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46
THE
MUSIC TRADE
REVIEW
NOVEMBER 2, 1918
"LADIES FIRST" SCORES
FEIST PLANNING BIG AD CAMPAIGN
MUCH PUBLICITY FOR STASNY SONG
New Musical Play With Some Delightful Music
Wins a Success at the Broadhurst Theatre
Over Fifty Newspapers and the Saturday Eve-
ning Post to Be Used in Monster Publicity
Campaign to Start on November 10
"It's Never Too Late to Be Sorry" to Be Ad-
vertised to Public in a Big Way
"Ladies First," a new musical play in which
Nora Bayes takes the most prominent part,
opened at the Broadhurst Theatre Friday eve-
ning of last week. The play is described as a
suffrage farce comedy and is a new version of
"A Contented Woman," by Charles Hoyt. The
book and lyrics are by Harry B. Smith, and the
music by A. Baldwin Sloane with additional
numbers by Nora Bayes, Irving Fisher and
Harry Akst. The New York critics seem to
think the show has promise of remaining on
Broadway for some time and the music was
pronounced good. Both the Nora Bayes and
Irving Fisher numbers were especially well re-
ceived. Probably the most popular of these and
one we no doubt will hear whistled often dur-
ing the coming season is "All My Life." Other
numbers coming in for mention are "Without
You," "Me and You," "When I Build a Home"
and "Some Wonderful Sort of Someone." The
score and the interpolated numbers are pub-
lished by T. B. Harms & Francis, Day & Hunter.
TO PUBLISH NEW AVIATOR SONG
"Look at the Ears of Him, How Do You Get
That Way?" to Be Issued by Leo Feist, Inc.
Leo Feist, Inc., have accepted for publication
the first aviation song issued since the declara-
tion of war. The number is entitled "Look at
the Ears of Him, How Do You Get That Way?"
This number is said to be the official song of
the Kelly Aviation Field in Texas. The words
are by Sergeant J. W. Alfred, the music by Lieu-
tenant L. M. Harrington, and the arrangement
by David Griffin, the well-known army song
leader. The song has been immensely popular
in the aviation centers of the army, and it has
promise of following in the footsteps of
"Katy," "Good Morning, Mr. Zip" and other
successful songs by soldier authors.
NEW MCCARTHY & FISCHER SONG
McCarthy & Fischer, Inc., will shortly release
a new song entitled "Kisses." This song has
been heard by several managers of musical com-
edy productions, and arrangements have already
been made to place it in one of the late fall
shows. "Oh, Susie, Behave," the new song by
the writer of "Oh, Johnny," will also be pub-
lished by the above firm in the near future.
C. C. CHURCH & COMPANY
60 ALLYN ST., HARTFORD, CONN.
Successors to CHURCH, PAXSON & CO., New York
The Song of the Moment
"KEEP THE HOME-
FIRES BURNING"
('Till the Boys Come Home)
CHAPPELL & CO., Ltd.
41 East 34th St.
NEW YORK
Pace & Handy, originators of the "BLUES,"
specialists in rags and Southern ballads, offer
"The Song the Sunny Southland Sings"
"A Good ManTIird to find"
"Beale Street Blues"
and
SEND FOR CATALOG
PACE & HANDY MUSIC CO., Inc.
1547 Broadway (Gaiety Theatre Bldg.), NEW YORK
Probably the biggest advertising campaign
ever inaugurated by any music publishing house
has been arranged by Leo Feist, Inc. Some
time ago they advertised several of their num-
bers in a publicity campaign, which included
over fifty representative newspapers besides a
half-page advertisement in the Saturday live-
ning Post.
In the coming advertising drive
they are again using the same amount of space
in the Saturday Evening Post and in addition
are using over a hundred of the leading news-
papers in the United States. Every State is rep-
resented, and no large center has been over-
looked, in fact, in most States a number of
papers will be used, and, as these will be the
Sunday editions (November 10), the circulation
will run into the millions. It has been estimated
that over thirty million people will read the an-
nouncements.
