Music Trade Review

Issue: 1918 Vol. 67 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
SEPTEMBER 7, 1918
MUSIC
TRADE
REVIEW
45
THE WAR AND BRASS INSTRUMENTS
THE CARE OF INSTRUMENTS
VIOLIN STRINGS FOR SOLDIERS
American Manufacturers Are Now Turning Out
Instruments to the Value of $4,000,000 Yearly
—America's Supremacy in This Field
Dealers in Small Goods Can Render Their Cus-
tomers a Real Service by Giving Them Hints
on the Care of Their Instruments
Paterson Patriot Furnishing Metal Violin E
Strings to Soldiers and Sailors
PATERSON, N. J., September 3.—C. Schermer-
Dealers in musical instruments who have horn,, of 540 East Twenty-seventh street, this
The war has brought about a decided change
in the status of the brass instrument manufac- among their clients pupils or amateur musicians city, has been doing his bit by supplying the
turing industry. Four years ago the trade here can render these clients real service, and at the soldiers in the orchestra and Y. M. C. A. at
in brass musical instruments depended for its same time cement their friendship for the dealer Camp Merritt, N. J., with the Lugen Crystal
supplies almost entirely on Germany and France. in question, by giving them friendly advice con- Metal Violin K Strings. These strings are well
cerning the care of their instruments. Violin- and favorably known to violinists throughout
Now, one manufacturer alone turns out a thou
sand brass instruments a week. The value of ists, for instance, especially young pupils who 1 he country, and, being free from susceptibility
the total output of this factory in 1917 amounted are inclined to be somewhat thoughtless, are to moisture, are in especial demand during the
to more than $1,500,000. It is roughly esti- often careless about their instruments, due prin- summer season, as they will not shrink from
mated that the total yearly production in the cipally to lack of knowledge concerning the atmospheric causes or from the "perspiration
whole country now amounts to considerably structural make-up of the violin. The lollow- from the hand of the violinist. Mr. Schermer-
ing hints, taken trom the notebook ot a violin horn announces that he will be glad to furnish
more than $4,000,000.
instructor, are of value to violinists, and the
Before the war started in 1914 it was gen- dealer who will learn them, and impart them as these strings free of charge to any soldiers or
erally accepted as a fact that we could not the occasion demands, will lind that his cus- sailors who will write and ask him for them, at
manufacture brass instruments in this country tomers will admire his knowledge and appre- the address given above.
to compete with the German product. With ciate his advice. In writing on the care of the
their cheap labor and their knowledge of manu- violin, the teacher referred to said:
PATENTS VIOLIN SUPPORT
facturing gained from generations of experience,
"The
carelessness
of
some
violin
players
re-
it was held to be impossible, not only to pro-
WASHINGTON, 1). C, August 2G.—Patent No.
duce in this country at their price, but even to garding their violins is singular to say the least. 1 ..275,291 was last week granted to Swan Allen
make an instrument that would compare at all Too often when they get through playing they Nelson, Tunnelhill, Pa., for a violin support.
favorably with the German instruments in qual- will lay the instrument on a chair or table, never
This invention relates to a support for use
ity or in tone. Consequently, the great bulk thinking, or putting it away and wiping all the in connection with violins which will enable the
of the brass instruments used in this country rosin from it, and nothing looks more slovenly player to more securely and easily support the
were imported. Germany's exports to us of and indicates the habits of the piayer than to violin during playing.
brass instruments before 1914 amounted an- see the top of a violin white with rosin and all It is one object of the present invention to
grimy and dirty. A violin can be kept for years provide a device of the character above men-
nually to about $1,000,000.
in a clean, pleasing condition. All the dirt and
But the war has changed all that. We now rosin that accumulates on it stops up the pores tioned which will permit of the violin being
manufacture the biggest part of the brass in- of the wood and prevents the tone from coming held in playing position without the necessity
struments made in the whole world, outside of out. Another bad practice is to hang a violin of pinching the same with the chin and thus
the device affords greater comfort to the player.
those which the Germans and Austrians make near anything that will attract dampness.
Another object is to provide a device which
for their own use. Our manufacturers have
"Keep it in a case in a room where the tem- is so constructed that it will not affect the
conquered all difficulties, and there were many
at the start, and have evolved new methods of perature is not extreme. The instrument will sound of the violin with which if is used, and
manufacturing. New machinery has been de- not speak well if it is very cold, and to have also will be practically concealed during playing.
vised and made which greatly simplifies many heat come upon it suddenly makes trouble. A
of the processes. We are now strpngly in- player told me the other day he thought the
The Kaiser has not invested in War Savings
tienched in this new field, and are very sure of varnish was not quite dry enough and he put Stamps. Are you like the Kaiser?
being able to hold all our gains, even after the the instrument in the stove oven, with the re-
war is ended and Germany is in a position to sult that all the varnish blistered and he had
try to get back the business which she once to take it to a repairer to have it repaired. At
another time, a pupil brought his violin on a
controlled.
very cold day and unknown to me put it on the
The instruments the American manufactur- steam radiator. When he took it in his hand,
JOHN FRIED
ers are now turning out are of the highest qual- it fell to pieces, the hot steam melting the glue.
