Music Trade Review

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THE MUSIC TRADE
REVIEW
EDISON MAGAZINES NOW APPEARING IN NEW COVER PAGES
Three Publications Issued by Thomas A. Edison, Inc., Make Their Appearance This Month in New
and Attractive Dress—Contain Things of Interest to Dealers and Customers Alike
The three Kdison magazines that are well
known to the trade appear now in a new garb,
which we reproduce in the accompanying cuts.
• ALONG •
BROADWAY
SEPTEMBER 1918
THE EDISON MUSICAL MAGAZINE
Attractive Title Page of "Along Broadway"
Kdison "Diamond Points" deals with the New
Edison and Edison Re-Creations. Its new cover
is timely and particularly artistic. The Edison
"Amberola Monthly," as its name indicates, is
concerned with the Amberola line—the Am-
berola instruments and the Blue Amberol and
Royal Purple records. These two magazines
have made a mark for themselves in the phono-
graph industry. They are interesting and al-
ways helpful to the trade, and are well worthy of
the high reputation of the house that fathers
them.
"Along Broadway," the Edison musical maga-
zine, is unique. It is not properly called a house
only its information and interesting musical ma-
terial, but its Edison propaganda as well—its
chatty news of the Ed'ison artists and the latest
and best Edison Re-Creations.
At this time over 2,000 Edison dealers are
using "Along Broadway" in connection with
their sales promotion work. The fact that a
solid regiment of Edison dealers is using some
250,000 copies of this publication each month
is the best evidence that "Along Broadway" is
fulfilling its mission in admirable style.
There is an interesting story of what one copy
of "Along Broadway" did. The Edison dealer
who figures in this incident was not using
"Along Broadway" at the time, but on Decem-
ber 17 he received a copy of the Christmas is-
sue, the same as every other dealer on the Edi-
son mailing list. This dealer had a prospect,
a banker, on whom he had practiced his sales
unsuccessfully for four months, so, after read-
ing the Christmas "Along Broadway," he con-
cluded that it would make an attractive piece of
circularizing matter for Mr. Banker. Conse-
quently, into the mails went this single copy of
the Christmas "Along Broadway."
Evidently Mr. Banker found something in this
"Along Broadway" that set his thoughts New
Edisonward, for several days later he came to
this dealer's store, listened to the New Edison,
took it home on trial and purchased it within a
week.
Mr. Banker's brother, while visiting Mr.
Banker, saw "Along Broadway," took it home,
read it and a week later bought a New Edison.
OCTOBER 19,
1918
In Mr. Banker's brother's home was a Swedish
cook through whom this now much-thumbed
"Along Broadway" found its way to the kitchen
and into the possession of her beau, who went
to the dealer's store with "Along Broadway" in
his hand, listened to the New Edison and pur-
chased it. He told the dealer he had read
about the New Edison in "Along Broadway,"
which he produced. It took about two minutes
EDISON
DIAMOND POINTS
October
1918
New Cover of Edison "Diamond Points"
to learn that this "Along Broadway" had been
the means of selling three New Edisons. To-
day this dealer is using 500 copies of "Along
Broadway" each month.
COLUMBIA DEALERS MEET
SOLDIERS APPRECIATE MUSIC
Regular Monthly Meetings of Columbia Dealers
in Metropolitan Territory Resumed on Wed-
nesday at Waldorf-Astoria Hotel, New York
Major-General Shanks Writes of Pleasure Given
by Edison Machines on Troop Ships
The regular series of monthly meetings of
Columbia dealers in metropolitan territory were
resumed on Wednesday, when a large number
of dealers, the members of their sales staffs
and a number of invited guests assembled in the
Astor Gallery of the Waldorf-Astoria Hotel.
This meeting, as usual, was conducted under
the auspices of Lambert Friedl, manager of the
Columbia Co.'s local wholesale branch, and
an interesting program was prepared for the at-
tention of the dealers. Toscha Seidel, well-
known violinist, who recently joined the Co-
lumbia recording staff, appeared at this meeting,
and George W. Hopkins, general sales manager
of the Columbia Co., gave one of his usual ef-
fective and informative talks. A detailed re-
port of the meeting will appear in next week's
Review.
Frank K. Pennington, assistant general sales
manager of the Columbia Co., left Monday for a
two weeks' visit to the company's branches in
the Middle West and the nearby Eastern cities.
In a letter recently received by Thomas A.
Edison, Inc., Major-General David C. Shanks
comments upon the contribution of the recently
donated Army and Navy models to the content-
ment, not only of the troops en route, but also
of the seamen and gun crews who are subjected
to the constant hazard of crossing the sea.
General Shanks remarks also on his pleasure
in the interest which the American people take
in the moral welfare and wholesome entertain-
ment of our men. He feels that such efforts
are thoroughly appreciated by the soldiers.
BOOSTING THE EDISON IN OKLAHOMA
A recent "Booster Trip" was made by the
Enid Commercial Club through neighboring
towns of Oklahoma. The accompanying photo-
WHERE MUSIC IS BADLY NEEDED
The "Amberola Monthly" in a New Dress
organ, but is a magazine dealing generally with
musical topics. It goes directly into the home
of the phonograph owner, carrying with it not
The medical supply base at Port Newark Ter-
minal, N. J., is a comparatively new army post
and suffers from the deficiencies of newness.
There is no Y. M. C. A., no community theatre
—no nothing, not even a phonograph.
If you have a talking machine and records,
"low or high brow," that you feel would be do-
ing their bit better serving in the army, send
them along to Private George Liesner, Medical
Corps, Port Newark Terminal, N. J.
Make your quarters grow.
Buy Thrift Stamps.
Delivery Autos of H. W. Lee Music Co.
graph was taken at Marshall, Okla., and shows
the four salesmen's cars of the H. W. Lee
Music Co., exclusive Edison dealers of Enid, that
accompanied the members of the Enid Commer-
cial Club and assisted them in their propaganda
work.