Music Trade Review

Issue: 1918 Vol. 66 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
46
THE
VIOLIN STRINGS IN GOOD DEMAND
MUSIC TRADE
REVIEW
VENEERS AND HARP=MAKING
C. Bruno & Son, Inc., Featuring Various Lines Lyon & Healy Have Found That the Best Re-
of Strings for Violins, Among Them the Spe-
sults Can Be Obtained by Using Veneered
cially Prepared Lugen Crystal Brand
Work in the Construction of Harps
The advantages of veneered construction from
the standpoint of strength and permanence, as
well as appearance, are generally conceded, and
there are many important businesses which have
been built up and developed on a basis of lami-
nated construction of their products. But there
is one example of a product for which a world-
wide market has been created as the result of
the use of veneered work instead of solid wood.
LUGEN
That is the harp of Lyon & Healy, of Chicago.
CRYSTAL
This big music house has been making harps
for several decades now, and its harp, known
TRADE MARK
abroad as the "American" harp, no other from
METAL
VIOLIN E STRING
this country apparently getting much considera-
NEW PROCESS
tion, has been made so well that it can be sent
PATENTED OCT. 3OTH 1917
anywhere
in the world without deterioration—
ENDORSED AND USED
principally because the sounding board is prop-
BY
LEADING ARTISTS
erly designed.
Until Lyon & Healy entered the harp-making
held harps were nearly all made in Europe. But
Label of Lugen Crystal Violin String
their transportation to America did them no
the House of Bruno has been leaving nothing good, apparently, and the result was that Lyon
undone to co-operate with its clientele and pro- & Healy were' constantly called upon to repair
vide them with merchandise that will meet with them. In this way they became familiar with
a ready sale.
harp construction, and realized the weakness of
One of the most popular lines of violin strings the design which was at that time in vogue.
handled by C. Bruno & Son, Inc., is the Lugen Consequently this was corrected when the com-
Crystal violin " E " string. This is a metal string pany undertook manufacturing harps on its
which is manufactured by a new process that own account, about thirty years ago, and the
results in the production of tone qualities sim- result has been to make this instrument one of
ilar to the best grades of gut strings. In the the most successful productions of the Chicago
manufacture of this string there are included factory. Among the improvements which the
several patented preparations that have made it concern made upon the standard harp design
distinctive and unique, and dealers handling this as it existed before it began to manufacture
product state that it is giving splendid satis- them, is the veneered sounding board, patented
faction to the most discriminating and exact- in 1895, "which," the company says, "entirely
ing purchasers.
obviates the liability of checking caused by cli-
matic changes, so constructed that it has added
beauty and volume of tone unequaled in any
other harp."
Sousa and His Own Band will be in Detroit
It is worth noting that the company regards
the week of July 29, and will give a series of
t lie musical quality of the tone produced
fourteen concerts at Belle Isle Park, Detroit's through a veneered sounding board as better
popular recreation resort.
than that which was made before this type of
construction was used.
The fact that the
sounding board is always accurate as to position
;uid always corresponds to the original design
may be one reason for this, though it is inter-
esting,
also, that talking machines, pianos and
JOHNFRIEDRICH&BRO
oiher musical instruments are usually made in
the same manner, seeming to show that those
who have studied the design of musical instru-
ments have found laminated woods to offer the
best medium through which to produce musical
vibrations.
C. Bruno & Son, Inc., musical merchandise
importers and wholesalers, report an active de-
mand for the many lines of violin strings that
the house handles. In fact, the demand for
these strings is far in advance of the supply, but
SOUSA'S BAND IN DETROIT
I WILL BUY
FOR CASH
Sheet Music and Small Goods
Peate's Music House,
OLIVER DITSON CO.
A chance for jobbers and dealers
to become interested in a Company
manufacturing Pegs, Bridges, Tail
Pieces, Finger-boards, etc. Said
Company about to increase their out-
put. Those becoming interested will
be sure of their supply as they will
be given a sure supply. In answer-
ing state the amount you use and the
amount you would be willing to in-
vest, in first letter. Address replies
to "M. M., No. 39," care The Music
Trade Review, 373 Fourth Ave.,
New York City.
