Music Trade Review

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THE MUSIC TRADE REVIEW
DECEMBER 21,
1918
a particular friend of Saint-Saens (whose
"Deluge" he conducts for the orchestra's first
Columbia record). For many years Mr. Mes-
sager has been a prominent figure in French
musical circles, having been organist of St.
Paul's, director of the Opera-Comique, aifd dur-
ing the past year conductor of the Paris Con-
servatory Symphony Orchestra.
The famous French Army Band consists of
sixty-one uniformed veterans of the world war,
many of whom were wounded at the Marne and
NEW VICTOR EDUCATIONAL BOOK
NEW EXCLUSIVE COLUMBIA ARTISTS
Interesting and Valuable Information Regarding
Use of Victrola and Victor Records fpr Folk
Dancing Found in New Volume
Paris Conservatory Symphony Orchestra and
French Army Band Now Recording for Co-
lumbia Co.—Two Important Acquisitions
There has just been issued by the educational
department of the Victor Co. a new edition of
"The Victrola in Physical Education, Recrea-
tion and Play." The new volume includes illus-
trations and descriptive matter regarding new
and timely American dances, suggestions as to
the records to provide the accompanying music,
and other matter of real and distinct value to
instructors.
There are also included and carefully classified
the folk dances of other countries, including
Finland, France, Ireland, England, Belgium,
Russia, Sweden, etc. The illustrations them-
selves furnish excellent guides as to the use of
the Victrola for the purposes of dancing instruc-
tion.
The Columbia Graphophone Co. has just an-
nounced the addition to its recording library
of the Paris Conservatory Symphony Orches-
tra and the famous French Army Band; these
two organizations making their first records for
the Columbia Co. and
being under exclusive
contract with this rec-
ord library.
The Paris Conser-
vatory Symphony Or-
chestra, which is con-
ducted by A n d r e
Messager, is the old-
est symphony orches-
tra organization in the
world, having b e e n
organized over a hun-
dred years ago. There
are eighty-six players
in this orchestra, all of
whom have achieved
The Paris
considerable renown
as soloists and the majority of whom are vet-
erans of the world war. The orchestra is mak-
ing an American tour under the direction of the
French High Commission of the U. S. Govern-
ment.
Andre Messager, director of the orchestra, is
Conservatory Symphony Orchestra
wear decorations for bravery under fire. Every
man of the band has service stripes, and quite a
number of them are members of the famous
Blue Devils. The conductor of this band is M.
Gabriel Pares, former conductor of the "Garde
Republicaine," also makers of Columbia records.
VICTOR JAN. RECORD SUPPLEMENT
HAROLD L. TUERS RETURNS
Cover Design Featuring Return of American
Troops Is Significant and Timely
Former Head of Columbia Dealers' Service De-
partment Back From Duty in Texas
The front cover design of the new January
Victor record supplement is of particular and
timely interest, inasmuch as it illustrates most
graphically the sentiment back of George M.
Cohan's latest song, "When You Come Back,"
and shows some soldiers from overseas being
welcomed by their friends upon their return as
victors. The record of the song incidentally
is included in the January supplement and is
sung by no other than John McCormack. There
are a number of excellent and timely features in
the January list, of which due announcement
will probably be made by the manufacturers.
One of the features is the singing of "Onward
Christian Soldiers," by Mme. Schumann-Heink.
Harold L. Tuers, formerly head of the dealer
service department of the Columbia Grapho-
phone Co., who left for Texas some time ago to
enter the Aviation Training Corps at Barron
Field, returned to his desk last week and imme-
diately resumed his former position.
Mr. Tuers is well known to dealers through-
out the East, and the success of the Columbia,
dealer service department can be attributed in
THE GREENWICH VILLAGE VIEWPOINT
Genuine Villager in the Person of Ray Cum-
mings Now a Member of Edison Force
On Thomas A. Edison's payroll is what is
known as a true villager, not an habitue of the
Black Cat and the erstwhile Purple Pup—not
even a Brevoorter—but a person who really lives
in and belongs to Greenwich Village.
William Maxwell, in speaking of Ray Cum-
mings, special attache to the Edison advertising
Ray Cummings
department, remarked: "We have our people
who 'catch' all the shows, hobnob with the music
publishers and watch their pluggers at the
cabarets—those men have what we call the
Broadway viewpoint. The Broadway viewpoint
is all very well, but rather restricted. We went
down to Greenwich Village to get a man who
lived in an artistic atmosphere and possessed a
point of view entirely detached from that of the
Broadway philanderer—that man is Ray Cum-
mings.
"He is a reaf villager, not the kind you see
at the Lafayette on Saturday night, when long-
haired men and short-haired women gather to
be stared at by transients. Cummings lives in
the village because he is artistic and because the
village furnishes the ideal atmosphere for ar-
tistic, development. He knows music because
he is naturally musical. He writes stories (and
sells them, too,' by the way) because that's his
idea of the best sport in the world."
An artist who is both musical and literary to
write up a musical instrument for the public—
could a better combination of characteristics
have been found?
NEWS OF COLUMBIA EXECUTIVES
Francis S. Whitten, president of the Columbia
Graphophone Co., who during the past few
years has occupied the important post of lieu-
tenant-commander in the U. S. Navy, has ex-
changed his navy uniform for civilian clothes,
and is again at the helm at the Columbia execu-
tive offices in the Woolworth Building.
H. L. Willson, vice-president and general
manager of the Columbia Co., is now spending a
few weeks taking a well-deserved rest, after
working day and night in behalf of the Colum-
bia Co. and the general interests of the talking
machine industry.
George W. Hopkins, general sales manager'
Harold L. Tuers
of the Columbia Co., in lieu of a regular vaca-
tion, is spending the week-ends out of town in a large measure to his intimate knowledge of
merchandising and practical sales ability. This
order to get in trim for 1919 activities.
department, which is under the general direc-
tion of the Columbia advertising division, is
NEW INCORPORATION
planning to inaugurate an extensive campaign in
The General Mfg. Corp:, Milwaukee, Wis.* has 1919, which will undoubtedly be of interest to
been incorporated with capital stock of $100,000 the dealers. l
to manufacture talking machines,, phonographs,
automobile accessories, etc. The incorporators
A particularly.attractive folder in colors has
are Michael Levin, Joseph G. Konop and Jo- 4 just been issued'- by ; the Victor Co., featuring
sephine P. Shea.
Victrolas TV and' VI.