Music Trade Review

Issue: 1918 Vol. 67 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE
REVIEW
formed that the cities of Batavia and Lockport
have been assured by the State Fuel Adminis-
trator that their requisition for coal will be
tilled in full. A requisition of upward of 200,000
tons for general use at the Cataract City has
been forwarded to the state coal administration.
Isadore Melzer, Victrola dealer at 1048 Broad-
way, has gone to Great Lakes, 111., to be trained
for the navy.
B. E. Neal, vice president of Neal, Clark &
Neal, has returned from a month's vacation.
The A. F. Koenig Piano Co. recently sold a
Conway Virtuolo to Chester Winn, a Buffalo
business man,
"July business was better than June, and
August started out line," was the report of
President Koenig, who handles the Hallet &
Davis line.
The Wurlitzer Co. is running a series of ads.
in the Buffalo newspapers. The purpose is to
familiarize the people of this city with the com-
pany's complete line of pianos and players.
The National American Music festival, held
annually at Lockport, will open there September
2. Believing that music is a wartime necessity,
the directors will present a fuller week's pro-
gram than ever before. Many of the 160 American
composers represented on the programme will
also be present to hear their works interpreted.
In becoming host to these national musical fes-
tivals, Lockport has followed many examples
from the Old World, where small and compara-
tively unknown cities have sometimes acquired
great fame through presentation there of plays
or musical events annually.
Local piano salesmen say that their sales are
often killed or delayed through unnecessary
misunderstandings. A recent example follows:
The W. S. S. committee of this city announced
that the amount of War Savings Stamps to be
bought by each family here should average $150.
The heads of many homes in Buffalo overlooked
the word "average" in the ruling and even
those of limited means had an idea that they
would have to save up $150 immediately for the
present stamp campaign. They also lost sight
of the fact that many families who have plenty
of means have bought not alone $150, but $2,000
worth of the stamps in this campaign. When a
local salesman was ready to ask a prospect for
a down payment of $25 or $50 on a piano she
balked because she had an idea she would have
to buy $150 worth of the War Savings Stamps
forthwith. Her means allowed her to buy a $50
Liberty bond in each of the three campaigns,
but, through her misunderstanding, the W. S. S.
campaign was causing her financial worry. It
was this state of the prospect's mind which
killed the piano sale.
WANAMAKER EMPLOYES SEE FILM
ESTEY PIANO FOR THEATRE
Attend Performance of "America's Answer" at
Cohan Theatre Last Week
Smith Music Co. Places Instrument of That
Make In Strand Theatre, Marshalltown, la.
PROPOSED WAR TAX AIDS SALE OF PIANOS IN BUFFALO
Local Dealers Closing Many Sales Among Customers Who Desire to Purchase Before Price In-
creases, Due to War Tax, Go Into Effect—Business Continues Good, Despite the Heat
BUFFALO, N. Y., August 5.— Published reports
on the proposed tax on musical instruments
have caused a number of Buffalonians to buy
pianos, players and talking machines before
prices move another notch upward. This is one
of the reasons given for the satisfactory condi-
tion of the music trade at the end of July and
the early part of August.
The Utley Piano Co., Inc., of Buffalo, has
filed incorporation papers, with a capital of
$50,000. The directors are Mary B. Utley, Al-
bert Stettenbenz and Thomas R. Wheeler. The
concern will conduct the piano and talking ma-
chine business of the late C. H. Utley. Mr.
Stettenbenz, one of the directors, was manager
of the Utley store for several years.
Several western New York music dealers who
are bachelors as well as true patriots, are al-
ready figuring out on paper what they will do
with their piano or talking machine stores in
case they are called to the colors by the pro-
posed raising- of the draft up to forty-five years.
They claim that while they have alwa'ys feared
the unerring shafts of the diminutive Cupid, they
will be willing to face unswervingly the "shots
and shells of the brutal Huns."
Cooler weather in Buffalo at this writing has
helped the piano trade. During the recent hot
spell customers and sales persons alike shared
In the discomfort at the stores and business was
threatened with a slump. Trade was later
stimulated by a tumbling temperature.
K. J. Dingley, of the Victor Talking Ma-
chine Co., was a Buffalo visitor. His purpose
was to allot Victrolas and records among the
Victor distributors.
The Columbia Co.'s Buffalo branch reports
an increase of 75 per cent, in trade in July over
the record of the same month a year ago. The
new type of Grafonolas equipped with the new
non-set automatic stop has been distributed
among many Columbia dealers in this terri-
tory.
