Music Trade Review

Issue: 1918 Vol. 66 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUSIC
TRADE
REVIEW
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President, C. L. Bill, 373 Fourth Ave., New York; Vice-President, J. B. Spillane,
373 Fourth Ave., New York: Second Vice-President, J. Raymond Bill, 373 Fourth Ave..
New York; Secretary and Treasurer, August J. Timpe, 373 Fourth Ave., New York.
J. B. SPILLANE, Editor
J. RAYMOND BILL, Associate Editor
AUGUST J. TIMPE
Business Manager
Executive and Reportorlal Stall:
B. BBITTAIW WILSON, CARLKTON CHACC, L. M. ROBINSON, WILSON D. BUSH, V. D. WALSH,
W M . B*AID W H I T S (Technical Editor), E. B. MUNCH, A. J. NICKLIN, L. E. BOWIIS
BOSTON O F F I C E :
CHICAGO O F F I C E :
JOHN H. WILION, 324 Washington St. E. P. VAN HAKLINGEN, Republic Building.
Telephone, Main 6950.
209 So. State St. Telephone, Wabash 5774.
LONDON, ENGLAND: 1 Gresham Buildings, Basinghall St., D. C.
NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED I N T H E LEADING CITIES THROUGHOUT AMERICA.
Published Every Saturday at 373 Fourth Avenue, New York
Entered at the New York Post Office as Second Class Matter.
SUBSCRIPTION (including postage), United States and Mexico, $2.00 per year;
Canada, $3.50; all other countries, $5.00.
ADVERTISEMENTS, $4.50 per inch, single column, per insertion. On quarterly or
yearly contracts a special discount is allowed. Advertising pages, $130.
REMITTANCES, in other than currency forms, should be made payable to Edward
Lyman Bill, Inc.
Plavoi*
Pionn aUU
anil
ridVCl-riailU
Departments conducted by an expert wherein all ques-
tions of a technical nature relating to the tuning,
regulating and repairing of pianos and player-pianos
• are dealt with, will be found in another section of
this paper. We also publish a number of reliable technical works, information concern-
ing which will be cheerfully given upon request.
Exposition Honors Won by The Review
Grand Prix
Paris Exposition, 1900 Silver Medal. .Charleston Exposition, 1902
Diploma.. .Pan-American Exposition. 1901 Gold Medal
S t Louis Exposition, 1904
Gold Medal..Lewis-Clark
Exposition, 1905
LONG DISTANCE TELEPHONES—NUMBERS 5988—6983 MADISON' SQ.
Connecting; all Department*
Cable address: "Klblll, New York."
NEW YORK, JANUARY 1 2 , 1918
EDITORIAL
HE official ruling from Washington last week regarding the
T
manner in which the war excise tax is to be paid upon "piano
players" brings to a close one of the most, if not the most, im-
portant and successful campaigns ever carried on in the history
of the trade. The War Revenue Act, as it applies directly to
the piano trade to-day, reflects the triumph of organization, of
systematic and well conducted effort, that has won its point
despite the obstacles put in its path by self-appointed trade rep-
resentatives whose work tended to disrupt, instead of aid, the
general movement.
Both the trade and the Governmental officials are to be con-
gratulated upon the present application of the war excise tax;
the trade for having at its command men capable of presenting
to the Federal officials sound and businesslike arguments, de-
void of camouflage, in support of the industry, and the Internal
Revenue officials for showing a proper regard for the facts and
figures placed before them in rendering their decision regarding
the exact meaning of the bill.
In a sense the law as it now stands represents a triumph
not only for the trade, but for the cause of music. Through the
direct efforts of Geo. W. Pound and the piano men associated
with and helping him in compiling facts regarding the industry
and presenting them at Washington, the piano trade has been
saved directly a sum of money that will amount to well over a
million dollars annually, while at the same time the trade will
give to the Government in taxes an amount equal to, if not in
excess of, the revenue that the excise tax was designed to bring
from the industry.
To realize just what the representatives of the trade have
accomplished in connection with the War Revenue bill, it is
-necessary to review the progress of events from the time the
measure was first reported out of the House last spring. • The
first draft of the bill, it will be remembered, fixed a 5 per cent,
tax not only upon piano players, but upon pianos themselves.
