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THE MUSIC TRADE REVIEW
48
HEINEMAN GIFT TO SOLDIERS
u.
S. Marine Corps Given Vanophone and
Emerson Records by Otto Heineman
R. C. Ackerman, export manager of the Otto
Heineman Phonograph Supply Co., Inc., New
York, who returned recently from a trip through
Central America ami Cuba, brought witli him
the accompanying photograph, which depicts a
American Marines Near Camaguey, Cuba, Enjoy
body of soldiers belonging to the U. S. Marine
Corps in camp near Camaguey, listening to a
Vanophone machine playing Emerson records.
The Otto Heineman Phonograph Supply Co.
handles both of these products in the foreign
field, and the company owes this picture to the
courtesy of Major Halford, commanding officer
of the First Battalion, Seventh Regiment, U. S.
Marines.
Major Halford was pleased to accept Mr.
NEW COLUMBIA HOME IN BALTIMORE
Branch in That City to Move to New Five-
Story Building on March 1
BALTIMORE, MD, February 4.—W. S. Parks, local
manager of the Columbia Graphophone Co., an-
nounces that the local branch of the company
will shortly prepare to move to larger and more
commodious quarters at 16 South Howard street,
where a five-story building will be occupied
giving three times the present floor space. The
company expects to move into its new build-
ing by March 1.
Several innovations are promised for the new
quarters, including a model show window, which
will be trimmed regularly in order to offer sug-
gestions to dealers. There will also be efficient
methods introduced for handling ingoing and
outgoing stock. The Baltimore headquarters
takes care of the business in Maryland, Vir-
ginia, West Virginia, North Carolina, and the
District of Columbia, and has been very success-
ful in developing new business.
Ackerman's offer of a gift for the United States
soldiers of a Vanophone and a collection of
Kmerson records. Otto Heineman, president of
the Otto Heineman Phonograph Supply Co., has
amplified this offer by making an equivalent pres-
ent to each of the posts of United States sol-
diers in Cuba.
The other day Mr. Heineman received a letter
from Major General George Barnett, Com-
mandant, Headquarters U. S. Marine Corps,
Washington, D. C , ac-
knowledging the offer
to furnish each of the
U. S. Marine Corps in
Cuba and other points
with a Vanophone and
collection of Emerson
records.
In a chat with The
Review, Mr. Heineman
expressed great pleas-
ure at having an oppor-
tunity to provide some
amusement for ' ' o u r
boys." Mr. Ackerman,
export manager of the
company, states t h a t
the U. S. Marine boys
Talking Machine Music
are anxious to be sent
"over there." Their enthusiasm can be readily
appreciated, for outside of the patriotic spirit
evolved the Marine Corps is as fine a body of
men as ever have fought for Uncle Sam, and
this division offers, special attractions to the
young American with red blood in his veins.
Service on land, at sea, or in the air is open
to him, and the fact that the Marine Corps
contains no conscripted men appeals to many
young Americans.
at $173,159, as compared with $169,224 in No-
vember, 1916. For the eleven months 79,117
talking machines were exported, valued at $2,-
090,371 in November, 1917, and 56,009, valued at
$1,414,631 in 1916, while records and supplies
valued at $1,663,196, were sent abroad during
1917, as against $1,121,885 in 1916.
NEW VICTROLA DEPARTMENT
C. F. Paige & Co., Athol, Mass., have fitted
up a special room in their store to house the Vic-
trola department.
The Grafonola Co., Louisville, Ky., has in-
creased its capital stock from $10,000 to $25,000.
FEBRUARY 9,
1918
Kt*n
hear the machine, and you'll uifree
I hut It 1H truly
The World's Musical Instrument
Improves All Records
Send for out Special
Proposition
aOFFAY TALKING MACHINE CO.. Inc.
3 West 39th Street
New York City
TALKS BY GEORGE W. HOPKINS
Will Give Series of Advertising Talks at Ad
Men's Club—Arthur C. Erisman in Town
George W. Hopkins, general sales manager of
the Columbia Graphophone Co., New York, will
make a series of advertising talks on alternate
Fridays at the headquarters of the Advertising
Men's Club of New York. Mr. Hopkins gave
the first talk in this series last Friday, his sub-
ject being "Practical Application of Business
Psychology," and the interest which was ac-
corded his address is indicated by the fact that
there was a larger attendance at the clubhouse
to hear Mr. Hopkins than at any similar event
ii! the history of the club.
Arthur C. Erisman, president of the Grafo-
nola Co., of New England, exclusive Columbia
dealer, was a visitor this week at the executive
offices of the Columbia Co., in the Woolworth
Building, New York. Mr. Erisman spoke op-
timistically of the business situation in his ter-
ritory, stating that his company's sales for the
past six weeks had been far ahead of expecta-
tions, and indicative of a gratifying industrial
outlook for the new year.
Other visitors this week at the Columbia ex-
ecutive offices were Messrs. White, representing
the Southern Furniture Co., Richmond, Va.; Mr.
Koteeu, representing the Virginia Mercantile
Corp., Norfolk, Va., and Mr. Kades, of Miller &
Kades, Harrisburg, Pa.
WOULD MAGNETIZE NEEDLES
One Writer Believes That It Would Prove Con-
venience to Talking Machine Owner
A writer in "System" makes the following
suggestion regarding the handling of needles
that might prove of interest to some members
of the trade. He says: "I would magnetize my
steel reproducing needles so that instead of
lying flat in a tray and scattering all over its
surface they would bunch together. This would
make them much easier to pick up and would
prevent them from rolling out of the tray at
every jar."
OHIO EDISON DEALER GIVES PROOF OF GOOD BUSINESS
The excellent volume of holiday business
handled by N. E. Olin & Son, Edison phono-
graph dealers at Kent, O., and particularly the
some of the cases were occupied by machines so
they could sell them over again, and thereby
take care of the company's growing demand.
Each Empty Case Represents an Edison
number of machines sold, is indicated by the
array of empty cases which contained machines
disposed of during Christmas time. Now the
members of the company wish at times that
Phonograph Sold by N. E.
Not long ago Olin & Son
perience of selling a new
for the personal use of a
other line of machines.
TALKING MACHINE EXPORTS
The Figures for November Presented—Exports
Show Machines and Records Both Increase
WASHINGTON, D. C, February 5.—In the sum-
mary of exports and imports of the commerce
of the United States for the month of Novem-
ber, 1917 (the latest period for which it has been
compiled), which has just been issued by the
Bureau of Statistics of the Department of Com-
merce and Labor, the following figures regarding
talking machines and supplies appear:
Talking machines to the number 'of 4,523,
valued at $164,762, were exported in November.
1917, as compared with 6,039 talking machines,
valued at $163,111 sent abroad in the same
period of 1916. The total exports of records
and supplies for November, 1917, were valued
Olin & Son
had the unusual ex-
Edison phonograph
dealer handling an-