Music Trade Review

Issue: 1918 Vol. 67 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 12,
1918
THE
MUSIC
TRADE
CHANGES IN OLIVER DITSON STORE
NET SELLING PRICE QUESTION
Some Pleasing Improvements Made in Retail
Department at Boston Headquarters
One Music Dealer Not Much Impressed With
the Possibilities of the New Plan
BOSTON, MASS., October 7.—The Oliver Ditson
Co.'s Tremont street store has undergone some
47
REVIEW
you can afford to offer a 25-cent article on a
40 per cent, margin.
"Here's an illustration on books. A publisher
is offering piano method books at 75 cents re-
tail; 10 per cent, off to a recognized school is
quoted 67^4 cents. A dealer pays 50 cents for
this book, and it being a bound volume cannot
be sold for the same percentage of cost as a
single copy of music. Will it not react detri-
mentally to the best interest of the publishers by
forcing many dealers to handle other editions
of books of this nature?"
At least one prominent music dealer is not
much impressed with the adoption of the net
selling price f o r music
which followed the recent
convention of the music
dealers a n d music pub-
lishers in New York. His
o p i n i o n regarding his
question, as expressed to
PACE & HANDY ENLARGE
The Review, is offered
here without comment:
The Pace & Handy Music Co., Inc., "Home
"The dealers have clam- of the Blues," have moved their offices from the
ored for net selling price. second floor to the fourth floor of the Gaiety
The new home is much
Now they have it, what Theatre Building.
are they going to do with larger than the old quarters, and the move was
it? The publisher will cut made to care for the ever-increasing business
the price to the consumer, of the concern.
t h e r e b y reducing the
amount of sale upon the
COHEN CO. BUYS CATALOG
individual copy of music in
some instances 50 p e r
The Meyer Cohen Music Co. has purchased
cent., and the margin of the catalog of Murray & Bryan. Two espe-
profit will be but 1 or 2 cially good numbers are involved, "Spirit of the
per cent, greater. In other U. S. A. Service Song" and "Come on, Boys,
words, you can sell a $1 We're Headed Across the Rhine." Since ac-
article on a 33 per cent, quiring the numbers Meyer Cohe"n reports he
profit much better than has booked orders for over ten thousand copies.
Retail Music Department — Street floor
changes in the retail department which makes
it far easier to meet the needs of its customers.
Heretofore a portion of the stock was kept on
the ground floor and the remainder in a bal-
H e r e w i t h is
cony about ten feet above. This arrangement shown a photo-
did not prove to be satisfactory from the point graph of the win-
of view of practicability. Various plans were dow of the "Mel-
suggested to better the situation and a feasible ody Shop," John-
plan was finally agreed upon. This was to ny Cooper, pro-
move the counters about five feet further into prietor, 432 South
the store, leaving deep alleys or alcoves, such
Broadway, L o s
as is illustrated in the accompanying picture. Angeles, Cal., in
By this arrangement it was possible to remove which a line dis-
all the stock previously in the balcony to the p l a y is g i v e n
ground floor. Now the clerks can readily ob- to t h e W. A.
tain any copy of music desired in a few seconds.
Quincke & Co.'s
This new system saves a great deal of time and
song, "Our Daddy
energy, and the practicability of the arrange- S o l d i e r Boy."
ments is getting new proof daily. The balcony, The display at-
where previously a portion of the music had
tracted a g r e a t
been kept, is now given over to a display of
deal of attention.
musical instruments, and the effect is most ar- The sales of "Our
tistic as one enters from the Tremont street
D a d d y Soldier
entrance.
Boy" have been
quite large during
That the animated song contest has aroused
the p a s t
few
much interest is evidenced by the fact that weeks, due to the
such contests have been booked for five the- publicity it h a s
atres in and about New York in the near future. received.
Window Display of "Our Daddy Soldier Boy"
NEW QUINCKE & CO. PATRIOTIC NUMBER VERY POPULAR
THE NUMBER ALL AMERICA IS HUMMING
WALTZ
SONG
THIS IS THE WALTZ EVERY ORCHESTRA
IN THE COUNTRY IS PLAYING,
YOU HEAR IT EVERYWHERE YOU GO.
