Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
NOVEMBER 9,
1918
43
THE MUSIC TRADE REVIEW
CONDUCTED BY B. B. WILSON
LATEST REMICK SUCCESS
FOR FEIST JUBILEE WEEK
BIG STASNY PUBLICITY CAMPAIGN
"Till We Meet Again" Proves a Genuine Sur-
prise and Is Being Featured in a Very Big
Way by Jerome H. Remick & Co.
Enormous Advertising Campaign to Be Feature
of Anniversary Celebration
"It's Never Too Late to Be Sorry" Being Fea-
tured This Month in Great Number of News-
papers in All Sections of the Country
The new Jerome H. Remick song, "Till We
Meet Again," is becoming the leading number
of the company's catalog. It probably is one
of the surprise numbers of the season, inasmuch
as it practically created a very heavy sale for
itself immediately upon publication. The pro-
fessional department of the company quickly
saw the possibilities of the song and placed it
in the programs of a long list of the favorite
ballad singers of vaudeville, since which time
its popularity has steadily increased.
Jerome H. Remick have had a big year, their
whole catalog showing much activity with two
of the leading numbers of the fall season,
"Smiles" and "For Your Boy and My Boy," the
former, as a song and popular instrumental num-
ber, probably being one of the biggest hits of
many seasons.
Every department of the Remick organization
predicts that "Till We Meet Again" is to be
every bit as popular, and, as stated above, this
enthusiasm is based on the merits of the num-
ber as shown by sales, by its use by a long list
of vaudeville singers and by the reception it
receives from the public. "Till We Meet Again"
is assured of a large sale. How large it is hard
to state, but that it promises to be one of the
leading songs of the year is almost beyond dis-
pute, as Jerome H. Remick & Co. have embarked
on just as large and as expensive a campaign
in its behalf as they did on "Smiles," which, to
say the least, was not small.
The A. J. Stasny Music Co. have inaugurated
a publicity campaign for their new song, "It's
Never Too Late to Be Sorry," through the
medium of several hundred newspapers in all
sections of the country to be run during the cur-
rent month.
This is one of the most extensive advertising
campaigns in behalf of a single song number
that has ever been put forth by a music pub-
lisher. One of the features of the publicity is
the fact that in most of the papers in which the
announcements of the new song are run the
material is used by the papers as a regular news
story. This includes very often a cut of the
title page, and some of the musical theme of
the song itself. Every State in the Union and
many points in'Canada are represented in this
publicity. The preliminary campaign started
about ten days ago, and the results were so
heavy that A. J. Stasny, of the above company,
immediately decided to greatly enlarge its scope.
GILBERT & FRIEDLAND ON TOUR
Besides the daily papers being used, thousands
Weil-Known Song Writers Resume Vaudeville of circulars have been gotten out advertising
the song. Hangers for dealers' windows and
Tour Over Orpheum Circuit
special advertising novelties are also included.
Wolfe Gilbert and Anatol Friedland left New The title page of "It's Never Too Late to Be
York on Thursday of this week to resume their Sorry" is a reproduction of a special pose of
tour on the Orpheum circuit, which was dis- Marguerite Snow, the well-known moving pic-
continued during the recent epidemic that closed ture star, and for special window display the
so many theatres. They will open in Minne- firm has some greatly enlarged reproduced
apolis on Monday. While here Wolfe Gilbert paintings of Miss Snow, which prove very at-
stated that in every city they visit they make tractive.
it their business to call on every sheet music-
All the large syndicate stores are co-operating
dealer, both large and small. Many of the with the firm in making the campaign a success,
dealers have been their guests at the houses and hundreds of sheet music dealers are also
in which they played. Thus these two young giving the number good display.
publishers not only get directly acquainted with
In another part of this paper a two-page ad-
the trade, but give them an opportunity of hear- vertisement of the A. J. Stasny Music Co.'s song
ing the Gilbert & Friedland songs and hearing appears, and' included is a list of the various
the audience's reception.
newspapers which will use the Stasny publicity
during the drive.
NEW SONGS BY FRANK LA FORGE
Frank La Forge has just had two new vocal
gems published, "The Sanctuary," sung very ef-
fectively last season by Madame Frances Alda,
and "Supplication," introduced by Madame Mat-
zcnauer. Harold Flammer, Inc., are the pub-
lishers.
The announcement in this department in last
weeks' Review, of the big advertising campaign
of Leo Feist, Inc., on several of their songs, has
made a great impression throughout the trade.
The week of November 11 is to be known as
"Feist Jubilee Week," to celebrate the firm's
twenty-first anniversary. Leo Feist, Inc., are
well known for their progressiveness and the
originality of their publicity, but the enormity
of this, their latest campaign, has been a genu-
ine surprise. Well over a hundred papers are
being used in the coming campaign, Sunday,
November 10, and in addition a half-page will
appear in the Saturday Evening Post on Novem-
ber 14.
The past several Feist campaigns have been
great successes and the one of next week, "Feist
Jubilee Week," being 100 per cent, larger than
any of the past publicity, will no doubt receive
the success its size and well-laid plans deserve.
SOME NEW FEIST NUMBERS
TO 6000 McKINLEY AGENTS
46 New Numbers
and New Catalogs
Now Ready for 1919
YOU ARE SURE TO HAVE CALLS
Better Music, Better Paper, Better Title*
150% Profit on
FAMOUS
McKINLEY
10 CENT MUSIC
All of the Best Reprints and more
Big Selling Copyrights than any
other 10 Cent Edition.
Free catalogs with stock orders. We pay
for your advertising. Our music is as staple
as wheat.
Write for samples.
Chicago McKINLEY MUSIC CO. New York
Among the new songs issued by Leo Feist,
Inc., are "You Can Tell That He's an Amer-
ican," featured by Frank Carter in the "Zieg-
feld Follies," "There's a Winding Road Through
Flanders," by Bobby Allen, formerly connected
with Feist's Chicago office, but now a member
of our overseas forces, and "I Love the Merry,
Merry Sunshine," by Geoffrey O'Hara, army
song leader and author of "Katy" and "Over
Yonder Where the Lilies Grow," and Francis
Wheeler, also a song leader stationed at the
marine camp at Paris, S. C.
"PERSHING'S CRUSADERS" POPULAR
"Pershing's Crusaders," a march number is-
sued by the E. T. Paull Music Co., seems to be
gaining in popularity from all reports. The
number, which was dedicated to the boys "over
there," has much spirit and proves popular with
band-leaders. It has one of the most attractive
title pages ever issued by the above company,
being a work in five colors. This always assures
it of a good display.
TO MOVE INTO NEW QUARTERS
Shapiro, Bernstein & Co., Inc., are now mak-
ing preparations to move to their new home in
the new Central Theatre. The new quarters
give the firm much additional space and the
plans for the offices, professional rooms and
the various other departments have been made
with an eye to the greatest efficiency.
A NEW HARRIS NUMBER
Sophie Tucker is singing with success a new
song published by Chas. K. Harris called "I'm
Trying to Teach My Daddie Right From
Wrong." Mr. Harris describes the song as a
"Rag, jazz blue song."
JEROME H.RE!HCK&00:S
.Sensational Son^ Hit
SONGS
"Till We Meet Again"
"A Little Birch Canoe and You"
"Smiles"
"Blue Ridge Blues"
"Tackin* 'Em Down"
"Give A Little Credit to The
Navy"
"Comprenez-vous Papa"
"In' the Land Where Poppies
Bloom"
"Germany, You'll Soon Be No
Man's Land"
"Blue Bird"
"^'Everything"
"I'll Say She Does"
JEROME H. REMICK & CO.