Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
64
THE MUSIC TRADE REVIEW
TWO COLUMBIA ARTISTS SCORE
"COMBINATION" PLAN INTERESTS
Mme. Barrientos and Hipolito Lazaro Win Tri-
umph at Metropolitan Opera House
Trade Well Pleased With "Combination" Plan
of Otto Heineman Phonograph Supply Co.
Two famous Columbia artists, Hipolito La-
zaro and Mme. Maria Barrientos, figured prom-
inently in New York's operatic news this month,
for both made their initial 1918 appearance with
the Metropolitan Opera Co. Mme. Barrientos
had made her debut with this opera company
in the season of 1915-1916, but Lazaro's per-
formance in "Rigoletto" recently marked his
initial appearance at the Metropolitan Opera
House.
Both of these artists won the enthusiastic
FEBRUARY 23,
1918
EQUIP THE WONDERFUL
•• RESURRECTONE"
on all makes ot machines
atuilimrnts for
and increase lit* v.ilue of rei
the
Send for our Special Proposition
In a chat with The Review this week, Otto
HOFFAY TALKING MACHINE CO.. Inc.
Heineman, president of the Otto Heineman
3 We>t 29th St.
New York City
Phonograph Supply Co., Inc., New York, com-
mented upon the fact that the manufacturers
WM. A. SCHREINER GETS NEW POST
throughout the country are very well pleased
with the "combination" plan that the company Is Appointed Manager of Sales Promotion De-
partment at Local Wholesale Branch of Co-
has been featuring.
lumbia Co.—Well Known in the Trade
In this plan Mr. Heineman called attention
to an ideal combination for an $85 machine;
William A. Schreiner has been appointed man-
this combination including the Heineman motor
No. 77, tone arm No. 11 and Ideal sound box ager of the sales promotion department of the
No. 2. An ideal combination for a $165 machine wholesale branch' of the Columbia Graphophone
was featured as the Meisselbach motor No. 18,
tone arm No. 98 and sound box No. 20.
These two combinations are being used to ex-
cellent advantage by talking machine manufac-
turers who state that the motors, tone arms and
sound boxes featured are ideally adapted for the
different types of machines presented in this
combination plan. The Heineman motor No. 77
and Meisselbach motor No. 18 are recognized as
two of the most popular motors on the market
and talking machine manufacturers state that
they are giving excellent service.
MURATORE WINS IN NEW YORK
Leading Tenor of Chicago Opera Co. Accorded
Great Reception in Metropolis—Pathe Records
of His Voice in Great Demand These Days
Mme. Maria Barrientos
praise of the musical critics, their performance
in the leading roles in "Rigoletto" being re-
ferred to as one of the finest renditions of this
popular opera that has been heard in recent
years. These artists are scheduled for a num-
ber of performances this season at the Metro-
politan Opera House, and their 1918 debut
augurs well for their continued success at Amer-
ica's celebrated opera house.
Mme. Maria Barrientos and Hipolito Lazaro
are both exclusive Columbia artists, and their
Columbia records have already met with a very
favorable reception throughout the country.
Mme. Barrientos is a coloratura soprano who
has achieved fame here and abroad, and her
debut with the Metropolitan Opera Co. was
one of the sensations of that season.
Hipolito Lazaro is considered one of the
One of the outstanding factors in the re-
markable success achieved by the Chicago
Opera Co. in its New York season which recent-
ly closed at the Lexington Theatre has been
the individual honors accorded Lucien Mura-
torc, leading tenor of the company, and one of
the greatest artists of the present generation.
Mr. Muratore has appeared at a number of per-
formances at the Lexington Theatre, and every
Wm. A. Schreiner
Co., at 55 Warren street, New York. This de-
partment is a division of the local branch which
devotes its entire time to co-operating with the
Columbia dealers in the development of Co-
lumbia Grafonola and record business.
This
department carries out the activities of the ex-
ecutive dealer service department, which plans
and prepares all such material for the Colum-
bia dealers throughout the country.
Mr. Schreiner is well known in the local trade,
having formerly been a member of the Colum-
bia Co.'s sales organization and also occupying
important posts in various retail talking ma-
chine establishments. He is therefore splen-
didly equipped to render the dealers efficient
service in his new position, as he thoroughly un-
derstands their problems and can handle their
requirements adequately.
R. B. CALDWELL AT HIS DESK
Hipolito Lazaro
greatest tenors of recent times, and his appear-
ance in Spain, Italy, Buenos Aires, London
and Havana has given him international re-
nown. He has won praise from distinguished
critics for the remarkable range and power of
his voice, and his Columbia records have served
to add to his laurels as a tenor.
Lucien Muratore
role in which he has been presented has served
to enhance his fame and renown. Not since
tlie days of Jean de Reszke has any tenor won
such public acclaim.
Although Muratore had been accorded the
most enthusiastic praise by Chicago musicaj
critics, and his appearance with the Chicago
Opera Co. in this city had been heralded as
one of the "star" events of this company's local
season, the New York music-loving public was
hardly prepared for the superb brilliancy of
Muratore's voice. Every local critic referred
to his New York debut as an epoch-making
event in operatic history, and each succeeding
performance helped to augment this sponta-
neous praise and acclaim.
Muratore is an exclusive Pathe artist, and his
Pathe records have been sold in large quan-
tities by Pathe dealers everywhere. The Pathe
Freres Co. have been congratulated upon their
acquisition of Muratore as one of their artists,
and this company's local representatives have
taken advantage of the New York season of
the Chicago Opera Co. to feature Muratore's
records to excellent advantage from a selling
standpoint.
The many friends in the trade of R. B.
Caldwell, sales; manager of the Pathephone
Sales Co. of New York, Pathe distributors, will
be glad to learn that this popular "veteran"
of the talking machine industry is now on the
road to permanent recovery, after being con-
fined to his home for fourteen weeks. On
election night Mr. Caldwell was waylaid by
highwaymen on Eighteenth street, New York,
and injured to such an extent that his condi-
tion was considered critical for several weeks.
He suffered two relapses in December and
January, but is now back at his desk, and visit-
ing the Pathe dealers in his territory.
FIRE IN ALBANY STORE
The stock of the Standard Phonograph Co.,
618 Broadway, Albany, N. Y.; was badly dam-
aged by fire last week. After the blaze it was
found that several talking machines had been
stripped of their electric motors and an in-
vestigation is being made.
AIDING WAR STAMP CAMPAIGN
Charles K. Haddon, vice-president of the Vic-
tor Talking Machine Co., is directing the War
Stamp sale movement in Canulen County, where
it is expected $3,500,000 will be raised by the sale
of the stamps.