Music Trade Review

Issue: 1918 Vol. 66 N. 7

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President, C. U Bill, 373 Fourth Ave., New York; Vice-President, J. B. Spillane,
373 Fourth Ave., New York; Second Vice-President, J. Raymond Bill, 373 Fourth Ave.,
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorlal Stall:
B. BIITTAIN WILSON CABLETON CHACE, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
W K . BKAID WHITE (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWERS
BOSTON
OFFICE:
CHICAGO
JOHN H. WILSON, 324 Washington
St. E.
P.
VAN HARLINGEN,
OFFICE:
Republic
Building.
Telephone, Main 6950.
209 So. State St. Telephone, Wabash 5774.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS S U P P L I E D WEEKLY BY OUR CORRESPONDENTS
LOCATED I N T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Ofhce as Second Class Matter.
SUBSCRIPTION
(including postage), United States and Mexico, (2.00 per year;
Canada., $3.50; all other countries, $5.00.
ADVERTISEMENTS, $4.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
an A anil
'I Pi laUU
aUU
Departments conducted by an expert wherein all ques-
nature relating to the tuning,
o f a technical
regulating and repairing of pianos and player-pianos
p
^ ^ w Yn b e found in another section of
are j ealt
this paper. We also publish a number of reliable technical works, information concern-
ing which will be cheerfully given upon request.
t i ons
Exposition Honors Won by The Review
Grand Prix..
Paris Exposition, 1900 Silver Medal. .Charleston Exposition, 1902
Diploma.. .Pan-American Exposition, 1901 Gold Medal
S t Louis Exposition, 1904
Gold Medal. .Lewis-Clark Exposition, 1905
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YORK, FEBRUARY 16, 1918
FEBRUARY 16, 1918
heard-of figures and, as one writer expresses it, "I think the
public would now buy wheelbarrows with strings on."
Next to the shortage of supplies, particularly metals, the
real serious problem for the British manufacturers is the short-
age of labor, for in addition to the large number of men taken
for the fighting forces other workmen in large numbers have
gone into aeroplane and munition factories for the higher wages
there offered.
The warerooms in the larger cities are practically bare of
instruments and such pianos as are still on hand, including used
or second-hand instruments, are being held for high prices and
sold only for cash.
Although, in the matter of supplies, the piano manufacturers
in this country have somewhat the advantage of our British
friends owing to the fact that the bulk of the supplies, including
metals, are produced in the country and do not require valuable
cargo space in ships to import, the demands of war have already
made themselves felt in the metal market, and the scarcity of
metals for domestic uses promises to grow much more serious.
Then again, aeroplane manufacturers have taken much of the
spruce that has heretofore been available for the making of
sounding-boards for pianos; and there are other handicaps, to
say nothing of the labor question, which is already very serious
in many sections.
Surely the live piano merchant must himself, if he reads
the daily and trade papers, have some realization of conditions
as they exist and as they promise to develop in future, and pre-
pare accordingly for his coming needs. The man who can get a
store full of pianos during the coming months is not going to be
overstocked, he is simply going to be far-sighted and lucky. It
may be that there will be a drop in piano sales, but the drop
in output, or at least of 'deliveries to the merchants, promises
to be even greater.
WEEK of milder weather has brought about a marked
A
improvement in the railroad situation on the Eastern lines,
and manufacturers in the piano trade, as well as those in other
lines of industry, are feeling a sense of relief at the more active
movement of freights. Improved weather conditions will also
EDITORIAL
have a direct bearing on the discontinuance of the "fuelless
Monday" holiday, concerning which Fuel Administrator Garfield
OR months past The Review has been urging- that piano
holds out promises.
^merchants order their stocks as far ahead as possible and
Discussing the business situation, Dun's, in its review of
order as liberally as their circumstances will permit, solely foi
trade conditions this week, said :
their own protection. Last spring the trade was warned to pre-
"Both in its producing and distributing branches business
pare to meet future and particularly holiday demands and when
more clearly reflects the retarding influence of various existing
November and December came around it was found that the
drawbacks, although a return to more normal conditions is to be
advice had been timely, for not only had the output of piano fac-
expected with a permanent moderation of the weather. The cur-
tories suffered through shortage of supplies and labor but the tailment of industrial and mercantile operations, however, has
congestion of transportation had reached a serious point.
already been unusually extensive and the restriction of work
Since the first of the year, even with the "fuelless Mondays"
through the holiday observances not only causes added incon-
to face, the transportation problem has been the big one for the venience, but also tends to reduce the purchasing power of
trade. Freight embargoes have held up shipments from the
many consumers. With the consequent diminution of retail
factories time and again, and even when pianos were received
buying, and with the delays in shipments resulting from the
for transporting by the railroads the time consumed in transit
transportation congestion, complaints of less satisfactory col-
has been from four to ten times longer than under normal con-
lections are rather more common, and in some cases where de-
ditions. It would seem, therefore, that the advice that mer-
liveries cannot be made with the desired promptness cancella-
chants order at once and up to the hilt is even more pertinent
tions of contracts are reported."
just now than it was a year ago, for manufacturing and trans-
portation difficulties promise to get worse before they get better,
HE suggestion made by H. W. Yeager at a recent meeting of
as we get deeper into the war.
the Board of Control of the National Association of Piano
Merchants, to the effect that the National Association establish
Some months ago it was believed in some quarters among
a zone system for dividing various States and then see to it that a
piano merchants and even among some manufacturers that the
subsidiary association be established in each zone for the primary
urgings that orders be placed early and in liberal quantities were
purpose of enlisting the retailer in the Association ranks, is
simply to clean up the surplus stocks of certain factories, but
worthy of serious consideration. As Mr. Yeager very truly says
conditions have proven how narrow was that viewpoint, for
the small dealer is frequently called upon to pay dues in the local
the man who heeded that theory lost money in potential sales
and State association and when the National Association comes
for which there was no supply.
