Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
DECEMBER 28, 1918
THE MUSIC TRADE
53
REVIEW
FEATURE EIGHT-COLOR TITLE PAGES
Elaborate and Expensive Covers on Music Pub-
lished by C. C. Church & Co. Win Deserved
Recognition From the Retail Trade
One of the notable achievements of the past
year was the elaborate title pages in which C. C.
Church & Co., of Hartford, Conn., issued their
music numbers.
The advance and improve-
ment in the presentation of sheet music in the
last twenty years has been gradual but marked,
$
$
$
$
but it remained for these progressive publishers
to publish their numbers in eight colors, printed
DOLLARS don't grow on trees.
by the offset lithograph process, something no
You've got to go after them!
publisher has attempted before, it is believed,
and it would be difficult to imagine anything
You've got to tell the people in
more artistic. The publications have been ac-
your town that you are a CEN-
cepted by the trade with enthusiasm, and C. C.
TURY dealer if you want to cash
Church & Co. report a wonderful sale.
in on the results of our advertising.
The plans for this edition were made earlier
in the year before the War Trade Board pro-
ADVERTISE!
posed radical restrictions on the size and weight
Use the Three Ads, we offer you
of paper that the music trade should adopt, and
consequently the first editions, which went to
free, complete in cut form. Order
press last June, appeared in the large size which
today.
had been the accepted standard for many years.
When the restrictions were asked for by Wash-
ington, Church & Co. set about adapting their
title pages to the new size in spite of the tre-
mendous difficulties attendant upon eight-color
231-235 West 40th Street, NEW YORK
printing, and they tell us that all new issues and
reissues of their "Art Edition" will appear in
NEW SHERMAN, CLAY & CO. NUMBERS the new size.
They have ten new numbers to appear in Jan-
"Tears" and "Roses at Twilight" Now Being uary in eight colors and the trade will unques-
Exploited Strongly by That Company
tionably welcome these as enthusiastically as
they did the first issues.
i SAN FRANCISCO, CAL., December 14.—Sherman,
C. C. Church & Co. owe no small part of their
Clay & Co.'s publishing department has just
success with their eight-color edition to the fact
brought out "Tears," by Art Hickman and Ben
that they avoided the styles which the trade
Black. Hickman is well known as the com-
has come to know and accept as merely ordinary
poser of the "Roseroom Fox-Trot," and Ben
in the past, and instead sought something new
Black as the writer of "Bring Back a Belgian
and different.
Baby to Me." The new composition has made
a hit at the St. Francis Hotel in this city, and
SOME HOLIDAY GREETINGS
also at all other places where it has been heard.
"Roses at Twilight," by Herbert Marple, the
The Sam Fox Publishing Co., Cleveland, has
writer of "Hawaiian Dreams," is another pro-
duction which is fresh from the same press. sent to its friends in the trade a holiday re-
The lyrics for "Roses at Twilight" were written minder in the form of a convenient desk blotter.
by Ben Black. The whole force of Sherman, The Review also acknowledges with thanks holi-
Clay & Co. are getting behind these two new day greetings from E. F. Bitner, of Leo Feist,
productions, and both promise to become pop- Inc., and other members of the music publish-
ular throughout the country. They deserve it, ing fraternity.
because both of the songs have merit.
A big campaign will be inaugurated shortly
Waterson, Berlin & Snyder are the publishers after the first of the year by Jerome H. Remick
of a new song entitled "Down the Lane and & Co. on the new Lee S. Roberts song "After
This number, a fox-trot, is said to rival
Home Again." Bert Kalmar and Edgar Leslie All."
"are responsible for the lyrics, and M. K. Jerome anything Roberts has written in that vein.
wrote" the music.
Century Music Pub. Co.
McKinley's New Song Success
OU
Cat* Go
WronA
Peace on Earth
and
A Happy New Year
is our wish to
you all
LEO. FEIST, h e , FEIST Bldg., New York
S.U.l.l.l.t.l.M.I.I.I.Mi^Iil.l.ltlKtWIilitlhlililllililJfl t
CLEVER NEW^OMEDY NUMBER
One of the best novelty numbers now being
heard on the vaudeville stage is a song called
"How 'Ya Gonna Keep 'Em Down on the Farm"
(After They've Seen Paree). The number has
a good melody and the lyrics bring smiles to
all those who hear them with catch lines that
are hard to beat as far as comedy is concerned.
Walter Donaldson wrote the music, and Sam
Lewis and Joe Young the words. Waterson,
Berlin & Snyder are the publishers.
MOTHER SONG BY COP A HIT
Meyer Cohen, head of the Meyer Cohen Music
Pub. Co., states that "Cheer Up Mother, Every-
thing Is All O. K." is one of the best songs
he has ever handled. The number was written
by a member of the Jersey City police depart-
ment, Tod Weinholt, who is also a member of
that department's quartet. They have sung it
at many public entertainments during the past
two months and it is accepted as the official
song of the Jersey City police.
AN EXQUISITE SONG
Dedicated to John McCormack
ALWAYS IN DEMAND
GREATEST "JAZZ" SONG EVER PUBLISHED
SECULAR
Ring Out, Sweet Bells of Peace
Songs of Dawn and Twilight
Spring's a Lovable L>adye
Freedom for All Forever
My Rosary for You
Sorter Miss You
Mother Marhree
Who Knows?
Values
Can't Yo' Heah Me Callin', Caroline
Evening Brings Rest and You
There's a Long, Long Trail
The Magic of Your Eyes
Dear Little Boy of Mine
In Flanders Fields
Smilln' Through
Kiss Me Again
SACRED
Teach Me to Pray
I Come to Thee
A Little While
It Was for Me
Ever at Rest
AND MANY OTHERS
)3.!iAYDtNfiLELCRtDftt,lNf.?U15Ll3HtRS,NEWT0RR0TV.
Programmed In concert by America'
Foremost Artists