Music Trade Review

Issue: 1918 Vol. 67 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Hallet & Davis Virtuolo
Hallet & Davis Piano
NEW
I
N the old days the retail merchant "shopped"
for most of his merchandise. He bought here,
there and everywhere. The result was a mis-
cellaneous stock, unstandardized, lacking in
uniformity and often impossible of "repeats."
This system was especially in evidence among
the merchants handling musical goods. The
average music store displayed a hit-or-miss
assortment of instruments, the high grade and
famous standing in parade beside the unknown,
unreliable and slow-selling. And the public, be-
cause of this confusion, never learned to be sure
of its judgment.
6^*
6^*
V^
Contrast that with the new, the modern
method.
The successful dealer of today has eliminated
confusion and strengthened his local prestige by
concentrating on one line—or at most two or
three—which are standard and are wide enough
to cover all price needs. He connects with a
manufacturer who can supply his every want—
promptly, satisfactorily.
Hallet
Home Office
Hallet & Davis Bldg.,
146 Boylston St., Boston
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org

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William and Mary Art Model Pathephone
WAY
With the growing popularity of the player and
the phonograph, the need of uniformity is even
more apparent. And that retailer is most fortu-
nate who is connected with a house which can
supply all of the three items without which no
music store today 'is complete—Pianos, Players
and Phonographs; a house that can supply all
three in an unbroken line of price values.
"Impregnable" is a word that has frequently
been applied to the Hallet £&> Davis line of mu-
sical merchandise.
In Pianos it can offer a series of instruments
ranging from the historically famous Hallet £&>
Davis down through the Conway series to the
remarkable low-priced values in the various
models of the Lexington.
In Players the pinnacle is the wonderful Hallet
C& Davis Solo Virtuolo. The base is the efficient,
popular-priced Lexington Player Piano. And in
between comes the Virtuolo in a range of Hallet
£&> Davis and Conway styles.
In Phonographs there is the internationally
successful Pathephone, in its wide line of styles
and sizes, backed by the great Library of Pathe
American and European Double-disc Records.
Thus every single need of the dealer, every
price concept of the customer—whether for piano,
player or phonograph—is met perfectly and con-
sistently by the House of Hallet CBb Davis.
Not only that, but behind all is a business of
highest reputation and great financial strength,
standing ready at all times to back and protect
the retailer, a house which does business on the
safest plan any dealer can adopt.
If you are a thoroughly modern merchant,
with ideas that belong in this present era of great
business possibilities; and,; furthermore, with a
real ability to produce, provided you have the real
goods—then you need our proposition and we
need you.
There are several sections of the United States
today that are ripe with possibilities for a won-
derful music store business. All they need are
the merchandise, the plan, and the man. W e
have the first two—perhaps you are the latter.
Take the chance, and write us to find out.
Davis Piano Co.
(Established 1839)
akers of the Hallet & Davis Piano and the Virtuolo "Instinctive" Player-
Piano ; distributors for Conway and Lexington Pianos and Players,
and the Pathephone and Pathe Records.
New York Office
Hallet & Davis Bldg.,
18 East 42nd Street

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