Music Trade Review

Issue: 1918 Vol. 67 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
JULY 20, 1918
MUSIC TRADE
REVIEW
FINE CROPS INSURE PROSPERITY IN THE PIANO TRADE
DEATH OF VETERAN ORGANIST
Resume of Agricultural Conditions Published by the Federal Reserve Board Shows That the Com- Theodore D. Ruddock Passes Away in Charles-
ton, S. C, in His Ninety-ninth Year
ing Harvest Will Be a Record-Breaker—Prosperity for Farmers Means Prosperity Everywhere
CHARLESTON, S. C, July 15.—Theodore Dehon
Ruddock, the oldest organist in the world, re-
cently died at his home in Charleston in his
ninety-ninth year. Mr. Ruddock was nationally
known as an organist, was a composer of ability,
and for twenty-six years, from 1875 to 1901,
served as director of music in the public schools
of this city. For twenty-seven years he was
organist at Trinity Methodist Church.
Mr. Ruddock was born in Charleston July 25,
1819, and completed his education in music at
Boston. He returned to Charleston and spent
sixty years in work in this city before retiring,
teaching music and serving in many of the local
churches and only resigning from his last charge
about two years ago when more than ninety-six
years old.
As a recognition of his work the International
Order of Organists in convention at New York
some years ago sent him a message of congratu-
lation upon the fact that he was the oldest liv-
ing organist in the world.
WASHINGTON, D. C, July 15.—Crop prospects
throughout the nation indicate that America this
year probably will be ready to meet all war de-
mands for food. This estimate is according to
the Federal Reserve Board's monthly summary
of business conditions, issued here to-day, and
doubtless will be of interest to the members of
the piano trade throughout the country because,
after all, the prosperity of the country is based
upon the crops, and the splendid reports just
made indicate that there will be a good surplus
of money for the purchase of musical instru-
ments.
Confidence in the business situation is marked
in every section, the summary reports. The
general public has accepted without question the
idea of giving precedence to Government re-
quirements, and Government regulation of com-
modities and industries has aided in establishing
an equilibrium which now is almost nation wide,
the statement says.
Tremendous crops in the Middle West have
caused a labor shortage in that region which
threatens to become acute. A competitive bid-
ding for the services of common labor has
brought conditions among the land owners
which so far have failed of solution, according
to the summary. The weather and tempera-
ture, so far, have been the farmers' allies in
harvesting their great crops, the statement adds.
General business conditions in the various
Federal Reserve districts follow:
New York—Unusual increase in gross earn-
ings of practically every line of trade and a
wide adaptation of production of war essen-
tials.
Philadelphia—Extreme labor shortage in both
city and country, handicapping the completion
of gigantic war contracts as well as harvesting
bumper crops.
Cleveland—Excellent crop prospects through-
out the district and busy industries.
Richmond—Business generally limited only
by labor and supplies.
Atlanta—Much labor leaving for work in war
industries, with resultant shortage locally.
Chicago—Industries having difficulty in run-
ning at capacity because of the widespread de-
mand for labor in the district.
St. Louis—Excellent crop conditions in the
district have contributed to the good business
of the industrial centers.
Minneapolis—Increase in war production, with
no shrinkage in retail sales of any lines.
Kansas City—Indications of the largest crop
in the history of the district.
Dallas—Marked increase in production of in-
dustrial lines in a season ordinarily dull.
San Francisco—Grain crops heavy, but fruit
in some sections will show a decrease.
PUBLIC "SINGS" IN KANSAS CITY
BABY GRAND JEWEL CASES
Local Safety Council Doing Much to Stir Up
Patriotism of Industrial Workers
Piano Salesman Making Novel Jewelry Cases
Shaped Like a Grand Piano
KANSAS CITY, MO., July 15.—The Local Safety
Council of this city, co-operating with the In-
dustrial Department of the Chamber of Com-
merce and the Rotary Club, have been doing
some excellent work recently in acquainting the
general public with facts connected with the
war, and why the United States is involved.
