Music Trade Review

Issue: 1918 Vol. 67 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
THE MANY ADVANTAGES OF GUARANTEED PLAYER-PIANOS
A Timely Presentation of the Benefits to Be Obtained From Handling Players That Are Guar-
anteed, Written by J. A. LeCato, and Published in the Standard Player Monthly
[The following article on guaranteeing players, reprinted
from the November issue of the Standard Player Monthly,
is the last contribution from the pen of J. A. LeCato, whose
death was reported last week. The idea advanced therein
is entirely sound, and though written with specific refer-
ence to the Standard player action, the idea of guarantee-
ing a player, and of making a player that can be guaran-
teed, is worth the serious attention of all those interested
in the progress of the player-piano. The article shows Mr.
LeCato's keen understanding of the problems existing in
the player field to-day, and indicates the deep interest he
had in the advancement of the player-piano as a musical
instrument of worth and service.—Ed.]
The National Association of Piano Tuners has
suggested that player-piano manufacturers of
the United States agree on a standard form of
warranty and has compiled such a warranty for
the consideration of the industry. This form
of warranty leaves the time to the option of the
maker and makes the entire guarantee condi-
tional upon the owner of the instrument securing
the services of a competent tuner and repair-
man at least twice a year. In other words, if
the owner of the player-piano does not engage
the services of a competent tuner and repair-
man at regular intervals the warranty will in
effect be null and void.
Of course, the responsibilities that the manu-
facturer of a player-piano incurs when he guar-
antees the instrument depend almost entirely
upon the character of the player action within.
And, of course, the dealer, being the one who
most directly incurs the displeasure of the cus-
.tomer in case of dissatisfaction, assumes his
share of the responsibility for the player ac-
tion.
While it is entirely unreasonable to assume
that any mechanism with movable parts subject
to friction will remain perfect indefinitely with-
out attention, yet we are square up against the
fact that people will neglect to obtain the serv-
With the Dawning
of a Brighter Day
and the opening of an era of unparalleled
economic expansion and prosperity, the
makers of the
M. Schulz Company
Player-Piano
rendering the due measure of thankfulness
and gratitude, face gladly and cheerfully
the great and worth-while task of taking
their share in the coming re-adjustment to
new conditions.
The demand for our Player-Pianos, for
some time beyond our capacity to fill, may
now soon be satisfied to an extent which
will please our large and ever-growing
• family of SCHULZ representatives.
If you want to have something "extra good"
for the 1919 demand, write to-day to
NOVEMBER 30, 1918
ices of an expert tuner and repairman at reg-
ular intervals and there probably will be a cer-
tain number of people who always will neglect
to do so. Therefore, while manufacturers, deal-
ers and tuners are perfectly justified in going to
almost any length to persuade people to keep
their instruments in tune and repair, we must
not attempt to avoid responsibility for imperfec-
tions if they do not give their instruments proper
attention.
An inherent defect in principle or construction
probably will show itself even though an expert
repairman does go over the player twice a year,
so that we must not confuse fundamental de-
fects with a certain natural deterioration that
may come from neglect. In other words, the
responsibility for the durability of the player
action must always rest squarely upon the manu-
facturer thereof and not upon the owner or the
tuner or the dealer.
We know of no other article manufactured of
a multiplicity of parts, many of which move
when the device is operated, that is guaranteed
so broadly and unconditionally as is the Stand-
ard player action. Yet this guarantee does not
assure that a player-piano containing the Stand-
ard action will always play at its highest stand-
ard of efficiency if neglected. In the first place,
the piano will get out of tune and the piano ac-
tion out of regulation. Those two factors alone
are sufficient to vastly reduce the efficiency of
the whole. And then the player action itself
requires some attention, such as lubrication and
occasional adjustments.
This is no reflection
upon the quality of the piano or the player
mechanism, any more than it is a reflection upon
the quality of a watch that it requires cleaning
at certain intervals.
A guarantee means just what it says and no
more.
Its language should be easily under-
stood by anyone with an adult mind, yet it is
undoubtedly true that some owners of pianos,
player-pianos, or watches, miscontrue the guar-
antee and expect it to include the few simple
attentions that all these articles must have if
they are to give efficient service.
Therefore,
if the warranty proposed by the tuners' asso-
ciation brings to people a realization that they
should obtain the services of an expert twice a
year, to care for their player, its adoption would
be well worth while. It would be most valu-
able, however, in serving to keep the instru-
ments in playable condition so that the owners
may obtain from them a full measure of pleas-
ure in the ownership. Certainly, a half million
player-pianos maintained in a high state of ef-
ficiency all the time would be of great value
to the player industry as compared to the same
number neglected to the point that they are not
mediums for the production of good music.
