Music Trade Review

Issue: 1918 Vol. 67 N. 15

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC TRADE
REVIEW
OCTOBER 12, 1918
SIC rVBLJSHIlW
CONDUCTED BY B. B. WILSON
A NEW FEIST "POST" AD
Two of Latest Popular Numbers in Company's
Catalog to Be Featured Next Week
In the next issue of the Saturday Evening
Post, released on Thursday, October 17, Leo
Feist, Inc., will run an advertisement featuring
two songs from their fall catalog. The adver-
tisement will occupy almost a half-page of space
and, as usual, in the Feist publicity the leading
numbers of their catalog will be mentioned. Of
special note in regard to the leading songs ad-
vertised is the fact that the boys over there are
singing both numbers, "Good Morning, Mr. Zip-
Zip-Zip" and "If I'm Not at the Roll Call" (Kiss
Mother Good-bye for Me). The first number,
by the way, is the song recently mentioned in
dispatches from the front in which an English
officer describing how the American boys went
into a certain action said: "They went in sing-
ing one of your American songs, something
about Mr. Zip-Zip-Zip." A reproduction of the
coming announcement appears on another page
of this paper.
'BEAUTIFUL OHIO" A HIT
New Shapiro, Bernstein Waltz in Great Demand
Throughout the Country
KLAW & ERLANGER'S PRODUCTI ON OF THE NEW MUSICAL PLAY
THE GIRL BEH [IND THE GUN
Book and Lyrics by GUY BOLTON and P. G. W< 3DEHOUSE
THERE'S A LIGHT IN YOUR EYES .60
(Waltz Song)
SOME DAY WAITING WILL END
.60
Back to the Dear Old Trenches . . .60
I Like It
60
Women Have No Mercy on the Men . .60
Vocal Score
.
.
.
$2.00
Waltz
. . . . 6 0
Music by IVAN CARYLL
THE GIRL BEHIND THE MAN BE-
HIND THE GUN
60
THERE'S LIFE IN THE OLD DOG
YET
60
A Happy Family
I've A System
Oh! How Warm it is Today .
Selection .
.
.
CHAPPELL & CO., Ltd., 41 East 34th SI., New York
LONDON
.
$1.00
60
60
. .60
.
Fox-Trot
.
.
.60
347 Yonge St., Toronto
MELBOURNE
y special arrangement with
The Lyrics are published b
DAY & HUNTER, NEW YORK
T. B. HARMS and FRANCIS. :1I & Co.. Ltd. AU Rights Reserved
Copyright MCMXVII by Chapp.
NEW PAULLjHARCH WINNING
SHEET MUSIC IN NEW ZEALAND
"Pershing's Crusaders" Not Only a Good Com- The Demand at Present Much Greater Than the
Available Supply, Says Consul
position, But Enjoys Wide Publicity
By special permission of the United States
Government Committee on Public Information
"Beautiful Ohio," one of the recent additions the E. T. Paull Music Co. was granted the right
to the catalog of Shapiro, Bernstein & Co., Inc., to use the special official design and title, "Per-
is seemingly a great favorite with the orchestra shing's Crusaders," for the new E. T. Paull mili-
leaders as a waltz number. It has already been tary march composition, which has been dedi-
received as one of the best songs issued this cated to General John J. Pershing and the men
fall, and many professional singers are using of the American Expeditionary Forces.
it. The number has been placed in the high-
The Government has spared no expense in
class catalog of the above firm.
making "Pershing's Crusaders" the most wide-
ly advertised and best-known name of modern
times. Thousands of posters and show cards
DEATH OF WALTER DECKER
are being distributed all over the United States
Walter Decker, of 296 Jefferson avenue, and hundreds of moving picture houses are ex-
Brooklyn, well-known organist, teacher of piano hibiting as a special feature this wonderful war
playing and composer of piano music, is dead. picture.
Mr. Decker was born in Brooklyn and was a
"Pershing's Crusaders" march is one of the
pupil of Rafael Joseffy.
best compositions of that nature which E. T.
Paull has ever produced. It is full of life and
spirit, being bright, brilliant and melodious.
TO 6000 McKINLEY AGENTS
According to reports the dealers throughout the
country are placing large orders for this new
number, and many of them are making arrange-
ments for window displays of the title pages.
These are especially appropriate in the present
Liberty Loan drive.
According to a Consular report from New
Zealand the demand for sheet music in that coun-
try is much greater than the available supply.
Sheet music from Great Britain (whence most
of the sheet music has come heretofore) is
slow in arriving, and there has been some dif-
ficulty relative to sheet music, from the United
States, the copyrights not having been properly
protected in some cases in New Zealand to the
detriment of American interests, all of which
tends to create a shortage.
BigNewHit!
46 New Numbers
and New Catalogs
Now Ready for 1919
YOU ARE SURE TO HAVE CALLS
BILLY MASON GETS NEW POST
Better Music, Better Paper, Better Title*
Goes From New Orleans to Manage Chicago
Office of A. J. Stasny Co.
150% Profit on
Billy Mason, formerly manager of the New
Orleans office of the A. J. Stasny Music Co., has
been appointed manager of the Chicago branch
of the company. He will inaugurate a big cam-
paign in behalf of the new Stasny song, "It's
Never Too Late to Be Sorry." The campaign
will include publicity in the daily papers, and
all the local sheet music stores and departments
will give window displays and feature the num-
