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>Kl-KAIDER 7, 1 9 1 8
THE
ARTISTIC GRAFONOLA PARLORS
Hardman, Peck & Co.'s Attractive Establish-
ment in Brooklyn Has a Series of Demonstrat-
ing Booths Which Have Won Approval
One of the many record demonstrating rooms
in the Grafonola parlors of Hardman, Peck &
Co.'s attractive establishment in Brooklyn is
here illustrated, fully equipped for the expedient
sale of records with every needed appointment.
The outstanding feature of this arrangement is
its extreme neatness, effected by the careful
MUSIC
TRADE
41
REVIEW
showing the latest records. Contained in the
large or No. 2 fixture are twelve of the regular
monthly hangers, one on each side of each of the
six wings. The smaller one, over the Grafo-
nola, or the No. 1 fixture accommodates eight
of the midmonth lists, or hangers containing
seasonable or unusual record offerings of gen-
eral interest.
The fixture to the extreme right of the photo-
graph is a No. 4 catalog rack, which does away
with a table and puts before the customer a
complete assortment of Columbia record bro-
chures. This rack will show nine different cat-
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
Hardman, Peck & Co.'s Grafonola Parlor in Brooklyn
framing of monthly bulletins of records, the ab- alogs, three on each shelf, behind which may be
sence of a disorderly catalog table, and the neat- filed an extra supply of from eight to ten, ac-
ly framed photogravure of a celebrated Colum- cording to the thickness of the book.
The
bia artist. The photogravure is a standing in- lower tier of the rack is somewhat wider than
vitation to hear this artist's Columbia record- the two above, and will accommodate the large
ings, and this form of suggestion is a highly general record catalog. The dealer service de-
dignified one, and is proving to be a potent sales partment of the Columbia Graphophone Co. fur-
factor.
nishes a wide variety of metal display fixtures
The use of metal fixtures, in which to dis- for booths and window display purposes, and
play the regular monthly bulletins, is an econ- advertising material need not be carelessly ex-
omy of space as well as a practical medium for hibited about the store.
ONE GERMAN SOLDIER IS HATLESS
"Never had so much money in my life. They
pay us regular, but we have nothing to spend
L. C. Mountcastle, Formerly a Talking Machine
Man in Pittsburgh, Sends Back the Helmet
of a Prussian Guard as Souvenir
PITTSBURGH, PA., December 2.—The Standard
Talking Machine Co. has just received a most
interesting Boche souvenir from its former road
man, L. C. Mountcastle, now a sergeant in the
103rd Field Signal Corps in France. The hel-
met is particularly interesting, inasmuch as it
was worn by one of the Prussian guards, the
crack German military organization, which re-
cently received such rough treatment at the
hands of the American soldiers.
In sending the helmet Mr. Mountcastle wrote
as follows:
"Thought maybe the office would like a Ger-
man souvenir, so I am sending to-day a helmet
worn by one who at one time belonged to the
famous Prussian guards, the Kaiser's crack
troop. Bill sent them against the boys from
Pennsylvania and we showed 'em a new road to
hell. You will notice the helmet is camou-
flaged, and it has the Prussian guard insignia on
the side. Officers and men wear the same hel-
met these days. Only the most valuable troops
are given helmets at all.. Suppose Fritz is shy
on metal.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Sergt. Mountcastle's Souvenir
money on. Oui! if I ever hit Paris with all
these francs, what a time I'll have!"
Publisher
*
373 Fourth Ave.
NEW YORK