Music Trade Review

Issue: 1918 Vol. 67 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 14,
1918
THE MUSIC TRADE
15
REVIEW
DETROIT DEALERS PROFITING BY WARTIME PROSPERITY
Large Wages Paid to War Workers Gives Them Funds to Invest in Musical Instruments of All
Kinds—State Fair Brings Business to Local Piano Dealers—New Wurlitzer Manager
DETROIT, MICH., September 9.—Every day sees
Grinnell Bros., Detroit Piano Co., in which the
visits to the Motor City by men who are taking Pal he Shop exhibited also, the Starr Piano Co.
leading parts in winning the world war. The and the Bush & Lane Co. All exhibits were
thing that astonishes them is the tremendous in the same building and occupied about the
basis on which business is conducted in Detroit same amount of space as in previous seasons.
—the number of enormous factories working 100
The big September event in music circles is
per cent, on war orders and the quantity of war the anniversary sale at the Hudson store, and
production. It is positively true that no city Manager Andrew, of the music store, is having
in the entire country is a greater producing fac- a big demand for the Gulbransen player-piano.
tor of war materials than Detroit. You can
October will see a revival of all that is mu-
hardly conceive what is being done by the Ford sical. The concerts will start, among the first
Motor Co., Dodge Bros., Lincoln Motor Co., artists to appear personally being Caruso, who
Packard Motor Car Co., American Car & will come for the first time in five years. The
Foundry and dozens of other concerns to help Detroit Music Trades Association and the De-
win the war. Detroit, of course, needs skilled troit Talking Machine Association will resume
mechanics by the thousands, and thousands of their regular business sessions in October, and
unskilled workmen as well. In the factories "the dealers will begin their fall drives for new
producing war work compensation is based on business. Grinnell Bros, no doubt will hold its
quality production, so that each workman earns annual summer resort sale of pianos early in
individually as much as he can produce. This October, if not sooner.
applies to women as well as the men. The
Clarence Lucore, who at one time was in busi-
writer has positively seen the pay envelope of ness for himself on the Pacific Coast, is the new
some of the girls in war factories earning as manager of the Rudolph Wurlitzer store in this
high as $100 and $120 for two weeks' work. city, having been here now for several months.
Thousands of men who formerly earned $130 The Wurlitzer store here is now doing a gen-
and $150 per month have entered the war fac- eral retail business on pianos, players and mu-
tories and are now earning up to $200 and $300 sical instruments, although its stock of small
per month. So we truthfully say that Detroit goods is not up to where it should be, owing to
is prosperous—very prosperous—there is plenty the shortage. Later on the company may go
of money available for the necessities of life, into the retail field on a larger scale, in which
for amusements and for things that will brighten event it will likely move from State street, which
up the home. Isn't it logical to expect that is out of the shopping district, to somewhere on
the piano and talking machine business will be Woodward avenue, where it will be in the heart
good under such circumstances?
of the mercantile section. Mr. Lucore reports
August, instead of being a dull month, as the sale of a number of organs for theatres,
everybody expected, actually turned out to be running as high as $10,000 and $15,000 each.
the very best of the summer, which was indeed
a great surprise to dealers. They can offer no
ARTHUR C. BYRNE NOW IN FRANCE
explanation as to why August should be so
good, nobody putting on any extra "steam or Writes His Appreciation of Receipt of Mem-
pep."
bership Card in Piano Travelers' Association
In the music roll department of the piano
and Tells of Conditions Abroad
stores we hear that the big hit right now is
Albert Behning, assistant secretary of the Na-
"Smiles." As a matter of fact, it is proving
one of the biggest hits in years, and we must tional Piano Travelers' Association, received
give credit to Jerome H. Remick & Co. for recently the following interesting letter from
popularizing it. Not only in the music roll Arthur C. Byrne, a member of the association,
is it extremely popular, but on the talking ma- and now with the American Expeditionary
chine records likewise. The Victor retail stores Forces in France. Mr. Byrne writes to Mr.
report a tremendous run on "Smiles," and last Behning under date of August 18: "1 have just
week Wallace Brown, who operates several received your kind letter of May 15 enclosing
branch stores, used about twenty inches in the membership card. I surely appreciate this,
daily papers to advertise the fact that he had a and arriving here it reminds us that we have not
large stock of "Smiles" records available at 65 been forgotten. I have had many interesting
and exciting experiences since landing some
cents.