ber. ."It's Never Too Late to Be Sorry" is con-
sidered one of the biggest hits the A. J. Stasny
Music Co. has ever acquired.
FAMOUS
McKINLEY
10 CENT MUSIC
All of the Best Reprints and more
Big Selling Copyrights than any
other 10 Cent Edition.
Free catalogs with stock orders. We pay
for your advertising. Our music is as staple
as wheat.
Write for samples.
Chicago McKINLEY MUSIC CO. New York
THEY'LL BE SOME COLUMNS
A new trade publication issued by a promi-
nent publisher states in its opening announce-
ment that: "Its columns will ever be free from
acrimony, strong opinionedness, and any other
attribute that will tend to mar its avowed policy
of altruism with respect to the music business."
Now will you be good?
Order Today
Special 7 Cents a Copy
A. J. STASNY MUSIC CO.
56 West 45th Street
New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
OCTOBER 12,
1918
THE
MUSIC
TRADE
CHANGES IN OLIVER DITSON STORE
NET SELLING PRICE QUESTION
Some Pleasing Improvements Made in Retail
Department at Boston Headquarters
One Music Dealer Not Much Impressed With
the Possibilities of the New Plan
BOSTON, MASS., October 7.—The Oliver Ditson
Co.'s Tremont street store has undergone some
47
REVIEW
you can afford to offer a 25-cent article on a
40 per cent, margin.
"Here's an illustration on books. A publisher
is offering piano method books at 75 cents re-
tail; 10 per cent, off to a recognized school is
quoted 67^4 cents. A dealer pays 50 cents for
this book, and it being a bound volume cannot
be sold for the same percentage of cost as a
single copy of music. Will it not react detri-
mentally to the best interest of the publishers by
forcing many dealers to handle other editions
of books of this nature?"
At least one prominent music dealer is not
much impressed with the adoption of the net
selling price f o r music
which followed the recent
convention of the music
dealers a n d music pub-
lishers in New York. His
o p i n i o n regarding his
question, as expressed to
PACE & HANDY ENLARGE
The Review, is offered
here without comment:
The Pace & Handy Music Co., Inc., "Home
"The dealers have clam- of the Blues," have moved their offices from the
ored for net selling price. second floor to the fourth floor of the Gaiety
The new home is much
Now they have it, what Theatre Building.
are they going to do with larger than the old quarters, and the move was
it? The publisher will cut made to care for the ever-increasing business
the price to the consumer, of the concern.
t h e r e b y reducing the
amount of sale upon the
COHEN CO. BUYS CATALOG
individual copy of music in
some instances 50 p e r
The Meyer Cohen Music Co. has purchased
cent., and the margin of the catalog of Murray & Bryan. Two espe-
profit will be but 1 or 2 cially good numbers are involved, "Spirit of the
per cent, greater. In other U. S. A. Service Song" and "Come on, Boys,
words, you can sell a $1 We're Headed Across the Rhine." Since ac-
article on a 33 per cent, quiring the numbers Meyer Cohe"n reports he
profit much better than has booked orders for over ten thousand copies.
Retail Music Department — Street floor
changes in the retail department which makes
it far easier to meet the needs of its customers.
Heretofore a portion of the stock was kept on
the ground floor and the remainder in a bal-
H e r e w i t h is
cony about ten feet above. This arrangement shown a photo-
did not prove to be satisfactory from the point graph of the win-
of view of practicability. Various plans were dow of the "Mel-
suggested to better the situation and a feasible ody Shop," John-
plan was finally agreed upon. This was to ny Cooper, pro-
move the counters about five feet further into prietor, 432 South
the store, leaving deep alleys or alcoves, such
Broadway, L o s
as is illustrated in the accompanying picture. Angeles, Cal., in
By this arrangement it was possible to remove which a line dis-
all the stock previously in the balcony to the p l a y is g i v e n
ground floor. Now the clerks can readily ob- to t h e W. A.
tain any copy of music desired in a few seconds.
Quincke & Co.'s
This new system saves a great deal of time and
song, "Our Daddy
energy, and the practicability of the arrange- S o l d i e r Boy."
ments is getting new proof daily. The balcony, The display at-
where previously a portion of the music had
tracted a g r e a t
been kept, is now given over to a display of
deal of attention.
musical instruments, and the effect is most ar- The sales of "Our
tistic as one enters from the Tremont street
D a d d y Soldier
entrance.
Boy" have been
quite large during
That the animated song contest has aroused
the p a s t
few
much interest is evidenced by the fact that weeks, due to the
such contests have been booked for five the- publicity it h a s
atres in and about New York in the near future. received.
Window Display of "Our Daddy Soldier Boy"
NEW QUINCKE & CO. PATRIOTIC NUMBER VERY POPULAR
THE NUMBER ALL AMERICA IS HUMMING
WALTZ
SONG
THIS IS THE WALTZ EVERY ORCHESTRA
IN THE COUNTRY IS PLAYING,
YOU HEAR IT EVERYWHERE YOU GO.
ORDEP
TO-DAY
Order
From
Your
Jobbers

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