Music Trade Review

Issue: 1918 Vol. 67 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
RMFW
PUBLISHED BY EDWARD LYMAN BILL, Inc
President and Treasurer, C. L. Bill, 372 Fourth Ave., New York; Vice-President, J. B.
Spillane, 373 Fourth Ave., New York; Second Vice-President, J. Raymond Bill, 373
Fourth Ave., New York; Assistant Treasurer, Wm. A. Low.
J, B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
Executive and Reportorial Staff:
B. BRITTAIN WILSON, CARLETON CHACE, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
WM. BRAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
BOSTON OFFICE:
JOHN H. WILSON, 324 Washington St.
E.
P.
CHICAGO OFFICE:
VAN HARLINGEN, Republic
Building,
Telephone, Main 6950.
209 So. State St. Telephone, Wabash 5774.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the Nezv York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $4.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Departments conducted by an expert wherein all ques-
PiQnA and
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
f
a r e dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concern-
ing which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal. .Charleston Exposition, 1902
Diploma. . .Pan-American Exposition, 1901 Gold Medal.... St. Louis Exposition, 1904
Gold Medal. .Lewis-Clark Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 5982—5983 MADISON SO..
Connecting all Departments
Cable address: "Elbill, New YorU."
NEW Y O R K , S E P T E M B E R
1 4 , 1918
EDITORIAL=
HE new War Revenue bill is progressing on its way, and,
T
barring accidents, or unusual delays, should be enacted into
law somewhat earlier than originally expected.
With eight billions in revenue to be raised—the largest
amount ever covered by a single revenue bill in the history of
the world, it is claimed—there must be more or less drastic taxa-
tion, and although the new bill is bound to tread on somebody's
toes, it is hoped that in the final analysis it will equalize the
burden and not place an unfair share on any one class or
industry.
In the draft of the bill, as presented to the House, pianos
and pipe organs are included for the first time, in addition to
piano players, and are subjected to a 10 per cent, tax on the
manufacturer's price. Tt is very probable that before the bill has
passed through the hands of the Senate Finance Committee
some radical changes will be made, and it is hoped that the
trade will be as successful this time as it was in the handling
of the last revenue bill in having the burden lightened. Mean-
while, the trade can rest assured that its representative in Wash-
ington is not resting, but watching out for every opportunity to
see that the arguments in favor of the industry are presented
at the proper time and in the proper form.
REVIEW
SEPTEMBER 14,
1918
With the organ builders lined up with the Music Indus-
tries Chamber of Commerce, there are left outside of the fold
only the talking machine trade and the music publishers*. In
the case of the latter their problems are in a sense hardly the
problems of the manufacturers of musical instruments, although
naturally for performance purposes music and musical instru-
ments go together.
With all of the branches of the industry co-ordinated, pool-
ing their interests, as it were, there can be presented to Wash-
ington facts regarding the size and scope of the music indus-
try that must have an effect on the minds of those engaged in
guiding the country during the time of war. The Organ Build-
ers' Association helps to make the title, "The Music Industries
Chamber of Commerce," thoroughly descriptive of the scope of
that central body.
J
UDGING from reports received from various parts of the
country as to the attitude taken by local draft boards regard-
ing the status of men employed in piano warerooms and fac-
tories, it would seem that the new draft bill, making- liable
for military service or employment in war work all men from
eighteen to forty-five years of age, will serve to increase the
seriousness of the labor problem in the industry. No matter
how lenient may be the rulings under the "work or fight" clause
of the draft bill, the fact remains that a considerable per-
centage of those employed in the trade will be taken by the
Government for military service, particularly those in good
physical shape and without family ties. This will mean a seri-
ous drain. Should a good proportion of those exempt from
military service be placed in what are termed "more essential"
occupations, employers in the trade will have still more occa-
sion to worry. It will all lead to a further and more earnest
consideration of the adaptability of women for employment in
all departments of the music trade. Women, of course, are
now being used in factories and warerooms, and it may be that
upon their more general employment will depend the mainte-
nance of the organizations in the trade.
The problem is complicated by the fact that it is not confined
to the music trade alone, but involves every industry not en-
gaged in making munitions or articles of military necessity.
This fact makes the competition for labor that much stronger,
and leads to the belief that the competition for female labor
may possibly develop unexpected strength. With tliis thought
in mind it will be well to prepare now for what the future may
bring forth.
having made a record in the Third Liberty Loan that
A FTER
surprised even those who worked so energetically to make
a showing for the music industry, plans are now under way
in the local trade to secure subscriptions for the Fourth Loan to
be floated beginning September 28 that will put the previous
figures in the shade.
With Mark P. Campbell as chairman and J. Newcomb
Blackmail as vice-chairman of the Allied Music Committee,
the trade can look for action and plenty of it. Meanwhile, rep-
resentative men are being selected for the executive committee
and they in turn will choose captains to look after the details
of the campaign.
Let all branches of the music trade industry rally to the
call and set up a new record for Liberty Loan subscriptions
that will prove that the industry is a most essential one in lend-
ing substantial support to the Government.
another link has been forged in the chain making up
HE ordinary sheet of music is but of little value unless
S TILL
the Music Industries Chamber of Commerce, through the T there is a piano upon which to play it, and, therefore, the
organization last week in Chicago of the Organ Builders' Asso-
ciation of America. The formation of the new organization, the
first of its kind in the organ field, is largely due to the existing
conditions and problems that are now facing organ builders in
common with the makers of musical instruments of all sorts.
The organ men saw the wisdom of joining with the other
members of the music industry as a whole and presenting a
united front, particularly during the war, and when the call
for an organization meeting was sent out the response was
immediate.
sale of sheet music may be considered to be limited approxi-
mately to the number of pianos in actual use.