The Standard player action is already covered
by a guarantee so broad and unconditional as
to relieve its users of the necessity of giving
much consideration to the question.
But we
are heartily in favor of any proposition that will
serve to keep all player-pianos in better condi-
tion and will encourage people to keep their
instruments in tune so that they may always find
• them paying good returns in pleasure on the in-
vestment. Every piano should be tuned twice
a year and every player action should be exam-
ined by an expert at the same time that the
piano is tuned. But no amount of tinkering on
the part of a repairman can make a good player
action out of a poor one. On the other hand,
a good action will require very little attention.
G. H. DAVIS WRITES SONG
M. SCHULZ COMPANY
More Than 135,000 Instruments
General Offices
Established 1869
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3 Factories in
711 Milwaukee Are.
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CHICAGO
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Produced
Southern Wholesale Branch
ATLANTA. GA.
G. Howlett Davis, president of the Standard
Music Roll Co., of Orange, N. J., has taken on
an entirely new role, that of song writer and
composer. The December bulletin of Arto and
SingA rolls contains a recording of Mr. Davis'
new song, "Now That the War Is Over," which
is written in the form of a toast, and is along
timely and patriotic lines. The music is ex-
cellent, and the song, both as an instrumental
number and as a vocal selection, should find
wide popularity.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 30,
THE MUSIC TRADE
1918
9
REVIEW
!&atia^!iK^B^IiS^i^lti^t^lit^lfeat^^
THE
CONNORIZED
DECEMBER LIST
Contains Many of the Latest
Song and Dance Hits
ORDER NOW
Hand-Played Records
WITH
SONG WORDS
6378 Would You Rather Be a Colonel with an Eagle
on Your Shoulder, or a Private with a
Chicken on Your Knee? A clever sensational
hit being sung by Al Jolson in "Sinbad."
One-step
Mitchell & Gottler
Played by Herbert Claar
6379 When You're a Long Long Way from Your
Girl and Your Old Home Town—Ballad.
Ukulele and 'Cello Effects
Benn Garrison
Played by S. A. Perry, assisted by H. B.
6380 When Tony Goes Over the Top—March and
Qne-step. Orchestral Effects,
Frlsch. Fletcher & Marr
Played by S. A. Perry, assisted by Miss Supper.
6381 Has Anybody Seen My Qorinne?—A Real Blue
Fox-trot
Graham & Johnson
Played by Herbert Claar
6382 I Ain't Got Weary Yet!—Fox-trot,
Johnson & Wenrich
Played by Herbert Claar
6383 Ja—Da—(Ja. Da, Ja, Da, Jing, Jing, Jing!)—
Fox- trot
Bob Carleton
Played by Harry Shipman.
6384 It's Never Too Late to Be Sorry—Ballad.
Ukulele and Marimbo Effects... Dempsey & Burke
Played by S. A. Perry, assisted by II. B.
6385 Dreaming of Home Sweet Home—One-step.
Macdonald & Hanley
Played by Harry Shipman
6386 Don't You Remember the Day?—Fox-trot,
Cliff Hess
Played by W. Camnitzer
6387 Watch. Hope and Wait, Little Girl ('Til I
Come Back to You)—Fox-trot.. Brown & Clayton
Played by A. Hyland
6388 The Yanks Are at it Again—Snappy March
Kong
Brown &. Cowan
Played by S. A. Perry, assisted by H. B.
6389 The Pickaninny's Paradise—Fox-trot,
Ehrlich & Osborne
Played by Herbert Claar
6390 Since I Met Wonderful You.—Fox-trot. (From
tlie Musical Comedy "The Kiss Burglar"),
Macdonough & Hubbell
Played by Herbert Claar
6391 Some Day Waiting Will End—Fox-trot. (From
"The (lirl Behind the Gun"),
Wodehouse & Caryll
Played by S. A. Perry, assisted by H. B.
6392 Battlefield Echoes—Waltz.
S. A. Perry
A Medley of famous war songs specially ar-
ranged and played for Connorized Music rolls,
by Mr. Perry. This selection is superbly
played and contains all the effects the player
piano is capable of reproducing; suitable for
singing or dancing.
Played with assistance by S. A. Perry.
6393 Please Touch My Daddy's Star Again, and
Change it Back to Blue—Waltz Song,
Phelps & Brandon
Played by Claar & Shipman.
6394 Holy Night. Silent Night
F. Gruber
Artistically played by S. A. Perry
6395 Hearts of the World—Song. From the supreme
film triumph "Hearts of the World,"
Costello & Casey
Played by S. A. Perry, assisted by H. R.
