Music Trade Review

Issue: 1918 Vol. 67 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
THE MUSIC TRADE REVIEW
1918
concern ordinarily conducts a clearance sale of
used pianos in September, but this year is com-
pletely sold out of these instruments. The op-
portunity sale, which will continue throughout
September, has therefore been substituted..
Page ads in the newspapers, backed up by dis-
plays in the store's Main street windows, are
giving the event wide publicity. Large signs
advertising the sale are used in the piano de-
partment and throughout the store.
In the
piano section is a large platform on which are
willow furniture and a player. This corre-
sponds with a similar layout represented in the
advertising by a well-drawn cut.
"The weather and everything else were just
right for the success of this sale," said S. J.
Butler, manager of the piano department. "Cus-
tomers were obliged to make a minimum down
payment of $35 and the contracts were closed
with the usual number of monthly payments.
There was no deviation from our down-pay-
ment rule. Our trade was very active, even on
a rainy day."
R. C. Schermerhorn has resigned as manager
of Robert L. Loud's piano store, and has ac-
cepted an executive position with the Quarter-
master's Department in Washington, D. C. He
will enter the service as a civilian and will
probably seek a commission later. Mr. Scher-
merhorn has been associated in business with
Mr. Loud for the past twenty-three years.
There are thousands of musical instruments
in Buffalo that are being kept as mementos that
would bring a whole lot of sunshine into the
lives of "the boys over there." A request for
such instruments has been made through the
Central Y. M. C. A., of this city, by George P.
Sawyer. All instruments thus contributed will
be sent to France by secretaries of the associa-
tion and distributed among the various Ameri-
can divisions.
William H. Daniels, of Denton, Cottier &
Daniels, has returned from his vacation at New
London, Conn. C. H. Heineke, manager of the
Victrola department of this store, has received
word that Frank Farrar, Jr., former salesman
for the company, is now a member of the new
aviation unit at Great Lakes, 111. This store
has been redecorated throughout. Other im-
provements include three large Victrola rooms,
which, according to Manager Heineke, were
very much needed.
The store of the Utley Piano Corp. has added
more display room.
This has been accom-
plished by moving the office from the front to
the center of the store. New lights have also
been added.
HIGH PRAISE FOR MEHLIN PIANO
SCHMIDT CO. ANNUAL SALE
Dealers Still Appreciate New Developments in
Pianos, Declares G. N. Snyder
Davenport Music House Holds Fifty-sixth An-
nual Sale of Used Pianos—Sale Featured in
Some Exceedingly High-Class Advertising
" GASLESS SUNDAY" BENEFITS BUFFALO MUSIC TRADE
Enforcement of Stay-at-Home Order Will Bring an Increasing Demand for Musical Instruments,
Say Local Piano Men—Adam & Co. Sale Proves Successful—News of the Week
BUFFALO, N. Y., September 9.—"Gasless Sun-
days" are helping the piano business in the
Buffalo territory.
Thousands of motorists,
whose minds were formerly centered on week-
end trips out-of-town, have become stay-at-
homes on the first day 'of the week. They are
devising ways and means to make their homes
more attractive and in these plans they are not
overlooking the charms of good music. Their
thoughts therefore logically turn to pianos,
players and talking machines to help supply the
comforts required by shut-ins. This condition
in turn is being studied by the dealers, who are
quick to sense any tendency that will increase
their list of prospects.
Robert L. Hollinshead, of Detroit, Mich., for-
merly of the sales force of J. N. Adam & Co.'s
piano department, was married recently to Miss
Ursula Dietrich, of Denver, concert pianist for
the Melville Clark Piano Co. Mr. and Mrs.
Hollinshead spent part of their honeymoon in
Buffalo, where they received the felicitations of
many friends.
Prof. George Szag, expert reconstructor of
old violins, and director of the Szag School of
Music of this city, died recently at his home,
646 Elmwood avenue. Prof. Szag, who was
fifty-four years old, was a prominent violinist.
He came to Buffalo from the Boston Symphony
Orchestra at the time of the Pan-American Ex-
position. Pie studied under some of the best-
known artists of Leipsic and Vienna and not-
ably Joachim of Berlin. He is survived by a
widow.