The Michigan State Fair at Detroit ended last months ago. At present I am attending the Ar-
Sunday, and was in every way a big success. tillery Officers' Training School here, and will
We talked with a few of the dealers on Satur- finish about October 1. This is where Napo-
day who had exhibits there, and they felt very leon's generals and leaders were schooled. It
much encouraged with results, adding that their corresponds to our West Point, so you can see
total sales this year were ahead of any previous I am getting a splendid training.
"I often think of the many pleasant years
year. Probably the fact that there were only
four exhibitors this year as compared with spent in our industry and hope to resume my
eight and nine other years is responsible for place there when it is all over. Conditions here
the good business of the lesser number. The are very different than before the war. Candy,
complete list of exhibitors this year included cake, milk, etc., are almost unknown. The
morale of the French is good and with the con-
stant arrival of our troops it is only a ques-
tion of time before our work will be over."
Why Hardman
Pianos are found in
so many Churches
and Sunday Schools
Experience has shown that
p i a n o s less well-made than
Hardman are ill-adapted to the
changing temperatures of the
average church building, particu-
larly in winter.
So, when the Music Committee
has considered and chosen, more
than often you will find a hand-
some new Hardman Piano in the
Sunday School Room.
The rugged construction of
Hardman Pianos gives a perma-
nence to their perfections of tone
and action. It insures a depend-
able artistic performance against
the most trying conditions and
usage—in the church, school,
club, conservatory or home.
This phenomenal durability
and these pronounced artistic
qualities are found throughout
the Hardman line, which com-
prises six instruments: the
Hardman, the Harrington, the
Hensel, the Auiotone,
the
Playoione, and the Standard
Player Piano—in a range of
prices that are further assur-
ance of their popularity and
profit to you.
SECURES LARGER HEADQUARTERS
Awarded first prize in many world compe-
titions during the past sixty years, the
Schomacker Piano is now daily receiving
first prizes of preference won by its superb
tone, wonderful breadth of expression and
structural beauty.
SCHOMACKER PIANO CO.
23d and Chestnut St«.
Philadelphia, Pa.
W. K. Hardy, manager of the Fargo Music
Co., Fargo, N. D., announces that his concern
has acquired a lease on the store building ad-
joining the present headquarters of the concern
at 516 First avenue North. The enlarged quar-
ters were necessary because of the increasing
business of the concern.
JORDAN CAPITALIZATION INCREASED
The capitalization of the Arthur Jordan
Piano Co., Inc., Alexandria, Va., has been in-
creased from $150,000 to $250,000.
Hardman, Peck & Co.
Founded 1842
HARDMAN HOUSE
433 Fifth Ave., New York
Chicago Office and Warerooms, where there is a complete
stock, Republic Building, corner of Adam* and State Street*.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
16
SEPTEMBER 14, 1918
Plans Complete for Nation- Wide
Music Advertising Campaign
National Bureau for the Advancement of Music Prepares Series of Twelve Advertisements Featuring the Need of Music
in War Time Which Will Appear in the Leading Newspapers of the Country for the Next
Three Months Through the Co-operation of Retail Music Dealers
C. M. Tremaine, director of the National Bu-
reau for the Advancement of Music, has com-
pleted the drafting of the twelve advertisements
designed for use during October, November and
Each of the twelve advertisements, and most
of them are designed to occupy full-page news-
paper space, is original in design and layout
and most artistic from a typographical stand-
The three advertisements reproduced herewith
afford an excellent idea of the very attractive
character of the copy, to which much thought
and study has been given. Proofs of the en-
tire series of twelve advertisements have been
prepared and arranged in portfolios to be sent
for inspection to those interested. The idea of
the campaign is set forth on the first page of
the portfolio as follows:
"To the Trade: This is the age of the group-
ing of forces—among nations and among in-
dustries. Other trades have combined in co-
operative advertising effort to increase their
business and have prospered enormously there-
Special
by.