SEND FOR
ity. They are" even better than the former Ger-
OUR
"The
bow
is
often
treated
very
carelessly
by
CATALOGUES
man product, and are now accepted as the stand-
ard of quality throughout the world. For this putting it away strained to the utmost. This
reason, more than for any other, the American spoils the stick very quickly and renders it
manufacturer will be able to hold the business unlit for playing. When the hair gets soiled
he has been able to obtain. He got it on merit, and thinned out, get it repaired and keep all
greasy matter from it. The cleanliness of the
and on merit he will keep it.
hair in the bow is an indicator of the player's
ability, for if the hair is soiled some distance
AND
Make your quarters grow. Buy Thrift Stamps. from the frog it implies that the player knows
nothing about the use of the whole bow."
DURRO
STEWART
I WILL BUY
FOR CASH
Sheet Music and Small Goods
Peate's Music House,
Utica, N. Y.
RUNO
T H E OLDEST AND
LARGEST MUSICAL
OLIVER DITSON CO.
BOSTON, MASS.
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
Manufacturer*
I n p w w i and Jobbers ol
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
ESTABLISHED ISM
113 University Place
NEW YORK
Black Diamond
Strings
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
ESTABLISHED 1834
C.BRUNO $SON,INC.
351-53 Jtonrra AVE. NEwYoRKCnt
Victor Distributors
WE YMAHN s — :
MUSICAL INSTRUMENTS
Victor Distributors
1108 chestnut Str«*t, Philadelphia, Pa.
Established OTer half a ceaturr
THE WORLD'S BEST
National Musical String Co.
Nev Brunswick, N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
MUSIC TRADE REVIEW
SEPTEMBER 7,
1918
ORLD0
CONDUCTED BY B. B. WILSON
TREMENDOUS FEIST AD CAMPAIGN
Big Announcement Regarding Three Leading
Hits to Appear in Fifty Representative News-
papers on Sunday, September 15, and Also in
Saturday Evening Post on September 19
K.LAW & ERLANGER'S PRODUCTI ON OF THE NEW MUSICAL PLAY
THE GIRL BEH HND THE GUN
Book and Lyric by GUY BOLTON and P. G. W< 3DEHOUSE
What is without doubt the largest single ad-
vertising campaign ever carried on by a promi-
nent music publishing house will be launched
on Sunday, September 15, when a large adver-
tisement featuring the three Feist hits:
"K-K-K-Katy," "If He Can Fight Like He Can
Love, Goodnight Germany" and "Everything Is
Peaches Down in Georgia," will appear simulta-
neously in over fifty of the leading newspapers
of the country, from New York to San Fran-
cisco. The advertisement in most of the papers
will be featured in the gravure section, and in
a most effective manner.
The papers used will include the New York
World, the New York Times, the Boston Post
and Herald, Chicago Tribune, Philadelphia
Ledger, San Francisco Examiner, and many
others listed in the Feist advertisement on an-
other page of The Review this week.
The
newspapers used will have a combined circula-
tion of over 7,000,000 copies, and it is estimated
that over 21,000,000 will see the Feist advertis-
ing. The results to dealers in a business way
will be enormous.
The three songs mentioned will also be fea-
tured in an advertisement appearing in the Sat-
urday Evening Post of September 19, and inas-
much as they all are being used by prominent
singers in vaudeville the results of the cam-
paign should be unquestioned.
Although the exact cost of this tremendous
advertising has not been made public, it will
run into thousands of dollars, and will mean
nothing to the dealer who is not prepared by
having the songs in stock to meet the demand.
Feist song writers have just completed a new
number entitled "Let's Go," which is declared
to be a pippin of a song. It will be ready for
the market shortlv.
Greatest Song We Ever Published!
IT WILL LIVE LONG AFTER THIS
BIG WAR IS OVER
Original "SUNSHINE" Song
AND BEHIND YOU THE SHADOWS WILL FALL
SONG
LYRIC BY
PAUL B ARMSTRONG

^
tt«
-

MUSIC BY
F. HENRI KLICKMANN
PRICE 6O CENTS
FRANK K. ROOT &O?
M C KINLEY MUSIC CO OWNERS
CHICAGO
NEW Y O R K
Introductory
7 Cents
BLACK AND WHITE COVER SELLS
READILY FOR 25 CENTS
Chicago
McKinley Music Co.
New York
THERE'S A LIGHT IN YOUR EYES .60
(Waltz Song)
SOME DAY WAITING WILL END .60
Back to the Dear Old Trenches .
I Lice It
Women Have No Mercy on the Men
Vocal Score
.
.
.
$2.00
Waltz
. . .
.
.
