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THE MUSIC TRADE REVIEW
48
SEPTEMBER 14,
1918
CONDUCTED BY B. B. WILSON
NEW CENTURY PUBLICITY CAMPAIGN
Advertisements of Century Edition to Be Car-
ried in Thirty Newspapers of the Country—
Will Supplement Magazine Advertising
The Century Music Co., who during the past
few years have advertised their musical works,
which are mostly non-copyrights in national
publications, are using an entirely new method
of reaching the buying public this year. For
the start of the fall campaign they have taken
space in thirty-one daily newspapers. Each
paper will carry three insertions of their an-
nouncements, one each in the last two weeks
of September and one in the first week in Oc-
tober. The total circulation of the papers used
is over 3,500,000, and the three insertions will
total a circulation of over 11,000,000. It is fig-
ured the advertisements will be read by over
30,000,000 people.
In addition to the daily newspaper advertis-
ing a full page will appear in the October issue
of Good Housekeeping, followed by a quarter
of a page in the November issue of the Ladies'
Home Journal. Throughout the coming season
the national publicity will be carried on as here-
tofore, and it is stated that if the dealers see
the value of this new publicity and co-operate
with the company much of the future appro-
priations will be spent in the daily papers. Of
course, this is a much more direct method of
making the announcements local from the deal-
ers' standpoint. Among the publications to be
used are Chicago Tribune, St. Louis Post-Des-
patch, Boston Post, San Francisco Examiner,
Los Angeles Examiner, Portland Oregonian,
Seattle Times, Houston Chronicle, Richmond
Virginian, Denver News, Wilmington News,
Washington Times, Fort Wayne Star, New Or-
leans Times, Picayune, Baltimore Star, Detroit
Journal, Kalamazoo Gazette, Minneapolis Trib-
une, Lincoln Star, Trenton Times, Albany Jour-
nal, New York Globe, New York Mail, Canton
News, Cleveland News, Toledo Blade and Har-
risburg, Lancaster, Pittsburgh and Philadelphia
papers in the State of Pennsylvania.
if Gootl Ballad*
"OLD GLORY GOES MARCHING ON"
"THERE'S A LITTLE BLUE STAR IN THE
WINDOW "
•I'M HITTING THE TRAIL TO NORMANDY"
• WHEN THE KAISER DOES THE GOOSE STEP
KLAW & ERLANGER'S PRODUCTI ON OF THE NEW MUSICAL PLAY
THE GIRL BEH HND THE GUN
Book and Lyrics by GUY BOLTON and P. G. W< DDEHOUSE
THERE'S A LIGHT IN YOUR EYES .60
(Waltz Song)
SOME DAY WAITING WILL END .60
Back to the Dear Old Trenches . .
1 Like It
Women Have No Mercy on the Men .
Vocal Score
.
.
.
$2.00
Waltz
. . .
.60
.60
.60
. 6 0
"WAY DOWN IN MACON, GEORGIA
I'll be Slakin' Georgia Mine"
" I ' M A REAL, KIND MAMA, LOOKIN'
FOR A LOVIN' MAN"
"GIDDY GIDDAP! GO ON! GO ON!"
" I AIN'T GOT NOBODY MUCH"
"WHEN A BOY SAYS GOOD-BYE TO HIS
MOTHER"
"A-M-E-R-I-C-A MEANS
I Love You My Yankee Land"
"MOONLIGHT BLUES WALTZ"
"HAWAIIAN MOONLIGHT VALSE"
" L E T ' S KEEP THE GLOW IN OLD GLORY "
" LET THE CHIMES OF NORMANDY BE
OUR WEDDING BELLS "
"SWEET HAWAIIAN MOONLIGHT"
" T E L L HER OF MY LOVE"
THE GIRL BEHIND THE MAN BE-
HIND THE GUN . . . ^ . .60
THERE'S LIFE IN THE OLD DOG
YET
60
A Happy Family
I've A System
Oh! How Warm it is Today .
Selection .
.
.
CHAPPELL & CO., Lid., 41 East 34th St., New York
LONDON
.
$1.00
.
Fox-Trot
60
60
.60
.