Mrs. Mai Davis Smith, of Buffalo, has ar-
ranged for the following concerts, which she
will manage here this season: September 23,
Galli-Curci; October 29, Mme. Helen Stanley and
Raoul Lapera, the Spanish composer-pianist;
November 28, Detroit Symphony Orchestra,
Ossip Gabrilowitsch, conductor; January 14,
Mischa Levitski and Maurice Damois; January
28, Jascha Heifetz; date to be announced later,
Cincinnati Symphony Orchestra, conducted by
Eugene Ysaye. In addition to this program
Caruso will sing at the Broadway Auditorium,
Buffalo, on Friday evening, October 11. The
other concerts will be given at Elmwood Music
Hall.
, J. N. Adam & Co. are conducting a "half-
yearly opportunity sale of player-pianos." This
SEPTEMBER 14,
Paul G. Mehlin & Sons, New York, recently
received the following unusual but pleasing let-
ter of commendation from G. N. Snyder, man-
ager of the store of M. P. Moller & Co., well-
known piano merchants of Hagerstown, Md.:
"At this day when many pianos are made only
to sell, it may not be amiss to encourage those
who are looking for better things that dealers
still appreciate such developments of a piano
as the Mehlin just received by us.
"I enjoy showing the Mehlin piano to mu-
sicians and the public, because it has such rea-
sonable improvements over the old, which crit-
ical musicians and the careful public so much
desire.
"This is one of the very few letters ever writ-
ten by me to manufacturers expressing my ap-
preciation of the most satisfactory tone which
has come under mv observation."
DAVENPORT, IA., September 9.—The Schmidt
Music Co., with stores in this city and Musca-
tine, recently held its fifty-sixth anniversary
sale. The concern has an established policy of
holding but one sale a year, the purpose of the
sale being to clear the floors of the used instru-
ments accumulated during the year in exchange
for new pianos. The sale was featured in four
excellently prepared advertisements published in
the local papers. The advertising copy was
noticeably free of the "prices slashed," "unheard-
of reductions," "great sacrifice" phrases too fre-
quently seen in connection with special sales.
The copy mentioned each used piano by name
and number, giving a complete description of
the same together with the price. The terms
were restricted to as little as six months in
some instances, and no sale was made for a
longer period than two years. The success of
the sale surpassed even the expectations of the
most sanguine members of the firm, and the
sales were greater during the period of the sale,
which lasted but one week, than during any for-
mer sale, which usually lasted for two weeks.
JAMES & HOLMSTROM FOR SHIP
Instrument of That Make Placed Aboard the
U. S. S. "Powhatan" Upon Recommendation
of Crew of the Battleship "North Dakota"
Ludwig Quality Will Be Maintained
In spite of the scarcity of high class materials and labor, due to
war conditions, our dealers may be certain that the quality of
Ludwig Pianos and Player-Pianos will be kept up to the high
standard they expect in instruments bearing the Ludwig name.
Makers of Uprights,
Grands and Players.
LUDWIG & CO.
136th St. and Willow Ave., New York
John J. Glynn, manager of the James & Holm-
strom warerooms at 23 East Fourteenth street,
reports among the week's sales the sale of a
James & Holmstrom upright for use on board
the U. S. S. "Powhatan."
The "Powhatan"
was formerly the "Hamburg" of the Hamburg-
American Line. The selection of a James &
Holmstrom piano for this ship was due to the
recommendation given this piano by the men
and officers of the U. S. battleship "North Da-
kota," in which a James & Holmstrom piano
was placed some time ago.
Mr. Glynn has joined his family at Ocean
Grove, N. J., for a brief vacation.