During the recent, convention of the Rotary
Club the public were invited to open meetings
where they were addressed by prominent speak-
ers from all sections of the country. At the
meetings also there were held informal "sings,"
the audiences joining heartily in the rendition
of the songs that are popular just now with the
soldiers. The secretary of the Local Safety
Council is B. S. Brown, correspondent for The
Music Trade Review.
Another piano manufacturer has entered the
field. B. B. Halle, of the piano sales staff of
C. H. Ditson & Co., 8 East Thirty-fourth street,
is improving his time at home evenings by carv-
ing jewel cases for some of his friends in the
shape of baby grand pianos. These miniature
CONDITIONS IN THE PIANO TRADE
models measure twelve by nine and one-half
inches and are replicas in every detail of the Business Editor of New York Times Reports
actual instrument with the exception of the ac-
Satisfactory Conditions in the Piano Trade
tion and strings. They have ivory keys, fall
Discussing conditions in the piano trade dur-
board, rising cover with support, separate key
blocks and a key bed, etc. The completed carv- ing the summer months the editor of the busi-
ness department of the New York Times on
ing is finished with seven coats of varnish.
Sunday last remarked:
"Though the summer months seldom see very
L. B. KLUGH AWAITING CALL
much activity in the piano trade, this season the
Review's Cartoonist Preparing to Answer Call demand for both new and used instruments is
said to have been very good. The extent of
for Army Service
the business in used pianos is viewed with spe-
WOODSTOCK, 111., July 15.—Lewis Brown Klugh, cial satisfaction by sellers, inasmuch as it will
brother of Paul B. Klugh, head of the Auto- leave them in a good position to meet the fall
piano Co., New York, and who himself is a season when it opens. In new instrument busi-
piano dealer in this city, is expecting to be sent ness, player-pianos continue to figure prominent-
to Camp Rockford, 111., in the near future with \y and are even preferred, it is said, in the bet-
a contingent of drafted men. Mr. Klugh was ter grade grand and baby grand types."
called by his local board recently, but the quota
from his district was already filled, so he was
SECURE INCORPORATION PAPERS
sent back to await further orders. In addition
to being a live piano dealer, Mr. Klugh bears
Secretary of State Francis M. Hugo, at Al-
the distinction of being the only music trade bany, N. Y., on July 10, at the request of Went-
man who is also a cartoonist, and his inimitable worth, Lowenstein & Stern, filed and approved
sketches of various phases and conditions in the the certificate of incorporation of B. B. Todd,
piano trade appear exclusively in The Review.
Inc. The company is incorporated to carry on
a general piano business.
Its capital stock
consists
of
fifty
shares
of
no
nominal or par
JOIN CHAMBER OF COMMERCE
value. The incorporators and directors named
Herbert W. Hill, secretary of the Music In- in the certificate of incorporation are clerks and
dustries Chamber of Commerce, has announced attorneys in the office of Wentworth, Lowen-
the election this week of the following mem- stein & Stern. It was stated at the office of
bers of the chamber: J. Rossi Co., New Castle, the attorneys that the company had been in-
Ind.; George W. Moore, Boston, Mass., and the corporated in the interests of B. B. Todd, of
Philadelphia.
• 4 £»
W^ebb.Wjre Works, New Brunswick, N. J.
IMPORTANT POST FOR ALDCROFTT
Appointed Chairman of Committee of New
Regional Classification Commission
Richard B. Aldcroftt, of DeRivas & Harris,
piano manufacturers, was last week appointed a
member of the Regional Industrial Commis-
sion for New York City by William F. Morgan,
president of the Merchants' Association. The
purpose of the Commission is to classify and
co-ordinate manufacturing plants in and around
New York City. Mr. Aldcroftt is chairman of
the committee on trade organization and pro-
cedure, one of the very important committees
of the Commission.
ENTERS BUSINESS FOR HIMSELF
John McCleary, widely known to the music
trade in Texas, has severed his connection with
the J. W. Carter Music House, of Houston, Tex.,
and will act independently as an agent for
pianos and Victor talking machines and records.
