Music Trade Review

Issue: 1918 Vol. 67 N. 26

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
50
HOFFAY
"The Airtight Machine"
Play* Records of A l l Makes
Prompt Detireir
Unexctlled Quality
Models Retail for
$125, $175, $225 and $275
Equipped with the famous "Retunectone"
Hoffay Talking Machine Co.
Incorporated
3 West 29th Street, New York City
FREEMAN TALKS OF HOPKINS
Prominent Advertising Specialist Relates Con-
versation With General Sales Manager of Co-
lumbia Co. in Recent "Advertising Talk"
In one of his recent "Advertising Talks,"
which appear daily in the New York Evening
Mail, Wm. C. Freeman, one of the best-known
members of the advertising fraternity, gave an
interesting account of a conversation which he
held recently with Ci-orge W. Hopkins, general
sales manager of the Columbia Graphophone
Co., New York. His article reads in part as
follows:
"It was my privilege the other day to sit at
a round table in the dining room of the Adver-
tising Club of New York, where a number of
men prominent in the affairs of big business
were gathered. Among the number was George
W. Hopkins, general sales manager of the Co-
lumbia Graphophone Co. He mentioned casual-
ly that the Government had withdrawn the last
restriction placed on his company's business on
that very day, and that now they would pro-
ceed to fill as quickly as possible the $10,000,000
of orders that had accumulated, and which had
been in their files unfilled during the past six
months.
" 'Do you mean to say that your company has
orders amounting to $10,000,000 that you have
been unable to fill during the past six months,
owing to Government restrictions?' I asked Mr.
Hopkins, and he answered, 'That's exactly what
I mean.'
"Do you get that, folks?
"What do you think about this great demand
for Columbia phonographs and records? What
does it indicate? Do you appreciate what a
great hold the love of music has on the peo-
ple?
"Ten million dollars is a lot of money. It
represents a 10-cent contribution to music on
the part of 100,000,000 people. But a 10-cent con-
tribution is not a circumstance to the amount
annually contributed to music by the whole
population of the United States.
"I haven't the figures at hand to estimate the
amount of money annually invested in music by
the people of the U. S. A., but I should say that
$5 per inhabitant per year is a very conservative
estimate.
"Apart from all sentiment, does not the great
business being done by the Columbia Grapho-
phone Co. carry with it a note of great encour-
agement and hope? Don't you see what busi-
ness is going to be with $10,000,000 of unfilled
orders on the books of this company?
"If the people want m,usic in this quantity they
want everything else in similar proportion.
Don't you see that there is an era of great pros-
perity ahead?
"If this country does not measure up to its
opportunities in a business way, it will be very
strange. The Columbia Graphophone Co. and
all other companies that furnish us with music
have sensed the demand and have kept up their
advertising. The way to keep things going—to
keep the people keyed up—is to advertise. And
then every business wants to key itself up to the
point of doing what George W. Hopkins does—
viz.: establish an esprit de corps within its ranks
and among dealers that makes it a personal
privilege for everybody to do everything to pro-
mote its success."
DECEMBER 28, 1918
GREAT EDUCATIONAL CAMPAIGN
Princess Watahwaso Gives Concerts Under the
Auspices of Educational Department of Put-
nam-Page Co. for Purpose of Creating Money
Surplus to Buy Victrolas and Records
In a letter from Putnam-Page Co., of Peoria,
111., they write of the successful work of Prin-
cess Watahwaso in connection with their edu-
cational department. In a tour of three weeks
afternoon and evening concerts were given in
cities of Illinois and Iowa and always to ca-
pacity houses. It was interesting to, see 2,000
children sit for an hour listening intently and
enjoying every minute, and in response to their
enthusiastic applause number -after "number was
repeated, to their great delight. It was an event
Listening to Princess Watahwaso
in their lives never to be forgotten, for a real
Indian Princess told them fascinating stories of
the forest, sang for them the songs little In-
dians sing and danced the ceremonial dances of
her tribe. A truly wonderful day for them and
Princess Watahwaso enjoyed it quite as much
as they.
Great interest was manifested by both teach-
ers and pupils and their co-operation was all
that could be desired. The concerts were given
under the direction of the music department in
each city, assisted by the local Victor dealer, and
both should be justly proud of their work.