.60
60
.60
. 6 0
Music by IVAN CARYLL
THE GIRL BEHIND THE MAN BE-
HIND THE GUN
60
THERE'S LIFE IN THE OLD DOG
YET . . . . . . . . . .60
A Happy Family
I've A System
Oh! How Warm it is Today .
Selection .
.
.
CHAPPELL & CO., Ltd., 41 East 34th St., New York
.
$1.00
Fox-Trot
.
60
60
.60
.
.
.
.60
347 Yonoe St., Toronto
MELBOURNE
LONDON
The Lyrict are published b y special arrangement with
T. B. HARMS and FR4NCIS. DAY & HUNTER. NEW YORK
Copyright MCMXVII by Chapp<
-11 fit Co., Ltd. All Righti Reserved
"GIRL BEHINDJTHE GUN" A HIT
"SHANGHAI" PRODUCED IN LONDON
Klaw & Erlanger's New Musical Comedy Scores
Instantaneous Success in Philadelphia—Music
Published by Chappell & Co.
New Spectacular Play, With Music by Isadore
Witmark, Has Its Premiere at the Drury Lane
Theatre and Scores Great Success
Klaw & Erlanger's first musical production
of the season, '"The Girl Behind the Gun,"
opened at the Forrest Theatre in Philadelphia
on Monday last and made an instantaneous hit.
The newspaper critics all agree that the piece
in question will make a worthy successor to the
other Caryll musical pieces: "Jack O' Lantern,"
"Chin Chin," "The Pink Lady" and "The Little
Cafe." Some of the prominent names in the
cast are Donald Brian, Ada Meade, Wilda Ben-
nett, Jack Hazzard, John K. Young and Frank
Doane.
The hook of the piece is hy Guy Bolton and
P.' G. Wodehouse, with music hy Ivan Caryll.
It tells a very entertaining story of a Parisian
actress who accidentally becomes involved in
a flirtation with the husband of her dearest
friend, mistaking him for the poilu whom she
had adopted as her "godson" and whom she ex-
pects to visit her for the first time. She has
planned the flirtation with the poilu to punish
her husband, whom she has caught philandering
with another woman.
Her friend's husband,
who is a playwright, turns up instead of the
poilu and the flirtation has just begun when
the actress' father arrives on the scene.
The father, of course, supposes that the man
in whose arms he finds his daughter is her
husband, and the circumstances are such that
the husband himself has to help carry on the
deception and the complications that ensue are
of the most amusing character.
There are several song hits in the piece, but
it is difficult to decide which is really the hit
of the piece, as two numbers, the waltz song
"There's a Light in Your Eyes" (sung by Don-
ald Brian and Wilda Bennett), and "Some Day
Waiting Will End" (sung by Wilda Bennett),
run a very close race for first place.
The
march, "The Girl Behind the Man Behind the
Gun," had a tremendous reception and the male
quartet "Back to the Dear Old Trenches" was
also encored several times. The patter song,
"Women Haven't Any Mercy on a Man," sung
by Jack Hazzard, was also tremendously ap-
plauded. The score is published by Chappell
& Co.
Cable advices from London report the instan-
taneous success of the production of "Shanghai"
at Drury Lane Theatre last Wednesday. Ad-
ditional interest attaches to this event because
it is the first case on record of an American-
made musical piece receiving its premiere in the
British metropolis before being heard in this
country. "Shanghai" is a spectacular affair com-
parable to "Chu Chin Chow." The "book" is by
Wm. Cary Duncan, and the music by Isidore
Witmark, who is the composer of that earlier
successful piece, "The Chaperohes," which en-
joyed such prosperity some years ago.
"Shanghai," which is in two acts and five
scenes, was produced by Arthur Collins and J.
L. Sacks, the latter of whom obtained the pro-
duction rights when he was in New York some
time ago negotiating for the London rights to
"Going Up." The cables tell of the unanimous
approval of the new piece by the London news-
papers, aild the probabilities of at least a year's
run in London seem strong.
The new Fiske O'Hara show opened at the
Olympic Theatre, Chicago, recently and carries
a number of popular songs, published by Leo
Feist, Inc.
The Kaiser has not invested in War Savings
Stamps. Are you like the Kaiser?
r
JEROME H.REMICK&0p:S S
Sensational Son^Hit
SONGS
•SMILES"
•I LOVE YOU MORE FOR LOSING
YOU A WHILE"
•WHEN WE MEET IN THE SWEET BYE
AND BYE"
•WE'LL, BUILD A RAINBOW IN THE
SKY"
•THERE'S A LUMP OF SUGAR DOWN
IN DIXIE"
•SWEET LITTLE BUTTERCUP"
•ON THE ROAD TO HOME SWEET
HOME"
•YOU'RE IN STYLE WHEN YOU'RE
WEARING A SMILE"
•MANDY AND ME"
•WHEN WE WENT TO SUNDAY
SCHOOL"
•RAGTIME MOSE'S BOMBOSHAY"
•MY GIRL FROM THE SOUTHLAND" I
"BLUEBIRD"
I
•N* EVERYTHING"
JEROME H. REMlCK&Ca

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