NEED of MUSIC
"The time is ripe for the music industries to
do likewise. Never has music rendered a greater
during'
service to mankind than it is rendering at this
WAR TIME
very moment. Never has man needed music
as he needs it now—on the battle front and by
his own fireside.
"There is a wonderful story to be told and
it means dollars and cents in your pocket to
have it told forcefully to the people in your
community. This copy tells the story.
"If you and the other dealers in your city
EVER can music be placed in the background. It has proved
combine and use this copy, the message will be
its necessity. It has won its spurs.
carried to the people you wish to reach.
"Get busy and act—in order to increase your
When the history of this terrible war is writtenand all the forces
profits to-day and to make certain of increased
which have helped to check the Hun are classified, MUSIC will
profits to-morrow.
be accorded high honors as an active force. It will no longer be
"To the Newspapers: This copy will help
considered simply an embellishment or a pleasing pastime.
you to make money. It will bring you business.
As the music merchant is benefited by increas-
ing his clientele, so you are benefited by en-
General Pershing calls for larger bands diers back of the line for a band concert as
couraging him to develop his business through
and more music in the same message in a military measure.
which he callsfor more food and munitions.
Music has the miraculous power to
advertising."
He says: "Music and entertainment areas give every man what he needs. It gives
The plan of the campaign has been taken up
essential to the soldier as food and sleep." courage to the man who lacks courage,
with the leading piano and talking machine deal-
All the other generals are unanimous calms the high-strung and overwrought,
ers, as well as the leading newspapers in sev-
strengthens the weary and gives a unan-
in expressing the same sentiment.
enty representative cities throughout the coun-
Every day a new story—gripping and imity of determination to everyone. It
powerful—comes across the water showing transforms a group of soldiers into an
try. The idea as set forth is that the music
the part music is taking on the battlefront. indomitable army.
houses co-operate in running the copy in their
Edison says: " ' T h e Marseillaise' is
W e are told that, before a general
respective cities, and by dividing the cost of
charge, it is customary to bring the sol- worth a million men to France."
the space make the expense to the individual
merchant very small. Each advertisement is so
When the million* of soldiers come back and tell us what music
has meant to them in the training camp and during the soul-trying
designed that the names of the music houses
days at the front, and when they are greeted by the song of
responsible for its insertion may be inserted at
victory, springing spontaneously from a hundred inillion throats-
the bottom. It is felt that the same copy ap-
then we will realize what music means to every human being.
pearing simultaneously in close to seventy news-
papers will make a powerful impression upon
There is not a man, woman or child ivhosc life will not be
the public generally, and to insure the copy be-
ing uniform, arrangements have been made to
enriched by jtiusic. This great truth is being understood to a
supply mats of the advertisements to the news-
fuller extent every day.
papers at a price that will be much lower than
the cost of separate composition.
Names of firms participating inserted here
When the preliminary plans for the big cam-
paign were discussed with the visiting piano
merchants during the convention they were as
MUSIC WIIL HEU> W W THE AVAR.
a unit in endorsing the idea, and as the arrange-
ments have worked out their enthusiasm has in-
The First of the Series of Twelve Advertisements
creased. Mr. Tremaine has already received
December by piano merchants in all the larger point. The campaign is intended to start in assurances from piano merchants in a number
cities of the country. Each advertisement is the first week in October and run up to Christ- of cities to the effect that they will run the ad-
calculated to impress the reader with the essen- mas, and the copy has been so arranged as to vertising, and the prospects are that the cam-
tiality of music in the home at all times, and make the arguments progress from one adver- paign will prove very successful.
Full-sized proofs of all the advertisements in
particularly during the war period, and in each tisement to the other, from the plain statement
bit of copy there is put forth some distinctive of music's value, to the final direct selling argu- portfolio form will be sent upon request to
piano merchants and newspapers for inspection.
ments at the end of the series.
argument to prove the direct results of music.
and in
ntFie
Battkjivnt
the (amp
Music is rendering a Service of Inestimable W u e
N
A NATURAL PART OF EVECV PIANO DEALERS TOADE
OPGANS
PIANOS
IM THE AOTOTW/C FIEU>
J. P. 5 E E H U H G
PIANO
COMPANY , . -CHICAGO ILLINOIS —

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