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SEPTEMBER 28,
53
THE MUSIC TRADE REVIEW
1918
OTTO HEINEMAN DENIES RUMORS
EQUIP THE WONDER-
FUL "RESURRECTONE"
on all make* of machines
and attachments for Edisons. Improve their
tone and increase the value of records.
Send for our Special Proposition
HOFFAY TALKING MACHINE CO., Inc.
3 Weit 29tk St.
New York City
ACTION OF THE "JOBBER=DEALERS"
Talking Machine Men, Inc., Hold Special
Luncheon and Meeting to Discuss Action
Against Jobbers Who Also Act as Retailers
A luncheon and open meeting of the Talking
Machine Men, Inc., an organization of talking
machine retailers of^New York and neighboring
States, was held at the Cafe Boulevard, Forty-
first street and Broadway, New York, yesterday
(Friday) for the purpose of taking up the ques-
tion of dealing with jobbers who also sell at
retail. The retailers claim that with the out-
put of machi les and records curtailed greatly,
the competit on of jobbers who also retail is
proving an a.iiitional burden. All members of
the association were invited to attend the
luncheon, and voice their sentiments for the
purpose of taking definite action if possible, and
the results will be published in The Review
next week.
The reason the talking machine men are so
anxious to get action is evidently found in the
following paragraphs of a letter sent to the
trade by the secretary, E. G. Brown, announcing
the meeting. The paragraphs read:
"The Victor Co. has announced a 50 per cent.
reduction . in output. This means that unless
you are treated equitably by your jobber, you
may be without machines or records to supply
the business you have been struggling to build
up for many years.
"One example brought out at our last meet-
ing will illustrate this point: One of our mem-
bers could not obtain 'Smiles' record, No.
18473. A customer laughed at his inability to
supply the same, the customer saying that he
could obtain plenty of them, and upon being
taunted by the dealer with the alluring gift of
the 'Lucia Sextet' record, No. 96201, for proof
of his contention, succeeded in purchasing not
one, but six copies of 'Smiles' at the store of a
jobber-dealer.
This proves conclusively that
there is something 'rotten in Denmark.' "
"KNIGHTS" APPRECIATE GIFT
W. J. Mulligan, Chairman of K. of C. Committee
on War Activities, Writes Otto Heineman
Otto Heineman, president of the Otto Heine-
man Phonograph Supply Co., New York, re-
ceived recently an interesting letter of thanks
from Wm. J. Mulligan, chairman of the Com-
mittee on War Activities of the Knights of
Columbus. Mr. Heineman recently presented
this committee with fifteen Vanophones, to-
gether with a supply of "OkeH" records, needles
and sapphires, and Mr. Mulligan, in behalf of
the committee, wrote as follows:
' "This will acknowledge receipt of the fifteen
Vanophones, records and sapphires for which,
on behalf of the committee, I want to express
sincere thanks. Respectfully yours, (Signed)
Wm. J. Mulligan, Chairman."
Mr. Heineman has quite a number of letters
on file from military, fraternal and social or-
ganizations throughout the country, expressing
their appreciation of the generosity of the Otto
Heineman Phonograph Supply Co. in providing
them with machines, "OkeH" records and sup-
plies. At the present time, the gifts presented
by Mr. Heineman are in use in many points in
Cuba, where the U. S. Marines are located, and
also at different aviation fields in this country,
as only a short while ago Mr. Heineman gave
machines and a supply of records to several of
the regiments in training in the aviation camps.
Der Kaiser and his good old Herr Gott von
Himmel think Liberty Bonds are unsafe. They
are—for them—but they're mighty safe for you.
Otto Heineman Co. Has No Intention of Manu-
facturing Complete Machines—Will Continue
Policy of Making Phonograph Parts Only
In an interview this week with a representa-
tive of The Review Otto Heineman, president
of the Otto Heineman
Phonograph Supply Co.,
New York, said: "I
wish to deny absolutely
the rumor that has been
circulated in different
trade centers, to the
effect that this com-
pany will manufacture
complete machines. We
h a v e never contem-
plated such a move,
and have no idea of
placing a complete ma-
chine on the market.
Otto Heineman
"This rumor is espe-
cially annoying at the present time, in view of
the fact that we are endeavoring to co-operate
with our clientele in the face of abnormal and
discouraging conditions. We have left nothing
undone to furnish our patrons with a necessary
supply of motors, tone arms and sound boxes,
and we certainly do not intend to compete with
the manufacturers who have been so loyal to us
during the past few years. We have restricted
our output in order to conform with the wishes
of the Government, and I can state emphatically
that the Otto Heineman Phonograph Supply
Co. has absolutely no intention of placing a
complete machine on the market."
INCREASE IN HOFFAY PRICES
Hoffay Talking Machine Co., Inc., Announce
New Price Schedule on Machines, etc.
The Hoffay Talking Machine Co., Inc., an-
nounce the retail prices of the four types of
Hoffay machines which they manufacture have
been raised to $125, $175, $225 and $275 respec-
tively. The wholesale discounts will remain the
same as heretofore, but the Hoffay Co. will pay
the war tax.
The retail prices of the $10 nickel-plated and
$12.50 gold-plated "Resurrectones" remain the
same, but in view of the advantages brought
about by several improvements made in the new
models, which means a reduction in assembling
costs, the wholesale prices to dealers have been
reduced, thus increasing the dealers' profits on
this patented reproducer.
A HINT FORJVEXT SUMMER
Edison Dealer Used Novel Means of Attracting
Attention This Past Summer
Arthur McPherson, of Bridgeton, N. J., knows
how to make capital out of the romance of water
and canoes and music on a summer night. He
puts an Edison Army and Navy Model in the
bow of a skiff and pilots it skilfully around the
Bridgeton raceway, playing dreamy melodies.
He is sure of a sympathetic audience, especial-
ly on moonlight nights. And he has taken care
that his fellow-townsmen know the source of
the romantic strains which float out over the
waters to the listeners drifting about in canoes
on the still water of the lake.
Is there a lake or river near your town? Try
this plan next summer.
J. N. BLACKMAN'S LATEST VENTURE
J. Newcomb Blackman, the prominent Victor
wholesaler, who has a handsome summer home
at Brightwaters, L. I., where he is one of the
prominent citizens, has been instrumental in
organizing the Brightwaters Holding Corp.,
with capital stock of $100,000, and designed to
control and protect the casino and the bathing
facilities at Brightwaters for the mutual bene-
fit of the inhabitants of that suburban resort.
How You Can
Safely Increase
Your Income
Piano merchants, who have
not investigated the talking
machine field, will find that
the subject is one of deep
interest to them and they
will also learn that talking
machines constitute a line
which can be admirably
blended with piano selling.
The advance that has been
made in this special field
has been phenomenal and
every dealer who desires
specific information con-
cerning talking machines
should receive The Talking
Machine World regularly.
This is the oldest publica-
tion in America devoted
exclusively to the interests
of the talking machine, and
each issue contains a vast
fund of valuable informa-
tion which the talking
machine jobbers and dealers
say is worth ten times the
cost of the paper to them.
You can receive the paper
regularly at a cost of $2.00
a year and we know of-no
manner in which $2.00 can
be expended which will
supply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave.
NEW YORK