along hesitates to spend the additional money to become a mem-
The situation in England at present serves, in some measure,
ber thereof.
as a guide to what we may expect here. Over there, according
Although the zone system as first outlined may prove im-
to reports from London papers, factories are practically at a
practical it nevertheless opens the way for discussions of ways
standstill, owing to lack of supplies, and it is reported that "heavy
and means for bringing the National Association closer to the
iron wire is being used in place of the usual covered strings,
small local dealer and interesting him in that organization. The
agreeing to replace the substitutes at the end of the war." Prices
Association is planning big things and has already accomplished
asked and received for second-hand pianos have reached un-
F
T
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
FEBRUARY 16,
1918
THE MUSIC TRADE REVIEW
IN TIME OF WAR PREPARE FOR PEACE
(Continued front page 3)
them while the opportunity is ours. If the foreign buyers can get what they want from us during the war, they
will be that much more likely to continue buying from us in the peace times that will follow.
All the factors that enter into export business, credits, shipping methods and publicity matters, must all
be gone into thoroughly, and they must be gone into right now, so that when the fight comes we will be
entirely prepared. It is much easier to hold a market by rendering satisfactory and intelligent service, than it
is to regain that market when once lost through improper handling. The War Trade Board has established a
ruling exempting piano manufacturers from securing licenses to cover the export of manufactured products
containing wool, this exemption being granted at the request of the general manager of the Music Industries
Chamber of Commerce. The red tape, therefore, has been reduced to a minimum, and all that is required of
the American manufacturer is that he gives the same study to the export problem that he gives to the problem
that faces him in his domestic market, which is the problem of marketing his product successfully in the face
of competition.
much. What is needed is some systematic method of arousing
local interest.
The benefits of association membership must be brought to
the attention of the individual dealer in some tangible form. The
State Commissioners in their report state that they had met with
considerable difficulty in persuading members to join, but if the
State Commissioners can have something definite to offer the
dealer in his own State or in his own city, and can bring the
National Association work home to him, some results will cer-
tainly be apparent.
HE life of the piano traveler these days resembles that of
T
the policeman, in that it is not a happy one, because the
enormous reduction in passenger accommodation on railroads,
and particularly the cutting off of hundreds of sleeping cars,
places the traveling men in a position where it takes them
probably twice as long as formerly to cover a given territory,
and will probably force the majority of the fraternity to cut
down their route trips to an appreciable degree in the near
future. The man who finds his time limited will, in fact, have
to think seriously of cutting out many of the smaller towns and
cities on his itinerary, if he hopes to make any kind of progress.
The chief drawback, of course, is the withdrawal of sleeping
cars, for it will necessitate much daylight traveling, and will
serve t'o take many days from business. The man who formerly
made overnight jumps between two business days must now
devote one of his days to traveling, and the other to business,
thereby dividing his time in half, for it would be unreasonable
to expect a man who has worked all day to sit up in a passenger
car all night and then be fit for business the next day.
In other lines of trade the salesmen have arranged to over-
come traveling difficulties to some extent by establishing head-
quarters as near the center of their territories as possible, and
then have the retailers come to them. Where there is an estab-
lished trade this plan might be worked out in the piano field, and
it would be just as economical to provide for the dealer's trans-
portation expenses in visiting the salesman as it would to pay
the salesman's expenses, plus the value of his time, in follow-
ing up the dealer, because with the dealers coming in several
may be taken care of comfortably in a single day.
The prospects are that traveling conditions will become
somewhat worse before they become better, in view of the neces-
sity of unraveling the freight tangle. It will mean that piano
travelers will have to rearrange their itineraries to conform to
the new conditions. It would also be well for piano merchants
to help matters by making it easy for the factories to handle as
much of their business as possible by correspondence for the
time being at least, and where possible to meet the traveling
men at some central point for a personal conference. Anything
that will facilitate the work of the manufacturer or his traveler
will help to speed production. That is what is going to give
the piano merchant a percentage of the pianos he orders, at least,
as the year's trade develops.
HE type of merchant who is inclined to lav down and cry
T
about the existing situation is conspicuous by his absence.
The active piano man has plenty of problems to meet and over-
come nowadays in order to keep his business up to normal, and
the man who slows up his efforts in order to howl is simply going
to lose around.
GETTING DOWN TO PLAIN PLAYER FACTS
The education of the public along player lines is a necessity for the expansion of the player business.
There is no doubt of that; and education of the piano merchants and salesmen is also a vital necessity,
because through them will come a powerful force in the education of the public; and right here we wish to
remark that we have produced a line of books upon the player-piano which comprehensively covers the
entire player situation.
In this respect this trade newspaper stands alone, for it has been the principal source from which player
information has been available for piano merchants and salesmen for a period of years. Our latest book,
"The Player-Piano Up to Date"
is the best of the series. It contains upwards of 220 pages of matter bearing directly upon the player.
Every piano merchant and piano salesman should have a copy of this book within easy reach. It
gives to readers a fund of information not obtainable elsewhere.
It contains a series of original drawings and a vast amount of instructive and educational matter, as
well as a detailed description of some of the principal player mechanisms.
It costs $1.50 to have this book delivered to any address in the United States, and your money will be
refunded if you are not satisfied with the book after examination. No one yet has availed himself of this
opportunity. Foreign countries, 15c. to cover extra postage, should be added.
Estate of EDWARD LYMAN BILL, Publisher
373 Fourth Ave., New York

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