Music Trade Review

Issue: 1918 Vol. 67 N. 6

wm
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
VOL. LXVII. No. 6
Published Every Saturday by Edward Lyman Bill, Inc., at 373 4th Ave., New York.
August 10, 1918
sln
'h.$?tf£
££**•
Agricultural Prosperity and the Piano Trade
A REPRESENTATIVE of The Music Trade Review has just returned from a trip through a typical
/ \
mid-west agricultural state. What he has seen may not be indicative of conditions existing quite
/
\ universally; it is, however, certainly indicative of what is just now occurring throughout an enormous
^
^ and extremely important part of the country.
Those who have seen the extraordinary condition of the present corn crop are unanimous in declaring that
nothing like it has been observed for years. It has been a common experience to ride for a whole morning at
twenty miles an hour along roads bounded on each side by fields of corn twelve feet high, with hardly a break
save for the occasional stretches of wheat and oats, now all gathered and threshed.
The country roads are filled with automobiles. It is nothing unusual to see not mere cheap Fords, but fine
expensive cars, one after another, bowling along the roads driven by young girls in beautiful clothes, or by
bearded patriarchs, the fathers of the aforesaid girls, in overalls, looking as if they had just stepped away from
the thresher. The houses, the barns, the cattle, the automobiles, and the marvelous crops, all point to a pros-
perity as astounding as it is overflowing.
How many pianos or player-pianos are there in this magnificent area of prosperity and cash? Personal
observation convinced The Review's representative that two out of three farmhouses in the area gone over
by him possess something in the nature of one of these instruments. The proportion is fair, but it does not
represent so favorable a condition as might be supposed.
In days when even the renter, once despised by all farmers, can make a small fortune in a few years if
he be a good farmer himself, there is not much excuse for the remaining third being without pianos, is there?
The word "piano," too, covers, a multitude of musical sins. The most astonishing feature of all the
features of an astonishing journey was the almost uniform badness, if the term may be permitted, of the
pianos to be found in farmers' houses. The representative of this paper made a personal canvass lasting for
more than a week through a large area, visiting every farmhouse he could get to, and finding out the style,
age and condition of the piano, if any existed. He found some remarkable facts, too.
It is safe to say that a large majority of the instruments were from five to fifteen years old. It is safe
to say that most of these were of indifferent or cheap makes. It is equally safe to say that the owners, in most
cases, had literally no notion of any obligation, moral or otherwise, to keep their pianos in tune. It is, lastly,
not the slightest exaggeration to state that the player-pianos stood to the others in number as one to ten, and
that a majority—yes, a majority—of these were suffering from some more or less serious defect, besides being
mainly of the less expensive grades.
Yet the same farmers spend from $500 to $2,500 upon an automobile!
There is always a reason for things. Here we have two facts and several reasons.
The first fact is general public ignorance as to the piano and as to music. The second is general public
indifference on the whole subject.
The reasons are mainly, it is submitted, (1) failure of the dealer to work the agricultural territories
intensively, (2) consequent, almost complete ignorance as to the player-piano's value and as to maintenance of
the piano, (3) the shortage, acute in many States, of technically competent piano tuners, (4) the tendency of
the farmer to buy "bargains" always.
The farmer does not buy "bargain" automobiles, however; because their prices are nationally advertised
and nationally maintained.
He has been, however, educated into the "bargain" thought by the piano dealer. That is the big difference.
(Continued on page 5)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President, C. L. Bill, 373 Fourth Ave., New York; Vice President, J. B. Spillane,
373 Fourth Ave., New York: Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretory and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorial Staff:
B. BBITTAIN WILSON, CAKLITON CRACK, L. ML ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. BKAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. Bowm
BO8TON OFFICE:
CHICAGO OFFICE:
TORN H. WILSON, 324 Washington St.
E. P. VAN HAILINGKN, Republic Building,
Telephone, Main 6950.
209 So. State St. Telephone, Wabash 5774.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IB SUPPLIED WEEKLY BY OCR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $4.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
P i a n r> a n i l
Departments conducted by an expert wherein all ques-
-1 l a n u dllU
t ^ ^ o f a technical nature relating to the tuning,
D p n a r f n i A n f t regulating and repairing of piano* and player-pianos
L r e p a r i m e n i S a r e dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concern-
ing which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal. .Charleston Exposition, 1902
Diploma.. .Pan-American Exposition, 1901 Gold Medal
St. Louis Exposition, 1904
Gold Medal..Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS B»8B—S98S MADISON SQ.
Connecting all Departments
Cable address: "Elblll, New York."
NEW Y O R K , A U G U S T 1 0 , 1 9 1 8
EDITORIAL^
IANO manufacturers and merchants, and particularly the
P
latter, have on numerous occasions since the passage of the
War Revenue Bill suggested the drawing up and circulation of a
general, but simplified, set of rules for their guidance in keeping
accounts and preparing figures for presentation to the Depart-
ment of Internal Revenue. What is wanted is a system that
could be made to apply to any business and would show at a
glance what taxes are due to the Government under the various
clauses of the law.
Unfortunately, expert accountants have declared that it is
