Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 12, 1918
47
THE MUSIC TRADE REVIEW
CONDUCTED BY B. B. WILSON
BUCKEYE MUSIC CO. CARRYINi^ON EXTENSIVE CAMPAIGN
Exploitation of Hits in Catalog of Buckeye Music Co. Reaches Fitting Climax in Quarter-Page
Advertisement in the Saturday Evening Post—New Ballad Recently Issued—Other Features
The Buckeye Music Publishing Co., Colum-
bus, O., are just now carrying on a most exten-
sive campaign in exploita-
tion of two of their latest
song hits, "The U. S. A.
Will Lay the K a i s e r
Away," by Jacob Dettling.
and Chas. Roy Cox, and
the fascinating b a l l a d ,
"My Flower of Italy," by
Maynard and Wheltley.
Both numbers have at-
tained more than usual
prominence, are b e i n g
used by numerous profes-
sional singers and have
been advertised generous-
ly. Among the vaudeville
acts featuring "My Flower
of Italy'' and other num-
bers in the Buckeye cat-
alog are the Watson Sis-
ters, Emma Carus a n d
Larry Comer, Claire Han-
son and the Village Four,
etc.
dealers arrange special window displays and
plan to hook up locally with the Saturday Eve-
FEIST BUYS ANOTHER SONG
The climax of the com-
pany's campaign will be
a quarter-page advertise-
ment devoted to the songs
in question, in the Satur-
day Evening Post of Jan-
uary 26, bringing the num-
bers to the attention of
the millions who read that
publication. The quarter-
p a g e will c o s t $1,250,
which indicates that the
Buckeye Co. has consid-
erable faith in the possi-
Window Display of "That Red Cross Girl of Mine"
bilities of that publication. It is suggested that ning Post ad, the publication appearing on the
newsstands January 24. It rests with the dealer
to a large extent whether he gets the full benefit
of the publisher's expenditure in national adver-
tising.
The Buckeye Co. is just issuing a promising
new ballad entitled "My Own," with a beauti-
ful melody and excellent lyrics. A most elab-
Still 150% Profit on
Famous
McKinley
10 Cent Music
All of the Best Reprints and more
Big Selling Copyrights than any
other 10 Cent Edition.
TO 6000 McKINLEY AGENTS
50 New Numbers
and New Catalogs
Now Ready for 1918
YOU ARE SURE TO HAVE CALLS
Better Muaic, Better Paper, Better Title*
Free catalogs with stock orders. We pay
for your advertising. Our music is as staple
as wheat.
Write for samples.
Chicago McKINLEY MUSIC CO. New York
orate title page has been designed for the bal-
lad, which made such a strong impression upon
Chas. Roy Cox, president of the Buckeye Co.,
that he decided to put it out immediately re-
gardless of the fact that he already had two
numbers being specially featured at the time.
The song was published after the Post ad had
been prepared, which accounts for its title not
appearing in the list, but, young as it is, the
demand from the dealers has already been sur-
prisingly large and indicates big things for the
future.
The accompanying cut is a reproduction of
the window display in the S. S. Kresge Co. five
and ten-tent stores featuring another Buckeye
hit, "That Red Cross Girl of Mine." The insert
is a likeness of Happy Benway, now appearing
in vaudeville and who is featuring all the Buck-
eye publications.
In addition to the songs already mentioned
the Buckeye Music Co.'s catalog includes the
great chorus number "Sailing Home," the suc-
cessful ballad "Rose of the Night," a snappy
number entitled "Virginia From Virginia."
These and other features in the catalog make
ii interesting for the dealer.
Once again have Leo Feist, Inc., gone into the
market and purchased a song from another pub-
lisher. This time the company has purchased from
Thcron C. Bennett, the Denver music publisher,
the song "'Round Her Neck She Wears a Yel-
lcr Kibbon," which is described as a novelty war
song that has been quite popular in the West.
The number will he featured in the usual strong
Feist style.
It is stated, confidentially, that
the price paid for this latest song did not pass
the $25,000 mark set by "Over There."
NEW WARTIME SONG ISSUED
One of the best songs in the catalog of VVat-
erson, Berlin & Snyder is "just a Baby's Prayer
at Twilight." The number is of the patriotic
type that is proving so popular with the music
buyers at the present time. Sam M. Lewis and
joe Young are responsible for the lyrics' of
the song, and M. K. Jerome wrote the music.
Consult the universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions
of any kind.
ISSUE POPULAR ENGLISH BALLAD
The songs which seem to be holding sway at
the present moment are those rich in sentiment
and of the ballad order. Among the recent new-
issues in that class is "God Be With My Boy
To-Night" (Boosey & Co.), with words by Fred
G. Bowles, and music by Wilfrid Sanderson.
This number sold over a half-million copies in
England and is being received well in this coun-
try. The poem itself is a beautiful work and
with the music of Wilfrid Sanderson is excellent.
The number has already had a large sale in the
United States, and the present demand indicates
a most successful future for it.
PROMISING NEW STASNY BALLAD
The A. J. Stasny Music Co. are receiving fine
results on their new song, "She'll Miss Me Most
of All." The Stasny branch offices in both Chi-
cago and Philadelphia are sending good reports
regarding the reception the number is getting
at the music counters in those cities. The
Stasny organization is very enthusiastic over the
merits of this ballad, and claims it will have an
even larger sale than "Just You," which sold
over a million copies.
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It will be a long, long
time before you hear
another ballad like
"Forever
Is A
Long, Long
Time"
ARTMUSIC INC.
l « WEST (»h STREfT
NEW VOW