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8
THE
MUSIC TRADE
REVIEW
DECEMBER 7, 1918
FOERSCHNER HEADS EXPORT DEPT.
Former Wasle & Co. Representative Now Ex-
port Manager of the Stager Co.—Thoroughly
Conversant With Exporting Problems
Announcement was made this week of the
appointment of Leonard Foerschner as export
manager of the Stager Co., Inc., 29 West Thirty-
fourth street, New York. The Stager Co., as it
is now becoming well
known throughout the
industry, specializes in
metals, woods, textiles
and other materials en-
A particular customer cares little
tering into t h e con-
what he pays if he knows he is getting
s t r u c t i o n of pianos,
the quality he desires. Bjur Bros.'
player-pianos and talk-
dealers have .found this to be true.
ing machines.
T h e export depart-
Legget and Whitlock Avenues
ment will be developed
NEW YORK
in such a way t h a t
p i a n o manufacturers,
who are now doing an
export business and as- Leonard Foerschner
CINCINNATI PIANO SALES UNPRECEDENTED IN VOLUME pire to increase that business, may depend upon
Business for Month Just Passed Sets New Record for Cincinnati Piano Dealers—Shortage of Stocks the Stager Co. for the handling of export ship-
ments.
the Only Drawback for Future Trade—Werner Industries Co. Activities
It is this department of which Mr. Foerschner
CINCINNATI, ()., December 3.—Some of the sistant manager of the Cincinnati office. He re- will have direct supervision. Most recently Mr.
Foerschner has been known to the piano in-
piano concerns in the Cincinnati district on Sat- ported for duty Saturday morning.
Kenneth Curtis, of the Milton Piano Co., was dustry throughout the country as traveling rep-
urday closed the books on the greatest Novem-
resentative for Wasle & Co., but previous to his
ber volume of business in the history of these in Cincinnati last week.
houses. So marked is the contrast over the
Former employes of the Werner Industries connection with the piano industry he was for
same period of last year that the merchants do Co. are returning to the Cincinnati factory, ac- years in the general export business, being con-
not attempt to describe it. In its place they cording to H. J. Werner, president, who has nected with a house which handled over 50 per
compare the month with other years. Most of just returned from a short business trip. "We cent, of the exports to Brazil. Owing to this
the houses stated that from a November stand- are looking forward," he said, "to better deliv- experience he has a very keen insight into the
point the month just closed will carry off all eries. Manufacturers are notifying us that they requirements which arise from the exporting of
honors.
are getting out material. Our two retail stores merchandise to foreign countries, and his occu-
pation in that capacity will no doubt be hailed
Tn view of the enormous business transacted had a wonderful business in November."
with satisfaction by many piano manufacturers
last month the big worry of the trade to-day is
who will be glad to avail themselves of his ex-
the lack of stock to carry them over until Feb-
"THE AEOLIAN" FOR DECEMBER
perience in having their goods shipped to for-
ruary. As is generally known, none is to be
eign countries.
had, and while each and every merchant realizes Many Articles of Interest Appear in This Pub-
Mr. Foerschner assumed his new duties on No-
lication That Make a Wide Appeal
this situation it does not prevent them from
vember 25.
trying to figure where they could lay their
hands on an unexpected supply.
The December issue of "The Aeolian," the
Manager De Vine, of the Aeolian Co., who is house organ published monthly by the Aeolian
GEO. P. BENT ACTS AS HOST
not given to expressions, appeared so elated Employes' Association, reached Aeolianites this
over the outcome of November that he summed week, and received careful attention from the Entertains Large Party of His Boyhood Friends
up the situation with one word. That was "fine." members of the Aeolian organization throughout
at Thanksgiving Dinner in Minneapolis
E. E. Roberts, of the Baldwin Co., said: "It the country. This issue has a number of excel-
was a great November. You must remember lent articles, the feature article being entitled
MINNEAPOLIS, MINN., November 30.—George P.
that we did not have a full month, for the ces- "The Stars and Stripes Forever," consisting of Bent, who is by common consent one of the
sation of fighting only happened on November a timely discourse on Aeolian export activities luminaries of the piano firmament, passed
11. Yet the volume was a great one. Just written by Miss Lucy A. Goldsmith, head of the Thanksgiving week in Minneapolis, but not for
think what the trade might be able to do with Aeolian export department. A note of welcome business purposes. Mr. Bent undoubtedly is a
is extended to Frank W. Hessin, who arrived in big man in the industrial world, but he is far
unlimited supplies for the rest of the year."
The Otto Grau Piano Co. declares November America recently after being interned four years from being a mere money grubber. He loves
in a German prison camp. Mr. Hessin was for- poetry and song, he enjoys association with his
was the greatest in the history of the house.
At the Church-Beinkamp Co. quite a dent merly manager of the Aeolian Co.'s Berlin fellow man, he is wholly and truly human.
was put into the surplus stock, according to branch, and has been associated with the com-
Mr. Bent was born and reared in Minnesota,
Manager Faulconer. "People," he said, "sim- pany for majiy years.
although Chicago has claimed him for upward
In this issue of "The Aeolian" there are pre- of forty years. Quite a number of his boyhood
ply bought because of the opportunity of buy-
sented many interesting items from the different friends live in and about Minneapolis. It was
ing."
Many of the buyers made a good part of their Aeolian branches in this country and abroad, quite natural and wholly characteristic that he
first payments in Liberty Bonds, showing that and the center spread of the December issue fea- should gather the "old gang" about him at
r
the people are not inclined to regard Secretary tures seven excellent cartoons by Herbert W . Thanksgiving time and live over the good old
McAdoo's caution about retaining their Govern- Weise, of the Aeolian wholesale Vocation de- days over a festive board. The party was con-
ment bonds. This situation is not wholly con- partment, who has achieved considerable local vened at the Radisson Hotel and their number
With George P. Bent as
fined to the piano trade, for several instances of fame as a cartoonist. In these cartoons Mr. was about sixty.
bonds being used in the' purchase of real estate Weise gives his impressions of a few popular host and toastmaster it may be accepted as a
developed during the past week.
Aeolianites celebrating Peace Day, and these certainty that there was nothing lacking that
What holds good with the piano trade will cartoons have won the enthusiastic commenda- would contribute to thorough enjoyment on this
occasion.
also pertain to the talking machine field. F. F. tion of the Aeolian organization.
Among the "Personals and What-Knots" is a
Dawson, of the Columbia Graphophone Co., who
has just returned from New York City, said congratulatory message 'to C. C. Applegate, of
HANGS UP A NEW RECORD
that under the apportionment plan adopted at the Aeolian Co.'s advertising department, who
headquarters the Cincinnati district will be shy recently became the father of a baby boy. With
Manager Max, of the piano department of
2,000 machines with the close of the fiscal year, his usual modesty Mr. Applegate failed to let Gimbel Bros. New York store, is enthusiastic
January 1. The branch has orders on hand, and many of his friends know of this happy event, over the showing of his sales staff during No-
in addition demands from new sources. The but the editor of "The Aeolian" evidently vember. He points with pride to the fact that
latter, under,the circumstances, cannot be enter- thought that it was important enough to call no instruments were sold on longer time than
tained at this time. G. H. Williams, manager to the attention of all Aeolianites, who are twenty-four months, and that $40,000 of the $63,-
of the Seattle branch, has been appointed as- showering Mr. Applegate with congratulations.
000 total were sold on a twelve months' basis.
BJUR BROS. CO.
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