John Lund, who lias charge of Buffalo's mu-
nicipal musical affairs, has been appointed the
city's ofticial organist. Mr. Lund uses a Stein-
way grand in his studio.
The Buffalo Music Co., of 708 Swan street,
has taken over the Victrola agency held by Paul
Kuehu, of Walden avenue.
A phonograph booth, built in a balcony ef-
fect at the rear of the Brunswick-Balke-Collen-
der Co.'s store, has been completed. This room
is pleasingly furnished and electric-lighted. New
Brunswick dealers include the Hoffman Piano
Co. and M. Turchin, of this city.
Even while the mercury was aviating toward
the hundred mark, the piano dealers of Niagara
Falls recently had their minds on the below-
zero weather that is sure to sweep that city
next winter. The fact is that their 1918-19 coal
supply is worrying them. They have been in-
AUGUST 10, 1918
MARSHALLTOWN, 1A., August 5.—The Smith
The employes of John Wanamaker, New
York, attended the George M. Cohan Theatre Music Co., who feature Estey pianos most suc-
Friday night in a body to see the film "Amer- cessfully in this territory, have recently placed
ica's Answer," which is a motion picture re-
leased by the U. S. Government authorities.
The members of the piano department were in-
cluded in the audience, and Ben F. Owen, man-
ager of the piano department, was a member
of the committee which arranged for the event.
During the course of the evening Miss Edna
Bloom, of the Wanamaker concert department,
sang the "Star Spangled Banner" and other ap-
propriate selections, and a male chorus was
also included on the program. Several of the
organizations connected with the John Wana-
maker store, including the John Wanamaker
Police Reserve Junior Band, etc., marched to
the theatre in a body.
MOVING TO LARGER STORE
HAMMOND, IND., August 5.—A new piano st.ire
is being opened in this city by J. N. Wilcokson,
who was formerly located at 150 East State
street. The new store is at 145 East State street,
and will contain the largest floor space of any
piano store in this city. Mr. Wilcokson will
handle the Bjur Bros, and Steger pianos and
ulayers, and Steger talking machines.
A Leader
at
Grands
Uprights
Players
Home
and
Abroad
WILLIAM TONK & BRO., Inc.
Tenth Ave., Thirty-fifth and Thirty-sixth Sts., New York
The Strand Theatre, Marshalltown, la.
a piano of that make in the Strand Theatre here.
The Strand Theatre is considered the leading
picture house in this city and is one of a
large chain of theatres so well known through-
out Iowa and Nebraska. The theatre seats
about 750 people, and is generally well filled.
Music is furnished by a good orchestra of seven
men. The manager is J. Jolly Jones, Jr., who
is considered one of the live wires among the
motion picture men in the West.
Have you bought a Thrift Stamp to-day?
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 10, 1918
THE
MUSIC
TRADE
11
REVIEW
with the good, reputable piano manufacturer,
is sure to make a success of his business. The
By Working in Close Harmony Manufacturers merchant who is contentious, dilatory, indif-
and Merchants Can Best Develop the Inter- ferent and evinces a spirit of selfishness, sel-
ests of Both Departments of the Industry, De- dom gets the generous support and the helping
As I look back
clares C. B. Garritson, of Kroeger Piano Co. hand of the manufacturer.
over the many years of our business I know
There are few, if any, active piano manufac- of many dealers who started in with us in a
turers in the trade who have had more exten- small way, were loyal in representing our
sive personal experience with piano merchants goods, energetic, economical, careful and
in all sections of the country than C. B. Garrit- evinced a spirit of consideration and co-opera-
Most of these dealers have made a
son, president of the Kroeger Piano Co., who tion.
has always been a strong advocate of close co- marked success.
"The conditions that prevail now are such
that the prices of pianos are going up. The
purchasing public are paying more for their
musical instruments and they are learning to
appreciate them more.
Dealers are able to
sell for bigger cash payments to-day and for
shorter terms than they have ever been able
since I have had anything to do with the in-
dustry. But, notwithstanding these conditions,
there are times when the piano merchant will
need the help of a broad gauged manufacturer.
Therefore, 1 believe it the duty of manufacturer
and dealer to cultivate a spirit of co-operation
and a friendly feeling for each other."
