Music Trade Review

Issue: 1918 Vol. 66 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 12, 1918
47
THE MUSIC TRADE REVIEW
CONDUCTED BY B. B. WILSON
BUCKEYE MUSIC CO. CARRYINi^ON EXTENSIVE CAMPAIGN
Exploitation of Hits in Catalog of Buckeye Music Co. Reaches Fitting Climax in Quarter-Page
Advertisement in the Saturday Evening Post—New Ballad Recently Issued—Other Features
The Buckeye Music Publishing Co., Colum-
bus, O., are just now carrying on a most exten-
sive campaign in exploita-
tion of two of their latest
song hits, "The U. S. A.
Will Lay the K a i s e r
Away," by Jacob Dettling.
and Chas. Roy Cox, and
the fascinating b a l l a d ,
"My Flower of Italy," by
Maynard and Wheltley.
Both numbers have at-
tained more than usual
prominence, are b e i n g
used by numerous profes-
sional singers and have
been advertised generous-
ly. Among the vaudeville
acts featuring "My Flower
of Italy'' and other num-
bers in the Buckeye cat-
alog are the Watson Sis-
ters, Emma Carus a n d
Larry Comer, Claire Han-
son and the Village Four,
etc.
dealers arrange special window displays and
plan to hook up locally with the Saturday Eve-
FEIST BUYS ANOTHER SONG
The climax of the com-
pany's campaign will be
a quarter-page advertise-
ment devoted to the songs
in question, in the Satur-
day Evening Post of Jan-
uary 26, bringing the num-
bers to the attention of
the millions who read that
publication. The quarter-
p a g e will c o s t $1,250,
which indicates that the
Buckeye Co. has consid-
erable faith in the possi-
Window Display of "That Red Cross Girl of Mine"
bilities of that publication. It is suggested that ning Post ad, the publication appearing on the
newsstands January 24. It rests with the dealer
to a large extent whether he gets the full benefit
of the publisher's expenditure in national adver-
tising.
The Buckeye Co. is just issuing a promising
new ballad entitled "My Own," with a beauti-
ful melody and excellent lyrics. A most elab-
Still 150% Profit on
Famous
McKinley
10 Cent Music
All of the Best Reprints and more
Big Selling Copyrights than any
other 10 Cent Edition.
TO 6000 McKINLEY AGENTS
50 New Numbers
and New Catalogs
Now Ready for 1918
YOU ARE SURE TO HAVE CALLS
Better Muaic, Better Paper, Better Title*
Free catalogs with stock orders. We pay
for your advertising. Our music is as staple
as wheat.
Write for samples.
Chicago McKINLEY MUSIC CO. New York
orate title page has been designed for the bal-
lad, which made such a strong impression upon
Chas. Roy Cox, president of the Buckeye Co.,
that he decided to put it out immediately re-
gardless of the fact that he already had two
numbers being specially featured at the time.
The song was published after the Post ad had
been prepared, which accounts for its title not
appearing in the list, but, young as it is, the
demand from the dealers has already been sur-
prisingly large and indicates big things for the
future.
The accompanying cut is a reproduction of
the window display in the S. S. Kresge Co. five
and ten-tent stores featuring another Buckeye
hit, "That Red Cross Girl of Mine." The insert
is a likeness of Happy Benway, now appearing
in vaudeville and who is featuring all the Buck-
eye publications.
In addition to the songs already mentioned
the Buckeye Music Co.'s catalog includes the
great chorus number "Sailing Home," the suc-
cessful ballad "Rose of the Night," a snappy
number entitled "Virginia From Virginia."
These and other features in the catalog make
ii interesting for the dealer.
Once again have Leo Feist, Inc., gone into the
market and purchased a song from another pub-
lisher. This time the company has purchased from
Thcron C. Bennett, the Denver music publisher,
the song "'Round Her Neck She Wears a Yel-
lcr Kibbon," which is described as a novelty war
song that has been quite popular in the West.
