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THE MUSIC TRADE REVIEW
50
HOFFAY
"The Airtight Machine"
Play* Records of A l l Makes
Prompt Detireir
Unexctlled Quality
Models Retail for
$125, $175, $225 and $275
Equipped with the famous "Retunectone"
Hoffay Talking Machine Co.
Incorporated
3 West 29th Street, New York City
FREEMAN TALKS OF HOPKINS
Prominent Advertising Specialist Relates Con-
versation With General Sales Manager of Co-
lumbia Co. in Recent "Advertising Talk"
In one of his recent "Advertising Talks,"
which appear daily in the New York Evening
Mail, Wm. C. Freeman, one of the best-known
members of the advertising fraternity, gave an
interesting account of a conversation which he
held recently with Ci-orge W. Hopkins, general
sales manager of the Columbia Graphophone
Co., New York. His article reads in part as
follows:
"It was my privilege the other day to sit at
a round table in the dining room of the Adver-
tising Club of New York, where a number of
men prominent in the affairs of big business
were gathered. Among the number was George
W. Hopkins, general sales manager of the Co-
lumbia Graphophone Co. He mentioned casual-
ly that the Government had withdrawn the last
restriction placed on his company's business on
that very day, and that now they would pro-
ceed to fill as quickly as possible the $10,000,000
of orders that had accumulated, and which had
been in their files unfilled during the past six
months.
" 'Do you mean to say that your company has
orders amounting to $10,000,000 that you have
been unable to fill during the past six months,
owing to Government restrictions?' I asked Mr.
Hopkins, and he answered, 'That's exactly what
I mean.'
"Do you get that, folks?
"What do you think about this great demand
for Columbia phonographs and records? What
does it indicate? Do you appreciate what a
great hold the love of music has on the peo-
ple?
"Ten million dollars is a lot of money. It
represents a 10-cent contribution to music on
the part of 100,000,000 people. But a 10-cent con-
tribution is not a circumstance to the amount
annually contributed to music by the whole
population of the United States.
"I haven't the figures at hand to estimate the
amount of money annually invested in music by
the people of the U. S. A., but I should say that
$5 per inhabitant per year is a very conservative
estimate.
"Apart from all sentiment, does not the great
business being done by the Columbia Grapho-
phone Co. carry with it a note of great encour-
agement and hope? Don't you see what busi-
ness is going to be with $10,000,000 of unfilled
orders on the books of this company?
"If the people want m,usic in this quantity they
want everything else in similar proportion.
Don't you see that there is an era of great pros-
perity ahead?
"If this country does not measure up to its
opportunities in a business way, it will be very
strange. The Columbia Graphophone Co. and
all other companies that furnish us with music
have sensed the demand and have kept up their
advertising. The way to keep things going—to
keep the people keyed up—is to advertise. And
then every business wants to key itself up to the
point of doing what George W. Hopkins does—
viz.: establish an esprit de corps within its ranks
and among dealers that makes it a personal
privilege for everybody to do everything to pro-
mote its success."
DECEMBER 28, 1918
GREAT EDUCATIONAL CAMPAIGN
Princess Watahwaso Gives Concerts Under the
Auspices of Educational Department of Put-
nam-Page Co. for Purpose of Creating Money
Surplus to Buy Victrolas and Records
In a letter from Putnam-Page Co., of Peoria,
111., they write of the successful work of Prin-
cess Watahwaso in connection with their edu-
cational department. In a tour of three weeks
afternoon and evening concerts were given in
cities of Illinois and Iowa and always to ca-
pacity houses. It was interesting to, see 2,000
children sit for an hour listening intently and
enjoying every minute, and in response to their
enthusiastic applause number -after "number was
repeated, to their great delight. It was an event
Listening to Princess Watahwaso
in their lives never to be forgotten, for a real
Indian Princess told them fascinating stories of
the forest, sang for them the songs little In-
dians sing and danced the ceremonial dances of
her tribe. A truly wonderful day for them and
Princess Watahwaso enjoyed it quite as much
as they.
Great interest was manifested by both teach-
ers and pupils and their co-operation was all
that could be desired. The concerts were given
under the direction of the music department in
each city, assisted by the local Victor dealer, and
both should be justly proud of their work.
Too much cannot be said in praise of their ef-
fort, interest, co-operation and management.
Assisting them were the teachers and pupils of
the entire school force. Such a combination
insures success! The proceeds were placed in
the hands of the dealer, at the disposal of the
teachers to be used for Victor educational rec-
ords and school machines, the records selected
to be suggested by a committee consisting of
the supervisor of music and several teachers ap-
pointed by her.
In deciding upon Princess Watahwaso for
this work the Putnam-Page Co. had the desir-
able combination of one interesting in an edu-
cational sense, a soloist of ability and great per-
sonal charm; instructing and giving a most un-
usual entertainment. They feel they were very
fortunate in having Princess Watahwaso with
them for this work. Everyone -was delighted—
felt repaid for their efforts and would like a
return date at some future time. Princess
Watahwaso feels it a great privilege to give to
the world the songs of the Indian and to help
the pupils know their customs, traditions and
legends, which in this day of modern civiliza-
tion she regrets to say are fast disappearing.
. Her program included songs collected and
harmonized by Thurlow Lieurance. Among
them "By Weeping Waters," "Waters of Minne-
tonka," "Sioux Serenade," etc. These songs
have been recorded by the Victor Talking Ma-
chine Co. and are now in great demand every-
where.
Victor dealers are enthusiastic over the results
of the concert and the Putnam-Page Co. is now
planning to further assist its dealers in mak-
ing definite the work in the schools—a feature
of the work which should hot be neglected in
the educational department.
The Chicago Phonograph & Supply Co., Chi-
cago, 111, has been incorporated with capital
stock of $2,500 by J. H. Lentz, M. S. Slosson
and H. M. Apfelbaum.
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
'
373 Fourth Ave.
NEW YORK