Music Trade Review

Issue: 1918 Vol. 66 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
JANUARY 19, 1918
REVIEW
11
GOVERNMENT WILL NOT DISCRIMINATE AGAINST PIANOS
Fuel Administration States That Every Effort Will Be Made to Furnish the Piano Industry With
Coal Sufficient for Its Needs—No Attempt at Arbitrary Curtailment Planned
WASHINGTON, D. C, January 14.—Many of the
details in connection with its program to cur-
tail coal shipments to industries not absolutely
essential to the war were given to-night in a
statement by the Fuel Administration. The
industries involved were assured that no effort
would be made to eliminate them entirely, as
such a move, it was held, might result disas-
trously to the "industrial fabric of the country."
Here.is the statement:
"The discussion of the 'limitation of non-
essential industries' started with a very unfor-
tunate misuse of words. The idea, as ex-
ploited in the newspapers, that the Govern-
ment intended to cut off 'non-essential' indus-
tries had in it possibilities for disaster.
"All industries are closely inter-related. For
instance, pianos and jewelry may be sent to
Chile to pay for nitrates needed for ammuni-
tion, and no large class can be arbitrarily cut off
without seriously upsetting the entire indus-
trial fabric of the country. Certainly no in-
dustry is 'non-essential' to the workmen and
capital employed therein, and when one consid-
ers that over 10,000,000 people and $13,000,000,000
of capital are employed by 'non-war' industries,
the need of caution in dealing with this problem
is manifest.
'On the other hand, our industrial equipment
is limited. We do not have materials, ma-
chinery, transportation, labor, or capital suffi-
cient for fighting the great war and for normal
business at the same time. The war must be
prosecuted to the utmost, and business must
shrink to provide the necessary equipment. The
problem is to provide this necessary equipment
with the least possible injury to the business
of the country.
"If so-called 'non-essential' industries are 'cut
off,' as suggested, many of them would be ruined
and others permanently crippled. The Fuel
Administration has worked out a plan which
provides for necessary restrictions with the least
possible injury to industries. This plan is as
follows:
"(a) A complete coal budget with a detailed
estimate showing:
"1. Total coal production in 1918 (Bureau of
Mines estimate).
"2. Coal needed in 1918 for direct war work.
"3. Balance left for non-war industries.
"4. Coal used in 1917 by non-war industries.
"5. Total coal curtailment necessary for non-
war industries.
"(b) Provide for necessary coal curtailment
by the following steps:
"1. Voluntary agreement by eacli non-war in-
dustry to limit the least essential parts of its
product—each industry making the reduction
where it will do the least harm.
"2. Formal order from Fuel Administrator
making legal and binding on the entire industry
the various restrictions voluntarily agreed upon.
"This plan applies directly to actual coal
THE LEADING LINE
WEAVER PIANOS
Grands, Uprights
and Players
YORK PIANOS
Uprights and Players
LIVINGSTON PIANOS
Uprights and Player-Pianos
If your competitor does not already have this
line, go after it at once.
Weaver Piano Co., Inc.
FACTORY
Established 1870
YORK, PA.
consumption only. The actual effect is to limit
production. Consequently limitation in the use
of coal will make a corresponding saving in
transportation and in the materials needed for
the war.
"Committees representing each of the prin-
cipal industries will be called to Washington
and the necessary saving of coal arranged for
along the lines suggested by the industry itself.
Among the methods of saving are the follow-
ing:
"(a) Reduction of hours.
"(b) Reduction of lines manufactured.
"(c) Elimination of new lines or designs.
"(d) More efficient management.
"(e) Transfer of product from non-war to
war.
"The coal saved will vary according to the
character of each industry. Our figures show
that if each industry does its share the coal
necessary can be obtained without cutting down
any industries so as to permanently injure them.
Experience shows that these restrictions may
even prove a benefit by eliminating wasteful-
ness and inefficient practices which have grown
up by careless management or stress of competi-
tion.
"The above plan has already been tried out
enough to prove its practicability. In each case
the industry has given its heartiest support and
shown its desire to co-operate with the Govern-
ment in every possible manner. The volun-
tary saving shown by the industries already
called into conference promises to be over 15,-
000,000 tons. The brewers have voluntarily
agreed to save 700,000 tons; the box board man-
ufacturers will cut their running time to five
days a week. This will save 1,000,000 tons of
coal and take 30,000 cars of merchandise off the
railroads."
