Music Trade Review

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THE
SEPTEMBER 14, 1918
WELTE=MIGNON ADVERTISEMENTS
Auto Pneumatic Action Co. Issues Series of
Advertising Cuts and Borders Designed for
Use of Dealers Who Handle Reproducing In-
struments Containing Welte-Mignon Action
The Auto Pneumatic Action Co., New York,
Has issued to its dealers a pamphlet containing
proofs of the various forms of advertisements
MUSIC
TRADE
vertisements themselves the pamphlet contains
proofs of a large number of famous musicians
who are identified with the Welte-Mignon, and
also contains proofs of the various medals and
awards which have been given the Welte-Mig-
noii instruments at various expositions, and
which can be used very effectively in decorat-
ing advertisements. The pamphlet also con-
tains an order blank so arranged that the dealer
can quickly order either electrotypes or matrices
of any of the advertisements or electrotypes
shown in the pamphlet. Dealers handling the
reproducing instruments containing the Auto
De Luxe Welte-Mignon player action will find
these advertisements a great aid to them in
creating prospects and eventually consummat-
ing sales.
PATENTS MUSIC ROLL PACKAGE
New Form of Box for Music Rolls Tends to
Prevent Mixing of Music Rolls
WASHINGTON, D. C, September 9.—Patent No.
1,277,098 was last week granted to Philip S. Mc-
Lean, Bloomfield, N. J., for a music roll package.
At the present time, these rolls are kept in
boxes marked to designate the name or char-
acter of the record, the usual practice being to
select the rolls by means of these designations
on the box, the rolls being removed from the
boxes for playing and then returned to the
boxes after playing. It not infrequently hap-
pens that the rolls are returned to the wrong
boxes with the result that the designations on
the boxes no longer apply.
One object of the invention is to prevent this
"mixing" of the records.
Another object is to eliminate the need for
separate handling of the records and the boxes
therefor.
Other objects are to provide proper protec-
tion for the record strip and to furnish the rec-
ord as a neat unitary package.
Joseph Lhevinne
is one ot the greatest of living pianists
Kamennoi Ostrow, the magnificent
descriptive tone poem by Rubinstein,
as played exactly by Joseph Lhevinne,
may be heard on the
(Insert name of piano here)
REPRODUCING PIANO
[Licensed under Welle-Migno*
Patents)
Tone for tone —shade for shade —
nuance for nuance—climax for climax
—a truly superb portraiture of this
notable and majestic work. Let Joseph
Lhevinne play for you — in your
home and on our Reproducing Piano.
Could anything finer or more in-
spiring be possible for you — your
family and your friends ? This emi-
nent Russian Pianist is one of many
whose art is now imperishable, be-
cause of the
39
REVIEW
AN INTERESTING TRIBUTE
Kathrina Elliott, Well-Known Teacher, Compli-
ments Mme. Mero on the Excellence of Her
Ampico Records in Recent Letter
Mme. Yolando Mero writes the American
Piano Co. of an interesting tribute to her records
as played on the Ampico. The letter is from
Kathrina Klliott, teacher of piano and theory at
Wichita, Kan. The lines quoted from the let-
ter arc the following:
"I have realized my ideal in your work. I
go and sit at the Ampico by the hour, running
your records, and again see you in the wonderful
grey gown and hear you again play in your
clever dear way."
Coming from Miss Elliott, who apparently
knows and admires Mme. Mero's playing, this
tribute to the Ampico is one of considerable in-
terest, revealing as it does the capacity which
is claimed for this instrument of imparting every
shade of the artist's personality to the records.
MUSIC ROLL FOR STUDENTS
Player Roll Devised to Aid in the Teaching of
Piano Playing
WASHINGTON, 1). C, September 9.—Frederick C.
Billings, Milwaukee, Wis., was last week granted
Patent Xo. 1,277,180 for a music roll for player-
pianos, the object of which is to provide means
whereby such music rolls may be employed to
facilitate teaching music, the exercise, or set of
exercises, being printed upon the roll in a posi-
tion for exposure to view, preparatory to the
passage of the perforated portion of the sheet
over the tracker bar, and fragments of the ex-
ercise, representative of the individual perfora-
tions of the series, being also displayed over
the tracker bar simultaneously, or substantially
simultaneously, with the sounding of the notes
by the mechanical operation of the player-piano.
{Insert name of Piano here)
REPRODUCING PIANO
The highest class player
actions in the world
Hear it Play!
Informal Concerts Daily
Remember the price of this instru-
ment is not much more than that
of an ordinary Player Piano.
Miji;iifiitii(iiiiiiiiriTii(iiiiiiiiiiiiiiiii)i[iiii[iiTTTiTiiiiiiiiTiiiiiiiiTiiuiTrrriii I n i IITII I iiirniiiiiiiirrirri n ni i >ii Mitt i n if! I M i rii n i iiiiiiiiiii^rniiuiiiiriiiriTrr] I ruiTiirinritiiti M i u i n i n i n n • i niiii:iiiiiiiiniiMi
(Dealer's Name Here)
"The valve unit that made the player famous"
One of the Welte-Mignon Ads
specially designed for the use of merchants
identified with the sale of reproducing instru-
ments containing the Auto De Luxe Welte-Mig-
non player action. These advertisements, one
of which is reproduced herewith, are typical ex-
amples of what can be done with an attractive
decorative border, and the insertion of the
artist's head in a panel at the top. All that is
required is one border cut and an assortment
of the musicians' heads to place in the top panel.
In addition to the artist shown, designs of
other famous pianists and composers identified
with the Welte-Mignon can be similarly fea-
tured. These advertisements come in one,
two and three-column size, and the copy can
be followed exactly or changed to suit the ideas
of the local advertiser. In addition to the ad-
The new "Amphion Accessible Action" is the last word in scientific player
achievement. It has the complete valve action assembled in a "Demountable
Unit'' giving instant accessibility.
AMPHIONffACTIONS
SYRACUSE
[(
—Your Guarantee
S
NEW YORK
Greatest Annual Output"
xTANDARD PLAYER ACTION
Standard tho^Wbrld Over