WINTER & CO.
R. N. WATKIN IN Y. M. C. A. SERVICE
Well-Known Texas Piano Man One of the Vol-
unteers for Overseas Service
• DALLAS, TEX., July 15.—Robert N. Watkin,
president of the Will A. Watkin Co., and presi-
dent of the local Music Trades Association,
has volunteered and been accepted for overseas
service with the Y. M. C. A. At the present
time Mr. Watkin has not been advised whether
he will go direct to France or enter one of the
training schools in this country.
To enter the Y. M. C. A. service Mr. Watkin
has been compelled to make a considerable busi-
ness sacrifice, but feels that he is thus doing
his bit for his country.
RUDOLF
PIANOS AND PLAYER-PIANOS
PIANOS AND PLAYER-PIANOS
22O SOUTHERN BOULEVARD, NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
PLEASANT WEATHER INCREASES PIANO SALES IN BUFFALO
Local Merchants Making Many Sales to Customers Who Usually Forsake the City When Weather
Becomes Oppressive—Hereth Has Successful Trip and Reports Prosperous Rural Conditions
BUFKAU), N. Y., July 17.—On account of the
cool weather many Buffalonians are remaining
in this city so far this month instead of taking
up summer homes at the local lake or river re-
sorts. These stay-at-homes, therefore, are a
source of considerable business for the piano
men. Those who are spending two or three
months out of town are buying plenty of patri-
otic and popular records as well as talking ma-
chines. There is no let-up in Buffalo's indus-
trial activity. Consequently there is plenty of
money in circulation and collections are satis-
factory.
Charles Hereth, Lauter and New Edison deal-
er, is also a practical tuner. He has just re-
turned from a successful tuning trip through
Cattaraugus County. He has followed a similar
plan for the past six summers. He not only
tuned eighteen pianos last week, but he also
drummed up some gilt-edged prospects on his
lines. He motored forty miles from Buffalo
and found the country roads in fine condition.
Here and there he crossed the path of an occa-
sional city competitor, who was combing the
country trade on account of its prosperity.
In East Otto, N. Y., Mr. Hereth made a hit
with the villagers by repairing and tuning the
piano in the village church, where a Red Cross
entertainment was to be held. His timely work
was received with considerable acclaim because
on his arrival he found the piano in wretched
condition. Mr. Hereth selected a central point
in the county for his headquarters and when the
countryside learned that he was "back on the
tuning job," the same as he had been in six
previous summers, his telephone calls for ap-
pointments were numerous. Mr. Hereth says
he doesn't mind making such a trip once a year
but that he is glad to get back to his first love
—that of selling pianos, instead of tuning them.
"The farmers of Cattaraugus County nearly all
have dairy farms," said Mr. Hereth. "Many of
them have twenty to forty head of cattle and
sell their milk to the cheese factories. They
receive their checks—substantial ones—every
two weeks, so it is plain why the piano sales-
men regard this territory as one rich with pros-
pects. Soaring food prices, which terrorize
some city people, seem to cause these country
folks no concern. They have abundant crops,
well-cultivated gardens and plenty of spending
money. Most of the farmers, it is said, prefer
to deal with a reliable" city piano house than with
a country dealer. The latter, according to the
farmers, are too often inclined to offer a cheap
article at a big price."
CAMOUFLAGE
Secure from the prying eyes in the skies, carefully hidden for safety's sake,
this is the art of camouflage.
But unlike art on the battle front, there is nothing to hide in these new
players. Look from the finishing coat of varnish to the heart of the action
—tear the players apart, piece by piece, and you meet nothing but quality,
thorough care and perfection.
This should really interest you.
Krell
Royal
Auto Player
Duchess
Mervyn
Krell Auto Player Auto Grand Krell Auto Grand
The Werner Industries Company
Piano and Player-Piano Manufacturers
CINCINNATI
.
.
.
.
