piano st.ire
is being opened in this city by J. N. Wilcokson,
who was formerly located at 150 East State
street. The new store is at 145 East State street,
and will contain the largest floor space of any
piano store in this city. Mr. Wilcokson will
handle the Bjur Bros, and Steger pianos and
ulayers, and Steger talking machines.
A Leader
at
Grands
Uprights
Players
Home
and
Abroad
WILLIAM TONK & BRO., Inc.
Tenth Ave., Thirty-fifth and Thirty-sixth Sts., New York
The Strand Theatre, Marshalltown, la.
a piano of that make in the Strand Theatre here.
The Strand Theatre is considered the leading
picture house in this city and is one of a
large chain of theatres so well known through-
out Iowa and Nebraska. The theatre seats
about 750 people, and is generally well filled.
Music is furnished by a good orchestra of seven
men. The manager is J. Jolly Jones, Jr., who
is considered one of the live wires among the
motion picture men in the West.
Have you bought a Thrift Stamp to-day?

Download Page 9: PDF File | Image

Download Page 10 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.