Music Trade Review

Issue: 1918 Vol. 66 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JUNE 1, 1918
47
CONDUCTED BY B. B. WILSON
PLANS ANNOUNCED FOR ANNUAL MEETING OF ASSOCIATION
Sheet Music Dealers to Convene at the Hotel McAlpin on June 10, 12 and 13—Adjustments in Re-
tail Prices and Reduction of Expenses Among Many Important Topics for Discussion
Formal announcement has been made of the discounts" of 20 per cent, or 25 per cent, will
fifth annual convention of the National Associa- be changed to a maximum of 10 per cent.; and
tion of Sheet Music Dealers, which will be held proper representations to the various publishers
at the Hotel McAlpin, New York, on June 10, 12 to the end that they will co-operate in this
and 13. Among the matters to be considered movement by a corresponding change in the
by the association will be further adjustments in teachers' column of their trade lists.
the retail selling price to cover the upward
(c) "School" discounts—under which to con-
trend of all merchandise and expenses, and the sider how to confine these to actual schools—
reduction of unnecessary expenses through the also a review of the progress of the last year,
elimination of unprofitable business.
especially in view of last year's recommenda-
The dealers will follow the same plan as last tions that such school discounts should not be
year, meeting one day in advance of the music over 10 per cent, greater than the so-called
publishers, and deciding on matters to be pre- "teachers' price."
sented to the latter at their convention. The
(d) Orchestra music: To consider conditions
dealer's announcement reads in part:
in this branch with the hope of securing still
"We reiterate our recognition of the fact that further betterment of conditions and the gen-
the interests of the dealer and the publisher are eral recognition, which has not always been
identical, and that it is the continued aim of the given, of the importance of the music dealer
association to work to secure the most co-opera- as a distributor of orchestra music. Under
tion and good-will between the two great com- this to consider the action, if any, to be taken
ponent parts that make up the trade as a in re the "Society of Authors, Composers and
Publishers."
whole."
Some of the accomplishments of the associa-
(e) The question of the so-called quantity dis-
tion during the past three years are set forth as counts on octavo music and such representa-
follows:
tions and showing as may be necessary to se-
1. Change pi retail discount on cheap editions cure the withdrawal by certain publishers of
open quotations on octavo music that are as
to one-third off.
2. Change of retail discount on copyright edi- low, or nearly so, as their wholesale rates.
tions to one-third off.
(f) Action, if desired, on recommendations to
3. Reduction in size of sheet music.
publishers in regard to their fixing a net selling
4. Great reduction in the volume and general price on their copyright sheet music—especially
improvement in quality of new issues.
where the price fixed reduces both the selling
price and the dealer's profit.
5. Reduced freight rates.
6. Better relations between dealers and pub-
2. General Conduct of the Business—Ex-
lishers throughout the trade as a whole.
changing of Ideas and Reports as to:
7. Steps toward more sensible conditions in
(a) Cost of conducting a retail sheet music
the orchestra business, etc.
business in connection with which you are re-
8. A partial solution of the "school" question quested to work out your figures as to per-
—with hopes for full settlement this time.
centages.
The matters for the consideration of the as-
(b) Average gross profits that you are mak-
sociation at its convention are listed as follows: ing and 1 the necessity that these should average
1. Prices and Discounts:
approximately 100 per cent, if the business is to
(a) The upholding of a uniform retail dis- be a dignified and permanent calling.
count of ZZYz per cent, on copyright sheet music,
(c) Stock records: wrappering and the best
together with the establishing of wholesale dis- methods of classifying a music stock, also the
counts of at least 50 per cent, and 20 per cent, or advantages of extensive card index systems as
SO per cent, and 25 per cent, on regular orders aids in finding titles.
for same.
(d) Report of the year's work toward the
(b) The reduction of retail discount on so- formation of a National Co-operative Credit
called "net" books so that the present "teachers'
r
JEROME H
^Sensational Son£ Hit
SONGS
"SWEET LITTLE BUTTERCUP"
"ON THE ROAD TO HOME SWEET
HOME"
"DON'T TRY TO STEAL. THE SWEET-
HEART OF A SOLDIER"
"WHAT ARE YOU GOING TO DO TO
HELP THE BOYS?"