Through the efforts of the trade representatives, when the meas-
REVIEW
JANUARY 12, 1918
ure came up before the Finance Committee of the Senate, the
piano trade was freed from taxes entirely. Then came the joint
consideration of the redrafted measure by both the House and
Senate Committees, and the good work of the trade representa-
tives was reflected in the action at that conference, when, al-
though a tax was placed upon piano players and music rolls, the
tax was fixed at only 3 per cent., and pianos were entirely ex-
empted. The final wording of the bill, however, offered a new
problem for the trade, that of determining just what was meant
by the term "piano players." The large output of pianos fitted
with piano players at the present time made the exact inter-
pretation of the term a matter of vital importance, from a mone-
tary standpoint.
For the ruling handed down last week, therefore, which has
affixed the tax to piano players or player actions as separate
instruments, the trade must give full credit to Mr. Pound and
his associates. It was a situation where arguments had to de-
pend upon their sincerity and accuracy for the impression made
upon the authorities. So carefully drawn up was the brief pre-
sented, however, that no loophole was to be found for any other
interpretation than that just rendered.
The piano trade now has the satisfaction of doing its full
bit in contributing to the wartime finances of the Government
the sum expected from the industry, and at the same time has
the further satisfaction of working under a fair and equitable
official ruling, a ruling of a character that up to the present time
no other industry has been privileged to enjoy. It is a tribute
to sensible methods.
T
HE usual post-holiday conditions prevail in the manufac-
turing and retail branches of the music trade industry. Lead-
ing concerns have been occupied for the past week taking stock
and perfecting business plans for the New Year. While a nat-
ural uncertainty exists as to the future, yet a splendid feeling of
optimism prevails throughout the industry. The large employ-
ment of labor at unusually high prices, in the industries devoted
to the production of war materials, has placed purchasing power
in the hands of a new and formidable army of people who are
undoubtedly fond of music, and a goodly share of it should find
its way into the hands of the music trade industry.
No one can analyze the present business situation and the
prospects without feeling that it is a time when strong men must
be in the saddle, men of wide vision who can plan not so much
for to-day as for the future.
Commenting on the general conditions of trade, Bradstreet's
in its latest issue says: The slowing down of industry and trade
has allowed of a good deal of retrospection and a fair amount of
prediction as to the future. The annual reports tp Bradstreet's
from over one hundred cities are almost a unit in reporting an
increase in the value of both wholesale and retail trade in 1917
over 1916, the gains reported in these lines being outstripped,
however, by the increases in output of manufacture and industry,
which was of course stimulated by the work and a very full
volume of domestic demand.
HE railroad situation was handled in a most masterly way
T
in the address made to Congress by President Wilson. It
was entirely free of partisanship or theory; it dealt with actual
conditions in a way that should give new confidence and assur-
ance to legitimate industry. Of particular significance is the
following quotation from his address, which indicates that the
business of the country is to be treated fairly and squarely at all
times:
"The common administration will be carried out with as little
disturbance of the present operating organizations and personnel
of the railways as possible. Nothing will be altered or disturbed
which it is not necessary to disturb. We are serving the public
interest and safeguarding the public safety, but we are also re-
gardful of the interest of those by whom these great properties
are owned and glad to avail ourselves of the experience and
trained ability of those who have been managing them. It is
necessary that the transportation of troops and of war materials.
of food and of fuel, and of everything that is necessary for the
full mobilization of the energies and resources of the country,
should be first considered, but it is clearly in the public interest
also that the ordinary activities and the normal industrial and
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 12, 1918
THE MUSIC TRADE
commercial life of the country should be interfered with and dis-
located as little as possible, and the public may rest assured that
the interest and convenience of the private shipper will be, as
carefully served and safeguarded as it is possible to serve and
safeguard it in the present extraordinary circumstances."
The taking" over of the railroads, of course, has meant a
temporary disturbance, augmented by the unusually cold weather
in the East and by a railroad and ice congestion which has dis-
turbed all kinds of traffic to a considerable degree. Within a
very short time, however, it is expected that the railroads will
be able not only to equal the service of the past, but to trans-
port freight more quickly and satisfactorily, because of the pool-
ing of all the various operating companies.
It is important now that Congress should act quickly in
translating the President's recommendations"into law, for the
sooner our national Legislature gets busy, the quicker the trans-
portation industry can be adjusted to the new conditions. This
is not the time for needless debating, or theorizing regarding
what the Government may or may not do with the railroads
after the war. The fact faces us to-day that we are at war, and
that the railroads are in the hands of the Government, to be
administered to the best possible advantage of the nation, not
only in connection with speeding up war necessities, but in
stabilizing the industries of the country. It is up to Congress
to act, and to act quickly.