Too much cannot be said in praise of their ef-
fort, interest, co-operation and management.
Assisting them were the teachers and pupils of
the entire school force. Such a combination
insures success! The proceeds were placed in
the hands of the dealer, at the disposal of the
teachers to be used for Victor educational rec-
ords and school machines, the records selected
to be suggested by a committee consisting of
the supervisor of music and several teachers ap-
pointed by her.
In deciding upon Princess Watahwaso for
this work the Putnam-Page Co. had the desir-
able combination of one interesting in an edu-
cational sense, a soloist of ability and great per-
sonal charm; instructing and giving a most un-
usual entertainment. They feel they were very
fortunate in having Princess Watahwaso with
them for this work. Everyone -was delighted—
felt repaid for their efforts and would like a
return date at some future time. Princess
Watahwaso feels it a great privilege to give to
the world the songs of the Indian and to help
the pupils know their customs, traditions and
legends, which in this day of modern civiliza-
tion she regrets to say are fast disappearing.
. Her program included songs collected and
harmonized by Thurlow Lieurance. Among
them "By Weeping Waters," "Waters of Minne-
tonka," "Sioux Serenade," etc. These songs
have been recorded by the Victor Talking Ma-
chine Co. and are now in great demand every-
where.
Victor dealers are enthusiastic over the results
of the concert and the Putnam-Page Co. is now
planning to further assist its dealers in mak-
ing definite the work in the schools—a feature
of the work which should hot be neglected in
the educational department.
The Chicago Phonograph & Supply Co., Chi-
cago, 111, has been incorporated with capital
stock of $2,500 by J. H. Lentz, M. S. Slosson
and H. M. Apfelbaum.
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
'
373 Fourth Ave.
NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
51
THE MUSIC TRADE REVIEW
DECEMBER 28, 1918
We then come to romantic times when sere-
naders and other wandering musicians went up
Some Interesting Information Regarding the Various Evolutions in Design and Form Which Have and down our countryside giving forth recita-
tive ballads and legendary histories to the light
Resulted in the Modern Violin Described Concisely by Alexander H. Kolbe
notes of their as yet incomplete music. It seems
In so far as the violin can be said to have any the violin for a good deal over a century, al- a far cry from the musician of old Rome or an-
definite origin in one man's mind, Zanetto, who though in the same time most other instruments cient Athens twanging his lyre as a mere faded
lived at the end of the sixteenth century, is re- have either evolved, as in the case of the piano, accompaniment to the robuster strings of me-
diaeval times. This is but half the journey.
sponsible for much of it, writes Alexander H. or changed in form or character. The shape of
Kolbe in the International Musician. Natural- the modern violin shows no apparent deviation Ever in search of better things the old craftsmen
ly in those far off times shapes varied. There from type. It exhibits all the modern craving looked for louder notes. The fidel, the lute and
the viol became instruments for solo music in-
was not that free inter-communication of ideas for standardization.
which has so greatly killed individual ideas and
The flat box has become the wonderful instru- stead of mere accompaniment machines. Look
reduced most things to pattern. While the Ital- ment that makes a wider musical appeal than at your violin and you will find it pierced with
ians were working on definite ideas there were all others. Pine wood and maple, catgut and two reversed S-like openings to let out the
handy craftsmen pursuing their own lines here. ebony, combine to give us the developed "box." sound. Its bridge is shorter. The strings are
History books are so largely matters of mere Brazil wood and horse hair, with the rosin of the four, tuned in fifths. The corners are enlarged
warfare that it surprises you to find that there ancient, draw forth from it the best cacophony and it possesses a waist. All these points are
developed from the old viol. No longer is it
were probably violin makers experimenting in of sweet sounds.
flat, but curved outwards on the front and back
our own land at the time of the Great Revolu-
How the Violin Was Developed
so as to enlarge the resonance chambers. These
tion. It is to the great land of romance, to
Gradually from the lyre came the develop- things increase the volume of sound and were
Northern Italy and the Tyrol, that the chief
ment of the fidel and similar instruments in thought out one by one by the great Venet.
credit is due, in part, owing to the fact that the
use before the fifteenth century, such as were
necessary strings were (and still are) more
carried by the troubadours. Now we arrive at
easily made in that pleasant climate.
Three
BAND INSTRUMENT MAKERS JOIN
the period of a long flat box, but whether they
names stand out in this connection. The
"stopped" the notes or not we do not know.
