Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 3, 1918
THE MUSIC TRADE
REVIEW
Emphasize the Part Music Is
Playing in Winning the War
Music Dealers Can Strengthen the Status of the Industry in General, and Increase Their Own Business As Well, By
Constantly Calling Attention to the Value of Music As a Most Important Factor in Helping to
Win the War—Examples Showing How Publicity Along this Line May Be Obtained
Ever since the entering of this nation into
the great world war, there has been urgent need
of impressing upon Government officials and the
American public alike the true relation which
music bears to the successful prosecution of the
MUSIC WILL HELP
WIN THE WAR
Letter stuffer card, in red, white and blue, issued by the
National Bureau for the Advancement of Music
war. During the first few months of the war,
when many well meaning, but misguided, patri-
ots were preaching the doctrine of absolute econ-
omy, musical instruments were listed by many
of these self-appointed leaders of public thought
as being non-essential. Even men of the caliber
of Frank E. Vanderlip held that music and the
means for producing the same were unnecessary,
and could easily be eliminated from national life.
ing down upon the music industry. There were,
however, a number of men in the industry whose
foresight and vision were sufficient to cause
them to see that modern warfare is in the last
analysis merely a case of figliting until the
morale of one of the combatants cracks under
the strain of privation and hardship. Such be-
ing the case, it has naturally come to pass that
increasingly greater importance has been at-
tached to music, because of its inestimable value
LUSIC, next to religion, is the mind's
greatest solace, and also its greatest inspira-
tion. The history of the world shows that
lofty aspirations find vent in music, and
that music, in turn, helps to inspire such
aspirations in others. Military men agree
that music is essential to soldiers both in
camp and in action; the "Marseillaise" is
worth a million men to France.
Music is
not less essential to those the soldiers leave
behind them.
THOMAS A. EDISON.
What Edison Says About Music
in stimulating and maintaining both civic and
military morale in time of war, and on this basis
the leaders of the industry courageously began
their fight against the pernicious theory that
music is a non-essential.
After nearly fourteen months of war against
Germany, there is no longer a single reason
why ANY member of any branch of the music
M USIC! A Mighty Power
Breeder o( Courage—
Refreshment to the Spirit
Is It in YOUR Home to Help Now.'
T \ 6 WE NEED COURAGE? Do we need resolution? Do we need the.
±J indomitable spirit in our hearts with which France faces smiling
whatever betides?
Then do we need MUSIC! For music will put all these things in our
hearts, strengthen our souls, give us the courage and spirit of Victory with
which to do even everyday tasks with the high resolution to WJN.
Mwric is Today an ESSENTIAL—and hoeter's, the Piano
House of BrotUun, is Oraanued to Supply it as Such
How Loeser & Co. Preach the Power of Music
The reputation and caliber of those men, like
Vanderlip, who held this view regarding music,
were so great that only the keenest visioned men
of the music trade dared at first to take up the
cudgels on behalf of music and the music in-
dustry in a truly vigorous way.
In the early days of the war a large portion
of the trade did not realize the significance and
value of music in wartime sufficiently well to
venture into the sea of opposition that was pour-
The Standard Pneumatic Poster Stamp
industry should not be able to defend the theory
that "music will help win the war" in a most
able and convincing fashion. .During the year
that has just elapsed so very much has hap-
pened which proves the value and importance of
music in wartime that
every member of the
I wish to register my interest in the work of the National Bureau
industry has been pro-
for the Advancement of Music and pledge my aid in spreading the
vided with facts that
gospel of music during the year 1918-1919.
cannot be contested by
PROFESSIONAL MUSICIAN
any m a n in official,
Name .,
MUSIC PUBLISHER
military or civilian ca-
SHEET MUSIC DEALER
MANUFACTURER
pacity. It is no longer
Address
MERCHANT
a c a s e of matching
TRAVELER
theory against theory.
Firm . .,
MUSIC SUPERVISOR
To-day the music man
Check Proper Classification
has facts on his side
As the Music Advancement work extends into every city and town in the country,
while the opposition is
it is evident our organization must do likewise.
still struggling along :n
the fog of theory.
Card Issued by the National Bureau for the Advancement of Music. The dealer who will
While it was a duel
fill out and return this card will receive many valuable hints on furthering
the "Music will help win the war" propaganda
between t h e ideas of
the music trade men and the ideas of men like
Vanderlip we do not wonder that many members
of the piano trade hesitated to accept the chal-
lenge, because the opponents were always
The men who are fighting
and the people back home
both need music to main-
tain morale
A Good Slogan for Advertisements
strongly entrenched under the protection of "ex-
clusively patriotic motives," whereas the piano
man was more or less under the suspicion of
seeking to protect his own personal source of
bread and butter.
But those days have long since passed. The
piano man no longer has to prove the merit of
Music a Necessity!
—Every Regiment in the "Service" has its Band!
The men march better, work better and are
happier with Music!
—In every cantonment and training camp—on
battleship and cruiser, Music is the chief
source of pleasure and recreation!
—Every moving picture house and place of
amusement in the world has Music!
—The churches open and close divine service
with Music.
—Our schools, colleges and kindergartens de-
vote much attention to Music and its study.
—Our people are more firmly welded into a
strong, homogeneous nation through singing
patriotic Music!
You Can't Do Without It
In Your Home
For It I» Vital to Health and Happiness!
At the end of a long, trying day nothing rests the
tired body so muoh as Good Music. It will minimize
your Worries! It will make you happier and stronger!
A Piano, Victrola or Player-Piano
In your home will put you in direct touch with music's in-
spiring influence. Now's the time to buy I We can supply
every musical want, from a Steinway Grand to a Sheet of
Music.
Reasonable Prices—Accommodating Terms.
E.F.Droop & Sons Co., 1300 G
Emphasizing the Necessity of Music
his viewpoint. Convincing evidence has been
provided in an overwhelming quantity through
channels and by organizations whose "exclusive-
ly patriotic motives" cannot be open to the
least suspicion.
Take the United
Let* have
S t a t e s Govern-
PATRIOTIC MUSIC
ment. The con-
IN EVERY HOME
t r a c t s it h a s
placed f o r mu-
sical instruments
run into hundreds
of thousands of
dollars. Obvious-
ly, the U n i t e d
S t a t e s Govern-
ment would not
spend such enor-
mous sums for a
non-e s s e n t i a 1.
Take the United
Review's Patriotic Sticker {Con. on page 10)