Music Trade Review

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42
THE
HOFFAY
"The Airtight Machine"
Plays Records of All Makes
Prompt DeliTtrr
Unexcelled QaalHy
Models Retail for
$125, $175, $225 and $275
Equipped with the famous "Retunectone"
Hoffay Talking Machine Co.
Incorporated
3 West 29th Street, New York City
STORES USE ADVERTISING IDEAS
William Maxwell, vice-president of Thomas
A. Edison, Inc., told Advertising Club members
last week of the "experimental" stores which
that corporation is maintaining for the purpose
of trying out new ideas in advertising, selling,
etc.
He said that each new idea is given such a
thorough try-out that two-thirds of them are
eventually discarded.
The Edison concern has three stores in New
York, Newark and San Francisco. Mr. Max-
well declared that every manufacturer would find
such experiments profitable.
ALL RESTRICTIONS OFF
ON "TALKER" PRODUCTION
Washington Announces That the Industry Can
Now Increase Output to Full Capacity of Fac-
tories and Return to Normal Basis
The welcome news was received from Wash-
ington on Tuesday of last week that all restric-
tions covering the production of talking ma-
chines and the use of metals and other materials
for that purpose had been lifted, arid that so
far as Federal control is concerned the industry
could go along under normal conditions.
The information was received by J. Schechter,
secretary of the War Service Committee of the
Talking Machine Industry, who said to The
World: "This raising of all restrictions against
the industry is the final step in placing the
talking machine industry in a position to secure
the full fruits of their work that the future
appears to hold. The industry is now free to
go ahead as in normal times, and to take care
of the tremendous volume of business already
booked and that which promises for the future.
The Government has been very fair with the
industry throughout the war period, and the lift-
ing of curtailments at thia' time indicates that
the authorities want to see the industry back
on a peace basis with as little delay as possible.
Immediately upon receiving word from Wash-
ington Mr. Schechter sent a letter to the mem-
bers of the talking machine industry in which
he said:
"It gives me great pleasure to quote below
letter just received from Edwin P. Parker,
Priorities Commissioner of the United States
War Industries Board, advising that all restric-
tions affecting the talking machine industry are
canceled.
"The letter reads as follows:
u
'Effective December 1, 1918, all restrictions
promulgated by the Priorities Division of the
War Industries Board affecting the talking ma-
chine industry are hereby canceled, and all
pledges heretofore made and executed by any
member of said industry are hereby revoked.
" 'Please notify each member of the industry
and acknowledge receipt of this notice to me.' "
MUSIC TRADE REVIEW
COLUMBIA LINEJNJWANOKE, VA.
Hobbie Bros, Inc., the prominent music house
of Roanoke, Va., has secured the agency for the
Columbia Grafonolas and records, formerly held
by the Huntley Furniture Co., that city. Hob-
bie Bros, have arranged to open a substantial
department built with sound-proof rooms and
other facilities.
DECEMBER 21, 1918
LOCAL STORESjN^NEW MERGER
Gotham Shops, Inc., Secure Interest in Business
of I. Zion, Inc.—Both Stores to Be Continued
at Their Present Address in This City
The Gotham Shops, Inc., who handle the Co-
lumbia line at 49 Nassau street, and of which
Irwin Kurtz is president, has secured an in-
terest in the retail Victor business of I.- Zion,
Inc., at 2300 Broadway, but both the Gotham
Shops and the Zion store will continue to oper-
ate under the present names. Mr. Zion will
continue as president of I. Zion, Inc., and the
store will be under the management of Maxwell
Friedman, who has been elected treasurer of
the'eompany. Mr. Kurtz has assumed the office
of vice-president and secretary. A camera and
photographic department will be added to the
Zion store.
E. Keith Lyons, formerly manager of the
talking machine department of Herman-Straus
& Sons Co., Louisville, Ky., is now in the
business with his father in Dallas, Texas.
HERBERT W. WEISE THE OFFICIAL AEOLIAN CARTOONIST
As noted in a recent issue of The Review, the
December number of "The Aeolian," the attrac-
tive house organ published monthly by the Aeo-
lian Employes' Association, contains two pages
of timely cartoons from the pen of Herbert W.
toons as a pastime, and judging from the skill
that he has evidenced in recent issues of "The
Aeolian," he is a cartoonist of more than usual
ability. There are shown herewith some of the
cartoons that Mr. Weise contributed to the De-
ENLARGE EDISON DEPARTMENT
The C. F. Murray-Smith Co., Edison dealers in
Wilkes-Barre, Pa., have found business increas-
ing to such an extent that it has been necessary
for them to increase materially the space de-
voted to that department. The additional space
will be devoted to the Edison Disc phonograph
line, while some of the space formerly devoted
to the disc department will be utilized for the
handling of Amberola records.
TO MAKE TALKING MACHINES
Hj L. Main Furniture Works, Hagers-
towu, Md., has been purchased by Dr. Charles
F. Anck, oi Philadelphia, who is organizing a
company for the manufacture of talking ma-
chines,
• " . ; .
AND
•&%,••,
1'h'e Victor Talking Machine Co. has declared
its, regular quarterly dividend of 1)4 per cent, on
preferred and 5 per cent, on common stock, pay-
abje January 15, 1919, to stock of record De-
1918.
I
Herbert W. Weise's Impressions of
Weise, of the Aeolian-Vocalion wholesale de-
partment.
-•»••
,
Mr. Weise for several years has, drawn^car-
Aeolianites Celebrating Peace Day
cember "Aeolian," these cartoons constituting
his impressions of a few popular Aeolianites
celebrating Peace Day.