Amati family for development; Antonio Stradi-
The Band Instrument Manufacturers' Asso-
These wandering musicians or troubadours
vari, the famous pupil of one of that family, for
would seem therefore to be the musical ances- ciation, organized recently, has been elected to
his workmanship and tone; and much later
tors of the concert musician of to-day; the per- membership in the Music Industries Chamber
Stainer, of Tyrol, whose regularity was chief
sonal romance may have been lessened; the of Commerce, this making the ninth division
improvement. Of these, to the collector or the
now included in that organization, and covering
music we wager is improved.
non-musician the middle name is best known.
practically the entire music industry with the
Mankind
was
not
satisfied
with
the
ancient
From this period there arose definite schools of
exception of the talking machine trade. An ex-
violin builders basing themselves on the Italians fidel. The lust for improvement set in again cellent showing, truly.
and swept away this primitive box of sweet
or on Stainer.
strains. Blocks were fitted into the corners and
Meantime viol and violin had existed side by by dint of this strengthening process it became
TO MAKE MUSICAL INSTRUMENTS
side for over a century and a half, but the latter possible to enlarge and lengthen the pattern.
The American Harmonica & Accordion Mfg.
was slowly killing the former. The eighteenth By this stage the notion of stopping the strings
century saw the contest closing, and by its end with the fingers was certainly known. Remem- Co., of Manhattan, was incorporated at Albany
there were a number of English violin makers ber that the fidel was held under the chin as is late last week with a capital of $6,000 for the
of repute, from which we may conclude that the its descendant with the two d's (fiddle) to-day. purpose of manufacturing musical instruments.
violin was in general use to the exclusion of the In order to stop the strings therefore, the idea Those interested are J. G. Hines, F. H. Gerodette
older type.
of making a neck at one end, so that the fingers and F. C. Beatty.
of the left hand could go around that end, grew
What of the Bow?
What of the bow? Nothing is left of the orig- and developed, and we have arrived at the viol.
SLIDABLE MOUTHPIECE HARMONICA
inal military bow but the name. Its shape, its Its seven strings were strained taut by a high
WASHINGTON, D. C, December 23.—Bernard F.
size, its constitution are all altered. Nor can the bridge and were in musical thirds and fourths,
Italians claim to have decided its final shape or while the hollow part of the viol was strength- Laukandt, Red Wing, Minn., was last week
completed its development as they substantial- ened by ribs. The result was a soft note bear- granted Patent No. 1,285,747 for a harmonica, or
ly did for the violin. Tourte, of Paris, in the ing possibly the same relation in tone to the mouth organ provided with slidable mouthpieces,
and consists in the novel construction of the
latter half of the eighteenth century, is respon- modern violin as does the spinet to the piano.
parts forming the mouthpiece of this popular
sible for the bow's shape. The collection of
musical instrument.
horse hairs in flat array took the place of a
single bow string long, long ago, while the rosin
'OLD ft NEW
VIOLINS
GRAND PRIZES^
manufactured from turpentine applied to pro-
[ B E S T S T R I N G S * C1W1G0I8MSU0UIS 190*1
duce the continuous plucking is certainly as old
as Pliny.
JOHNFRIEDRICH&BRO.
SEND FOR
^ 279 MfTM AVE
AND
There has been no considerable modification of
OUR
K
-
NEW YORK
THE ORIGIN AND GRADUAL DEVELOPMENT OF THE VIOLIN
I WILL B U Y
FOR CASH
Sheet Music and Small Goods
Peate's Music House,
Utica, N. Y.
ATALOGUES
DURRO
STEWART

OLIVER DITSON CO.
BOSTON, MASS.
Buegeleisen & Jacobson
Manufacturers
113 University Place
Importer* and febbw* of
MUSICAL
MERCHANDISE
T H E OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
ESTABLISHED 103*
Attractire Specialties
Modern Serrice
. ESTABLISHED ISM
WEYMANH
Superior Quality MUSICAL INSTRUMENTS
Manufac-
turers of
Victor Distributors
Victor Distributors
Largest Wholesale
Musical Merchandise
House in America
1108 Chestnut Street, Philadelphia, Pa.
Established over half a century
NEW YORK
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
Nev Brunswick, N. J.

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