Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 21, 1918
THE MUSIC TRADE
REVIEW
Music Trade Preparing for the Fourth Liberty Loan
the greatest loan in history, and designed to dispose of Liberty
Bonds to the value of something like $8,000,000,000. In the prep-
arations for the drive the Allied Music Trades have not been
resting. A general committee, headed by Mark P. Campbell,
has been organized, together with committees and sub- commit-
tees for each branch of the industry. Weeks ago the work of
cataloging the trade, of card-indexing those in the various
branches, and otherwise planning for a systematic canvass, was
started and is now practically completed. Now it is up to the
trade in general to support the committee and build up a total
in subscriptions that will outshine by some hundreds of thou-
sands of dollars the wonderfully fine record made in the case
of the Third Liberty Loan.
Dig and dig deep! Dig till it hurts is the motto, and mem-
bers of the trade will carry out that idea to the letter.
The burden of war is a heavy one and continues to grow.
Its full weight has been felt by the music industry in more ways
than one, but it has been borne with fortitude and the proper
spirit. The United States has gone into this war to win. De-
spite the mouthings of politicians, demagogues and the chronic
fault-finders, wondrous things have been accomplished. An
army of almost unbelievable numbers is already in France. Mul-
titudes of men are in training in this country, and 14,000,000
male citizens have been registered so that from their ranks many
millions more can be added to the fighting forces.
The great construction work in France and in this country,
the warehouses, supply depots, the tremendous bases, the new
ports established almost over night, breathe a message of Amer-
ica's earnestness. This military establishment means that money
has been spent in its building, and much more money must be
spent in its maintenance both at home and abroad. The money
must be raised here, and everyone must do his part, either
through subscriptions to Liberty Bonds, or in meeting increased
taxation, or, for that matter, through both mediums. The money
has to be raised. Every normal man, either for sentimental or
commercial reasons, or both, hopes for an early victory over the
Hun, with the subsequent peace that such a victory will bring,
but an early victory depends upon the power of the initial effort,
and that power in turn depends upon the money that is put into
the fighting machine. It is much better to bleed the bank roll
and the business to the point of exhaustion in one year, and
through that effort to win the victory in a year, than it is to
contribute by dribs and drabs, sucking a little away each year
for a decade, and prolonging the war just that much longer.
How the music industry views the matter has been indicated
by the response to the previous Liberty Loan, and that the spirit
is still there will be amply demonstrated when the subscriptions
to the new Liberty Loan are finally announced.
Let every
member of the trade subscribe to the limit as early as possible,
and through the Allied Music Committee. In the Third Liberty
Loan the trade was put on the map with a subscription of well
over two millions. Let it keep on the map this time with a sub-
scription of an even greater amount.
The oversubscribing of the Fourth Liberty Loan will mean
that victory is brought that much nearer. It will mean that
there will be that much more money to fight with. The trade
is going to prove that despite the problems of production, and
the other problems with which it has been burdened by the war,
the spirit to win is still there, and that there is no lack of real
co-operation. The proof is going to lie in the response to the
Fourth Liberty Loan.
The piano men, manufacturers and dealers, talking machine
men, musical merchandise interests, music publishers, profes-
sional musicians, and every other factor in the music field are
going to co-operate to make it a grand total—a total that will
register anew the importance of the industry to the nation.
SUBSCRIBE LIBERALLY.
SUBSCRIBE QUICKLY.
SUBSCRIBE THROUGH THE ALLIED MUSIC COM-
MITTEE.
and emphasize that, despite innumerable restrictions and dif-
ficulties owing to the scarcity of steamers, and the usual dis-
turbance in deliveries due to the war, the musical instrument
industry has good reason to feel pleased at the showing made.
Orders for pianos and players for export trade are being
received in large numbers these days by the manufacturers
throughout the country, and thanks to the good work of George
W. Pound, general counsel and manager of the Music Indus-
tries Chamber of Commerce, the Government is co-operating to
the best of its ability by permitting shipments of pianos to go
to a number of countries where they are greatly in demand, thus
using them as a basis of exchange and in this way stabilizing
monetary conditions.
Owing to the tremendous demand on shipping, due to the
war, the manufacturers have suffered considerable inconvenience
in having pianos sent abroad as promptly as they would desire,
but these inconveniences must be expected in these epochal
times. The fact remains that we are producing more ships every
week, and this coming winter the nation will be better fitted to
take care of our export trade than for some years past.
Saturday, September 28, there will begin the drive
O N for next subscriptions
to the Fourth Liberty Loan, heralded as
Do You Want to Expand the Retail Market
For Player-Pianos and Music Rolls?
You can do this by educating the people in your territory to a keener appreciation of the amazing
possibilities of the player-piano. This will be admirably done for you by the volume entitled
Price, $1
THE PLAYER PIANIST
The Player Pianist deals with lucidity and
clearness upon the many problems which from
time to time confront the player-pianist and
player student.
This new volume is designed to afford a
complete and accurate guide to music appre-
ciation, player technic, music roll reading, etc.
This work is the result of many years' close
study of the player situation, and is put forth
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desire to acquaint themselves with the artistic
possibilities of the player-piano.
The book deals with the elements of music,
of musical form, and incidentally gives a short
sketch of musical history from early times
to the present day.
There are chapters devoted to practical talks
upon the management of the various expres-
sion devices, pedals and tempo levers.
A perusal of the volume will provide the
player-pianist with a complete course of in-
struction in all of the aspects of expressive
and artistic playing.
There are chapters in The Player Pianist
upon practical studies in player interpretation,
illustrated with special drawings made from
EDWARD LYMAN BILL, Inc., Publisher
DISCOUNT TO
THE TRADE
music rolls and designed to show how, step by
step, the interpretation of pieces may be
worked out artistically and satisfactorily.
It is conceded that interest must be main-
tained in the player-piano—that its marvelous
possibilities must be explained to purchasers,
and there is no wort put forth in the entire
world—and we say this unqualifiedly—which
will compare with The Player Pianist as a
stimulator and educator.
If you are not perfectly satisfied with the
book after examination, your dollar will be
refunded upon the return of the book. That
is fair, is it not?
373 Fourth Ave., New York