Music Trade Review

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THE MUSIC TRADE REVIEW
50
ANNOUNCE THE VOCALION RECORD
(Continued from page 49)
will retail at 75 cents and upward, and a twelve-
inch double-faced record at $1.25 and upwards.
Is a Hill and Dale Cut Record
The Aeolian-Vocalion record is a hill and
dale cut record, played with a needle, and the
accompanying reproduction of the opening an-
nouncement in local newspapers will give some
method of recording and was ready to start
manufacturing Aeolian-Vocalion records, it de-
cided that it would give this very important
branch of its business befitting quarters. The
company believed that
the actual work of re-
cording should be rec-
ognized as the most
vital factor in the pro-
duction of a record,
a n d , although there
was plenty of room
available in Aeolian
Hall on Forty-second
street, arrangements
were made to occupy
an entire building at
35 West Forty-third
street f o r recording
purposes exclusively.
A f t e r leasing the
building the Aeolian
Co.'s executives made
a careful study of the
most intimate details
of recording from a
g e n e r a l standpoint.
AEOLIAN COMPANY ANNOUNCES THE
Negotiations
were
completed w h e r e b y
many well-known ar-
tists were engaged to
/7T\eu> hhcmotpxipk recordproduced under a system, difjerma from, ondsup&ior to
{-/
myl&ivnwiisedwuiTVSutliTwinarecordi^reOohU^
make Aeolian-Vocal-
industry. As A source c
ion records exclusive-
tion, progress and impr
plished.
emotely
c k d the
ly, and as t h i s list
approached thisCompany > notable
:cond en
i k e n by T h e record of achievement. Today, to reality.
steadily increased, the
Aeolian Compa- The Aeolian C^mparr stands
Where w.th the old system
s develop-
lprehen- only the broader, stronger elements
company realized that
the higher sive understanding of i
in any tone could be recorded, the
musical values of the phonograph, its broad and scientific k
new system records the tone in
the subject of envir-
First; the Aeolian-Vocalion— of the various instrui
its entirety. The finer overtones—
that wonderful phonograph which producing i t
those subtle partials that
three year* ago startled the mu-
,
onment w a s an im-
Musical Valu,
sical world and leapt almost over-
final
f the Vocalum Record
night into the premier position
beauty are, for the first time,caugh'
portant item in t h e
l itself is and imprisoned by a far n
E phonograph
Tohold delicate and scientific method,
Second: the Vocalion Record-
making of a success-
,
giving the Aeolian-Vocahon, for in an inert and inarticulai discthe
thefmrttimcaRecordfully worthy melodious notes of a hui
iof
ful record.
i Rc<
of its extraordinary powers of re- —^tne vibrant tones of a
production.
#
ffipsehe
j
phonograph remains—to hearing'
It is only logical to
Product of the World's Leading •**• If these notes and tones have it is gone. The tendency to stri- -
hitherto fallen a little short of dency—the lack of richness and
assume that an artist
MIMIC House
nature — if some character, some of body—the vagueness of indi-
nearly half a century/The richness, some of the mote deli- vidualuy—all the effects hitherto
who enters a cold and
F OR
Aeolian Company has main- cate qualities have »been lost in typical of even the best phono-
their recording—it is no wonder, graph performances are replaced
dreary room prior to
The only wonder is the marvel- by natural verities of sound.
the musi
making a record will
N INVITATION-At Aeolian Hall on West 42nd Street and at The Aeolian Company !
various Branches in the Metropolitan district, the new Vocation Record i& now on exhibi-
A
tion. The numerous owners of the Aeolian-Vocalion, the owners of phonographs of other make
hardly be imbued with
and all persons to whom progresi in music is of interest, are cordially invited to the public informal
demonstration of these Records, which for the present will be continuous throughout each day.
a spirit of warmth and
enthusiasm. On the
o t h e r hand, if the
.^MANHATTAN
KIHE BRONX ABRCDKLYN Ai NEWARK.
artist is received in a
9 W d
367Eutl49*St llFUtbiuHAve 895BroodSt
tastefully
furnished
a n d artistically dec-
Opening Announcement of Aeolian-Vocalion Records
orated saloon, where
a piano is at hand for impromptu and informal idea of the campaign that the Aeolian Co. will
rehearsal or practice, it is only natural that he inaugurate in behalf of its new record. These
should enter the recording room with complete records will be presented through the medium-
assurance and enthusiasm, and the finished rec- of consistent national magazine advertising, and
ord will doubtless reflect the mood of the artist. through every other form of publicity that has
Recording Studios Beautifully Furnished
been utilized in Aeolian advertising campaigns
With this idea in mind, the Aeolian Co. ar- in the past.
With the Aeolian spirit and organization be-
ranged to furnish its recording studios on Forty-
third street in a thoroughly artistic and attrac- hind this record, together with its musical and
tive manner. The reception room on the main scientific qualities, it is safe to assume that the
floor and the artists' room on an upper floor are Aeolian-Vocalion record will soon take its place
all furnished in a way that cannot fail to im- as an Aeolian product that is entitled to world-
press the artist favorably and at the same time wide recognition. Every form of co-operation
arouse in him a keen desire to make the best will be offered the company's dealers in mer-
record that is possible.
chandising the Aeolian-Vocalion record, carry-
This recording studio is splendidly equipped ing out the company's plans of giving their
in every department, and under the capable di- dealers 100 per cent, service in handling Aeolian
rection of experienced musical and recording ex- products.
perts the record is turned out in its entirety
in this studio. There are accommodations for
TO JOIN AVIATION SECTION
every process incidental to the manufacture of
the record, and the officials of the company,
H. L. Tuers, head of the dealer service depart-
together with the artists and other interested ment of the Columbia Graphophone Co., re-
department heads, are afforded the opportunity ceived a communication this week, instructing
of listening to the completed record .in the him to report on May 25 for duty with the Avia-
studios with the knowledge that every detailed tion Section of the Signal Officers' Reserve
process has been completed in that building.
Corps. Mr. Tuers will enter a period of train-
The 1 Vocalion record will be merchandised ing- at one of the aviation camps preparatory
through Vocalion representatives exclusively, to taking an examination as an officer in this
and a complete library of all classes of music important division of the army.
will be offered to these dealers. According to
present plans the records will be double and
W. I. Smith, of Sebree, Ky., has recently se-
single faced, and a ten-inch double-faced record cured the agency for the Edison phonograph.
VOCALION RECORD
Th(
H
Those
who
hear
the
1
Ce AEOIIAN COMPANY
MAY
18, 1918
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL, Inc.
Publisher
373 Fourth Ave,
NEW YORK