The number will he featured in the usual strong
Feist style.
It is stated, confidentially, that
the price paid for this latest song did not pass
the $25,000 mark set by "Over There."
NEW WARTIME SONG ISSUED
One of the best songs in the catalog of VVat-
erson, Berlin & Snyder is "just a Baby's Prayer
at Twilight." The number is of the patriotic
type that is proving so popular with the music
buyers at the present time. Sam M. Lewis and
joe Young are responsible for the lyrics' of
the song, and M. K. Jerome wrote the music.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
ISSUE POPULAR ENGLISH BALLAD
The songs which seem to be holding sway at
the present moment are those rich in sentiment
and of the ballad order. Among the recent new-
issues in that class is "God Be With My Boy
To-Night" (Boosey & Co.), with words by Fred
G. Bowles, and music by Wilfrid Sanderson.
This number sold over a half-million copies in
England and is being received well in this coun-
try. The poem itself is a beautiful work and
with the music of Wilfrid Sanderson is excellent.
The number has already had a large sale in the
United States, and the present demand indicates
a most successful future for it.
PROMISING NEW STASNY BALLAD
The A. J. Stasny Music Co. are receiving fine
results on their new song, "She'll Miss Me Most
of All." The Stasny branch offices in both Chi-
cago and Philadelphia are sending good reports
regarding the reception the number is getting
at the music counters in those cities. The
Stasny organization is very enthusiastic over the
merits of this ballad, and claims it will have an
even larger sale than "Just You," which sold
over a million copies.
3ES8
i^^naQsgBaitiJMwftaat
It will be a long, long
time before you hear
another ballad like
"Forever
Is A
Long, Long
Time"
ARTMUSIC INC.
l « WEST (»h STREfT
NEW VOW
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
48
THE
MUSIC TRADE
REVIEW
JANUARY 12, 1918
A Modern Edition of the World Famous Song
Warning!
The undersigned hereby give
notice that they h&ve acquired the
Publishing Rights for the song
Say "Au Revoir"
But Not "Good-Bye"
which song is duly copyrighted and
the sole rights are vested in the
undersigned.
We will prosecute civilly and
criminally all violations of the copy-
right and of our rights in and to
the said song.
. E. T. PAULL MUSIC CO.
SAY "AU REVOIR"
But Not "GOOD-BYE"
The Most Beautiful Ballad Ever Written
A Wonderful Melody
Memorable Words
A Magnificent Song
PUBLISHED: VOCAL SOLO, TWO KEYS, A>> and B*
SUITS ANY VOICE
h ° u r e o n t' i e lookout for a song that has unusual
merit, one that is entirely out of the ordinary, anil
one on which they can make a good profit, and he well worth any effort they
may make in recommending and pushing the sale of same with their customers
¥ \ £> 51 1 (> 1* C
w
will find S a y "Au R e v o i r " But Not " G o o d - B y e " to be such a song
Published by
E. T. PAULL MUSIC CO.
243 West 42d Street, New York
PLAZA MUSIC CO., General Distributors, 18 West 20th St., N. Y.
others, made the tour, said that one of the
points to strike him forcibly was that men from
Song Leaders at Camps and Cantonments to the Northern States joined in singing more read-
Hold First Conference in Washington, D. C , ily than their Southern neighbors, less used to
Next Month—Some Views on the Work
community life and working in groups. He
found an equal difference between the new
Music's place in the military training of Ameri- national army and the more advanced singing
ca's fighting forces will be brought prominently of the National Guard.
before the country at the first annual conference
Lee F. Hanmer, of the Commissions on Train-
of thirty-five Government song leaders now ing Camp Activities of the W r ar and Navy De-
working in the camps. The meeting, which will partments, recently returned to New York from
take place at Washington early in February, is a trip to Camp Grant, Rockford, 111.; Camp
an immediate result of the recent tour by mem- Dodge, Des Moines, Iowa, and Camp Taylor,
bers of the National Committee on Army and Louisville, Ky., where he observed that phase
Navy Camp Music.
of camp life which is under his direct supervi-
W. K. Brice, who, with John Alden Carpenter, sion, the work of the song leaders placed in
Walter R. Spalding, Percy L. Atherton, and army cantonments and naval training stations
to stimulate singing in the ranks and help Uncle
Sam's soldiers to "entertain themselves" at work
r
as well as at play.