U. S. A.
CLIP THIS COUPON—MAIL IT
THE WERNER INDUSTRIES CO.,
Cincinnati, Ohio.
Gentlemen:—We want to know more about your business policies,
your pianos and players and your prices. Also send us entirely
FREE of cost your new plans for getting live player-piano prospects
In our territory. Requesting this information obligates us in BO
way whatever to handle your line. Yours very truly,
Firm Name
City
State
No. 11 of a series of advertisements—Watch
for No. 12 next week
JULY 20,
1918
"We have closed our business for the period
of the war," was the report of the Royal Music
Roll Co., "so as to release our employes for
Government work. We have shifted them into
another concern in which our officers are in-
terested and which is engaged in Government
contracts. The Royal Music Roll Co. has
stopped shipments entirely."
Shall the ethics of the piano business be main-
tained in wartime, when competition is the keen-
est and every bit of business counts? An af-
firmative answer to this question has come from
most of the local piano dealers. The sentiment
involved is reflected in the following typical
case: A salesman who has been covering the
country trade has talked with many rural resi-
dents who had bought pianos on trial. The
purchases in several cases were not satisfactory.
Many of the holders of the pianos or players
asked this salesman his opinion of these instru-
ments. What a chance for an "anvil chorus
of knocks," if the salesman had forgotten his
training in ethics. By means of wholesale
criticism, he could have replaced some of these
pianos with his own line, but "he wisely kept
his hammer in his pocket." He has fixed ideas
against "knocking a competitor." He is a stick-
ler for honor and his success proves that he is
on the right track. He says that on the trip
he got plenty of business without "stabbing his
fellow tradesman in the back."
During July and August John Schuler,'s piano
store is closed every evening except Mondays.
Mr. Schuler takes advantage of the extra hour
of daylight by enjoying the pleasures of his farm
on Ellicott Creek, N. Y. He has a large plot
under cultivation.
Richard Nevills, veteran
salesman in the employ of Mr. Schuler, is
steadily recovering his health. Mr. Nevills was
ill for a long period. He is now in active serv-
ice in the piano buisness.
S. J. Butler, manager of J. N. Adam & Co.'s
piano department, and his assistant, Mr. Hoff-
man, are spending much of their spare time after
work hours by enjoying the delightful breezes
of Lake Erie. Bathing at Crystal beach is one
of their pastimes. They believe that the extra
health and strength they are acquiring will serve
them in good stead in their strenuous trade
drives throughout the year.
"Slaughter sales" offers of "nothing do.wn and
next to nothing a week," and other "blood and
thunder" tactics that used to be a thorn in the
side of legitimate piano merchandising in this
city seem to have been pushed into the back-
ground in Buffalo these days. The old-time
arguments of the dishonest advertisers have lost
their edge, so far as the public is concerned. In
fact, the public is pretty well aware of the up-
ward trend of prices not only on pianos but on
all merchandise, and that so-called philanthropy
in the form of "giving something for nothing"
in the piano business is pure fiction, or as some
of the outspoken, plain customers call it, "bunk."
Hope-Jones organs are being handled satis-
factorily by the Wurlitzer branch. There is a
considerable call for these instruments in this
territorj^.
The business office of the Winegar Piano
Corp. has been moved from the first floor of
this store to a balcony, which has just been built.
This change gives the concern considerable
more wareroom space.
Alvin Kaeppel, of the Kaeppel Piano Co.,
who enlisted in the navy, will remain in train-
ing at Great Lakes, 111., for the next six months.
Mr. Sterlin, of Burns Bros., scarfs and stools,
was a trade caller.
DEATH OF JAMES BRATHERTON
James Bratherton, piano salesman for the
Starr Piano Co., of Detroit, Mich., passed away
at his home in that city last week, aged thirty-
six years. At the time of his death he was con-
nected with the wholesale department of the
Starr Co., and had previously been employed
with the John Wanamaker Co. and the Max
Strasburg Co. He is survived by a widow and
two children.

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