SCHMIDT CO. HOLDS SALE
Disposes of Used Instruments Through Medium
of Excellent Advertisement
The Schmidt Music Co., of 111 West Third
street, Davenport, la., recently held a special
clearance sale of eleven used pianos which had
been taken on exchange. The sale was fea-
tured in the local papers by means of a large
advertisement which was admirably constructed,
and which contained none of the offensive fea-
tures so often found in clearance sale advertise-
ments.
The advertisement set forth that eleven
pianos of various makes had been taken in ex-
change for other instruments, and that the con-
cern desired to dispose of these instruments, as
it did not wish to carry them on its annual in-
ventory. The makes of the instruments were
given, but no prices were published. The ad-
vertisement appeared continuously for two days
prior to the sale, and excellent results were ob-
tained.
The Schmidt Music Co., which is known as
Iowa's oldest music house, holds the local
agency for the Steinway instruments, and in ad-
dition to its main store in Davenport conducts
a branch store in Muscatine. The concern did
an excellent business during 1917, and has
bright prospects for a continuance of the same
during the present year.
SUFFER SERIOUS LOSS FROM FIRE
BEAUMONT, TEX., January 15.—In a lire which
destroyed the large warehouse of the Beaumont
Transfer Co., Fannin & Park streets, this city,
the Pierce-Goodell Piano Co. lost twenty-eight
pianos and thirty Victrolas valued approximate-
ly at $14,000, which were stored in the building.
It is generally believed that the insurance on
the contents of the structure will cover the
losses.
The Public
KEEPS
IT
GOING
because there
are many excel-
lent features
about it that the
public is willing
to pay to hear.
COINOLA
is Troubleproof
and has the ability to
stand up under hard
usage.
It will prove a profit-
able addition to any
dealer's line. Write to-
day for particulars of our
Free Trial Offer
Operators Piano
Company
LOUIS M. SEVERSON, Pr«.
Clybourn Ave. and Osgood St.
CHICAGO, ILL.
1
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
12
REVIEW
1916. The ten months' total shows that 2,887
player-pianos, valued at $891,921, were exported
during 1917, as compared with 1,852, valued at
$595,854, in 1916, and 979, valued at $296,607, in
1915.
The exports of perforated music rolls for the
USE AUTO DISPLAY CARDS
MME. MER0 AND STEINWAY SCORE
Many Dealers Feature Auto De Luxe Welte
Mignon With Photographs of Famous Ar-
tists—More to Be Had if Desired
Noted Pianiste Interprets an Interesting Pro-
gram and Pleases Large Audience
Exports of Musical Instruments for Ten Months Ending October 31, 1917, $661,494 More Than
Total for Same Period in 1916—Imports Show Gain During Same Period of $40,424—Figures
Regarding Trade in Player-Pianos, Music Rolls, Piano Players and Small Goods
Some time ago the Auto Pneumatic Action Co.,
New York, issued a series of six display cards
featuring the portraits of Dr. Emil Paur, Pugno,
Carreno, Humperdinck, Grieg and Richard
Strauss, artists of international fame, whose re-
markable piano playing has been recorded on
the Welte-Mignon music records.
A large number of these cards were distributed
and have been made good use of by dealers
having the Auto DeLuxe Welte-Mignon player
and reproducing piano. The advertising depart-
ment of the company still has more on hand,
which will be sent to dealers on request.
ORNSTEIN AND KNABE IN RECITAL
The Knabe piano was used Tuesday after-
noon at Aeolian Hall at the only New York
recital given this season by Leo Ornstein,
famous concert pianist. Mr. Ornstein's program
for this recital featured selections from Bee-
thoven, Scriabine, Ravel, Chopin, Debussy and
Liszt.
Leo Ornstein uses the Knabe piano at all of
his concerts, and has frequently expressed his
sincere appreciation of the musical qualities of
this piano. In fact, Mr. Ornstein has attributed
a considerable measure of his success to the use
of the Knabe.
ANOTHER MUSIC HOUSE IN ONEONTA
In announcing the incorporation of the Shear-
er Piano Co., in Oneonta, N. Y., last week, it
was stated that the Shearer Co. now conducted
the only music store in that city. This was an
error, inasmuch as A. F. Germond has for a
long time past conducted piano warerooms at
49 Chestnut street, Oneonta, handling the Stein-
way, Bush & Lane, Krakauer Bros., Lester and
other makes of pianos.
Mine. Yolanda Mcro, piajiiste, was heard for
the second time this season in recital at Aeolian
Hall on Monday afternoon. Her program was
one of formidable proportions, including the
Saint-Saens transcription of the overture to
Bach's twenty-ninth church cantata, Beethoven's
K major sonata, opus 109; Schumann's "Kreis-
leriana" and one of Liszt's "Transcendental"'
etudes.