"BING
BANG
BING
'EM
ON
THE
RHINE"
"YOU'RE IN STYLE WHEN
YOU'RE
WEARING A SMILE"
"BLUEBIRD"
"SOME SUNDAY MORNING"
"FOR YOU A ROSE"
"SO LONG MOTHER"
"WONDROUS EYES OF ARABY"
"CHEER
UP FATHER
CHEER
UP
MOTHER"
"DERBY DAY IN DIXIE"
'THERE'S A LUMP OF SUGAR DOWN
IN DIXIE"
JEROME H. REM1CK & CO.
DEALERS: YOU NEED GOOD
JAZZY BLUES-HERE THEY ARE
Bureau. This should be started at once. It is
big with possibilities for good.
(e) Discussion as to how to eliminate the un-
profitable "exchange" or "on selection" customer
and yet retain the profitable one, together with
the possibility of eliminating the very small re-
tail account, or at least of making a bookkeep-
ing charge to cover a portion of the loss thereon.
(f) Has the "New Issue" problem ceased to
be a burden? If not, what should be done?
3. Catalog:
(a) Report on the steps taken towards secur-
ing a general catalog of all sheet music—espe-
cially the working out of a plan whereby the
smaller, live houses would co-operate in this
work for immediate publication.
PIANO MAN DISCOVERS NEW SONG
Kay Hasselbalch Persuades Philip Sheffield to
Have "Little Boy Scout" Published
Philip Sheffield, of the Princess Players, of
Des Moines, la., has written the words and
music of a new song entitled "Little Boy Scout,"
having been inspired in his theme by a news-
paper account of the shooting of a little French
boy scout by the Germans. At the suggestion
of Kay Hasselbalch, manager of the Des Moines
branch of the Haddorff Music House, Mr. Shef-
field has arranged with the Chicago publishers
for the production of his number, and it will
also be issued by the Q R S Co. in roll form.
ENTER THE SUNSET PUBLISHING CO.
A new publishing firm has opened offices at
the Exchange Building, 145 West Forty-fifth
street, under the name of the Sunset Publish-
ing Co. The firm is under the direction of
Byron Gay, who has .had long experience in
the publishing field as well as being promi-
nently connected with some well-known news
feature syndicates. One of the new company's
songs was recently sung by Madame Schumann-
Heink. It is understood that the firm will be
co-operated with by the Hearst papers.
GREAT NATIONAL MARCH SONG
ROUSING LYRIC. WONDERFUL SWING
7 cents
11IF UkG 1IHT KlVhR KNEW D]
CM Glory Goes Marching
per copy—by returning this ad
BEALE STREET BLUES
vocal
HOOKING COW BLUES
vocal
JOE TURNER BLUES
vocal
FLORIDA BLUES
vocal and instrumental
HESITATING BLUES
vocal
PREPAREDNESS
BLUES
instrumental
JUST OFF THE PRESS
PACE & HANDY MUSIC CO., Inc.
Box No. 9 1 3 , Memphis, Tenn.
Write for Catalogue for Piano, Band and Orchestra Mutic
ART TITLE
HUMAN FLAG OF 10.000 JACKIES
Chicago
McKinley Music Co.
New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE MUSIC TRADE
REVIEW
JUNE 1, 1918
Dealers—Attention
THE MOST SENSATIONAL RECORD EVER RELEASED
John McCormack's No. 64773
GOES ON SALE JUNE 1st
"God Be With Our Boys To-Night"
IS THE EPOCH-MAKING SONG
Have an unlimited supply of Song Copies for your
Customers—or you will regret it!
BOOSEY & CO.
SAYS SOLDIERS WANT RAGTIME
Y. M. C. A. Worker in London Gives Her Expe-
riences Regarding the Sort of Music That Ap-
peals to the Fighting Men—Should Not Write
Too Many Patriotic Songs
Rag is still the rage! That's the latest tip
to composers, as sent back from overseas.
Don't be too patriotic in your song writing,
says a bulletin of the National War Work
Council of the Y. M. C. A.