CO-OPERATION IN THE PIANO TRADE
NEWS FROM THE TWIN CITIES
Trade Is Somewhat Inactive, But Sales Are
Ahead of Same Season Last Year—Dyer &
Bro. Association Holds Annual Outing
MINNEAPOLIS and ST. PAUL, MINN., August 5.—
"This is the luxury of music. It touches every
key or" memory and stirs all the hidden springs
of sorrow and of joy. I love it for what it
makes me forget, aud for what it makes me re-
member."
THE KROEGER
PLAYER-PIANO
brings to you a mastery of the technical
and interpretative possibilities of musical
expression.
The possessor of such an
equipment may well be described as "an
artist with eighty-eight fingers," in fine, the
supreme
MUSIC MASTER
KROEGER
PLAYER-PIANOS
are shown below in architectural grace and
beauty of superlative degree. Let us tell
you about them and you will wish to learn
of the fundamentals that make the
"Captain" Raudenbush explains that he feels
something like Captain Jinks, with a military
title stuck on him. He has circularized the
trade in Minnesota in behalf of the Music
Trades Preservation Fund and will call in per-
son on the dealers in Minneapolis and St. Paul.
He is sanguine that the dealers of the Twin
Cities will contribute their quota, as the Twins
rarely, very rarely stop when they have set out itself a synonym for the phrase,
on a mission.
I^oster & Waldo are specializing in talking
machines during the summer spell and are mak-
ing a most attractive offer, which is bringing
business. The piano trade is not specially live-
ly with this old house, and the same may be
said for all the other houses.
In spite of the lack of activity, it is only fair
to repeat that the monthly sales without ex-
ception for some time past have exceeded the
corresponding 1917 figures. A better class of
instruments also is demanded.
Saturday, August 3, marked the annual picnic
of the W. J. Dyer & Bro. Employes' Association.
More than a hundred people rode out to White
Bear Lake in chartered cars and took posses-
sion of Sauer's Park for the afternoon and eve-
ning. In addition to dancing, boating, bathing
and other amusements, there was a most im-
posing sports program, with Thrift Stamps as
prizes.
C. B. Garritson
operation between the manufacturer and the re-
tailer, as a direct means for furthering the busi-
ness interests of both. In discussing the re-
lation between the manufacturer and the deal-
er, Mr. Garritson said to The Review this week:
"i believe that all business is co-operative and
especially does this apply to the relation that
exists between the piano manufacturer and the
piano merchant. As I look over the years of
business in my experience and in my observa-
tion, I have noticed that where the piano manu-
facturer and the dealer co-operated together for
their mutual interests that in most instances it
has terminated successfully.
I have always
been inclined to lend a helping hand to the
worthy dealer, the loyal representative of our
line. We have many customers on our books
who have been handling our instruments for
many years and their course has proved that
they are worthy. In some of these times we
have had panics and hard financial conditions
to confront, and I cannot recall a single instance
where a deserving dealer has not had the gen-
erous support of the Kroeger Piano Co. In
the end I have found it mutually beneficial. My
observation has been that the manufacturers
who have achieved a marked success have also
as a rule adopted the same policy. The dealer
Letter's are being sent to members of the
who is prompt in his business, responsive in his American Manufacturers' Export Association
correspondence and keeps thoroughly in touch telling them that arrangements have been com-
pleted by association executives whereby they
can entertain their foreign customers at the Old
Colony Club when they are in this market. The
privileges to be extended include the general
facilities of the club, embracing food and lodg-
ing. With several hundred foreign buyers now
coming to this city from all parts of the world
every season, the entertainment that can be
provided for them through the arrangement in
question is expected to go a long way in
strengthening commercial relations between
them and the concerns from which they buy.
Awarded first prize in many world compe-
titions during the past sixty years, the
Schomacker Piano is now daily receiving
APPOINTED MANAGER
first prizes of preference won by its superb
tone, wonderful breadth of expression and
Gilbert J. Sinclair, formerly connected with
structural beauty.
the W. W. Kimball Co., Chicago, 111., is now
SCHOMACKER PIANO CO.
manager of the piano department of the Gewehr
23d and Chestnut Sts.
Philadelphia, Pa.
Piano Co., Wilmington, Del.
Kroeger Player-Piano
"The Music Master"
STYLE 47
TO ENTERTAIN FOREIGN BUYERS
STYLE 48
Kroeger Piano Co.
New York, N. Y., and Stamford, Conn.

Download Page 10: PDF File | Image

Download Page 11 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.