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OCTOBER 12,
THE MUSIC TRADE REVIEW
1918
PITTSBURGH PIANO DEALERS ACTIVE IN LOAN CAMPAIGN
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Several Local Houses Have Already Won Honor Flags, and the Trade Generally Is Doing Its Bit
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in Splendid Fashion—Nucleus of State Organization to Be Formed Soon
PITTSBURGH, PA., October 7.—With the activity
displayed, due to the statting of the Fourth
Liberty Loan campaign in Pittsburgh, business
in music trade circles has been very patriotical-
ly subordinated to the laudable plan of pledging
the sum of $163,000,000, which is Pittsburgh's
quota of the $6,000,000,000 to be raised in the
United States for making the "World Safe for
Democracy."
With characteristic enthusiasm all of the
music houses in Pittsburgh entered the loan
campaign with a determined spirit to make the
quota assigned to Pittsburgh go "over the top."
Judging from the efforts put forth by the music
houses and their various staffs the past week
they will have a very commendable part in the
Liberty Loan program.
With pardonable pride the C. C. Mellor Co.
announced that on the first day of the opening
of the campaign every person on the Mellor
payroll, from General Manager Dierks down to
the "important" office boy, subscribed for one
or more Fourth Liberty Bonds. In support of
the campaign the C. C. Mellor Co. also utilized
liberal space in the daily newspapers advising
the public to "Buy Bonds" and to "Spend Your
Money for Bonds First—Music Afterward."
"After Buying Liberty Bonds—Keep the Home
Fires Burning." Then followed the statement,
"Music, more than anything, will keep up the
morale, the spirit, the cheer of the people back.'
home."
In addition to the foregoing the "Mellor's Roll
of Honor" was also given to the public. It con-
tains the following names of men from Mellor's
now serving in the United States military forces.
They follow in the order of their leaving for
the service: Thomas T. Evans, Robert H. Wil-
kinson, William O. Williams, Paul Canavan, -
William E. Troy, William E. Roberts, William
Anderson, Walter Fritz, Arthur D. Mellor, An-
thony Lascola, Charles Chauncey Mellor, Barry
H. Dierks and E. B. Hulley. Of the foregoing
men the first five are now "overseas."
Another 100 per cent, music house was the S.
Hamilton Co., who very proudly displayed a
certificate from the Liberty Loan Committee
certifying that the thirty-four employes of the
company had made a total subscription of $S,000
to the loan, averaging $235 per person.
Another important factor in the campaign in
Pittsburgh was the enterprise that practically .
all of the music houses exhibited in their win-
dow displays and newspaper advertising, in
which the Fourth Liberty Loan campaign was
very strongly emphasized.
Plans for the organization of the piano deal-
ers of Pittsburgh, which is to be the nucleus
of a State organization, are rapidly being
mapped out, and it is understood in piano cir-
cles here that an informal meeting will be called
within a few days for the purpose of forming
the bodj'. The committee on organization con-
sists of C. J. Roberts, of the Stieff Piano Co.;
Arthur Lechner, of Lechner & Schoenberger,
and Theodore Hoffman, of J. M. Hoffman &
Co. From what has been ascertained by The
Review representative there is a general feel-
ing among the entire music trade that the new
organization will prove of vast benefit to the
membership.
Due to the order of the State Board of. Health
closing theatres, moving picture houses and.all.
other forms of public entertainment being un-
der the ban, due to the outbreak of Spanish in-
fluenza, a number of concerts and other musical
events have been called off until a later date.
The order of the State Health Commissioner
stated that the suspension of these forms of
public entertainment was "indefinite." While
there are but few cases of the disease in Pitts-
burgh the move is looked upon more as a pre-
cautionary one.
The John Church Co. have a very attractive
showroom in the Jenkins' Arcade, which is in
charge of O. D. Forney, who has been with the
Church Co. for over a decade, with Miss Mary
H. Forney, his sister, as an able and energetic
assistant manager.
George Schroeder, of the Schroeder Piano
Co., spent several days at Bellefonte, Pa., the
past week visiting his son, William Schroeder,
who is a student at the Bellefonte Academy.
Clarence Mayer, of the J. & C. Fischer Co., of
New York, was a visitor to the piano trade here
the past week.
Manager E. F. Harwood, of the piano depart-
ment of Kaufmann's, gave special attention and
publicity the past few days to his special sale of
Mehlin pianos. Especial reference was made to
the individual constructive features of these in-
struments. Mr. Harwood stated that the spa-
cious piano parlors were crowded the past few
days with many visitors, and as a result a num-
ber of Christmas delivery orders were placed.
THE LEADING LINE
"MUSIC MAINTAINS MORALE"
WEAVER PIANOS
Grands, Uprights
and Players
YORK PIANOS
Uprights and Players
LIVINGSTON PIANOS
Uprights and Player-Pianos
If your competitor does not already have this
line, go after it at once.
Weaver Piano Co., Inc.
FACTORY
YORK, PA.
Established 1870
Copyright,
oley. New York
Hardman Dealers
can refer to
Tetrazzini
WUNDERLICH'S ATTRACTIVE ADS
Kansas City Music House Featuring the Value
of Music in Wartime
KANSAS CITY, MO., October 7.—Wunderlich's
music store, of this city, has been running some
attractive advertising featuring the value of
music in wartime, using therein an etching of
General Pershing. One of the ads reads as fol-
lows: "'Music,' says General Pershing, 'is just
as necessary to the soldier as food and sleep.'
Music has the subtle, irresistible power to trans-
form weary, despondent men into calm, deter-
mined fighters. The inspiration of music is a
Godsend to everyone. Have music in your
home and life becomes finer, work more pleas-
ant, rest more healthful."
Advertising of this kind has a constructive
value of much weight, and evinces the progres-
siveness of the Wunderlich concern.
Allied Music Liberty Loan Committee Adopts
Slogan and Urges Its Widespread Use
The Allied Music Committee of the Fourth
Liberty Loan has adopted the slogan "Music
Maintains Morale," and is urging piano men
everywhere to use it in their advertising, local
and national, as a means of helping to im-
press on the general public the importance of
music in wartime. The slogan will, of course,
be used freely during the present Liberty Loan
drive, but its appropriateness will not end with
the closing of the drive, and it should be used
as extensively as possible until the end of the
war.
Sell all the pianos you can, and then put some
of your surplus in Liberty Bonds.
The word and example of the gifted prima-
donna provide them a wonderful, clinching
argument to use.
So when she writes, "Hardman is my choice/'
she answers thousands of customer-questions
before they are uttered.
It is as though the Hardman Dealers were
able to say in front of each customer, "Madame
Tetrazzini, will you be good enough to state
your opinion of the Hardman Piano"—and
have the marvelous diva speak with the same
finality as she wrote.
Hardman Dealers find it a big thing to have
the support of such eminent endorsement. Its
helpfulness is particularly evident in the amaz-
ing popularity of the Hardman and Harrington
Small Grands—the most satisfying, and among
the most perfect, most durable pianos ever
made and sold.
Hardman, Peck & Co.
Founded 1842
HARDMAN HOUSE
433 Fifth Ave., New York
Chicago Office and Warerooms,
where there is a complete stock,
Republic Building, Corner of
Adams and State Streets.
HARDMAN