J. T. STOWERS A VISITOR
John T. Stowers, the prominent piano mer-
chant of Havana, Cuba, and who handles the
K. S. Howard Co. line in that country, was a
recent visitor to New York.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEITEMBER 14,
1918
THE MUSIC TRADE REVIEW
ports after the war—the commercial compacts,
boycotts or what not that will play a most im-
portant part in lending direction to trade cur-
rents after the war. I divulge no secret when
I say that plans are already hatching whereby
Congress will be asked to give the President of
the United States authority to extend for a term
of months or years after the war the export
embargoes now in force in this country in order
that the countries of central Europe that are
notoriously hungry for raw materials may not
drain our resources after the war without re-
gard to the havoc worked upon American in-
dustries or the resultant wild inflation of prices.
Great Britain has already taken ^teps for such
extension of embargoes and other countries will
follow suit. The Department of Commerce, in
the role of economic reconstructionist, will aim
to keep fully advised with regard to every de-
velopment that will openly or covertly affect
American business interests in making a flying
start for trade after the war, so that no handicap
may impede American business expansion.
By and large, the big significance for the
music industries in this new solicitude on the
part of the Department of Commerce is found
in the fact that the Commerce Department is
just now about the only branch of the Govern-
ment that can be accounted constructive. That
is not equivalent to saying that all the others
are destructive but they are at least repres-
sive or restrictive. The War Industries Board,
the Fuel Administration, the War Trade Board,
the U. S. Employment Service and all the rest,
however well intentioned, are, in their eagerness
for war efficiency, inclined to hobble rather than
help private business—that is, the private busi-
ness that has not gone over bag and baggage to
the execution of war contracts. In the De-
partment of Commerce we find, however, an
instrumentality that, with due cognizance of
every need that will help the nation to win the
war, is not going to shut its eyes to the wis-
dom of national policies that will allow manu-
facturers to make a quick get-away in their
chosen fields of trade as soon as the armies
cease fighting.
BUYS INTEREST IN DUERK CO.
W. C. PAYNE & SONS BANKRUPT
G. L. Weitz, Former Manager of Retail Ware-
rooms of Christman Sons, Now Half Owner
of Company Specializing in Grand Pianos
Long-Established Virginia Music House Files
Voluntary Petition in Bankruptcy
DEPARTMENT OF COMMERCE PLANS WILL AID MUSIC TRADE
Washington Correspondent of The Review Tells How the Plans for After-the-War Activities Now
Being Prepared by the U. S. Department of Commerce Will Benefit the Music Trade
WASHINGTON, D. C, September 11.—The best
news for the piano trade that has come out of
Washington since the war began giving jolts to
big and little business is found in the plan of
the U. S. Department of Commerce for "eco-
nomic reconstruction." I have the word of
Burwell S. Cutler, Chief of the U. S. Bureau of
Foreign and Domestic Commerce, that for no
industry should this new plan have greater sig-
nificance in the present emergency than for the
music trade, and especially for the piano and
player branch of it.
Doubtless every reader of The Review saw
the brief announcement of a few days ago in
the daily press to the effect that Secretary of
Commerce Redfield had a scheme for helping
less essential industries or producers of "peace
necessities" in the dilemma in which they have
been placed by the near-monopoly of fuel, steel,
labor and transportation for war necessities.
The germ of a constructive new idea evolved at
the Department of Commerce was in the an-
nouncement attributed to the Secretary. The
newspapers did not in some cases, however, get
the news exactly right. Secretary Redfield has
no scheme—he could not have, for all his influ-
ence with the Administration—to absolve in-
dustry from all wartime responsibilities and re-
store the "Business as Usual" status. What is
in prospect, however, is an industrial adjust-
ment to wartime necessities with an eye to
after-the-war resumption and restoration with-
out delay. This is where especially interesting
contact with the music industry is established.
The Ideal of Economic Reconstruction
When 1 asked Chief Cutler, who was a prac-
tical business man ere he took the helm at the
Bureau of Commerce, whether the new ideal of
economic reconstruction would avoid the neces-
sity of temporary curtailment of production in
the piano industry he replied: "No, I would
not say that. The piano industry, like every
other industry, must expect to convert to war
production if it is desired to keep plants run-
ning at 100 per cent. What I hope our con-
structive policy will do, however, is to result
in a form of conservation that will enable every
piano manufacturer to come back hard in a
commercial sense as soon as war is over. For
example, we would like to devise means that
will enable every piano manufacturer to retain
in his service a selection of his skilled, experi-
enced employes who will serve as a nucleus for
an expert factory force when peace is restored,
and it is desirable to speed up production to
take advantage of the opportunities that will
await our piano manufacturers in the export
market."