not feasible to prepare such a general system inasmuch as each
individual case must be studied and handled by itself. Were it
simply a matter of making an accounting for taxes assessed on
instruments and parts thereof, it would be very simple to offer
advice, but it is the Excess Profits Tax, as well as the Income
Tax, which causes the trouble.
A case is on record where one man was called upon to pay
taxes of over $40,000 to the Government on his income' for the
year, while another man, of somewhat greater wealth, was called
upon to make payment of only a few hundred dollars. The ques-
tion all hinged on the channels through which the income was
received and the manner in which the capital of the two men was
invested.
Expert accountants have for the most part made a close study
of the various provisions of the law, and for the dealer who does
a business of any fair volume or has any substantial investment,
the best advice is to present his case to such an accountant and
abide by his judgment. The accountant's charge will more than
likely be offset by a saving in actual tax payments and will at the
same time remove the possibility of the merchant being called
upon to pay a penalty for failure, through ignorance, to make correct
returns. It ha? been said that the man who attempts to act as
his own lawyer generally has a fool for a client, and while it might
not be well to make so strong a statement regarding the matter of
AUGUST 10, 1918
making tax returns, the man who puts the matter in the hands of a
competent accountant is simply relying upon a specialist to take care
of a highly specialized matter.
since the war started has the cause of music received such
N OT a strong
Federal endorsement as that found in the official action
of the Council of National Defense in urging the formation and the
encouraging through State Councils of the Community Chorus idea.
In a bulletin sent out to its representatives the Council says in part:
"Community singing for war purposes has passed beyond the
stage of experiment. In Connecticut, Wisconsin, Pennsylvania,
Idaho, Maine and other States, community singing, under the direc-
tion of the State Council of Defense, usually through the formation
of 'Liberty Choruses,' has proved itself of substantial value. It is
an asset in any speaking campaign, assuring a large and enthusiastic
attendance at the meetings. It gives the people of the nation an
opportunity to learn and sing the songs of the nation and its allies,
thereby answering a long-felt need. It stirs the spirit of patriotism
as hardly anything else can, and it promotes that unity of feeling
without which no community can do successful war work.
"We, therefore, recommend that in every State where this has
not already been done the State Council and the State Division of
the Woman's Committee join in building up a State-wide organiza-
tion of Liberty Choruses."
The Council agrees that properly organized choruses will not
only serve to maintain the spirit and morale of the people generally,
but will prove of inestimable service in arousing enthusiasm at
various patriotic rallies, national holiday celebrations, and other
affairs of local and national importance, and at the same time serve
a valuable purpose in attracting the public to meetings held under
Governmental auspices where "Four Minute" speakers and others
are to make addresses in the interests of various war projects.
With the recognized Governmental agency back of it the Com-
munity Chorus idea should develop into a nation-wide institution
reaching into every hamlet in the country. It will not only serve
to impress upon the humble citizen the great value of music, but will
bring home to those in power at Washington what music, even in
its crudest form, means to the life of the nation during the critical
period of the war. With the status of music firmly established in
the official mind, it is but logical to assume that the instruments that
produce music, and in turn those who produce the instruments, will
receive favorable consideration from the powers that be in any con-
templated move for the further curtailment of non-war industries.
Incidentally, for patriotic, if for no other reasons, piano mer
chants in all sections should ally themselves with this new national
movement and lend their efforts to the establishment and main-
tenance of Community Choruses and other musical organizations in
their own localities.
D
ISCUSSING the economic readjustment that is taking place
in this country, the Journal of the American Bankers' As-
sociation, an organization having a membership of 18,500, points
out in its August number that the tendency is toward placing
every one on the same basis of reward that the soldiers get,
less the physical pains or the ultimate sacrifice.
"There is evidenced," it says, "a general belief that no one
should profit from the war. The man at the front and the man
getting ready for the front offer everything for the nation's suc-
cess. The man at home should have no advantage; whatever he
gives, it must be less than many thousands at the front have
given and it cannot be more than many thousands are ready to
give. We have not yet come to regard life as cheap or profit as
the one aim of all effort. In fact, profit has been displaced by
service as the aim of effort. This is one of the benefactions of
the war. It is this that is forcing all the readjustments which
extend not only economically, but reach out and pervade all de-
partments of activity.
"The readjustments are going on before us constantly. The
one counteracting or hampering influence is the necessity of keep-
ing business going. To denounce the profiteer is not to denounce
profits. There must be gain and the incentive to it or our eco-
nomic structure would crumble. 1 Teed must be given to the in-
tricate relationships of business and their interdependencie?. If
we concede profits as an incident to service we must concede
taxes as the equitable consequence. If we deny the workman
l

Download Page 3: PDF File | Image

Download Page 4 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.