Music Trade Review

Issue: 1918 Vol. 67 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
SEPTEMBER 7, 1918
TO INCREASE_PIG_IRON OUTPUT
Following Conference of Steel and Iron Pro-
ducers Plans Will Be Formulated to Increase
the Output of the Blast Furnaces
All iron furnaces not temporarily out of blast
for repairs are working to capacity, but the total
outturn still continues to fall short of require-
ments, and the shortage is giving the Govern-
ment no little concern. While the plans of the
steel and iron producers as discussed at the
meeting in New York last Wednesday were not
made public, it is fairly safe to assume that they
must largely deal directly with increasing the
output of iron. As things stand at present, steel
makers suffer considerably for lack of raw mate-
rial. The demands upon their own iron re-
sources have more than absorbed all the supply
they are capable of producing and they would be
active buyers in the open market if there was
such a thing. But there is no iron for sale
anywhere at any price except upon Government
priority orders. To increase the outturn of
iron it will be necessary to furnish a corre-
sponding increase of coke which in turn must
largely depend upon further transportation fa-
cilities. The Fuel and Railroad Administrators
are pledged to lend all possible assistance, and
additional furnace capacity will likely result.
It may be necessary to lend some assistance to
the smaller producers who claim that if the
present price is not increased they must dis-
pose of their fuel and turn their plants over to
the Government to operate.
MUSIC
TRADE
41
REVIEW
values has become a secondary consideration,
and prices have gone skyward to the point of
creating some apprehension as to what may
happen in the future. The veneer man may be
able to figure the value and market price of
veneer cut from logs that he already has on
hand, but when it comes to estimating cost on
logs yet to be secured it is another matter; it
is a time to go carefully, get the logs and count
the cost before you make your selling price.
HANDLING WOMENJN FACTORIES
Old Furniture Manufacturer Tells of Some of
His Experiences Along That Line Which May
Appeal to the Piano Maker
And when you're satisfied
that we've the best punch-
ings on the market, cut
clean and accurately from
the best of material in cellu-
loid, cloth, felt, fibre,
leather, paper, rubber or
whatever you want, give
us credit and send your
orders to
"I have been reading stories in popular maga-
zines about the women in industry, and also a
fair share of these in the trade papers," said a
well-known furniture manufacturer, "but one of
the most impressive bits of evidence of the
changed conditions in this respect is found in
an advertisement of an apron and overalls con-
cern in the trade papers, which says among other
things that women employes like their women's
overalls.
Somehow this seems like getting
away from the romance and down to the brass
tacks of business.
NEW YORK
"Also it will be found when the novelty wears
off and the romance of the change turns into looked toward this department with some appre-
reality that the handling of girls in the factory hension because he never knew when some sort
is a different proposition from the handling of of an explosion would take place. The fact of
boys and men. This is not a new problem, the matter is, girls are more emotional than
though it will be new to many men. We had men, more sensitive, so it will be a somewhat
it before us once something like twenty years different problem to handle them in factories."
ago at a well-known plant making veneer,
THE DEMAND FOR OAK
panels, trunk tops and also baskets.
NEW SOUNDING BOARD
War Needs Have Made This Wood Scarce and
"Upon the top floor of the main building and
High in Price
in a part of some of the other buildings we had Brambach Piano Co. Secure Rights to Recently
quite an army of girls employed in making
Patented Sounding Board
It is almost impossible to keep track of oak baskets and light packages, and the management
values to-day, as measured by the current de- had much more trouble getting a foreman who
WASHINGTON, D. C, September 3.—Patent No.
could properly handle fifty girls on the top floor
mand and the prices received for oak lumber of
1,276,650 was last week granted to Justus Hatte-
various kinds. Between the shipbuilders and than to handle all the men about the place. If
the wagon and truck makers, the airplanes and they put a man over them who was bluff aqd raer, Cliffside Park, N. ]., for a sounding board
the car shops, there has piled up an enormous blunt, the officer was besieged every day with mounting for grand pianos, which he has as-
demand for oak, much of it of an urgent char- girls in tears. So they tried a change and put signed to the Brambach Piano Co., New York.
The object of this invention*is to mount the
acter and calling for a quality of material that a youngster in charge who was more pleasant
in his manner. The trouble with him was that horizontally disposed sounding board rigidly
commonly goes into veneer.
In a general way this demand for war needs, he and the girls became playful and one day in the casing of a grand piano so as to allow
direct and indirect, is curtailing seriously the the proprietor, on a trip to the upper floor, the same to vibrate very freely, and so that the
forthcoming supply for the veneer man, so that found his young foreman and a lot of girls sound waves will pass unrestrictedly to the
one of his problems is how to get enough tim- seemingly playing a game in which the young- atmosphere from below the sounding board as
ber to supply his needs and keep it coming for- ster was being covered with about half a wagon well as above the same and out through the
casing.
load of splints down on the floor.
ward.
The other problem, and a serious one right
"Finally a serious-turned, soft-voiced man was
now, is that of values. The demand for oak has trained into this department and managed to
been so urgent in some lines that the matter of get along very well, but the proprietor always
C.F. GOEPELdVCO
137 EAST 13^ ST.
GEO. W. BRAUNSDORF, Inc.
Manufacturer* of
Tuners' Trade
Solicited
PAPER, FELT AND CLOTH PUNCHINGS
BRIDLE STRAPS, FIBRE WASHERS AND BRIDGES
FOR PIANOS, ORGANS AND PLAYER ACTIONS
Office and Factory: 428 East 53d Street, New York
WESSELL, NICKEL & GROSS
MANUFACTURERS OF
PIANO
ACTIONS
HIGHEST GRADE
ONE GRADE ONLY
OFFICE
457 WEST FORTY-FIFTH ST.
FACTORIES—WEST FORTY-FIFTH ST.