ORDEP
TO-DAY
Order
From
Your
Jobbers
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE REVIEW
OCTOBER 12, 1918
NEED MORE BE SAID ?
Below is copy of an advt.
which will appear in
THE S&TUHDJIY on THURSDAY
EVENING POST
OCTOBER 17th
Dealers "who know" always take advantage of these "live wire" tips and "hook up"
with these Big Campaigns, thereby greatly increasing their BUSINESS and PROFITS.
Two BIG SONG HITS;
['YOU CAN'T GO WRONG WITH ANY FEIST SONG"
Buddy 9 s Songs—Sing
W
'em!
AR isn't all battle, mud and devastation—there are rays of sun-
shine, smiles and good fellowship, too. If you could visit the
trench, the dugout, and the billet Over There, you'd hear the boys
singing—singing from reveille to taps. The songs they sing are the
songs you'll love—learn them. Here are two new ones that are fast
winning the heart of every American—-try them out now!
Get them for your piano, player-piano and talking machine.
CHORUS"
If g
Good morn
.
ing, Mis . ter
hair cut just as short aa
f
dust to
dust,_
the
Cam-els
'9
ing. Mis-tcr
f 9 9
(Kiss Mother Good-Bya Far Me)
'
Ash-es to ash-el, an*
J
t J
"If
I
tim - u
J' If
must., Good
mom
g
hair cut
II
i/a
no*
i>6 M -' o J
rr-ng-i-?'
ing
at
I
Just
as
don
'•
I .•
just
r =
tfe*
one-half as much
"
I J
£
Mis - tcr
kind to
V Zip
f - Zip
P - F Zip, WUh your
J
don't get you, the Fa-
Af - tar * •
•)'
and cost you
If I Am Not At The Roll Call"
J' T
mine, Oood mom •
aure-ly look, ing fine,
IT
I
Zip • Zip - Zip, With your
0 f 0 f
Zip Z:p-Zip, You're
'
"FEIST"
Now on Sale at any music or depart-
ment store or at any Woolworth, Kresge,
Kress, McCrory, Kraft, or Metropolitan
Store, printed in the patriotic war size.
GOOD MORNING,MR ZIP-ZIP-ZIP*
Iff
These Songs
are printed in
the New
Patriotic War Size
originated by
short as,
hair cut Just aa short as, your hair cut just as short as
mj
moth .
jo
er,
TeU her
r
mine
i
11
Jmt for
1
her
for Express
aol - di<
know how she
as the
"i =»:
Opyiighl HCMXVIIIfcy LEO.msTiInc.r*i«tBiiilding,Ni;wYcik
"Old Style"
at - lend her, Brar. coin - rude be -
"Good Morning, Mr. Zip-Zhn-Zip**
The name says it—it's a zip song ! A zippy,
peppery melody — zippy funny words. Puts zip
into the boys on the march—zip into the folks back
home. Everybody sings it—over and over again
—a sure cure for gloom and grouch. By Robert
Lloyd. Learn it-sing it. It'll put zip into your
work and Dlay
«-.
_,
— . , ....
Other New Feist Hits
K-K-K-Katy
My Belgian Rose
I'm Sorry I Made You Cry
God Spare Our Boys Over There
Over There
Dixieland in France
Some Lonesome Night
My American Blighty
Everything
Is Peaches Down In Georgia
I Alnt Got Weary Yet
It He Can Fight Like He Can Love,
Good-night Germany
friend kcr. And ki» her good
bye far
thereby
"If I'm Not At the Roll Call"
Not a doleful wail—buta won-
derful song that reflects beauti-
fully the thoughts of the dough-
boy just before he goes over the
top. A monumental song dedi-
cated to the pal of the dough*
boy's heart—his mother Words
andmusicby GeorgeL. Boyden.
greatly increasing
YOUR
15c o copy, any seven for $1. Postpaid, Band or Orchestra, 25c each
Male Quartette. 10c each
LEO FEIST, Inc.. FEIST
BUILDING.NEW
PROFIT
YORK.N.Y.
SIGN AND MAIL THIS COUPON NOW
LEO FEIST, Inc., Feist Building, 235 W. 40th St., NEW YORK
Please send at 7c. a copy:
. . . Good Morning, Mr. Zip-Zip-Zip
If I'm Not At The Roll Call
NAME
ADDRESS

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