A piano sells for several hundred dollars, and many hun-
dred copies of sheet music must be sold to represent the price
of one piano. The ordinary piano can be kept in the factory,
or wareroom, for several years and after a little polishing or
tuning be made as salable as the day it left the hands of the
finisher. On the other hand, the life of a popular song may be
limited to three, six or nine months, and after that time it is
absolutely valueless, except as waste paper. Then, too, even
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 14, 1918
THE MUSIC TRADE
REVIEW
PIANO PRICES AT HIGH-WATER MARK
(Continued from page 3)
Thus are summed up the conditions that will be responsible for the merchant paying- the highest prices
on record for his instruments, and he in turn must not only be prepared to pay those prices, but must further
be prepared to get the increase from the retail purchaser. The merchant himself has a definite overhead—
his rent, his light, the salaries of his permanent employes, his advertising, etc. That overhead must be covered
in a way to leave a fair margin of profit that will represent interest on investment, whether he sells 300 pianos
a year or 100, and he is only going to get 100, or less, to sell. It means that he cannot simply add the increased
manufacturer's price to the retail price of his instruments, but he must make a sufficient advance to cover.the
increased overhead expenses that every instrument leaving his store must bear, as well as pay a proper interest
on the additional capital tied up in stock.
It is going to take more or less courage for some merchants to get out and jump their retail prices from
50 per cent, to 100 per cent. Many will declare it cannot be done, but it has got to be done or the merchant
must shut up shop. Moreover, he cannot simply demand higher prices, but he must demand higher terms—
terms proportionate to the price he asks and which, in the event of further increases in wholesale costs, will
not place him in the position of having on his hands a lot of slow-paying contracts.
The merchant is not only going to pay more money to the manufacturer for his pianos, but he is going
to pay it either in cash or in very short-term notes, for cash and four months' notes are fast becoming the rule
in the trade rather than the exception.
Months ago piano merchants were urged to place their orders early and for a maximum amount of stock.
Events have proven that the advice was good. Now they are advised to prepare themselves to pay record prices
and to get record prices for their pianos and players. Events to-day show that this advice, too, is most pertinent.
the popular song that does last for a six or nine months period
may be one of a dozen songs published simultaneously, the rest
having fallen by the wayside, and representing a loss to the
publisher. In other words, the music publisher must not only
be a gambler to get a hit, but must depend upon a great volume
of small sales for his ultimate profit. Yet in the face of all this
one music publisher, at least, has the courage to launch an
advertising campaign that would give the average piano manu-
facturer, or it may be said any manufacturer, heart failure
even to contemplate.
The house of Leo Feist, for instance, will carry in the
gravure and other leading sections of over fifty representative
newspapers all over the country next Sunday announcements
concerning only three popular songs, and in this week's Satur-
day Evening Post will have a half-page advertisement featur-
ing the same three songs. Those who have dabbled with Sun-
day newspaper advertising, especially when it was specified that
the advertising would appear in a special location, can realize
what a simultaneous insertion in fifty newspapers means in
dollars and cents.
This is no criticism of the piano trade. Its selling prob-
lems and its ways of doing business are its own, nor is it a
special boost for Leo Feist, Inc., but it is an example of cour-
age in advertising that is worth studying.
industries hereafter will be taken under
N • ON-ESSENTIAL
the protecting wing of the Government to preserve their
organization for after-the-war trade. A broad policy of dealing
with the program has been worked out by the Department of
Commerce, Secretary Redfield announced this week.
The arrangement will make for closer co-operation between
the Department of Commerce and the War Industries Board in
the scrutiny of factories to be affected by curtailment orders.
Wherever it is possible industries declared by the War In-
dustries Board to be non-essential will be aided by the Depart-
ment of Commerce in adopting new lines of manufacture. By so
doing the plants will be kept in operation, if not wholly, then
partly.
HE overwhelming response made by the American people to the
T
appeal to buy War Savings Stamps proves that the Kaiser
hasn't as many friends in this country as he used to think he had.
Do You Want to Expand the Retail Market
For Player-Pianos and Music Rolls?
You can do this by educating the people in your territory to a keener appreciation of the amazing
possibilities of the player-piano. This will be admirably done for you by the volume entitled
Price, $1
THE PLAYER PIANIST
The Player Pianist deals with lucidity and
clearness upon the many problems which from
time to time confront the player-pianist and
player student.
This new volume is designed to afford a
complete and accurate guide to music appre-
ciation, player technic, music roll reading, etc.
This work is the result of many years' close
study of the player situation, and is put forth
to meet the requirements of music lovers who
desire to acquaint themselves with the artistic
possibilities of the player-piano.
The book deals with the elements of music.
of musical form, and incidentally gives a short
sketch of musical history from early times
to the present day.
There are chapters devoted to practical talks
upon the management of the various expres-
sion devices, pedals and tempo levers.
A perusal of the volume will provide the
player-pianist with a complete course of in-
struction in all of the aspects of expressive
and artistic playing.
There are chapters in The Player Pianist
upon practical studies in player interpretation,
illustrated with special drawings made from
EDWARD LYMAN BILL, Inc., Publisher
DISCOUNT TO
THE TRADE
music rolls and designed to show how, step by
step, the interpretation of pieces may be
worked out artistically and satisfactorily.
It is conceded that interest must be main-
tained in the player-piano—that its marvelous
possibilities must be rxplained to purchasers,
and there is no wori put forth in the entire
world—and we say this unqualifiedly—which
will compare with The Player Pianist as a
stimulator and educator.
If you are not perfectly satisfied with the
book "after examination, your dollar will be
refunded upon the return of the book. That
is fair, is it not?
373 Fourth Ave., New York

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