DEMAND FOR BAND INSTRUMENTS
Grows Apace as the Need for Music for Army
and Navy Bands Becomes More Evident
Band instrument factories throughout the
country are experiencing the greatest possible
activity, owing to the demand for instruments
for military and naval bands which are rapidly
growing as their increasing need becomes more
evident. Leaders in the army and navy con-
cede that music is a most vital essential to
keeping men in fine fettle for training, and for
active work at the front.
Within the past few weeks editorials have ap-
peared in many of the leading daily papers
throughout the country in which the need of
more music in the army and navy is set forth
in very striking phrases.
American band in-
struments now lead the world, and even before
the war started there was a steadily growing ap-
preciation of their superiority to those made in
Europe, which for a long time seemed to hold
the favor of bandmasters who had the power of
selecting and placing contracts.
Dealers who conduct musical merchandise de-'
partments are giving considerable attention to
featuring band instruments, and they have closed
large contracts for bands for Home Guards,
State Militia and civilian organizations.
DURRO
AND
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacob son
Manufacturer*
RONQ
ESTABLISHED 183*
AN OPPORTUNITY
BOSTON. MASS.
Utica, N. Y.
THE OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
JUNE 22, 1918
113 University Place
NEW
YORK
Importer* and Jobber* of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
ESTABLISHED 1S34
WEYMMN
S=fs
Superior Quality MUSICAL INSTRUMENTS
351-53FOURTHAYE.NEWYORKGTC
.«-
Victor* Distributors
i l l 0 8 Chestnut Street, Philadelphia, Pa.
Victor Distributor*
Established OT»r half • cantury
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
JUNE 22, 1918
47
REVIEW
CONDUCTED BY B. B. WILSON
OFFER NEW DEMONSTRATION PLAN
Associated Music Publishers Appear to Be Meet-
ing With Success Along a New Line of Music
Distribution and Exploitation
To the casual visitor to the offices of the
Associated Music Publishers, 145 West Forty-
tifth street. New York, it would appear that
the business of that company is flourishing, as
is the music publishing business generally, de-
spite war conditions. The shipping room is par-
ticularly active with big piles of talking ma-
chines, records and sheet music ready for
dispatching to retailers in all sections of the
country.
Dealers appear to be grasping the unusual
proposition offered by the Associated Music
Publishers to sell popular hits on a commission
basis; only the latest music is supplied, as the
sale of the older numbers is left to the regular
channels. A practical and thoroughly novel
demonstration system is furnished subscribers
of the company at a pro rata charge, based upon
volume of music sales. A special advertising
arrangement with Pathe makes possible the dis-
tribution of a limited number of high grade
Pathe phonographs to be used for demonstra-
tion purposes.
Talking machine records of standard makes,
to correspqnd with sheet music sold on com-
mission, are furnished the dealer and frequent
exchanges are made so that new demonstrations
are possible every day.
EXHIBITS AT TEACHERS' CONVENTION
Exhibits of concert and teaching music will
be shown at the annual convention of the New
York State Music Teachers' Association which
will be held at the Majestic Hotel June 25, 26
and 27. Among those who will have displays
will be Oliver Ditson Co., Boston; Chas. H. Dit-
son & Co., New York; Hinds, Hayden & Eld-
redge, Inc.; New York; B. F. Wood Co., Bos-
ton; H. S. Gordon, New York, and a number of
others.
GREAT NATIONAL MARCH SONG
ROUSING LYRIC. WONDERFUL SWING
7 cents
THF I H C 1H\T MVhR
Glory Goes Marching On
The Most Popular and Comprehensive Books ever Published
LITTIG
HAWAIIAN STEEL GUITAR MKTIIOI)
50c
"
"
FOLIO
50c
I KULELE METHOD
50c
UKULELE CHART
net 15c
TENOR BANJO METHOD, No. 1
50c
"
"
No. I .