Mine. Mero interpreted these numbers with a
largeness of view and style which was command-
ing and impressive. She is a pianiste of tem-
perament and intelligence, and made a strong
appeal by her splendid conception of the va-
rious numbers. Her technique in many respects
is remarkable, and she possesses the happy fac-
ulty at all times of preserving a distinctness of
outline which is a joy to those who love the
piano and piano music. As usual, she played
the Steinway, which was a magnificent medium
of interpretation, and it contributed materially
to the success of her recital, which attracted a
large and pleased audience.
DEATH OF AUGUST N. HAUGAARD
August N. Haugaard, a retired draftsman and
piano maker, formerly in business on his own
account, passed away last week at his home at
439 Lefferts avenue, Richmond Hill, L. I., aged
eighty-nine years.
Interment was in Maple
Grove Cemetery. Mr. Haugaard was born in
Copenhagen, Denmark, and had been a resident
of America for twenty-nine years.
VISITING TRADE IN PENNSYLVANIA
Harold Hagemeyer, a member of the travel-
ing staff of Hardman, Peck & Co., New York, is
visiting the company's dealers in Eastern Penn-
sylvania. He is sending in good sized orders
from this section of the country.
"NEW STRAUBE PLAYERS EXCEL
Ask any piano merchant in the country
about his player-piano business. The
answer will invariably be that this end
of his business has shown a material
increase in. the last year. Because of
the exceptional demand for players, the
Straube Co. has recently introduced
two new models, each one of which is
a winner in tonal quality, beauty of
case, perfection of the player action
and moderateness of price. If you are
interested, remember the early order
brings the early delivery.
Straabe PUyer, Style A-20
^iinninmiinniniiniiiuiiiniiiiiuiiNiiiiNiiiiiiiiiiKMiiminiiimiiHiimnii
1918
month of October, 1917, amounted in value to
$20,910. as compared with $6,411 in October,
1910. The ten months' total amounted in value
to $97,918, as compared with $63,778 in exports
for the same period in 1916, and $44,527 in 1915.
The value of all other instruments and parts
thereof sent abroad during October, 1917,
amounted to $95,181, as compared with $89,313
in 1916. The total exports for the ten months'
under this heading foot up $972,400, as against
$843,265 exported during the same period of last
year and $653,125 in 1915.
INCREASE REPORTED IN EXPORT AND IMPORT TRADE
WASHINGTON, D. C, January 14.—The summary
of exports and imports of the commerce of the
United States for the month of October, 1917,
the latest period for which it has been com-
piled, has just been issued, and is as follows:
The dutiable imports of musical instruments
during October, 1917, amounted to $31,251, as
compared with $33,852 worth which was im-
ported the same month of 1916. The ten months'
total, ending October, 1917, showed importa-
tions valued at $487,564, against $447,140 worth
of musical instruments imported during the
same period in 1916, and $859,733 in 1915. This
gives an increase in imports for the ten months
of $40,424.
The total domestic exports of musical instru-
ments for October, 1917, amounted to $633,542,
as compared with $299,722 for the same month
of the previous year. The ten months' exporta-
tion of musical instruments amounted to
$3,844,986, as against $3,183,492 for the same pe-
riod of 1916, and $2,201,772 in 1915. This shows
an increase in exports for the ten months of
$661,494.
Of the aggregate exportations in October,
1917, there were 225 organs, valued at $21,731,
as compared with 144 organs in 1916, valued at
$6,743. The ten months' total showed that we
exported 1,910 organs, valued at $114,618, as
against 2,461 organs, valued at $132,616 for the
same period in 1916, and 3,035 organs, which
were valued at $181,255, during 1915.
In October, 1917, we exported 2,345 pianos,
valued at $353,931, as compared with 913 pianos,
valued at $137,790, for the same period of the
previous year. The ten months' total shows
10,789 pianos, valued at $1,718,485, as compared
with 9,810 pianos, valued at $1,491,798, exported
in the same period of 1916, and 5,006 pianos,
valued at $958,292, sent abroad during the same
period in 1915.
Of the aggregate exportations there were 26
piano players, valued at $6,6.90, in October, 1917,
as compared with 4 piano players, valued at $770,
for the same period of the previous year. For
the ten months' period 162 of these instruments,
valued at $49,644, were sent abroad, as compared
with 211, valued at $56,001, in 1916, and 240,
valued at $67,966, sent abroad during 1915.
The exports of player-pianos show that 384
of these instruments, valued at $135,099, were
exported during October, 1917, as compared
with 192, valued at $58,695, exported in October,
JANUARY 19,
STRAUBE PIANO CO.
HAMMOND,
INDIANA

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