The men in the trenches and the men on leave
from the trenches are all "fed up," as they
would say themselves, on patriotism.
Even
"God Save the King" is usually eliminated now
from London programs. Composers who hope
to make a financial success at the present time
must write something that is a success with
the boys at the front. "Trying it out on the
dog" nowadays comes near meaning' trying it
out on the men in khaki, since what they want
is a fair indication of what their friends at
home and the world at large will want. And
they don't want patriotic songs, or too senti-
mental ones.
Ever since the American Y. M. C. A. opened
the Eagle Hut in the Strand, London, last Sep-
tember, Miss Kate Pope, an English girl, has
sat at the piano there to play at a twice-a-day
concert. Aspiring songwriters bring her their
efforts. This is what Miss Pope says to them:
"Write a rag—at least a song with some syn-
copation. That is what the boys always ask
for. Don't be too patriotic in your songwriting,
The boys don't care for that sort of thing.
When' they do its an exception, as, for instance,
'Tipperary,' But if you analyze that you will
find that it is not the usual type of patriotic
song. It is simply considered patriotic because
of time and usage.
"A good point to bear in mind is to intro-
duce the humorous side of war. The soldiers
know the other side, and when they are out to
sing it is for diversion. For instance, take the
NEW YORK (9 East 17th Street)
TORONTO (Ryrie Building)
and LONDON ( E n g l a n d )
most popular song of the minute with the sol-
diers here, 'I Don't Want.to Get Well.'
"Other popular songs of the moment with the
men are 'Joan of Arc,' 'Huckleberry Finn' and
'Are You From Dixie?' They sometimes like
what Americans call 'sob stuff'—such senti-
mental ballads as 'God Send You Back to Me,'
'A Little Bit of Heaven/ 'Mother Machree' and
'A Perfect Day.' But rag is the rage."
DRIVE ON "A SOLDIER'S ROSARY"
Harry Bemhardt, Sales Manager of A. J. Stasny
Co., Winning Out in His Campaign
Harry Bernhardt, sales manager of the A. J.
Stasny Music Co., is making a big drive with
the above company's patriotic song* "A Soldier's
LOOKS LIKE A BIG HIT
Al Piantadosi & Co. have one of the biggest
hits in the history of the house, according to
the reports sent in by the branch offices of the
company. Not only are those interested in the
song enthusiastic over the number, but many
representatives of other concerns have stated
they were especially impressed with the number.
The song is known as "Oh! Moon of the Sum-
mer's Night," and is the product of the pen of
Allen Flynn. It is a melodious number with a
lyric that will Ire accepted immediately by the
public, judging from all the indications so far
shown.
PRESENTS SONG TO BLUE DEVILS
Meyer Cohen, of the Meyer Cohen Music Co.,
during the recent visit of the Blue Devils of
France, gave each member of the visiting corps
a copy of "Mothers of France" at a dinner
which was given in their honor. The number
was tied appropriately with a red, white and
blue ribbon, and, needless to say, made a big hit
with the brave French soldiers.
A NEW NOVELTY SONG
Al Piantadosi has written a new novelty song
entitled "We'll Send You Some More Bill John-
sons Over There" (as a Yankee Souvenir). The
number has been heard by several singers in
vaudeville, who were quick to grasp the oppor-
tunity to place it in their repertoire.
Harry Bernhardt
Rosary."
He is finding the public eager to
buy the number as, according to his recent
statement, the song is an ideal melody for the
home.
Harry Bernhardt, who is directing the cam-
paign for the success of "A Soldier's Rosary,"
has long been connected with the music publish-
ing field, having been associated with some of
the largest publishers in the country. After
joining the Stasny organization he quickly dem-
onstrated his executive ability and was soon
placed in entire charge of the sales in the met-
ropolitan district. He is a man with a win-
ning personality and has made himself a factor
in the trade through the fact that he does not
allow his enthusiasm to pick him up and run
away with him.
A dealer understands that when he is pushing
a song he does so because it has been demon-
strated beyond a doubt that it has exceptional
sale value, and the dealer, if he is wise, places
his order quickly.

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