.
.
.60
347 Yonoe St., Toronto
MELBOURNE
The Lyrics are published b y special arrangement with
T. B. HARMS and FRANCIS, DAY & HUNTER, NEW YORK
Copyright MCMXV1I by Chapp. :ll St Co., Ltd. All Rights Reserved
ARTMUSIC, INC., PLANS EXPANSION
"BLUES" PLEASE THE JACKIES
Miss Amy Ashmore Clark Appointed Head of
Concert and Teachers' Department of That
Company—Great Progress During Year
Bandmaster at Washington Navy Yard Writes
of Appreciation of Pace & Handy Music—
Many Professionals Using Company's Songs
Artmusic, Inc., the well-known publishers of
standard music, announce they have appointed
Miss Amy Ashniore Clark as the head of the
concert and teachers' department of the com-
pany. Miss Clark is a well-known composer,
having been connected with the writing staffs
of some of the larger music publishing houses.
She has spent many years in theatrical and con-
cert work and has appeared in public herself
in recitations. Probably her best-known song
is "My Rosary for You," of which Ernest Ball
is co-author, the number being published by M.
Witmark & Sons.
The studios of Artmusic, Inc., are now being
rearranged and refurnished, and Miss Clark is
endeavoring to put a personal touch in all the
surroundings. A campaign will be inaugurated
early this fall by the company and their ef-
forts to make their numbers popular with the
teachers will be in co-operation with the dealers
of the country. The company is a little over a
year old, but during that time they have gathered
together a catalog of no mean proportions, and
among the numbers they have issued several
have won recognition, among others being the
ballad "Forever Is a Long, Long Time." Their
catalog is divided into four divisions, classic, in-
strumental, art and production.
The popularity of the clever "blues" numbers
published and featured by the Pace & Handy
Music Co. is indicated by the following letter
received by that company recently from S.
Totino, bandmaster, U. S. N., stationed at the
Navy Yard, Washington, D. C. Mr. Totino says:
"Just a few words to let you know that your
'Florida Blues,' 'Beale Street Blues' and a num-
ber of your other numbers which we have are
making a very big hit for us. The Washing-
ton newspapers give our band and orchestra
the reputation of being the best 'jazz' organiza-
tion north of New Orleans. I would appreciate
it very much if you will send me any numbers
that come out in the future. Mr. Freedman
brought me all of your recent hits, which I
expect to go very big. Will close with many
thanks."
Since opening their New York headquarters
in the Gaiety Theatre Building the Pace &
Handy Music Co. have been very successful in
placing their numbers with prominent members
of the vaudeville profession. Incidentally the
company's music appears in practically all the
talking machine records and music rolls.
The Kaiser has not invested in War Savings
Stamps. Are you like the Kaiser?
J
' E
R
O
M
E
H
p
.Sensational Son^ Hit
SONGS
To a Good Old American Rag"
"THE DIRTY DOZEN" (Coon Song Hit)
Music by IVAN CARYLL
GREATEST OF ALL SONGS
I HAVE CORNS
I-Step, 2-Step, 3-Step—Full of Comedy
Sweetest Message Ever Told
MOTHER. I AM
COMING HOME
Catalogue Free
SOVEREIGN PUBLISHING CO.
160 Sycamore Street
BUFFALO, N. Y.
'SMILES"
'
•I LOVE YOU MORE FOR LOSING
YOU A WHILE"
•WHEN WE MEET IN THE SWEET BYE
AND BYE"
•WE'LL. BUILD A RAINBOW IN THE
SKY"
•THERE'S A LUMP OF SUGAR DOWN
IN DIXIE"
•SWEET LITTLE BUTTERCUP"
•ON THE ROAD TO HOME SWEET
HOME"
•YOU'RE IN STYLE WHEN YOU'RE
WEARING A SMILE"
•MANDY AND ME"
'WHEN WE WENT TO SUNDAY
SCHOOL"
•RAGTIME MOSE'S BOMBOSHAY"
•MY GIRL FROM THE SOUTHLAND"
"BLUEBIRD"
"N* EVERYTHING"
JEROME H.REM1CK&CO.