50c
COMBINATION STEEL (il ITAK and UKULKLK FOLIO 50c
W. A. QUINCKE & CO., Majestic Theatre Bldg., LOS ANGELES, CAL.
FEDERAL RULING PROHIBITS FIXING OF RETAIL PRICES
Order Issued by Federal Trade Commission to Clayton F. Summy Co. Sets a Precedent in Regard
to the Control by Publishers of the Retail Prices on Copyrighted Musical Works
Following the announcement made at the con-
vention of the National Association of Sheet
Music Dealers at the Hotel McAlpin last week
and published exclusively in The Review re-
garding the fact that Federal agents had been
busy in a number of cities investigating the
question of established prices and discounts in
the sheet music trade, word has been received
from Washington to the effect that the Clayton
E. Summy Co., the well-known music publish-
er of Chicago, has been notified by the Federal
Trade Commission to "cease and desist" from
use of the methods heretofore employed to fix
and maintain the price at which its sheet music
is sold to the public. The order comes as a
surprise inasmuch as music publishers have not
claimed rights under the Copyright Law to fix
retail prices, as has been the case of manufac-
turers of patented articles, and have relied upon
the copyright privileges only to govern the man-
ner in which they should supply the retail trade.
The ruling simply gives further proof of the
fact that under existing laws retail prices can-
not be controlled by the publisher or manufac-
turer, and that those desiring to maintain re-
sale prices on their products must wait until the
Stephens bill or some such measure is passed
to give them the right by statute.
Profits in the retail music business are cer-
tainly small enough, particularly in view of the
cost of doing business, and, to inaugurate a
reign of price cutting, practically under Govern-
ment sanction, would do immeasurable harm to
the industry as a whole. The Federal Trade
Commission has spoken, however, and in view
of its attitude the publishers generally must
govern their future conduct according to that
ruling. There has been little or no attempt in
the past to regulate retail prices by general
agreement. When one publisher has announced
a new series of discounts, it has been optional
with competitors whether they adopted the same
Chicago
McKinley Music Co.
New York
FEATURING NEW TRENCH SONG
Leo Feist, Inc., Planning Strong Campaign on
"It's a Long Way to Dear Old Broadway"
Leo Feist, Inc., who several days ago re-
ceived a song direct from the boys in the
trenches entitled "Tt's a Long Way to Dear Old
Broadway," immediately started on a campaign
to popularize the number in this country. Cir-
culars, posters and other advertising material
have already been produced, and the profes-
sional department of the company has made ex-
tended arrangements to cover its end of the
work. Edgar F. Bitner, general manager of the
company, is immensely interested in the song,
and was a well-pleased man when one of the
star city salesmen of the company brought in
an order for five hundred copies of the num-
ber the day after the manuscripts were received.
W. D. Nesbit's Song of Liberty
7 CENTS
Chicago
JEROME H.REMICK&Ca'S
.Sensational Son^ Hit
ART TITLE
HUMAN FLAG OF 10,000 JACKIES
discounts or not, although in the majority of
cases more or less standard discounts have been
maintained through the action of individual
houses.
Music dealers, too, have, even before the for-
mation of the present association, quoted prac-
tically the same discounts to the public, simply
through the fact that only by observing these
discounts could the dealer realize a fair profit
and stay in business. It would be unfortunate
indeed if the action of the Federal Trade Com-
mission against one publishing house, and per-
haps later against others, would also be extended
to include the retail trade. We can only hope
for the early passage of some price maintenance
measure, so that efforts to provide living profits
mav not be construed as a violation of law.
8ONO8
"SWEET LITTLE BUTTERCUP"
"ON THE ROAD TO HOME SWEET
HOME"
"DON'T TRY TO STEAL THE SWEET-
HEART OF A SOLDIER"
"WHAT ARE VOU GOING TO DO TO
HELP THE BOYS?"
"BING BANG BLNG 'EM ON THE
RHINE"
"YOU'RE IN STYLE WHEN YOU'RE
WEARING A SMILE"
"BLUEBIRD"
"SOME SUNDAY MORNING"
"FOR YOU A ROSE"
"SO LONG MOTHER"
"WONDROUS EYES OF ARABY"
"CHEER UP FATHER
CHEER UP
MOTHER"
"DERBY DAY IN DIXIE"
•THERE'S A LUMP OF SUGAR DOWN
IN DIXIE"
JEROME H. REMICK & CO.
McKinley Music Co.
New
York

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