Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 10, 1918
THE
MUSIC TRADE
47
REVIEW
CONDUCTED BY B. B. WILSON
ACTION AGAINST DEMONSTRATIONS
Music Publishers' Protective Association Goes
on Record as Opposed to That Method of
Popularizing Songs—Opinion Not Unanimous
The action of the Music Publishers' Protec-
tive Association in going on record against
music store demonstrations will without doubt
do away with that method of popularizing songs.
While it is true the action was not taken unani-
mously it is thought those who opposed the
move did so not so much because they were
against the discontinuance of the practice as
tbat they were opposed to the association dic-
tating a policy to be followed out by private in-
terests.
The move in no way will affect the sales of
the larger publishing houses as that method of
placing songs'before the buying public was not
by any means the main source of making songs
popular. As a matter of fact it was only a
small link in the chain, and an expensive link
at that from all reports.
The small publishers, especially those in the
smaller cities, were often able to make their
songs popular locally by demonstrations in the
larger stores of their cities and were encour-
aged by the local buyers, who, of course, felt
it was assisting home industry. Many of these
smaller publishers are in the business as a side
line, with small overhead expense, and are able
to appear as publishers over a longer period
than would be possible with the same caliber
of songs did they attempt to do a national
business.
All in all the new arrangements will no
doubt meet with favor all around, as one of
the larger chains of syndicate stores has for
some time given no permission for demonstra-
tions and the other big music buyers no doubt
approve of the policy. On the other hand, it
may be that some of the publishers themselves
will look with disfavor on the association taking
action that interferes with the publishers' meth-
od of making sales, as the means used were open
to all who cared to go to the expense involved.
Still 150% Profit on
Famous
McKinley
10 Cent Music
All of the Best Reprints and more
Big Selling Copyrights than any
other 10 Cent Edition.
TO 6000 McKINLEY AGENTS
50 New Numbers
and New Catalogs
Now Ready for 1918
YOU ARE SURE TO HAVE CALLS
Better Music, Better Paper, Better Titles
Free catalogs with stock orders. We pay
for your advertising. Our music is as staple
as wheat.
Write for samples.
Chicago McKINLEY MUSIC CO. New York
CHAPPELL
CO.XTD.,
41 East 3 4 tb
Write for \5peciat Offer on theje Numbers
FEIST SONGS TO BE ISSUEDJN REDUCED SIZE IN FUTURE
Leo Feist, Inc., Adopt New Size for Popular Sheet Music, Which Will Effect a Saving of Ap-
proximately 50 Per Cent, on Cost of Paper and Shipping—The Move a Good One
The announcement by Leo Feist, Inc., that
all popular music published by that firm in the
future will be issued in reduced size probably
marks the most revolutionary change that has
taken place in the music publishing field in
years. The new size is just one-half that of the
ptcvailing popular size, and, as a wartime saving,
is a measure that probably will be looked upon
with special favor by the War Industries Board
and all other Government agencies interested in
to-day's problems.
The new size is approximately 10J4 by 7
inches, and, following the policy Leo Feist in-
augurated many months ago, contains no insert.
The thematics are most readable, and in many
v/ays the new edition will meet with approval.
There is very little doubt that in a very short
time many publishing houses will issue their
popular numbers in the new size, at least all
new numbers. There is, of course, an actual
saving of 50 per cent, in the^amount of paper
used, and probably twice as many numbers can
be run off on the presses at once as could be
handled in the old size.
From the dealer's standpoint he can display
twice as many titles as formerly with an ad-
justment of his bins. The cost of the altera-
tions will be quickly made up by the saving in
shipping charges. In the case of the syndi-
cates stores, who value space very high, and
where departments are charged with overhead
expense, according to their size, etc., they will
be enabled to reduce their space and the de-
partment would still be doing the normal vol-
ume of business. With freight shipments as
slow as they now are, there will be no neces-
sity of shipping other than by express. The
shipping charges by express will be $2 a thou-
sand to San Francisco, 30 cents a thousand to
Boston, or in other words will hardly total
Xi-cent per copy. From the Government angle
there will be a saving of approximately 1,500,000
pounds of paper each year. As the same
amount was previously saved by abolishing the
insert, the publishers can save 3,000,000 pounds
CM* paper over the pre-war period. Much credit
is being given Leo Feist throughout the trade
ii. placing before the trade this new war edi-
tion and in some quarters acknowledgment is
also being made for their doing away with the
insert. The jobbers who have looked over
the new size predict its success and, in fact,
every one interested seems to think the move
an exceptionally good one.
On the title page of the new war edition ap-
pears the following statement under the head-
ing "War F,dition": "To co-operate with the
Government and to conserve paper during the
war this song is issued in a smaller size than
usual. Save! Save! Save is the watchword of
to-day. This is the spirit in which we are
working and your co-operation will be very
much appreciated."
All of the fast-selling songs in the Feist cat-
alog are now issued in this new size, such as
"K-K-K-Katy," "I'm Sorry I Made You Cry,"
"My Belgian Rose" and "If He Can Fight Like
He Can Love, Good Night Germany," and
others.
ATTRACTIVE NEW WALTZ SONG
The Charles E. Roat Music Co., Battle Creek,
Mich., has just published an attractive new waltz
song entitled "Since You Came Into My
Dreams," the words by J. Will Callahan, author
of "Smiles" and other successes, and the music
by J. Russell Robinson, which is gaining rapidly
in
l a v i >r.
The Fox Trot
Hit of 1918
"ROSE
ROOM"
Fox Trot and Song by Art Hickman
and Harry Williams (writer of l4 It's a
Long Way To Tipperary").
A wonderful melody and a beautiful
lyric. Order copies now through your
jobber or firm.
ShermanjMay & Go.
SAN FRANCISCO
Publishers of "Li'l Liza Janm"
and "While Incense Is Burning"