6396 'Till We Meet Again—Waltz Song..Egan & Whiting
Played by Herbert Claar.
Hand-Played Record
20726 The Girl Behind the Gun Selections.Previn & Caryll
The It Is To-day. Some Day Waiting Will End.
There's Life in the Old Dog Yet Women
Haven't Any Mercy on a Man. I Like It.
There"s a Light in Your Eyes. Back to the
Dear Old Trenches.
Played by A. Hyland. with assistance.
Connorized Music Co.
E. 144th St. and Austin PL
New York
1234 Olive St., St. Louis, Mo.
So little that can be said at a time like this
seems measurable with the tremendous events
which unroll before us, that chit-chat about busi-
ness takes on just now a color even more pallid
and washed-out than usual. Yet, so long as
one sees the facts and retains one's sense of
proportion, it is even now possible to say some-
thing sensible and worth-while on a business
topic without falling into inanity or bombast.
The truth is that the world war came upon us
all so suddenly, and has receded so suddenly in
turn, that most of us had hardly, when the end
came, adjusted ourselves to the necessary com-
plete change of viewpoint on all matters of in-
terest to us. Yet, nothing can be more obvious
than we cannot possibly go back to old ideas
and old standards. The world before 1914 was
rapidly falling into a state of simple rottenness
in more than one respect. The war has waked
the world up, has made it realize the value of
self-denial and has brought into being a better
understanding than has ever before existed of
the meaning and true value of eternal principles,
of right, of justice, of self-sacrifice.
The
awakening has only been partial, but a partial
awakening there certainly has been. It would
be very unfortunate if the business world, at
any rate, were to permit itself to sink back
again into the old-time sleep and to believe that
things will relapse into the old ways. They
will not relapse, and the result of believing they
will is certain to manifest itself in business dis-
aster. Just as plainly the result of any clean
and straightly persistent effort to adjust oneself
to the new order must be business success.
Every business man, not less the business man
whose special interests induce him to read this
music roll department, might as well make up
his mind that a new era is dawning for the
world and that one of the principal results of
turning on the light must be that sham and
buncombe will be more nearly appraised at their
true value. It is greed and its foster-brother
fraud which sow the seeds of wars; it is the
sense of fair play and its foster-brother straight
dealing which prepare the ground for the reign
of peace. The business world, indeed, is hav-
ing daily experiences of the truth of these facts.
So is our own trade. When the war first broke
out its immediate effect was seen in falling sales-
figures and a feeling of general panic. Later
the prosperity of the whole nation was reflected
in enormously increased business, but along with
this came such a rise in the cost of material and
such shortage of certain essentials that drastic
reformation in various business methods be-
came necessary. Applied at first fearfully and
hesitatingly, these have now been assimilated,
as it were, into the business framework, and
are being found to be blessings. It is just such
square facing of facts and determination to get
on the right side of them, which will not alone
pull us through any confusion incident to the
reconstruction, but will put us in a sounder and
more stable position than we have ever yet oc-
PLAYER--ORGAN-PIANO
LEATHERS
A Specialty of Pnmumatic Leathtra
l IITTVINC I « « 40 SPRUCE STREET
T . L
L U l M N j , inC.
NEW YORK
cupied. The future is full of bright promise;
if anything goes wrong it will be our fault de-
cidedly.
It is to be hoped therefore that the business
men who have to run the affairs of the music
roll industry will not fail in their interpretation
of the new order. The signs of the times are
clear. They bid us prepare for a period of
legitimate expansion and prosperity, but also
for a period of clear vision, of much scrapping
of outworn ideas, of realism and of sharpened
public ability to face facts and to judge values.
In a word, we have to play our game from now
onward in the open, with cards face up. We
have already started some good ideas going.
The elimination of wasteful production, of quan-
tity, simply because it is quantity, of wholesal-
ing methods, the use of which only irrespon-
sible recklessness could excuse, has been already
most valuable. To-day the industry is finding
itself, and is healthier than it has ever been.
Let us keep it so. And let us remember that
the best way to do this is to put ourselves from
now on in harmony with the awakened con-
sciousness of the world; that is to say, in har-
mony with straight, clean, bunkless business.
AEOLIAN CO.
"National Hymns of Our Allies" is the title
of a set of special Aeolian song rolls got out by
this company for December, and including the
Belgian, Canadian, English, French, Italian and
Welsh national songs. The "Marseillaise" is
(Continued on page 10)
Hand Played
Rolls
With Words
~
\:
Hand Played
Rolls
Without Words

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