An Inventory of the World's Resources
Another angle of the program of economic re-
construction upon which a force of experts at
the Commerce Department has now gone to
work that promises practical benefit is that
which contemplates an inventory of the world's
resources and a forecast of international trade
conditions after the war. Does the piano manu-
facturer want some really authentic information
as to mahogany stocks or ivory stocks or the
status of any other distant reservoir upon which
he must draw for materials? The Bureau of
Foreign and Domestic Commerce will be able
to supply it when its present surveys are com-
pleted.
Similarly this newly-constituted oftice of in-
formation is, on behalf of manufacturers and
merchants, going to keep close tab upon the
plans which are being made by all the bellig-
erent powers for the control of imports and ex-
George L. Weitz, who has been for many
years manager of the retail piano warerooms of
Christman Sons, has resigned his connection
with that company, and has secured a half in-
CHARLOTTESVILLE, VA., September 9.—A petition
in voluntary bankruptcy was filed here last
week by the firm of W. C. Payne & Sons, deal-
ers in pianos and musical merchandise, located
at the corner of Main and First streets. The
concern is composed of W. C. Payne and his
two sons, Laurie R. and Percy F., the senior
Payne having been in business here for over
forty years. The schedule filed with the peti-
tion shows liabilities of $18,854.50 and assets
of $8,694.
USING CRIPPLES IN PIANO PLANT
Lester Piano Co. Reports That the Experiment
Is Proving Very Satisfactory
George L. Weitz
terest in the Chas. Duerk Co., 52-54 Grove street,
New York. He will immediately assume his
new duties in charge of the sales end of the
company.
The Chas. Duerk Co. have specialized entirely
in the production of fine small grand pianos,
and Mr. Weitz is enthusiastic over the sales
possibilities of these instruments. His en-
thusiasm, however, is naturally tinged with the
entirely natural regret at breaking business ties
with Christman Sons, which have always been
of the pleasantest sort during his many years'
connection with this house.
In addition to his wide experience in the piano
field Mr. Weitz is also a thorough musician and
enjoys a wide reputation as a pianist, organist
and composer. His genial personality has won
for him a host of friends in trade and musical
circles whose best wishes go with him in his
new venture.
FRANK BASSOW IN NEW POST
Frank Bassow. for many years connected with
the Steger & Sons Piano Mfg. Co., has ac-
cepted a position as designer and draftsman
with the Multitone Mfg. Co., of Eau Claire, Wis.
PHII.AHEI.PHIA, PA., September 9.—The Lester
Piano Co., which is among the first piano manu-
facturers to utilize female labor in their factories
to offset in some measure the shortage in male
help, now has employed a number of crippled
men in various departments of the plant and
at work best suited to their abilities. George
Miller, president of the Lester Co., reports that,
although the employment of cripples is still
more or less in an experimental stage, the re-
sults have been very gratifying. The men have
taken their jobs seriously and obtain excellent
results.
NEW LOCATION FOR EISENBRANDT CO.
R. H. Eisenbrandt & Sons, Inc., the well-
known music house of Baltimore, have begun
the task of remodeling the large building at 417
North Howard street, Baltimore, Md., which
will be their headquarters after the first of
October. The new location will give the con-
cern much-needed space for their present exten-
sive business.
ANNEX TO HOWARD PLANT
The R. S. Howard Piano Co. is preparing to
erect an annex to its present quarters in the
Wasle Building, Brown place and Southern
boulevard, for the purpose of storing supplies.
The Howard Co. recently acquired space in the
building and the annex, which will be con-
structed mainly of iron, will give it additional
room at its new headquarters.
WINTER & CO.
RUDOLF
PIANOS AND PLAYER-PIANOS
PIANOS AND PLAYER-PIANOS
22O SOUTHERN BOULEVARD, NEW YORK

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