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12
THE
MUSIC TRADE
REVIEW
PADEREWSKI RECORDS FOR DUO-ART
Signs Contract to Make Rolls Exclusively for
the Aeolian Duo-Art Library
The Aeolian Co., New York, carried this week
in the leading New York newspapers an effec-
tive full-page, advertisement announcing the
fact that I. J. Paderewski, the world's greatest
pianist, had signed a contract to produce music
rolls for the Duo-Art exclusively in the future.
This advertising carried an artistic photograph
There Is An In-
creasingDemand
For Better Music
Be prepared to supply
this new demand with
the
SEEBURG
"X"
PRESSION
Electric
Player-Piano
which plays with per-
fection , 'of expressive-
ness, leaving nothing
to be desired.
A
WINNER
The Piano for
Dry Territory
for you and for your cus-
tomers
Pays for Itself"
We want you to be our
representative.
Write Us At Once
J. P. S e e b u r g
Piano Company
Leaders in the Automatic Field
NEW UDELL CABINET CATALOG SOON
The Udell Works, Indianapolis, the .noted
makers of music roll and talking machine record
cabinets, have now in preparation a new catalog
covering their complete line of cabinets, includ-
ing some new styles which will be issued in the
near future.
1918
SELECTIVE MANUFACTURING
The Best Is
None Too Good
Ignace Jan Paderewski
of Mr. Paderewski, accompanied by a reproduc-
tion of the following letter which he wrote to
H. B. Tremaine, president of the Aeolian Co.
This letter reads as follows: "My dear Mr. Tre-
maine: I am sending you herewith my signed
contract under the terms of which I agree to
produce music rolls for the Duo-Art exclusively
in the future.
"I avail myself of this opportunity to con-
gratulate you again on your splendid achieve-
ment in the production of the Duo-Art piano.
This instrument is without question greatly su-
perior to any other of its kind, and I shall be
glad indeed to have my playing reproduced with
such manifest fidelity. Very sincerely (signed)
I. J. Paderewski."
Underneath this letter there were published
some interesting facts regarding the Duo-Art
piano; this text calling attention to the fact that
the Duo-Art piano reproduces the actual playing
of the greatest pianists and does it with absolute
fidelity. Accompanying this section of the ad-
vertisement were extracts from letters received
from famous pianists, among these being Ru-
dolf Ganz, Harold Bauer and others.
The announcement that I. J. Paderewski will
record exclusively for the Duo-Art library in the
future is a significant and remarkable tribute to
the musical qualities of this instrument, as Mr.
Paderewski has won international recognition
as the world's greatest pianist. The Aeolian Co.
deserves to be congratulated upon receiving Mr.
Paderewski's exclusive contract, and the Duo-
Art library will be greatly enriched by Mr. Pad-
erewski's Duo-Art records.
It is interesting to note that the following fa-
mous pianists record for the Duo-Art library at
the present time:
Adriano Ariani, Harold
Bauer, Ferruccio Busoni, Winifred Byrd, Charles
Wakefield Cadman, Teresa Carreno, Walter
Damrosch, Carl Friedberg, Ossip Gabrilowitsch,
Rudolf Ganz, Leopold Godowsky, Catherine
Goodson, Percy Grainger, Enrique Grandos,
Mark Hambourg, Ethel Leginska, Tina Lerner,
Guiomar Novaes, Ignace Jan Paderewski, John
Powell, Rosita Renard, Camille Saint-Saens,
Xaver Scharwenka, Ernest Schelling and many
others.
NOVEMBER 30,
Republic Building
209 S. State Street
New Plan of U. S. Music Co. by Which They
Insure Instant Service on Best Sellers
CHICAGO, I I I . , November 26.—The United States
Music Co. have just inaugurated a "Hit Service"
on their music rolls, which is of especial impor-
tance, as it tends to solve some difficult prob-
lems with which both the manufacturers and
dealers have to contend. To-day frequently an
order for rolls is held up because one or two
of the numbers ordered are out. The U. S.
plan provides for the immediate shipment of the
big sellers and exceedingly popular numbers.
By the middle of the month the company know
what numbers of that month's bulletin are in
greatest demand. Therefore, they can get them
in such quantities as to make immediate ship-
ments. About the middle of each month, there-
fore, they will send but notices of the four or
five numbers which are proving big sellers.
They, of course, have facilities which the music
dealer has not for gauging the big ones.
On the other hand, the saving in time effected
in the factory by being able to anticipate the
demand on a few numbers will enable them to
give better service on the entire list. The Hit
Service applies only to word and hand-played
rolls. On the November 20 list they sent out
a bulletin announcing twenty-four-hour order
shipments on "Till We Meet Again," "Oh,
Frenchy," "Smiles" and "Oh, How I Hate to
Get Up in the Morning." The circular announc-
ing the plan in its details is, as follows:
"'Absurd! Such inconsistency; to think any
roll company can guarantee twenty-four-hour
shipments when they're all rotten. Nonsense!
I won't bite on that! I'm not crazy, too! They
all preach service, but not one renders it!'
"That's how cordially you'll greet this big
idea of ours, but we'll win you over. 'Salright,
shake your head, but be from Missouri, too, for
the more skeptical you are the harder you'll
fall.
"We must further impress on you that 'Hit
Service' will not only insure twenty-four-hour
shipments of 'Hit Service' orders, but vastly im-
proved handling of your regular orders.
"Selective manufacturing, i. e., creating a dis-
tinction between hits and ordinary sellers, in
other words, shipping the dealer immediately
what most of his customers ask for, is the
panacea of the music roll problem. It doesn't
take salesmanship to sell a hit, while you have
to push what isn't known.
"1. 'Hit Service' requires you to order not less
than five rolls each of such 'Hit Service' num-
bers as interest you.
"2. If you order more than five rolls the quan-
tities must be in multiples of five; viz., ten, fif-
teen, twenty, twenty-five, thirty, thirty-five, etc.
"3. Use 'Hit Service' order forms, or if other-
wise ordered, the order must be plainly marked
'Hit Service' and specify only rolls embraced by
this service.
"4. 'Hit Service' lists will be issued the 15th of
every month, and be subject to the twenty-four-
hour guarantee until the succeeding 'Hit Serv-
ice' list is in your hands.
"5. If you specify less than five rolls of each
number on a 'Hit Service' order, or on any or-
der marked 'Hit Service,' which indicates num-
bers accordingly, you'll be shipped the minimum
quantity of five rolls which 'Hit Service' re-
quires.
"Your customers want what they want when
they want it. Put our 'Hit Service' back of you
and they'll have it. Come on! Let's go!"
TAKES NEW POSITION
Edward Stream, a member of the main office
staff of the Meiklejohn Co., Providence, R. I.,
recently resigned to accept a position with the
Brown & Sharpe Mfg. Co.
G. T. Hornberger, of St. Clair, Mich., has se-
cured a lease on a store in that town, and will
handle musical instruments there.