Tenth Avenue and West Forty-Sixth Street
NEW YORK
You will find it profitable as well as
satisfactory to use Behlen's Varnish
Crack Eradicator.
Its use eliminates the necessity of scrap-
ing off the old varnish and shellac, sav-
ing much time and trouble and inci-
dentally expense, at the same time giv-
ing you the very best kind of a surface
for the new finish.
Send for a sample can today and try it.
ti Anilines
Behlen
& Bro.
XSN^ 'Stains
J
Shellacs % § ^ Fillers
371
PEARL ST., Stw YORK
A. C. CHENEY PIANO ACTION CO.
PLAYER-PIANOS
U o n n f o M n ^ c «f i PNEUMATIC ACTIONS FOR PLAYER-
Manutacturers oi j HIGH-GRADE PIANOFORTE ACTIONS
CASTLETON, NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
SEPTEMBER 7, 1918
SPECIAL WINDOW DISPLAYS READY FOR EDISON DEALERS
L. F. GEISSLER RESIGNS
FROM THE VICTOR CO. Four Elaborate Window Displays, Designed by Ellis Hansen, Are Now Ready for Distribution to
Will Relinquish Duties as General Manager of
Victor Talking Machine Co. on January 1,
1919, After a Notable Career in the Trade
It is with deepest regret that the talking ma-
chine trade has received the announcement that
Louis F. Geissler, general manager of the Vic-
tor Talking Machine *Co., has presented his
resignation to the board of directors of the
company, who have accepted it with great re-
luctance. Mr. Geissler's resignation will become
effective January 1, 1919.
The board of directors of the Victor Co.,
after paying a great tribute to Mr. Geissler for
his services to the company, and stating that
he will still continue as a director, in order to
offer the company the advantage of his ripe
judgment and large experience, announce that
the office of general manager will not be imme-
diately filled, but the functions of that office will
be assumed by the executive committee. Ralph
L. Freeman, a director and secretary of the
company, will act for the executive committee
in matters affecting the mutual interests of the
trade and the company, assisted by Henry C.
Brown, as sales manager, and the selling depart-
ment staff.
Mr. Geissler, after twenty years' service as
managing partner of Sherman, Clay & Co., San
Francisco, became sales manager of the Victor
Co. on October 1, 1915, and the development of
the talking machine as an artistic instrument
since that time has been due in a large measure
to his wide vision and his appreciation of the
musical possibilities of the talking machine and
the records that go with it. As general manager
of the Victor Co. he saw his ambition, that of
bringing the talking machine out of the novelty
and toy field and giving it a supreme position
in the musical field, fully realized, and the trade
as a whole owes its present high position largely
to the efforts of Mr. Geissler and those asso-
ciated with him and imbibing his spirit.
CALL AT COLUMBIA HEADQUARTERS
Edison Dealers—New Displays to Be Furnished Each Month at Nominal Cost
Thomas A. Edison, Inc., announce that they
are now prepared to furnish to their dealers four
elaborate window displays prepared by Ellis
Hansen, the well-known expert in that line, and
which were shown for the first time at the Edi-
son dealers' convention held in New York last
Ellis Hansen has a national reputation as one
of the leading window display men of the coun-
try, with a special ability for handling phono-
graph displays.
Not only has his work been
commented on in all of the prominent music
trade papers, but also in such advertising jour-
Cut No. 1—Ellis Hansen Display, Showing Figure of Frieda Hempel
nals as "Printers' Ink," "The Merchant Record
and Show Window" and others. His work is
also described at length in the "Library of Ad-
vertising," by A. P. Johnson, a standard work
on advertising.
The editor of this volume,
Thomas A. Bird, who is a recognized authority
on the subject of window displays, refers to
June. The Edison interests have always con-
sidered artistic window displays as most im-
portant adjuncts to the national advertising
campaign and have encouraged both jobbers
and dealers to give this matter their attention.
In securing the services of Mr. Hansen for de-
signing and arranging special window displays,
S. H. Nichols, manager of the Pittsburgh
branch of the Columbia Graphophone Co., was
a visitor this week to the executive offices of
the company in the Woolworth Building, New
York, bringing with him optimistic reports of
the business situation in his territory and a tale
of woe regarding the Grafonola and record
shipments which he has not yet received, and
which he states are needed very badly in his
district.
Another caller at the executive of-
fices this week was Roy S. Hibshman, general
manager of the Vocalion Co., of Boston, which
also handles the complete Columbia line.
George W. Hopkins, general sales manager
of the Columbia Co., spent the Labor Day holi-
days taking a well-deserved rest with his fam-
ily at Buzzard's Bay, Mass.
WHY NOT "WILL YOU PAY FOR IT?"
The talking machine department of a retail
house discovered that its charge accounts were
increasing in a manner out of proportion to its
cash sales increase. The proprietor did not sim-
ply take this situation for granted, but asked the
reason. The credit man, after a little question-
ing, found the answer. It was in the way sales-
men closed the order. They said, "Shall we
charge it?" instead of "Will you pay cash for it?"
or "Do you have an account here?" With the
instructions not to suggest to a customer that he
open an account for his purchase and charge it,
it was soon discovered that the increase in cash
sales broke all previous records.
Cut No. 2—Attractive Ellis Hansen Display, Showing Dance Figure
the company are able to place at the service
of the dealer, at nominal cost, window displays
that would prove beyond his means were he to
have them designed for his exclusive use.
Mr. Hansen as the "best man in America" in
displaying musical instruments,
The Hansen displays (see cuts 1 and 2) are
{Continued on page 44)

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