A full page will appear in the New York
Tribune on the above date in the rotogravure
section and the half-page in the Saturday Eve-
ning Post will be in the issue released on Thurs-
day, November 14. In another part of this
paper a reproduction of this advertisement is
shown, which will give some idea of the extent
of the drive. There also appears a list by
States of the different papers which will be used
in the campaign.
Three songs are featured in the announce-
ments, "You'll Find Old Dixieland in France,"
"The Rose of No Man's Land" and "I Ain't Got
Weary Yet." As usual, all of the live numbers
in the catalog are also mentioned, and it is fur-
ther announced the numbers can be procured
in roll and record form for player-pianos and
talking machines.
In all of the newspaper announcements space
is given to the music industry's slogan, "Music
Maintains Morale," and in the New York Trib-
une advertisement almost one-fourth of the
space is given to that slogan.
The house of Feist are ever on the alert, and
well they must be, as they have an exceptional-
ly large organization, with representatives in all
the large cities of the country. They there-
fore must at all times be prepared to take ad-
vantage of unusual situations. At the present
time theatres are closed in many sections of the
United States. Popular music is to a great ex-
tent popularized through the theatre. Theatres
being closed, or having their patronage cut
down, as has happened in the past few weeks,
reduces the opportunity of the publisher to
place his songs before the public through that
medium. This big campaign of Leo Feist, Inc.,
will without doubt overcome any obstacle of
the above sort as far as they are concerned dur-
ing the present epidemic, because the public
continues to read, and, staying closer to home
than is their wont, they will, of course, make
use of their piano, player-piano and talking ma-
chine.
WHEN TAPS ARE
SOFTLY BLOWING
WATSON'S NEW
WAR BALLAD
A MESSAGE OF
GOOD CHEER
TO THE
MILLIONS OF
"KHAKI BILLS"
IN FRANCE
Order from your
regular jobber
Since issuing their new ballad, "It's Never
Too Late to Be Sorry," the A. J. Stasny Music
Co. have been flooded with orders from all sec-
tions of the country. The initial orders are no
doubt due to a great extent to the attractive
title page which has been given the song. ' It
has succeeded so well that A. J. Stasny, head of
the firm, returned from Cleveland, O., late last
week in order to make arrangements for a big
advertising campaign on the number.
Space
has already been taken in some of the daily
newspapers and the results have so far been
very gratifying.
NEW INSTRUMENTAL NUMBER
A new instrumental number, which seems to
be meeting with unusual success, is "Arabian
Nights," an intermezzo one-step by M. David
and William Hewitt. It is fast becoming pop-
ular and, as its melody carries a weird oriental
effect, which immediately catches the public's
ear and fancy, it will probably be a popular
dance number throughout the coming season.
T. B. Harms & Francis, Day & Hunter are the
publishers.
VISITING NEW YORK OFFICES
Charles N. Daniels, of the firm of Daniels &
Wilson, San Francisco, Cal., is a visitor at the
New York offices of the concern. Mr. Daniels
is here on behalf of the firm's song "Mickey,"
which is receiving much publicity through the
use of it in combination with the W. H. Pro-
ductions Co. moving picture of that name. He
expects to be in New York until December 1.
ISSUED FOR WOMEN'S VOICES
Harriet Ware's song, "Fairy Bark," has met
with such success that her publishers are bring-
ing out a three-part arrangement for women's
voices. This is the first of a series of women's
choruses published by Harold Flammer, Inc.
Tt will contain Harriet Ware's new song, "Dance
the Romaika," and La Forge's "Dairy Maids."
Two Sensational English
Ballad Successes
"Somewhere a Voice is Calling"
"The Sunshine of Your Smile"
T. B. Harms & Francis, Day A Hunter
62 West 45th Street
NEW YORK
BUY YOUR MUSIC FROM
p blishe
BOSTON " "
WALTER JACOBS
I Boswvrth St,
BOSTON, MASS.
T "
"See Dixie First"
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS, PRINTERS AND ENGRAVERS OF MUSIC
Main Offices: 62-64 Stanhope St., Boston.
Branch Houses: New York and Chicago.
ROBERT TELLER SONS & DORNER
Music Engraver* and Printer*
7 Cents P e r Copy
C. L. BARNHOUSE, Oskaloosa, Iowa
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