"The song leaders are coming to realize that
their most effective work lies in promoting com-
pany singing," said Mr. Hanmer. "When they
SONG 8
have trained one or two men in each company
so that these can lead the company singing it
"WAY DOWN THERE A DIXIE BOY 18
MISSING"
means that, whether in barracks at the end of
'FOB YOT A ROSE"
the day, en route marching, or aboard ocean
'MAMMY JINNY'S HALL OF FAME"
transports, the men will always have some one
'SWEET LITTLE BUTTERCUP"
to lead their 'cheer up' and marching songs.
'SO LONG, MOTHER"
Each of our leaders is now picking out the men
'SWEET I'ETOOTIE"
'SOME SINItAY MORNING"
who can also lead and giving them the necessary
'SAIL1N 1 AWAY ON THE HENRY CLAY"
instructions. Tn this way there will also be song
•SO THIS IS DIXIE"
leaders at hand whenever the need for music
•DON'T TRY TO STEAL THE SWEET-
arises.
HEART OF A SOLDIER"
"ON THE ROAD TO HOME, SWEET,
"As Colonel Cooper, chief of staff at Camp
HOME"
Dodge, said to me, it is monotony that 'kills the
men off.' A man gets tired of drill, tired of doing
the same things in barracks, tired, even, of get-
INSTRUMENTAL
ting shot at. The new army needs company
"IN THE SPOTLIGHT" (Waltz)
"CAMOUFLAGE" (One Step)
leaders to teach the men new songs, instructors
"SMILING SAMMY" (Fox Trot)
who can show them how to get up their own
minstrel shows and dramatic entertainments.
Everything in the line of wholesome amusement
JEROME H. REM1CK & CO.
is of direct help in making better soldiers and
in keeping the standards high."
MEETING ON WARTIME MUSIC
JEROME H.REMICK&Ca'S
^Sensational Sonj* Hit
WALTZ LEADS IN POPULARITY
"Waters of Venice" One of the Most Promising
Numbers in Instrumental Catalog of Artmusic,
Inc.—All New Publications Well Received
Artmusic, Inc., publishers of high-class songs
and instrumental selections, have a new waltz
in "Waters of Venice" which is leading all other
numbers in their instrumental catalog as far
as popularity is concerned. The number is a
piece of unusual merit. The Artmusic catalog
is divided into four sections: the "Art," "Classic,"
"Instrumental" and "Production." Saul Born-
stein, manager of the above publishing house, is
very enthusiastic over the way the trade has re-
ceived the firm's publications and feels that no
house entering the high-class field in recent years
has had a better reception. "Forever Is a Long,
Long Time," the ballad published by Artmusic.
Inc., is meeting with a good demand at all the
music stores, and its sale is increasing steadily.
GRANT CLARKE AGAIN WITH FEIST
Grant Clarke, the writer of some of the best
selling popular numbers, including "Honolulu,
America Loves You" and "There's a Little Bit
of Bad In Every Good Little Girl," has again
joined the writing staff of Leo Feist, Inc. It is
understood that Mr. Clarke has several new
songs which will shortly be placed on the
market.
E. F. BITNER IN CHICAGO
Edgar F. Bitner, general manager of Leo
Feist, Inc., has been spending the week in Chi-
cago. This is one of Mr. Bitner's regular visits
to the Chicago office of the company and the
Western sheet music trade generally.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions

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