HE general disruption of railway freight transportation, due
T
to war conditions, has affected practically every line of indus-
try, except such as are actually engaged in supplying Govern-
mental needs. The result has been to attract attention to other
modes of freight transportation, and regular inter-city service by
motor truck has been announced to take care of freight in various
localities, particularly in the East. One route as planned will
operate between Springfield, Mass., and New York City, and be
extended later to cover other New England points. Another
route is between Philadelphia and New York, and others are in
contemplation. In view of prevailing conditions piano men
should be interested in such projects for relieving transportation
tie-ups, and they should carefully study the opportunities that
lie in that direction.
HE official report of the United States Chamber of Com-
T
merce regarding general conditions throughout the country
says significantly: "The transformation within a twelvemonth in
certain sections of the South in agricultural and business condi-
tions seems almost unbelievable. Today the reports throughout
these regions are optimistic beyond expression, and indicate that
the boast of the South that it is the land of opportunity is in
reality a sober truth."'
The statement set forth is of particular interest to the mem-
REVIEW
bers of the music trade, and particularly the manufacturing inter-
ests. Business records show that the South is developing and
developing rapidly. From an agricultural standpoint that section
has undergone a complete revolution and rejuvenation. Cotton is
not king, but it is at least a very important princeling, and the
farming element have learned to diversify their crops to the great
advantage of their incomes. Then, too, mining and manufactur-
ing operations in the South are expanding steadily, and that sec-
tion of the country may be expected to furnish a business volume
that will more than offset any unexpected slump in any other sec-
tions. The Southern field is worth looking into and cultivating.
DVERTISING is acknowledged to be an essential force
A
in business, and the* merchant who does not at this day
and date believe in advertising and as much of it as his busi-
ness will stand is not going to be able to meet competition and
progress for very long. Intelligence in buying advertising space,
however, is just as essential as intelligence in the selection of
merchandise to advertise.
It is far better for the merchant to advertise in an estab-
lished newspaper that is published regularly than to waste his
money, no matter how little, upon souvenir programs or special
publications of similar nature issued in the interests of balls,
church affairs, clubs, etc. There are some cases where the
merchant feels that he cannot afford to jeopardize his stand-
ing with certain customers, by refusing to support the affairs
in which they are interested by advertising in the program, but
through co-operating with one and another and joining together
in a refusal to spend money on such schemes, merchants in
many sections have cut such waste down to a minimum.
Once in a while there appears a program in which it might
perhaps pay the merchant to advertise, but that single an-
nouncement will bring about his ears a host of other solicitors
of program advertising.
The value of the souvenir program is aptly set forth by
Montague Glass in one of his stories: "And the Greatest of
These." An advertising solicitor working on the program of
the Ladies' Society approaches one of Mr. Glass's characteristic
business men, and is turned down. She remarks that she under-
stood that the particular business man was a believer in adver-
tising, and brings forth this reply: "I do believe in advertising,
lady, but a sow-veneer program ain't advertising, y' under-
stand. Advertising is telling somebody who has got to get
what you got, that you've got it, and you've got it good and
cheap. But when you advertise in a sow-veneer program y'
understand you are telling somebody which don't give a
,
which don't care what you've got, that you are adding to the
cost of your merchandise by spending money foolishly."
It is a thought on advertising that is worth preserving, not
only by piano men, but by business men generally.
GETTING DOWN TO PLAIN PLAYER FACTS
The education of the public along player lines is a necessity for the expansion of the player business.
There is no doubt of that; and education of the piano merchants and salesmen is also a vital necessity,
because through them will come a powerful force in the education of the public; and right here we wish to
remark that we have produced a line of books upon the player-piano which comprehensively covers the
entire player situation.
In this respect this trade newspaper stands alone, for it has been the principal source from which player
information has been available for piano merchants and salesmen for a period of years. Our latest book,
"The Player-Piano Up to Date"
is the best of the series. It contains upwards of 220 pages of matter bearing directly upon the player.
Every piano merchant and piano salesman should have a copy of this book within easy reach. It
gives to readers a fund of information not obtainable elsewhere.
It contains a series of original drawings and a vast amount of instructive and educational matter, as
well as a detailed description of some of the principal player mechanisms.
It costs $1.50 to have this book delivered to any address in the United States, and your money will be
refunded if you are not satisfied with the book after examination. No one yet has availed himself of this
opportunity. Foreign countries, 15c. to cover extra postage, should be added.
Estate of EDWARD LYMAN BILL, Publisher
373 Fourth Ave., New York

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