Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUflC TRADE
VOL. LXVH. No. 21. Published Every Saturday by Edward Lyman BUI, Inc., at 373 Fourth Ave., New York. Nov. 23, 1918
Cost Per Sale
D
URING the period from September 1st to October 31st,
one prominent piano dealer sold 353 instruments for
$200,000. These sales for sixty days were divided between
Upright, Grand and Player Pianos and Ampico Reproducing
Pianos.
Analysis of the cost sheets of this firm shows that of the
sales made there were 36 Ampicos and 317 instruments of
other types. The Ampico sales amounted to $55,900. The
Piano and Player sales amounted to $167,700. The cost of
these sales, including salaries, rent, advertising, cartage, etc.,
shows the following proportions:—Ampico cost of sales,
$5,439. Piano and Player cost of sales, $47,898. Reduced
to percentage per sale:
Ampico Cost Per Sale .098%
Piano Cost Per Sale .286%
Today's problem is in meeting increased costs in payrolls,
delivery charges, collections and general overhead. With
manufacturing sharply restricted, the percentage of profit
cannot be maintained through mere volume of sales. The
successful dealer maintains his profit margin by concen-
trating his efforts on the unit of highest net returns.
The Ampico Answers the Problem of Today
"Ask the Dealer who Sells the Ampico"
AMERICAN PIANO COMPANY
437 Fifth Avenue
New York City
10 Cents
Year